Glossy Power Point
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Transcript of Glossy Power Point
THE OUTCOME OF THE RELATION
BETWEEN TRADITIONAL MEDIA, LIKE
GLOSSY MAGAZINES, AND NEW DIGITAL
TECHNOLOGIES. problem presented in the video "Sofie Spindler
Glossies"
Sophie Spindler asked very awkward question: is
the medium really still the message? It refers to the
very famous statement of McLuhan, the media
researcher who concentrate in this many works on
the relationship between media and their public.
She asks also how have the new digital, interactive
media influenced, pushed and reinvented the
structure of classic magazine form.
In my literature review I will try to concentrate on
the question of the outcome and results of
relationship between traditional glossy magazines
and new digital and interactive media.
closer look at the
situation of printed
press, news papers: the
newspaper industry has
been hit very seriously
over the past several
years
In general speaking we can say that the emerge of
the Internet, brought not only the advantages but
also became a big problem and the competition for
traditional and classic media
Will the future of glossy magazines, and magazines
industry be the same?
Will they share this prognosis?
Many researches indicate that still people mostly
use digital media for entertainment purpose and are
used to trust in more traditional media, like papers.
It is very similar with the glossy magazines, where
vast majority of people prefer to read the hard
copies of magazines, than strive for the content via
the Internet
position which
illustrated magazines
really occupy among
the other kind of
media
We should consider and
perceived glossy and illustrated
magazines as w new-old
media, which is somewhere
between the old media, like
radio, newspaper, and new media
like computer and the Internet
There are plenty of magazines, like I.D
magazine, Gourmet, Vibe
magazine, Portfolio, Blender, which quit print under
the pressure of new media and recession of
advertising revenues
So, is there any
formula, which would
guarantee the success?
general look of glossy magazines:for many readers fact of holding their favorite product in their hands is definitely more valuable then scrolling through the Web site
The magazines like Vogue, National Geographic, Women’s Health, People, Cosmopolitan, Esquire, which long time ago stopped operate as a illustrated magazines, but operate as a brands and marks it selves
online equivalent of paper
glossies should not be better
and undetermined printed
product but provide users with
new way of active participation
Ability and willingness to create such a digital
supplements and websites which will not compete with a
physical content, but enrich it and make more complete.
Many digital media products are just other, different
version based on the old analogue media (websites
and weblogs).
But is it really danger for paper glossy and
illustrated magazines?
The supplements which we can witness
nowadays, so websites which provide people with
possibility to communicate and create special
communities of fans and readers, chats rooms, on-
line shopping, extras published on the web sites or
added to printed version, serve to attract their
current content to audience and solidifies their
relationship to the magazines
The digital version of glossy magazines seems to
be a new solution and interesting future
replacement for traditional glossies.
The aim of my proposal research:
prove the importance and vitality of glossy
magazine
examine the attitude readers toward the glossies
First part:
Research should specify the possible surveyed people, women who love read glossy magazines
special web site, responsible to promote research among the people, and inform about the aim of research
fill the form to check what is their attitude toward the glossy magazines genre
Second part - content analysis:
User will be asked to compare the same
content of the traditional paper version and of
the digital version of glossy magazine
Surveyed people will be ask to express their
opinion about this two forms of glossy
magazine, point out the positive and negative
sides of using particular medium to read glossy
content