Gluten-FreeLivingLEADING THE WAY TO A HAPPY, HEALTHY GLUTEN-FREE LIFE TM

MARKET POSITION

As the most authoritative voice in the market since

1995, Gluten Free Living provides 155,000+ readers the most trusted, reliable

information on living a gluten-free lifestyle.

Gluten-Free Living is a magazine that showcases information that inspires readers to live an informed, abundant, fulfilling gluten-free lifestyle. Our experts provide our audience with access to trustworthy research as well as education on leading a gluten-free lifestyle.

Gluten-Free liFestyle editOrial FOcus

FAMILY MATTERS SMART SHOPPING DIET & NUTRITION

MEDICAL RESEARCH TRAVEL BEYOND GF

MissiOn stateMent FOr readersInformReaders about: all aspects of celiac disease and gluten intolerance; howto buy; what to buy; where to buy; how to prepare gluten-free foods; how to read labels and determine which ingredients are safe; valuable product reviews, research and new products.

SupportReaders who live a gluten-free lifestyle with information on the healthiest approach.

ConnectReaders with products and services to aid in living a gluten-free lifestyle.

Newsstand DistributionGluten-Free living is the most widely distributed gluten-free publication with the largest newsstand sales throughout the United States and Canada. Below are some of the major grocery store, drug store, and health food chains where we are sold.

•Acme•Albertsons•Barnes & Noble•chapters indigo (canada)•Hannaford •Harris Teeter•Hy-Vee•Kroger

•Meijer•Publix•Ralphs•Rite Aid•safeway•Shaw’s•Shop ‘n Save•Stop & Shop

•suPerValu•Target•Vons•Walgreens•Wegmans•Whole Foods•Whole Foods (canada)

editOrial calendar

IN EVERY ISSUE• Family Matters (children and college

kids on “gluten-free life”)

•Quick and easy recipes (easy-to-cook gluten-free foods and meals)

•Beyond Gluten-Free

•Office Hours (ask the experts)

• study session (research studies)

• saving (tips for saving money, time, space and more)

•Travel

•new For you

•Kitchen Helps

JAN/FEB 2014

•diabetes supplement: Inside Diabetes

•non-GMO overview

•Probiotics and celiac disease

•cornmeal recipes

•Valentine’s day mealAd Reservation Due: 11/5/13

Ad Creative Due: 11/12/13Newsstand Date: 12/31/13

MARCH/APRIL 2014

•non-GMO and high risk grains

•Organic sorghum and oats recipes

•Girls’ night menuAd Reservation Due: 1/4/14

Ad Creative Due: 1/9/14Newsstand Date: 2/25/14

MAY/JUNE 2014

•autism supplement: Inside Autism

•non-GMO and gluten-free- companies

•Popular healthy grains

• Food that flies – recipes using affordable healthy protein

•camp favorite recipesAd Reservation Due: 2/27/14

Ad Creative Due: 3/6/14Newsstand Date: 4/22/14

NOV/DEC 2014

•Gift guide

•Holiday meal survival guide

•Holiday dessert recipes

•Thanksgiving sides recipesAd Reservation Due: 9/4/14

Ad Creative Due: 9/11/14Newsstand Date: 10/28/14

JULY/AUG 2014

•non-GMO mainstream companies

•Beer update

• Farmers market recipes with the freshest summer produce

• Summer vacation recipesAd Reservation Due: 4/30/14

Ad Creative Due: 5/7/14 Newsstand Date: 6/24/14

SEPT/OCT 2014

•Back to School

• Seasonings

•Our common roots – recipes with fall vegetables

• spooky Halloween dinnerAd Reservation Due: 7/3/14Ad Creative Due: 7/10/14Newsstand Date: 8/26/14

Our QualiFied readers Gluten-Free Living Magazine has built a highly-engaged audience of 155,000+ influential readers who trust Gluten-Free Living as an inspirational source to live an abundant, gluten-free lifestyle.

of Gluten-Free living subscribers read most or the entire issue cover to cover!

of Gluten-Free living subscribers hold a bachelors or graduate degree.

of Gluten-Free living subscribers are female.

of Gluten-Free living subscribers use the magazine to help determine what gluten-free products to buy.

of Gluten-Free living subscribers agree that the magazine has the most credible, authoritative content in the industry!

of Gluten-Free living subscribers spend between $100 - $200+ on gluten-free products per month.

of Gluten-Free living subscribers earn between $75,000 - $200,000+

of Gluten-Free living subscribers are between 40 and 60 years of age.

of Gluten-Free living subscribers are between 18 and 49 years of age.

73%

65%

93%

69%

49%

75%

63%

59%

50%

WHat readers are sayinG

“I consider your magazine one of the best for those

who have celiac disease and have been a subscriber for more

than a decade.”

Jill MacPherson

“I currently buy your magazine and love it. There are others popping up, but I continue to enjoy yours due to

the fact that the articles are interesting and the recipes are for things that I

would eat. I have made many, many of your recipes in the three years since

my celiac diagnosis. Thank you for your wonderful publication.”

Lauren Loughlin

“Thanks for the tireless support (of gluten-free labeling laws)

by Gluten-Free Living Magazine and extraordinary coverage of the issues.”

Celiac Community Foundation of Northern California

“A great magazine for the gluten-intolerant. It has great

ideas and many new products and stores from which to order. If you have to be gluten intolerant, then

take their magazine!”Teresa M. Cook

“I depend upon Gluten-Free Living for my major source of information about the

gluten-free life style. The other sources are support group meetings and newsletters and my doctor Peter Green. I love your

magazine and don’t feel the need to look any further. I have read a few of the others and I have found errors so I don’t trust anyone but the people at Gluten-Free Living. I know

who they are and where they live ( we shop at the same stores) and I know they are

trustworthy and factually accurate.”

April 2013 Reader Survey Respondent

PartnersHiP BeneFitsreach and exceed your marketing goals by leveraging Gluten-Free Living’s media vehicles!

DISPLAY ADVERTISING Build brand awareness

and customer retention with avid readers that rely on Gluten-Free Living to make their

lifestyle decisions.

GLUTENFREELIVING.COM Utilize the many brand

and direct response opportunities in this dynamic,

engaging media vehicle.

GLUTEN-FREE SAVER Get your product into the hands of eager gluten-free

buyers by offering daily deals on your products

EMAIL BLASTS Deliver your message to the inboxes

of more than 25,000 opt in subscribers who have requested

information on which gluten-free prod-ucts to buy and where to find them.

CUSTOM PUBLISHING Work with a gluten-free specialist to create a custom campaign to

drive awareness and sales.

DIGITAL Partner and discover ways to interact with the most

active, passionate gluten-free consumers daily.

cOntactcontact your Gluten-Free Living specialist today to learn more about how you can partner with the most trusted voice in the market. ask about our integrated marketing programs today.

VAUGHN HARRINGTONSAleS MAnAGer

617.315.9163vharrington@madavor.com

Nora FrewSAleS ASSISTAnT

617.706.9087 nfrew@madavor.com

Susan FitzgeraldPUBlISher

617.706.9086 sfitzgerald@madavor.com