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MARKETING CURRUNT SCENARIO OF RETAIL

RETAIL

SECTOR

Research Guide Research Student

Ms. Meenakshi Nair Patel Keyur P.

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MARKETING CURRENT SCENARIO OF RETAIL

RETAIL SECTOR

A

Project

Submitted for the certification of

Programs in Business Skills

By

Patel Keyur P.

NIS Academy, VadodaraA Division of NIS Sparta Ltd.

A Reliance – Anil Dhirubhai Ambani Group CompanyFeb- 2011

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CERTIFICATE

This is to certify that the research reported here has been carried out independently by Patel Keyur P. under the guidance of Ms. Meenakshi Nair as a certification of Programs in Business Skills and is her original and bonafide work.

Mr. Somesh Khandelwal Ms. Meenakshi Nair

(Director) (Research Guide)

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MARKETING CURRENT SCENARIO OF RETAIL

RETAIL SECTOR

Batch code : MBA 1

Name of coordinator: Ms. Meenakshi Nair

Name of student : Mr. Patel Keyur P.

Date of submission : 26 Dec, 2011

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Acknowledgement

I owe a great many thanks to a great many people who helped and support me during the writing of this project.

I would like to give heartily thanks to The NIS Academy, Baroda who have given us an opportunity to learn something practical apart from books by including the in-plant training in our MBA programme.

My deepest thanks to Trainer, Ms. Meenakshi Nair the Guide of the project for guiding and correcting various documents of mine with attention and care. She has taken pain to go through the project and make necessary correction as and when needed. The preparation of this project would not have been possible without the valuable contribution of Ms. Meenakshi Nair.

I give my sincere token of thanks to all my faculties, relatives and friends who have gathered me the wisdom of knowledge. This work is dedicated to my parents who have supported me throughout my study. I would also thank my Institution and my faculty members without whom this project would have been a distant reality.

INDEX

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Sr.No. Content Page No.

1. Acknowledgement 5

2. Abstract 8

3. Global Retail Scenario 10

4. Indian Retail Scenario 12

5. Vadodara Retail Scenario 16

6. Research Methodology 17

Objective 17Data Collection – 1. Primary Date 2. Secondary Data 17Sampling 18Limitations to the study 18

7. 1st Segment of Retail IndustryFood & Beverage-Introduction[1] Big Bazaar[2] Reliance Fresh[3] D-mart

22

242934

8. 2nd Segment of Retail IndustryClothing & Textile – Introduction[1] Pantaloons[2] Globus[3] Levi’s

39

415054

9. 3rd Segment of Retail Industry Consumer Durables– Introduction[1] Apple[2] LG[3] Samsung

61

626874

10. 4th Segment of Retail Industry Jeweller & Watches– Introduction[1] Fastrack[2] Titan

80

8286

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[3] C.H Jeweller 92

11. 5th Segment of Retail IndustryHome Décor – Introduction[1] Style spa[2] Red Earth[3] @Home

97

98102105

12. References 114

13. Appendices 115

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Abstract

Retailing is the sale of goods and services to the ultimate consumer for personal, family

household use. A retailer is the final businessman in a distribution channel. Manufacturer sells

the goods to wholesalers. Manufacturer can also appoint distributors. Wholesalers and

distributors sell the products to retailers who sell the products to consumers. So that consumers

may buy the products from him.

There are four theories of retailing. Theory of natural selection in retailing is based on the

famous theory of Natural Selection in “Origin of Species” by Charles Darwin. This can be stated

as ‘retail types (or units), which best adjust to their environment, are most likely to survive.’ In

this theory environmental factors play major role in survival of retail type. Theory of the wheel

retailing that an efficient innovatory from of retailing (Such as discounting) enters the market

and attracts the public by its new appeal. Growth and maturation occurs during which market

shares are increased, but trading- up occurs and finally the firms become high cost, high price

retailers once again vulnerable to the next innovator. General-specific-general cycle or

Accordion theory describes the tendency for retail business to become dominated (alternatively)

by generalists, then specialists and then generalists again.

Over the last two decades fundamental changes have taken place in the global supply and local

structure of provision of British food retailing. Consumer lifestyles have also changed markedly.

Despite some important studies of local interactions between new retail developments and

consumers, we argue in this paper that there is a critical need to gauge the cumulative effects of

these changes on consumer behavior over longer periods. In this, the first of two papers, we

present the main findings of a study of the effects of long-term retail change on consumers at the

local level. We provide in this paper an overview of the changing geography of retail provision

and patterns of consumption at the local level. We contextualize the Portsmouth study area as a

locality that typifies national changes in retail provision and consumer lifestyles; outline the

main findings of two large-scale surveys of food shopping behavior carried out in 1980 and

2002; and reveal the impacts of retail restructuring on consumer behaviors. We focus in

particular on choice between stores at the local level and end by problematising our

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understanding of how consumers experience choice, emphasizing the need for qualitative

research. This issue is then dealt with in our complementary second paper, which explores choice

within stores and how this relates to the broader spatial context.

‘The paper presents a sales forecasting model and tests the model on a sample of firms in the

retail industry. The model distinguishes between sales growth due to an increase in the number

of sales-generating units and growth due to an increase in the sales rate at the existing units. The

model accommodates different maturation processes in the sales rates, distinguishing between

those retail firms whose store sales rates take a long time to reach maturity and other firms

whose stores enjoy an early ‘fad’ status but then experience declining sales rates.’

The retail business, in India, is estimated to grow at 13 per cent per annum from US$ 322 billion

in 2006-07 to US$ 590 billion in 2011-12. The unorganized retail sector is expected to grow at

about 10 per cent per annum from US$ 309 billion 2006-07 to US$ 496 billion in 2011-12.

Organized retail which now constitutes a small four per cent of retail sector in 2006-07 is likely

to grow at 45-50 per cent per annum and quadruple its share of total  retail trade to 16 per cent by

2011-12. The study, which was based on the largest ever survey of all segments of the economy

that could be affected by the entry of large corporate in the retail business, has found that

unorganized retailers in the vicinity of organized retailers experienced a decline in sales and

profit in the initial years of the entry of organized retailers. The adverse impact, however,

weakens over time. The study has indicated how consumers and farmers benefit from organized

retailers. The study has also examined the impact on intermediaries and manufacturers. The

results are indicative of the mega-and-mini- metro cities around a limited number of

organized retail outlets. Based on the results of the surveys, the study has made a number of

specific policy recommendations for regulating the interaction of large retailers with small

suppliers and for strengthening the competitive response of the unorganized retailers.

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Global Retail Scenario

Thanks to the bum economy, not many people are hitting the malls these days. But that hasn’t stopped developers from building them bigger and better than ever.

The latter half of the 20th Century, in both Europe and North America, has seen the emergence of the supermarket as the dominant grocery retail form. The reasons why supermarkets have come to dominate food retailing are not hard to find. The search for convenience in food shopping and consumption, coupled to car ownership, led to the birth of the supermarket. As incomes rose and shoppers sought both convenience and new tastes and stimulation, supermarkets were able to expand the products offered. The invention of the bar code allowed a store to manage thousands of items and their prices and led to 'just-in-time' store replenishment and the ability to carry tens of thousands of individual items. Computer-operated depots and logistical systems integrated store replenishment with consumer demand in a single electronic system. The superstore was born. On the Global Retail Stage, little has remained the same over the last decade. One of the few similarities with today is that Wal-Mart was ranked the top retailer in the world then and it still holds that distinction. Other than Wal-Mart’s dominance, there’s little about today’s environment that looks like the mid-1990s. The global economy has changed, consumer demand has shifted, and retailers’ operating systems today are infused with far more technology than was the case six years ago.

Saturated home markets, fierce competition and restrictive legislation have relentlessly pushed major food retailers into the globalization mode. Since the mid-1990s, numerous governments have opened up their economies as well, to the free markets and foreign investment that has been a plus for many a retailer. However, a more near-term concern, has been the global economic slowdown that has resulted from dramatic cutback in corporate IT and other types of capital spending. Consumers themselves have become much more price sensitive and conservative in their buying, particularly in the more advanced economies.

Indian retail market is the fifth largest retail destination; globally and owns the credit of being ranked as an attractive market for retail investment by AT Kearney’s eighth annual Global Retail Development Index (GRDI). Retail industry is the largest segment in India, employing about 8% of the workforce, and contributing more than 10% of the country’s GDP. During the past decade, retail industries have built up strong lifestyle brands positioning themselves to cater to the tastes and preferences of their consumers and utilizing the increasing income of the end users. With the economy recovering faster than anticipated, there is a drastic change in the consumer spending patterns. The past three months have witnessed a growth in the retail segment. This is not merely due to the festival season. The “Global Powers of Retailing” list ranks global retailers according to total revenue. In 2010 the list reflects the revenue that was generated in 2009, which was the early part of an intense global retailing recession. Despite that, the changes from the last Global Powers list are surprisingly not all that dramatic. Most of the world’s largest retailers positioned

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in the top half of the list moved very little in their rankings, if at all. WAL-MART is still, by far, the largest retailer in the world. France’s Carrefour is still #2. Germany’s Metro AG overtook the United Kingdom’s Tesco chain and claimed the #3 position on the list.

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Indian Retail Scenario

Retail in India is still at a very early stage. Most retail firms are companies from other industries that are now entering the retail sector on account of its amazing potential. There are only a handful of companies with a retail background. One such company is Nilgiri’s from Bangalore that started as a dairy and incorporated other areas in its business with great success. Their achievement has led to the arrival of numerous other players, most with the backing of large groups, but usually not with a retail background. Most new entrants to the India retail scene are real estate groups who see their access to and knowledge of land, location and construction as prime factors for entering the market.

New retail stores have traditionally started operations in cities like Mumbai and Delhi where there has been an existing base of metropolitan consumers with ready cash and global tastes. The new perspective to this trend is that new entrants to the retail scenario should first enter smaller cities rather than focusing entirely on the metro’s. Spending power in India is not concentrated any more in just the 4 metros (Delhi, Mumbai, Chennai, and Kolkata). Smaller but upcoming cities like Chandigarh, Coimbatore, Pune, Ahmedabad, Baroda, Trivandrum, Cochin, Ludhiana, Simla etc will fast be catching up to the metro’s in their spending capacity.

 Cities in south India have taken to the supermarket style of shopping very eagerly and so far the maximum number of organized grocery and department stores are in Chennai, Bangalore and Hyderabad. The north has a long way to go to come up to par. International stores now prefer to gauge the reaction of the public in these cities before investing heavily in a nation-wide expansion. Milou, the Swiss children’s wear retailer, recently opened up its first store in Chennai, bypassing Delhi and Mumbai.

Besides the urban market, India’s rural market has just started to be seen as a viable option and companies who understand what the rural consumer wants will grow to incredible heights. The bulk of India’s population still live in rural areas and to be able to cater specifically to them will mean generating tremendous amounts of business.Business, specifically retail business must focus on the most important factor in the Indian mind-set----Value for Money. Indian consumers are ready to pay almost any amount of money for a product or service as long as they feel they are getting good Value for Money. This is often misconstrued as being tight fisted or interested in lower priced and/or lower quality products.

In the past decade, international companies entering India (Levi’s, Pepe, Tommy Hilfiger, Marks and Spencer, Mango) have generally offered moderately priced to expensive items. They have aimed for the upper-middle and rich classes of Indian society. These are consumers who travel abroad often and can buy these items overseas quite easily. Instead, international companies should be focusing on the lower and lower-middle classes of India. This is where the real potential is, the aspirational class of consumers who want to lead a better lives and believe in

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education, hard work and absorb knowledge from every possible angle. The phenomenal success of Big Bazaar, Pantaloons version of Wal-Mart, is proof that there is enormous potential in providing products and services to this class of consumers.

Indians are very curious by nature and will try everything at least once before rejecting it. The initial success of KFC in India proved that Indians could make a success of most new ventures entering India but rejects a concept once they have tried and tested the offering and found nothing worth going back for. The menu at KFC was rather boring and insipid to the Indian consumer who is used to the innumerable combinations and permutations of street food. For their second run in India, KFC re-thought its menu and has been very successful marketing at specific groups within India, like the Punjabi’s who have quite a history of loving the Chicken leg and have made the Chandigarh outlet a huge success!

A Company entering India cannot have just one game plan to apply to the entire country as the people, their tastes, the lifestyle, the budgets etc are all too divergent. International entrants must enter each market specifically focusing only on that area to be successful.

Metros: Delhi, Mumbai, Chennai and Kolkata

Second rung but will soon outpace metros: Hyderabad, Bangalore, Ahmedabad, Gurgaon, Pune, Baroda

Small and developing fast: Chandigarh, Coimbatore, Trivandrum, Faridabad, Ludhiana, Cochin, Simla, Mysore

INDIA – A Vibrant Economy & Resplendent Market

· 4 th Largest economy in PPP terms after USA, China & Japan

· To be the 3 rd largest economy in terms of GDP in next 5 years.

· 2 nd fastest growing economy in the world.

· The US $ 580 billion economy grew 8.2 percent in the year 03-04

· Among top 10 FDI destinations

· Stable Government with 2nd stage reforms in place

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· Growing Corporate Ethics (Labour laws, Child Labour regulations, environmental protection lobby, intellectual and property rights, social responsibility).

· Major tax reforms including implementation of VAT.

· US $ 130 billion investment plans in infrastructure in next 5 years

· 2 nd Second most attractive developing market, ahead of China

· 5th among the 30 emerging markets for new retailers to enter A country with the largest young population in the world- over 867 million people below 45 years of age!

More English speaking people in India than of in the whole of Europe 300 million odd middle class - the Real consumers - is catching the attention of the world with over 600 million effective consumers by 2010 India to emerge as one of the largest consumer markets of the world by 2010.

PRESENT INDIAN SCENARIO

• Unorganized market: Rs. 583,000 crores

• Organized market: Rs.5, 000 crores

• 5X growth in organized retailing between 2000-2005

• Over 4,000 new modern retail outlets in the last 3 years

• Over 5,000,000 sq. ft. of mall space under development

• The top 3 modern retailers control over 750,000 sq. ft. of retail space

• Over 400,000 shoppers walk through their doors every week• Growth in organized retail on par with expectations and projections of the last 5 Years on course to touch Rs. 35,000 crores (US$ 7 Billion) or more by 2005-06

GROWTH OF RETAIL SECTOR

Retail and real estate are the two booming sectors of India in the present times. And if industry experts are to be believed, the prospects of both the sectors are mutually dependent on each other. Retail, one of India’s largest, has presently emerged as one of the most dynamic and fast paced industries of our times with several players entering the market.

Accounting for over 10 per cent of the country’s GDP and around eight per cent of the employment retailing in India is gradually inching its way toward becoming the next boom industry.

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As the contemporary retail sector in India is reflected in sprawling shopping centers, multiplex- malls and huge complexes offer shopping, entertainment and food all under one roof, the concept of shopping has altered in terms of format and consumer buying behavior, ushering in a revolution in shopping in India.

This has also contributed to large scale investments in the real estate sector with major national and global players investing in developing the infrastructure and construction of the retailing business. The trends that are driving the growth of the retail sector in India are

· Low share of organized retailing

· Falling real estate prices

· Increase in disposable income and customer aspiration

· Increase in expenditure for luxury items

CONCLUSION

The government is now set to initiate a second wave of reforms in the segment by liberalizing investment norms further. This will not only favor the retail sector develop in terms of design concept, construction quality and providing modern amenities but will also help in creating a consumer-friendly environment.

Retail industry in India is at the crossroads but the future of the consumer markets is promising as the market is growing, government policies are becoming more favorable and emerging technologies are facilitating operations in India.

And this upsurge in the retail industry has made India a promising destination for retail investors and at the same time has impelled investments in the real estate sector.

As foreign investors cautiously test the Indian Markets for investments in the retail sector, local companies and joint ventures are expected to be more advantageously positioned than the purely foreign ones in the evolving India's organized retailing industry.

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Vadodara Retail Scenario

Vadodara, also known as ‘Baroda’. Is the third most-populated town in the Indian state of Gujarat after Ahmedabad and Surat? It is one of the four towns in the state with a population of over 1million, the other being Rajkot and the two cities listed above. It is also known as the sayajinagari or sanskari nagari (cultural capital of Gujarat) vadodara or Baroda, formerly the capital city of gaekwad state is situated on the banks of vishwamitri, river whose name derived from the great saint rishi vishvamitra. It is located southeast of ahemedabad. It is administrative headquarters of vadodara district.Current retail scenario.

Current Retail Scenario

1. The retail in the city can easily be differentiated into the traditional or the old city areas and the emerging areas.

2. The wholesale markets and the established markets are located in the old city. which include nyaya mandir market, mandvi market, raopura, rajmahal road,mangal bazaar and dandiya bazaar.

3. The emerging areas for commercial and retail purposes are the Rc Dutt road,Race Course road, alkapuri and the old padra road, where a majority of national and international brands can be prominently seen 

4. The city has also witnessed tremendous retail growth in the posh race course and adjacent gotri road areas with developments like inox multiplex and Westside.

5. Fatehgunj and karelibaug are also emerging destination with affluent and literate population and proximity to the university area.

Catchments

vip road fatehgunj sama

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jetalpur road karelibaug university area alkapuri

Research Methodology

Introduction:-

There is an objective behind every activity has been done. There may be various objectives behind doing marketing research. The objectives may be to get the answer of the questions like who buys such products. How often do they buy it? Etc. After deciding the objective, the next step is the research purpose i.e. the method that will be used for the research purpose.

The different methods for conducting marketing research are as follows…

Kinds OF Methods:-

1) pool methods

2) Survey methods:

a)a) Personal survey (Questionnaire)

b)b) Mail survey

c)c) Opinion Telephone survey

3) Expert opinion method

In my report, I have used personal survey method. The questionnaire was prepared keeping in

view certain objectives.

Reseach Objective:-

“Marketing research is the systematic design, collection, analysis and reporting of data and

findings relevant to a specific marketing situation facing the company”.

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Philip Kotler

Sampling:- After deciding on the research approach and instruments, it is necessary to design a sampling plan. This plan calls for three decisions:

Sampling unit:-Who is to be surveyed? It should be defined in a research the target population

that will be sampled. Once the sampling unit is determined, a sampling frame must be developed so that everyone in the target population has an equal chance of being sampled. To fulfill this purpose, I had taken upper middle class & higher-class people as a sampling unit.

Sampling procedure:- How should the respondents be chosen? To obtain a representative sample I had gone for area sampling. Sample size:- How many people should be surveyed? Large samples give more reliable results than small samples. However, it is not necessary to sample the entire target population or even a substantial portion to achieve reliable results. I had taken the sample size of 100people from Rajkot city.Contact Methods:-

Once the sampling plan has been determined, it must be decided how the subject should be

contacted: mail, telephone, personal, or on-line interviews. Therefore, for my research I had

selected personal interview (Questionnaire). As personal interviewing is the most versatile

method, the interviewer can ask more questions and record additional observations about the

respondent. Personal interviewing is the most expensive method and requires administrative

planning and supervision than three, which is the big loophole of it.

Communication Approach:The communication approach selected for this research study was face-to-face or direct.Questionnaire Design:The questionnaire was design keeping a view to the data sorting for the fulfilling for the objective of research study. The wordings of the question are kept simple to generate the desire response. The questions are framed in such a way that it creates the interest in customers to quick response.

Limitations To The Study:-

Sample size of may not be sufficient to draw the accurate conclusion.

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Some important aspects affecting the consumer and preference of consumer in terms of

features may not be covered on revealed in the questionnaire used

Personal bias of respondents and in analysis and interpretation may become a constraint

in revealing the true price.

The findings are based on the research in Vadodara City only and thus the conclusions

may not be true for other cities.

Only high and high-middle income group has been surveyed, so the preference of other

income groups cannot be judged.

Retail Key Players in Vadodara City:-

Retailing is emerging as a sunrise industry in India and is presently the largest employer after

agriculture. In the year 2004, the size of Indian organized retail industry was Rs 28,000 Crore,

which was only 3% of the total retailing market. Retailing in its present form started in the latter

half of 20thCentury in USA and Europe and today constitutes 20% of US GDP. It is the 3 rd largest

employer segment in USA. Organized retailing in India is projected to grow at the rate of 25%-

30% p.a. and is estimated to reach an astounding Rs 1, 00,000 Crore by 2010. The contribution

of organized retail is expected to rise from 3% to 9% by the end of the decade. The projection for

the current year i.e. 2005 is Rs 35,000 Crore. In India it has been found out that the top 6 cities

contribute for 66% of total organized retailing. With the metros already been exploited, the focus

has now been shifted towards the tier-II cities**. The 'retail boom', 85% of which has so far been

concentrated in the metros is beginning to percolate down to these smaller cities and towns. The

contribution of these tier-II cities to total organized retailing sales is expected to grow to 20-25%.

In the year 2004, Rs 28,000 Crore organized retail industry had Clothing, Textiles & fashion

accessories as the highest contributor (39%), where as health & beauty had a contribution of 2%.

Food & Grocery contributed to 18% whereas Pharma had a contribution of 2%.

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List of Retail Key Players

Food and Beverages -

Big Bazaar, Reliance Fresh and D-Mart.

Clothing and Textiles -

Pantaloons, Globus and Levi’s

Consumer Durable -

Apple, LG and Samsung

Jewelry and Watches -

Fastrack, Titan and C.H jewelers

Home Décor -

Style Spa, Red Earth Furniture and @Home

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Food and Beverage

Introduction:-

F&B is a common abbreviation in the United States and Commonwealth countries, including Hong Kong. F&B is typically the widely accepted abbreviation for "Food and Beverage," which is the sector/industry that specializes in the conceptualization, the making of, and delivery of foods.

The largest section of F&B employees are in restaurants and bars, including hotels, resorts, and casinos. For more information reference "Food and Beverage Underground",

Food and beverages directory is an information resource on the leading manufacturers and suppliers of food and beverages in India. The web guide on foods and beverages intends to present rich information on the various dealers of foods products and beverages in India.

Also presented below is a website listing of Indian companies engaged in the manufacture and supply of food products and beverages such as tea, coffee, sugar, fruits, vegetables, spices, milk powder, soft drinks, etc.

Access the websites listed under the Food and Beverages directory to get information like product range, price list, quality parameters, company profile and contact details.

Current scenario of food and beverages in India

India’s Food Revolution will guarantee an agriculture diversification along with providing huge investments in the food processing sector. The economics of the food industry has been changing due to the easy access of multinationals, rise of commodity branding and low cost of technology. The augment of regional players venturing into categories, where entry barriers are low, a boom in the Indian FMCG (fast moving consumer goods) markets and the rising need for these products are the main causes for growth and expansion in the food business. Owing to the structural changes in the Indian Economy, the Indian agriculture is in the run for an exemplar shift.

Current news:

Food inflation rises marginally due to high prices of pulses, milkSaturday, April 03, 2010 08:00 IST

Our Bureau, New Delhi

The latest wholesale price index (WPI) showed that the food inflation has increased marginally to 16.35 per cent for the week ended March 20 mainly on account of high prices of pulses and milk.

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Following are the increases in prices of some essential food items over the 52-week period:

● Pulses: 31.55 per cent● Milk: 18.74 per cent● Wheat: 13.54 per cent● Fruits: 10.06 per cent● Cereals: 10.04 per cent● Rice: 7.36 per cent● Vegetables: 0.62 per cent● Potatoes: (-) 12.20 per cent● Onions: (-) 13.38 per cent

“The overall inflation has been relentlessly rising and was at 9.89 per cent in February, up from 8.56 per cent in January. The rise in inflation has been mainly attributed to high food inflation and the recent hike in fuel inflation after the increase in excise and customs duty on petrol and diesel,” industry expert analyses.

Sugar production likely to touch 18.5mtSaturday, April 03, 2010 08:00 IST Our Bureau, New Delhi

India was likely to produce 18-18.5 million tons of sugar this year, a leading industry body said, raising the forecast by 7-10%. But analysts say the country still needs to import 2-3 mt of sugar. Earlier agriculture minister Shared Power had stated that the country would produce more than 17mt of sugar in 2009-10.

Analysts said despite higher output estimates, the country needed to import another 2-3 million tonnes, although expectations of fresh purchase by India would not lead to further spike in global prices. Indian mills imported more than 5mt of sugar in the year to September 2009 to overcome a shortage after 2008-09 output fell 44 % to 14.7mt due to lower cane availability. An acute shortage helped domestic prices double last year, encouraging higher cane plantation.

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[1] Big Bazaar

Big Bazaar – “Is se sasta aur accha kahin nahi”

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Location

Seven Seas Mall, Near Diamond Jubilee Girls Hostel, Opposite Arvind Baugh, Fatehgunj

Vadodara, Gujarat 390002

0265 3926902.

History

There was a time not so long ago that large department stores were a completely foreign concept

in India -- but not anymore. The Big Bazaar is one such department store to have set up shop

across the country. Since its first outlet opened in Kolkata in late 2001, the Big Bazaar has

spread to towns and cities at an alarming rate.

These multi-level shopping meccas stock everything from food to fridges, and cookware to

clothes. However, the Big Bazaar isn't your ordinary department store. It's been especially

designed to appeal to the Indian consumer. You may be thinking, what does that mean? In short,

organized chaos.

With a slogan of "Is se sasta aur accha kahin nahi!" ("Nowhere cheaper or better than this!"),

the Big Bazaar targets itself directly at the average Indian's love of following the crowd and

scrambling for a good discount.You won't find neatly ordered aisles at the Big Bazaar. Instead,

stores are laid out to replicate a market environment, with items all thrown in together.

Promotions such as "Sabse Saste Teen Din" (Cheapest Three Days) and "Purana Do, Naya Lo"

(Give Old, Take New) result in shoppers flooding the stores, to the point that some stores have

become so overcrowded they've had to close.

If you visit the Big Bazaar in the daytime during the week, it is possible to have a deceptively

pleasant and hassle free shopping experience.

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However, don't make the mistake of going there during a sale, on holidays, evenings, or on

Sunday. When I did this, I had to wait for almost an hour just to be served at the checkout.

Forget about getting the all items I wanted, I was happy to get out of there in one piece!

I've also found that the full price is all too often charged on sale items, so do check your receipt

to make sure that discounts have been properly recorded.

Vision and Mission

"TO SPEARHED HIS COMPANY TO BE THE FINEST AND THE MOST PREFERRED CHAIN IN RETAILING”

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Product:-

Big Bazaar offers a wide range of products which range from apparels, food, farm products, furniture, child care, toys etc of various brands like Levi’s, Allen solly, Pepsi, Coca-Cola, HUL, ITC, P&G, LG, Samsung, HP, Nokia etc.

Price:-

The pricing objective at Big Bazaar is to get ³Maximum Market Share´. Pricing at Big Bazaar is based on the following techniques: Value

Pricing (EDLP ± Every Day Low pricing): Big Bazaar promises consumers the lowest available price without coupon clipping, waiting for discount promotions, or comparison shopping. Promotional Pricing: Big Bazaar offers financing at low interest rate. The concept of psychological discounting (Rs. 99, Rs. 49, etc.) is also used to attract customers. Big Bazaar also caters on Special Event Pricing (Close to Diwali, Gudi Padva, and Durga Pooja). Diff erentiated Pricing: Differentiated pricing i.e. difference in rate based on peak and non-peak hours or days of shopping is also a pricing technique used in Indian retail, which is aggressively used by Big Bazaar. e.g. Wednesday Bazaar.

Place:-

The Big Bazaar stores are operational across three formats ² hypermarkets spread over 40,000-45,000 sq ft, the Express format over 15,000-20,000 sq ft and the Super Centers setup over 1 lack sq ft. Currently Big Bazaar operates in over 34 cities and towns across India with 116 stores. Apart from the Metros these stores are also doing well in the tier II cities. These stores are normally located in high traffic areas. Big Bazaar aims at starting stores in developing areas to take an early advantage before the real estate value booms. Mr. Biyani is planning to invest around Rs 350 Crore over the next one year expansion of Big Bazaar. In order to gain a competitive advantage Big Bazaar has also launched a website. www.futurebazaar.com, which helps customers to orders products online which will be delivered to their doorstep. This helps in saving a lot of time of its customers. 

Promotion:-

The various promotion schemes used at Big Bazaar include: ‘Saal ke sabse saste 3 din’  Hafte ka sabse sasta din ³Wednesday bazaar´

28 | P a g e

Exchange Offers ³Junk swap offer´ Future card(3% discount) Shakti card  Advertisement (print ad, TV ad, radio) Brand endorsement by M.S Dhoni and Asin.

People:-

Well trained staff at stores to help people with their purchases 

Employ close to 10,000 people and employ around 500 more per month.

Well-dressed staff improves the overall appearance of store.

Use scenario planning as a tool for quick decision making multiple counters for payment, staff at store to keep baggage and security guards at every gate, makes for a customer-friendly atmosphere.

Process:-

Big Bazaar places a lot of importance on the process right from the purchase to the delivery of goods. When customers enter the stores they can add the products they which to purchase in their trolley from the racks. There are multiple counters where bill can be generated for purchases made. Big Bazaar also provides delivery of products over purchases of Rs. 1000.

Physical Evidence:-

Products in Big Bazaar are properly stacked in appropriate racks. There are different departments in the store which display similar kind of products. Throughout the store there are boards/written displays put up which help in identifying the location of a product. Moreover boards are put up above the products which give information about the products, its price and offers. Big Bazaar stores are normally µU shaped¶ and well planned & designed

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[2] Reliance Fresh

Reliance Fresh – “Growth Through Value

Creation”

Location

Alkapuri, Vadodara – 390007

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History

Reliance Fresh is the convenience store format which forms part of the retail business of

Reliance Industries of India which is headed by Mukesh Ambani. Reliance plans to invest in

excess of Rs 25000 corers in the next 4 years in their retail division. The company already has in

excess of 560 reliance fresh outlets across the country. These stores sell fresh fruits and

vegetables, staples, groceries, fresh juice bars and dairy products.

A typical Reliance Fresh store is approximately 3000-4000 square. Feet and caters to a

catchment area of 2-3 km.

Post launch, in a dramatic shift in its positioning and mainly due to the circumstances prevailing

in UP, West Bengal and Orissa, it was mentioned recently in news dailies that, Reliance Retail is

moving out of stocking fruits and vegetables. Reliance Retail has decided to minimize its

exposure in the fruit and vegetable business and position Reliance Fresh as a pure play super

market focusing on categories like food, FMCG, home, consumer durables, IT and wellness,

with food accounting for the bulk of the business.

The company may not stock fruit and vegetables in some states. Though Reliance Fresh is not

exiting the fruit and vegetable business altogether, it has decided not to compete with local

vendors partly due to political reasons, and partly due to its inability to create a robust supply

chain. This is quite different from what the firm had originally planned.

When the first Reliance Fresh store opened in Hyderabad last October, not only did the company

said the store’s main focus would be fresh produce like fruits and vegetables at a much lower

price, but also spoke at length about its “farm-to-fork’’ theory. The idea the company spoke

about was to source from farmers and sell directly to the consumer removing middlemen out of

the way.

Reliance Fresh, Reliance Mart, Reliance Digital, Reliance Trends, Reliance Footprint, Reliance Wellness, Reliance Jewels, Reliance Timeout and Reliance Super are various formats that Reliance has rolled out.

31 | P a g e

To cater to the growing appetite for meat among Indians, Reliance Fresh is planning separate

non-vegetarian section within its Reliance Fresh stores. The non-veg food is most likely to be

sold from its “Delight” brand of stores selling premium grocery.  Company executive have been

quoted in a South India based business daily that the stores would have separate sections for veg

and non-veg foods with dedicated staff to handle both kinds of foods. “We are aware of the

sensitivity of consumers and will take measures to ensure that both food types are kept apart”,

the executive was said, perhaps referring to the strict vegetarian habits of many Indian

consumers.

There are 15 Delight stores in Chennai and Delhi and the plan is to have 50 stores in major cities

by the middle of 2008. Apart from non-vegetarian ready-to-cook items such as chicken, salami,

sausages, ham, kebabs and others, the Delight stores would also sell Reliance branded butter and

Ghee.    

The company has invested an unspecified amount in providing cold-chain support to reach non-

vegetarian food items from the butcher or meat-processing plants to the Delight stores and keep

it consumer-ready.

Non-vegetarian food consumption is rapidly growing in India where a significant part of the

population is vegetarian. In fact, the changing eating habits of urban Indians has taken

nutritionists by surprise. Fast foods which are largely chicken based are doing roaring business in

India.

An offshoot of the rising meat consumption is that prices of lamb and chicken have raised 15%-

20% in the past few months.

Product:-

It has Food Bazaar, which offers a wide variety of groceries, fresh and frozen foods, home and personal care products& a lot more. Fresh produce comes from their own distribution center.Also it offers a wide range of products like Vegetables,Bakery products,Packaged foods,FruitsCorns

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CerealsCold drinksBaby food

Price:-

Price range is different for the different products but it is cheaper than the local vendors and kirana stores. Mostly a person will find the products Rs. 1 to Rs 5 cheaper in store.

Place:-

Distribution and warehousing facilities are well managed so that sort of goods can be avoided

Promotion:-

As promotion strategy they announce the offers on speakers in store as well as the offers are also available in respective departments.

People:-

RF is having less staff but they are very well experienced in handling the customer. Staffs are given uniforms which gives the store a good look.

Process:-

Displays of food items make the shopping easier. Trolleys and baggages are given for shopping for comfortable shopping.

Physical Evidence:-

The details of foods and facts of the discount offers are well explained to the shopper.

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[3] D-MartD-Mart – “Daily Discounts…. Daily Savings….!!”

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Location

Nr H P Petrol Pump, Raneshwar Mahadev Cross Road,

Vasna Road, Vadodara – 390015

History

Its Full form is Dolphin Mart.

Dolphin Group was established in 1990 as essentially as an international trading house. Over the

years the group has diversified into other areas of businesses. Presently, Dolphin Group consists

of 11 companies engaged in Manufacturing, Retailing, Construction, and Finance & Leasing.

During the time, Dolphin has established its offshore operations in RUSSIA AND UKRAINE

and associate Liaison offices in Amsterdam (Holland) & Kabul and Afghanistan.

365 day Discount.

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Product:-

Available foods and beverages:Packaged foods- kellogs chokos, packaged Rice, Sugar, Tea, Corn Flakes, wafers, Chevda,Spices, Available in Different weights.Cold drinks of leading companies as well as local cold drink are also available.Fast foods like Puff, Burgers, packaged biscuits, Toasts are available in different volumes.

Fresh Vegetables- which is purchased from the local farmers.

Price:-

Price range varies for different products. Prices are targeted towards the Middle class people of the city. Seasonal pricing and price flexibility is seen in the products prices.

Place:-

very important to make the products available to each and every customer. For this purpose the supply chain management is managed by the store. The vegetables are supplied from the local farmers as well as Khetvadi Utpann Bazaar Samiti.Market coverage is selective as the middle class people are more often shops a lot. Order processing and reverse logistic are well maintained.

Promotion:-

The store is giving the offers and schemes for the perishable goods and packaged foods. This converts footfalls into selling.

People:-

Staff is well experienced but it needs to improve a lot. To manage the customers well only appearance is not enough they need to improve the skills.

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Process:-

The purchasing area is very wide but day by day its becoming congested due to increase in products. It is needful to make the merchandise hassle free. The shopper has to roam a lot for different products.

Physical Evidence:-

The offers and schemes are very well displayed beside the products.

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Comparisons of 7P’s

F&B Price

(Rs.)

Place Product Promotion People Process Physical

Evidence

Big Bazaar 5-45k 7seas

Mall

Food &

Beverage

s

Posters,

Newspapers,

FM Radio,

TV Ads

55-60 M-S Pleasant

Ambiance

Reliance

fresh

4-

500rs.

alkapuri Food &

Beverage

s

Posters,

Newspapers,

FM Radio,

TV Ads

25-30 M-S Pleasant

Ambiance

D-Mart 5-15k Vasana Food &

Beverage

s

Newspaper &

FM Radio

40-42 M-S Pleasant

Ambiance

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Clothing and Textile

Introduction

Humans often wear articles of clothing (also known as Apparel, dress, garments or attire) on the body. In its broadest sense, clothing includes coverings for the trunk and limbs as well as coverings for hands (gloves), feet (shoes, sandals, boots), and head (hats, caps).

Articles carried rather than worn (like purses and umbrellas) normally count as accessories rather than as clothing.

Humans also decorate their bodies with makeup or cosmetics, perfume, jewelry and other ornament; cut, dye, and arrange their head and body hair (hairstyle), and sometimes their skin (tattoo, scarifications, piercing). All these decorations contribute to the overall effect and message of clothing, but do not constitute clothing per se.

People wear clothing for functional and/or social reasons. Clothing protects the body; it also delivers social messages to other humans.

History of clothing and textiles

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Ladies making silk, early 12th century painting by Emperor Huizong of Song (a remake of an 8th century original by artist Zhang Xuan), illustrates silk fabric manufacture in China.

Clothing and textiles have been enormously important throughout human history—so have their materials, production tools and techniques, cultural influences, and social significance.

of woven, knitted, knotted (as in macrame) or tufted cloth, or a non-woven fabric (a cloth made of fibers that have been bonded into a fabric, e.g. felt).

Many textiles have been in use for millennia, while others use artificial fibers and are recent inventions. The range of fibers has increased in the last 100 years. The first synthetics were made in the 1920s and 1930s.Textiles can be made from a variety of materials.

Clothing and Textile

Pantaloons- Vadodara

Globus- Vadodara

Levi’s- Vadodara

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[1] Pantaloons

Pantaloons – “Fresh Fashion”

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Location

Basment, Manorama

Raopura, Vadodara, Gujarat 390001

Race Course Road,

Vadodara- 390007.

Phone. : (0265) 6620668, 2386001.

Pantaloon Retail (India) Limited, is India’s leading retailer that operates multiple retail formats

in both the value and lifestyle segment of the Indian consumer market. Headquartered in

Mumbai (Bombay), the company operates over 16 million square feet of retail space, has over

1000 stores across 73 cities in India and employs over 30,000 people.

The company’s leading formats include Pantaloons, a chain of fashion outlets, Big Bazaar, a

uniquely Indian hypermarket chain, Food Bazaar, a supermarket chain, blends the look, touch

and feel of Indian bazaars with aspects of modern retail like choice, convenience and quality and

Central, a chain of seamless destination malls. Some of its other formats include Brand Factory,

Blue Sky, all, Top 10 and Star and Sitara. The Company also operates an online portal,

futurebazaar.com.Future Value Retail Limited is a wholly owned subsidiary of Pantaloon

Retail (India) Limited. This entity has been created keeping in mind the growth and the current

size of the company’s value retail business, led by its format divisions,

Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, is one of India’s leading

business houses with multiple businesses spanning across the consumption space. While retail

forms the core business activity of Future Group, group subsidiaries are present in consumer

finance, capital, insurance, leisure and entertainment, brand development, retail real estate

development, retail media and logistics.

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Led by its flagship enterprise, Pantaloon Retail, the group operates over 16 million square feet of

retail space in 73 cities and towns and 65 rural locations across India. Headquartered in Mumbai

(Bombay), Pantaloon Retail employs around 30,000 people and is listed on the Indian stock

exchanges. The company follows a multi-format retail strategy that captures almost the entire

consumption basket of Indian customers. In the lifestyle segment, the group operates Pantaloons,

a fashion retail chain and Central, a chain of seamless malls. In the value segment, its marquee

brand, Big Bazaar is a hypermarket format that combines the look, touch and feel of Indian

bazaars with the choice and convenience of modern retail. The group’s specialty retail formats

include supermarket chain - Food Bazaar, sportswear retailer - Planet Sports, electronics retailer

- eZone, home improvement chain -Home Town and rural retail chain - Aadhaar, among others.

It also operates popular shopping portal - www.futurebazaar.com.Future Group believes in

developing strong insights on Indian consumers and building businesses based on Indian ideas,

as espoused in the group’s core value of ‘Indianness.’ The group’s corporate credo is, ‘Rewrite

rules, Retain values.’

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PRODUCT:-

PRODUCTS AND STORE LAYOUT

A pantaloon follows a free form store layout. No particular format is followed anything is placed anywhere but strategically. Pantaloons fall under following categories- Departmental stores, Malls, E-retailers Here when it comes to arranging the clothes, same type of clothes are put up together in different sizes so that same clothes are available for every size at one point only.

Second Level First level Ground Level Men’s Occasion’s Wear Spring (Designer wear for

men and women)Ladies Formal

Ladies Formal

Men’s Formal Ladies Ethnic Ladies Denim Men’s Ethnic Night ware and Lingerie Cosmetics and Fragrances Denim Wear Kids Wear Fine Jewellery Men’s Casuals Infant Necessities Blue Sky (Sunglasses and

Watches) Active Wear , Sporting Goods Toys Fashion Accessories Teen Boys Footwear Customer Service Desk Men’s Washroom Ladies Wash Room Drinking Water Drinking Water

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Categories and private labels serial no.

Private Label Category

1 Pantaloon Trousers Men’s Wear 2 Bare Denim Jeans, Knitwear, gabardine,

jackets, and other accessories.

3 John Miller Shirts 4 Shrishti Ladies wear 5 Scotsville

Winter wear, sweaters and blazers

6 Scotsville Ladies western wear 7 Annabelle Ladies western wear, formal

wear 8 Agile Sports wear 9 Mix n match Buying separates and

combining 10 Honey Western wear brand for

young girls 11 Akkriti Men’s ethnic wear 12 Lombard Classic English formal wear 13 Trishaa Stitching salwarkammez 14 UMM Trendy sports and utility

wear 15 Ghagroos Men’s Ethnic wear 16 Remanika Ladies wear, kurties 17. Urban Yoga Men’s wear 18. Jealous Girls wear

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PRICE:-

Pantaloons visual merchandising is creative, innovative and outstanding which can be seen from its own in house private brands such as John Miller. All the merchandise is placed at both 360 degree and 180 degrees. The new launched products are showed by prominent color back ground. Window display is highly interactive for impulsive buyer. Price range is average.

PLACE:-

Store location

The location of a retail store occupies an important place in retail strategy. It not only conveys the image of the store, but also influences the merchandise mix and the interior layout of the store. While the merchandise mix can be changed and prices can be adjusted, it is difficult to change the decision on store location.

Traffic

The traffic – pedestrian as well as vehicular – that passes the site is an important determinant of the potential sales that can be generated from a store. A pantaloon is known to have good parking space wherever it’s located. Accessibility of the market

Accessibility of a market is defined in terms of the availability of public transport and road/local trains connections to the markets. It is mostly located in posh locality in the center of the city. Further the easy availability of transport facilitates makes the location really accessible for shopping.

Visibility

A pantaloon is situated very close to the main road. Pantaloons being a three floor building have great visibility. To enhance the visibility pantaloons has put its sign board on the top of the building.

Total number of stores and the type of stores that exist in the area

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Its presence area encompasses stores like Lifestyle, Trent; Adidas….which directly compete with Pantaloons. This is really disadvantageous for Pantaloons.

PROMOTION:-

Benefit schemes

Green Add on Cards

Your Green Card benefits can now be shared with members of your family. Apply for an Add-on card today. Let your family also be entitled to direct discount and other privileges that we have to offer. A 1 and 3 star member is entitled to have 1 add-on card. However a 5 and 7 star member is entitled to have 2 add-on cards.

Green Days

Exclusive Green Card shopping day give you a preview of End Of Season Sale, so that you are first to get hold of the latest merchandise.

Green Channel

Our special billing counter is open to all Green Card members during End of Season sale. Now you can avoid the rush at the regular billing counter.

Green Offers &Promotions

These are exclusive shopping offers sent to you on a regular basis. Just flash your Green Card and claim the special offers and promotions. At times, offers open to all customers are further enhanced for our esteemed Green Card members.

Green Service Desk

For all your queries, information and services, contact the Green Service Desk at any Pantaloon Store.

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Green Exchange

Relax! Now you can exchange your products within 60 days of purchase. (90 days for Seven Star members)

Benefits 7 star 5 star 3 star 1 star

Discounts on all subsequent Purchases

10% 7.5% 5%

Gift Voucher worth Rs. 200/- on new enrolment

Upgrade Enrolment

Upgrade Kit

Upgrade Kit Upgrade Kit Welcome Kit

Add-on Card to Family Members

2 2 1 1

End of Season Sale Preview

Yes Yes Yes Yes

Green Channel Yes Yes Yes Yes

Green Drop Yes - around the year

Yes - around the year except End of Season Sale

No No

Green Exchange 90 days 60 days 60 days 60 days

Green Service Desk

Yes Yes Yes Yes

Green offers & Promotions

Yes Yes Yes Yes

Promotion Strategy:-

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Hoardings:

Pantaloon puts its hoarding at prime locations, featuring the upcoming Fashion events or its brand ambassadors who are generally eminent celebrity.

Category manager plans promotions / brand or product building schemes. The category manager identifies slow movers and also disposal plan for the same.

PEOPLE:-

Staff is very well trained and educated. They know who the customers are and how to fell them comfortable while shopping. Well groomed staff gives the store a pleasant look.

PROCESS:-

The process of orders, returns, dispatch and purchasing are handled very carefully. It is crusial to make the customers satisfied with the shopping.

PHYISCAL EVIDENCE:-

The offers and discounts are well explained in written and announced on the speakers. The pamphlets are given at the entries.

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[2] Globus

Globus – “Fashion for a changing world”

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Location

Shop No 5 to 14, Seven Seas Mall, Near Punjab National Bank,

Fatehgunj, Vadodara - 390002.

Phone. : (0265) 26456701, 26456702, 26456703.

About

Globus is a retail clothing store, based in Mumbai, India. Its part of the Rajan Raheja group. The

chain store has recently launched 150 stores in India. Kareena Kapoor has become the brand

ambassador, and plans to launch her own clothing line with the store.

Tag Line of Globus “FASHION FOR A CHANGING WORLD”

“Globus Stores Pvt. Ltd. was formed to contribute in the revolution sweeping the retail industry. Achieve customer delight by offering quality products and services through a process of continuous innovation and adaptation.”

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Product:-

Handbags from La Belle and Carlton London.

Footwear from Enroute and Carlton London.

Accessories from Globus.

Kids wear from Daffodils, Lilliput, Barbie, Cat moss and Ruff.

Men wear from Flying machine, Spykar, Indian Terrain, Provogue, US Polo, Pepe Jeans,

Mufti and Proline.

Price:-

Affordable garments that are trendy and fashionable and keeps pace with the changing trends.

Place:-

Globus has currently 25 stores across 14 cities and towns in India. It wants to establish Globus as synonym for young and trendy fashion and therefore

it has many more stores to come.

Promotion:-

Globus promotes through newspaper, magazines and hoardings Along with fashion weeks and Kareena Kapoor endorsing the brand and also its

summer, winter collections and sale.

People:-

Globus emphasizes and values its consumers the most. At the same time it makes it staff highly trained so that they can give assistance to the

people. It lays stress on long term relations. And thus value each and everyone associated to

them.

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Process:-

The focus of Globus is always on maintaining an edge in fashion and to keep sharpening their offerings.

Thus they try and adopt a process which is full of research and innovation that best serves the customers.

Physical Evidence:-

Globus believes on the saying, “product gets the customer to your store the first time, but service ensures he comes back again”

Thus it ensures quality services to the customers.

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[3] Levi’s

Levi’s – “A style for every story”

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Location

Gf 4 Center square mall,

Genda Circle, Vadodara, Gujarat 390025

0265 2305603

History

Levi Strauss & Co.Levi Strauss & Co. ( (LS&COLS&CO) is a privately held clothing company known worldwide for its) is a privately held clothing company known worldwide for its

Levi's brand of denim jeans. It was founded in 1853 when Levi Strauss came from Bavaria,Levi's brand of denim jeans. It was founded in 1853 when Levi Strauss came from Bavaria,

Germany to San Francisco, California to open a west coast branch of his brothers' New York dryGermany to San Francisco, California to open a west coast branch of his brothers' New York dry

goods business. Although the company began producing denim overalls in the 1870s, moderngoods business. Although the company began producing denim overalls in the 1870s, modern

jeans were not produced until the 1920s. The company briefly experimented (in the 1970s) withjeans were not produced until the 1920s. The company briefly experimented (in the 1970s) with

employee ownership and a public stock listing, but remains owned and controlled by descendantsemployee ownership and a public stock listing, but remains owned and controlled by descendants

and relatives of Levi Strauss’ four nephews.and relatives of Levi Strauss’ four nephews.

Required Capital:

Rs 50 Lakh to Rs 5 Crore depending on location

No. of Franchise Outlet:

200+

Industry Category:

Clothing

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Product:-

The company design and markets jeans and jeans related pants, casual, skirts, jacket and related accessories for men, women and children.

Levis brand- men, women and kid’s jeans, jeans related products, knit and woven tops, outer wear and accessories.

Dockers- men, women and boys casual pants, shorts, skirts, knit and woven tops, outer wear and accessories.

Slates- men and women pants, skirts, tops, jackets, outer wear, accessories.

Price:-

PRODUCT PRICE RED TAB 900-1399 RED LOOP 1400-1999 RED PREMIUM 2000-2999 RED SUPER PREMIUM 2999-above

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Place:-

To provide desired products at proper place. To fulfill the requirements of every locality according to the taste of the people To increase the brand equity by reaching every corner of the world Promotion. To equalize the demand and supply of products at all places.

Promotion:-

Levi’s uses the following promotional strategies to promote its product Personal selling- Personal selling by the representative of the organization takes place face

to face with final consumers. Mass selling- Levis does mass selling to inform a bulk of persons by advertising Advertising Medium :The advertising media used by the company are :- Television Fashion Magazines, Newspapers Internet Bill boards, banners etc.

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People:-

EMPLOYEES:- Approximately 11,800 worldwide • 5,400 in the Americas • 4,200 in Europe • 2,200 in Asia Pacific

STAFF: Well dressed and with in uniform. Staff member have a good command over language with a good communication skill. Most of the staff is localized and a well known to local language.

Process:-

Document: - Document processes identify risk and controls. Validation:- validate that key risks are covered in the processes , check whether

controls are working effectively. Remediation: - take corrective actions when controls are not design properly or not

working as design. Testing: - test controls by taking sample from population period. Reporting: - report control platform to management.

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Physical Evidence:-

The Retail outlets of Levi’s products are mainly in big malls and now it is also available in Small town which is easily reached by the High class and Middle class people.

There is no other company with a comparable global presence in the jeans and casual pants markets.

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Comparisons of 7P’s

Cloths and

textiles

Price

(Rs.)

Place Product Promotion People Process Physical

Evidence

Pantaloons 300-

10k

Raopura All

Type Of

Garment

s

All Types Of

Media

15-20 M-S Pleasant

Globus 500-7k Fatehgunj All

Type Of

Garment

s

Newspapers,

Business

magazine &

Posters

7-10 M-S Pleasant

Levi’s 1.2-

10k

Alkapuri All

Type Of

Casual

Garment

s

All Types Of

Media

7-10 M-S Pleasant

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Consumer Durables

Introduction

Durable goods are those which don’t wear out quickly, yielding utility over time rather than at once. Examples of consumer durable goods include electronic equipment, home furnishings and fixtures, photographic equipment, leisure equipment and kitchen appliances. They can be further classified as either white goods, such as refrigerators, washing machines and air conditioners or brown goods such as blenders, cooking ranges and microwaves or consumer electronics such as televisions and DVD players. Such big-ticket items typically continue to be serviceable for three years at least and are characterized by long inter-purchase times.

The Indian Consumer Durables Industry Can be segmented into three key groups:-

[1]White Goods

• Refrigerators• Washing Machines• Air Conditioners• Speakers and Audio Equipments

[2]Kitchen Appliances/Brown Goods

• Mixers• Grinders• Microwave Ovens• Iron• Electric Fans• Cooking Range• Chimneys

[3]Consumer Electronics

Mobile Phones, Televisions MP3 Players, DVD Players, VCD Players

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[1] Apple

Apple –“The power to be your best”

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Location

12, Centre Square Mall, Sarabhai Circle,

Vadodara

History

Apple Inc., formerly Apple Computer, Inc., is a multinational corporation that creates consumer electronics, computer software, and commercial servers. Apple's core product lines are the iPad, iPhone, iPod music player, and Macintosh computer line-up. Founders Steve Jobs and Steve Wozniak effectively created Apple Computer on April 1, 1976, with the release of the Apple I, and incorporated the company on January 3, 1977, in Cupertino, California. For more than two decades, Apple Computer was predominantly a manufacturer of personal computers, including the Apple II, Macintosh, and Power Mac lines, but it faced rocky sales and low market share during the 1990s. Jobs, who had been ousted from the company in 1985, returned to become Apple's CEO in 1996 after his company NeXT was bought by Apple Inc., and he brought with him a new corporate philosophy of recognizable products and simple design. With the introduction of the successful iPod music player in 2001, Apple established itself as a leader in the consumer electronics industry, dropping "Computer" from its name. The latest era of phenomenal success for the company has been in the iOS range of products that began with the iPhone, iPod Touch and now iPad. As of 2011, Apple is the largest technology firm in the world, with annual revenues of more than $60 billion.

Steve Jobs and Steve Wozniak had withdrawn from Reed College and UC Berkeley, respectively by 1975. Wozniak designed a video terminal that he could use to log on to the minicomputers at Call Computer. Alex Kamradt commissioned the design and sold a small number of them through his firm. Aside from their interest in up-to-date technology, the impetus for "the two Steves" seems to have had another source. In his essay From Satori to Silicon Valley (published 1986), cultural historian Theodore Roszak made the point that the Apple Computer emerged from within the West Coast counterculture and the need to produce print-outs, letter labels, and databases. Roszak offers a bit of background on the development of the two Steves’ prototype models.

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Product:-

iPod

iPod touch iPod classic iPod nano iPod shuffle Product (RED) Compare iPod Models Apple TV

iPhone

iPhone 2G iPhone 3G iPhone 3GS iPhone 4G iPhone 4Gs

iPad Apple tv

Price:-

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Promotional pricing to attract new customers (ex. free iPod with purchase) Starting price $350 Bulk pricing and contract pricing for schools

Place:-

Apple Store Best Buy Internet Wal-Mart Target  

Country

India

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China Japan Europe United States Canada

  Distribution by: Air, Land and Sea Continue Apple’s supply chain management

Promotion:-

Communication Strategies –Celebrities –Commercials – Radio – Magazines – Internet • Apple Day! •“An Apple a day keeps the hunger away!”

People:-

The malls and stores having the Apple appliances have a good force of staff to explain the brands

offerings and they give the due importance to the sales people.

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Staff people are very less in no. as the products are very well organized and customer friendly lay out. Each section has readily available person to explain the queries of customer. Courteous staff will ensure that consumers get a perfect fit.

Process:-

The process of orders, returns, dispatch and purchasing are handles very carefully. It is crusial to make the customers satisfied with the shopping.

It is managed by the store owners to provide a good experience in the sense of after sales service

and home delivery as well as fitting the appliance.

Physical Evidence:-

The store provides all the important documents of the product like brochure, catalogue, warranty

cards etc.

The terms and conditions of guarantee and warranty are well explains and the due proceedings are done before the customer leave the store

[2] LG

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LG – “Life’s Good”

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Location

20/25 Silver Arcade, 

Beside Samrajya, 

Mujmahuda Road, Akota, 

Vadodara - 390020 

History

LG India has been set up with the aim to acquire a leading position in the global digital market

by applying fast and innovative techniques in the manufacturing of products. Also, it aims to

meet the maximum requirement of consumers and give them the optimum service required.  

LG Electronics has been set up in India with a vision to rise high in the electronic equipments

industry. The chief aim of LG India is to enhance its domestic market by inventing new

electronic devices in state-of-art form with the best technology possible. The price range of the

products of LG India is quite reasonable and affordable so as to make it easier for every class of

people to go for it thereby increasing the consumer level. LG India manufactures products of

high digital innovativeness to satisfy the needs of its consumers not only in the domestic market

but all across the globe. The upcoming goal set by LG India for its growth is to be among the top

three brands in terms of electronic devices, information, and telecommunication companies in

the world. The three main capabilities of LG India are product leadership, people leadership, and

market leadership that will intensify the company's abilities for teamwork. One of the recent

targets of LG India is to attain its goal of doubling the sales volume and profit by 2010.

Some of the most eminent and profitable products manufactured

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PRODUCTS:-

Consumer electronic include VCD/DVD, home theatre, music player, color television (CTVs), cameras, camcorders, portable audio, Hi-Fi, etcWhite goods include dishwashers, air conditioners, heaters, washing machines, refrigerators, vacuum cleaners, kitchen appliances, non-kitchen appliances, microwaves, built-in appliances, Tumble dryer, personal care product etc. Molded luggage include plasticsClocks and watches Mobile phones

TELEVISION

. LCD TV

. Plasma TV

. Ultra Slim TV

. Flat TV

COMPUTER PRODUCTS

. Monitor

. Optical Storage Devices

. Projector

. External Hard Disk

REFRIGERATOR

. Side by Side Refrigerator

. Frost Free Refrigerator

. Direct Cool Refrigerator

VACUUM CLEANER

Vacuum Cleaner

AIR PURIFIER

. Air Purifier

DIGITAL AUDIO VIDEO

. Home Theatre System

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. Music System

. DVD Player

MOBILE PHONE

. Cookie Pep

. Chocolate

. Viewty Smart

. Dynamite

WASHING MACHINE

.Dish Washer

.Steam Washer Dryer

.Washer Dryer Front Load Washing Machine Top Load Washing Machine Semi Automatic Washing Machine

.MICROWAVE OVEN

. Solardom Microwave

. Convection Microwave

. Grill Microwave

. Solo Microwave

ROOM AIR CONDITIONER

. Inverter

. Floor Standing AC

. Multi Split AC

. Hot and Cold AC

. Split AC

. Window AC

PRICES:-

The ranges of processes are as follows:-TELEVISION: Rs. 9000 to 135000COMPUTER PRODUCTS: Rs. 2500 to 50000REFRIGERATOR: Rs. 12000 to 125000

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VACUUM CLEANER: Rs. 4000 to 25000DIGITAL AUDIO VIDEO: Rs. 5000 to 75000MOBILE PHONE: Rs. 14000 to 35000

PLACE:-

DistributionThe Company has number of dealers and warehouses. They have LG exclusive shopee.LG divide dealer in gold silver etc. category to know the performance of the dealers.

Dealer relationship they arrange dealer meeting at several time in the year.LG has adopted the regional distribution channel in India. All the distributors work directly with the company. This has resulted in quicker rotation of the stock and better penetration into B, C, D, class market.

LG also follows the stock rotation policy rather then dumping stock on channel partners.

PROMOTION:-

For the marketing of the products a number of activities are followed:Exhibitions are conducted from time to time.Society and college activities are conducted.Hoarding, Posters, banners are used so as to grab the attention of the costumers. Day to day advertisement in leading newspaper.Discount at festival time.LG also uses the radio FM for the promotion activities.Also provide capon and scratch card for festive seasonPEOPLEThey have their sales persons at various sub dealer store and at mordent trade store for particularly for the promotion of the LG product

PEOPLE:-

Samsung has great human resource and policies. Samsung does not care about employees’ background; they only hire employees who have abilities. Therefore, Samsung can have employees from many other countries and talents people. Also, they tried to develop employees’ skills through place program. Samsung tried to hire and develop quality employees and rewarded those employees.

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PROCESS:-

The person are sent for installation of item and for safe home delivery. The person are present to explain the features of the product.

PHYSICAL EVIDENCE:-

The warranty and Guarantee cards are duly signed and stamped is being checked before the shopper leaves the store (If any). The information of rules and regulation of reverse logistics are displayed and explained. The current system is very well managed.

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[3] SamsungSamsung – “Imagine the possibilities”

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Location

C 21, Meeraj Business Center, Race Course West, Natubhai Circle - Inox Road, Race Course Road, Vadodara – 390007 

History

Unlike other electronic companies Samsung origins were not involving electronics but other products.

In 1938 the Samsung's founder Byung-Chull Lee set up a trade export company in Korea, selling fish, vegetables, and fruit to China. Within a decade Samsung had flour mills and confectionary machines and became a co-operation in 1951. Humble beginnings.From 1958 onwards Samsung began to expand into other industries such as financial, media, chemicals and ship building throughout the 1970's. In 1969, Samsung Electronics was established producing what Samsung is most famous for, Televisions, Mobile Phones (throughout 90's), Radio's, Computer components and other electronics devices.

1987 founder and chairman, Byung-Chull Lee passed away and Kun-Hee Lee took over as chairman. In the 1990's Samsung began to expand globally building factories in the US, Britain, Germany, Thailand, Mexico, Spain and China until 1997.

In 1997 nearly all Korean businesses shrunk in size and Samsung was no exception. They sold businesses to relieve debt and cut employees down lowering personnel by 50,000. But thanks to the electronic industry they managed to curb this and continue to grow.

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The history of Samsung and mobile phones stretches back to over 10 years. In 1993 Samsung developed the 'lightest' mobile phone of its era. The SCH-800 and it was available on CDMA networks.

Then they developed smart phones and a phone combined mp3 player towards the end of the 20th century. To this date Samsung are dedicated to the 3G industry. Making video, camera phones at a speed to keep up with consumer demand. Samsung has made steady growth in the mobile industry and are currently second but competitor Nokia is ahead with more than 100% increase in shares.

Turn over

Last year it posted a turnover of $1.7 billion with exports amounting to Rs.500 Crore 

PRODUCTS:-

Mobile Phone

Touch Phone

Style Phone

Multimedia Phone

Business Phone

Guru Series

Dual Sim Phone

CDMA Phone

Mobile Phone Accessories

Home Appliances

Refrigerator

Air Conditioner

Washing Machine

Microwave Oven

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Smart Oven

PC / Peripherals & Printer

Notebook

Monitor

Optical Disc Drive

Laser Printer / Multifunction

PRICES:-

Since Samsung bought DRAM technology from other company, they has develop and come up with better technology. Samsung has introduced many products with low price and high technology products. High technology requires high cost; Samsung tried to reduce cost by having main R&D facility and fab line in South Korean instead of having many branches in other countries (Barney, 2008:PC2-17). These cost leadership came from Samsung policy, which is “We will devote out human resources and technologies to create superior products and services thereby contributing to a better global society” (Samsung, N/A). Samsung has tried to differentiate their products from other companies based on three categories, which are product attributes, firm-customer relationships and firm linkages and the prices are flexible enough to attract the customers.

PLACE:-

Samsung had owned their own warehouse in each region for safety and supply. They manage well equipped supply chain management. A 2 level distribution channel helps to get the equipments on time. Reverse logistics and inventories are well handled by the staff.

PROMOTION:-

They use the Consumer sales promotions (Pull Strategy) to get the customers attracted towards the Samsung brand. The seasonal offers and schemes are available as the other stores do.

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PEOPLE:-

Samsung has great human resource and policies. Samsung does not care about employees’ background; they only hire employees who have abilities. Therefore, Samsung can have employees from many other countries and talents people. Also, they tried to develop employees’ skills through place program. Samsung tried to hire and develop quality employees and rewarded those employees.

PROCESS:-

Home delivery processes are well handled by the support staff. The starting point of the shopping till the end of same is well managed by the store to make the customer feel comfortable.

PHYSICAL EVIDENCE:-

The terms and conditions of guarantee and warranty are well explains and the due proceedings are done before the customer leave the store

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Comparisons Of 7P’s

Consumer

Durables

Price

(Rs.)

Place Product Promotion People Process Physical

Evidence

Apple 4k-2.5

Lack

Sarabha

i Circle

Electroni

c Items &

Consume

r

Durables

Newspapers,

Magazines,

TV Ads

4-5 M-S Pleasant

LG 2k-1.5

Lack

Munj

mahuda

Electroni

c Items &

Consume

r

Durables

All Types Of

Media

10-15 M-S Pleasant

Samsung 1k-2

Lack

Akota

Stadium

Electroni

c Items &

Consume

r

Durables

All Types Of

Media

10-15 M-S Pleasant

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Jeweller and Watches

[1] Jeweler:-

Students of the natural sciences are in agreement when they say that of all the creatures in the animal kingdom, only humans seek to adorn themselves. Even as far in the past as primitive man, jewelry took on this role in a variety of forms. Small objects were of primary importance, with some examples being found in the early Neolithic strata of the caverns in mas d’avil. It was here that many pierces stags’ teeth were discovered, often still in the shape of a necklace with its holding twine long since disintegrated. (Jewelry objects have now been found in pre-historic Africa that date back about 75,000 years.)

Closely related to the human need for ornamentation was the use of jewelry as amulets endowed with magical powers. For a true understanding of the growth and history of the importance of jewelry and precious stones, one has to be aware of the indelible belief that precious stones could affect the fortunes of the wearer.

Jewelry was made with certain convictions in mind, to meld into, conform to and strengthen beliefs. This was particularly true when religions began to form an important sociological bond.

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[2] Watches:-

Watches evolved from portable spring driven clocks, which first in the 15th century. Portable timepieces were made possible by the invention of the mainspring. Although some sources erroneously credit Nuremberg clockmaker Peter Henlein (or Henle or Hele) with inventing the mainspring around 1511, many references to 'clocks without weights' and two surviving examples show that spring powered clocks appeared in the 15th century. Henlein is also often credited with constructing the first pocketwatches, mostly because of a passage by Johann Cochläus in 1511:

Peter Hele, still a young man, fashions works which even the most learned mathematicians admire. He shapes many-wheeled clocks out of small bits of iron, which run and chime the hours without weights for forty hours, whether carried at the breast or in a handbag

And because he was popularized in a 19th century novel. However, many German clockmakers were creating miniature timepieces during this period, and there is no evidence Henlein was the first. Also, watches weren't widely worn in pockets until the 17th century.

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[1] Fastrack

Fastrack – “Move on”

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Location

14 Fastrack,

Center square mall, Baroda.

History

I n 1 9 9 8 , i t w a s Fastrack, the cool , t rendy , funky range for the young and young-at-heart. A collection o f w a t c h e s w i t h c o n t e m p o r a r y s t y l e s t h a t w a s specifically designed for The Young and distinctive. Designs ranged from the relaxed and informal to the definitely sporty. The woman’s collection presents the all new international `Frosted’ look, which is trendy and chic. The Fastrack  collection has elements like cool mesh straps and features that include EL back- l i g h t a n d d u a l t i m e . A l s o , i t p r e s e n t e d a w i d e r a n g e o f f a s h i o n d i g i t a l s i n contemporary wrist hugging cases with oversized displays and features that include Countdown timers, chronographs, lap timers, hourly chime, alarm and Hi- light glow.

Bollywood rock star John Abraham was the brand ambassador for Fastrack. M o s t o f i t s a d v e r t i s e m e n t s were dominated by youth. Some of the  p o p u l a r F a s t r a c k a d v e r t i s e m e n t s a r e discussed below:Yes Sir Ad➢A teacher was taking attendance,➢A boy responses his roll by raising his hand➢Gir l s ge t obsessed by looking a t the watch worn by that boy W h i c h h a s t h e m e s s a g e t h a t t h i s watch on your wrist makes you more stylish?Move On Ad➢It shows that Girls follow boys wearing Fastrack watch everywhere.➢And the move is on this has the same message as in the above. There were several other Ads like Neon Disc (Glows in dark),X Y collection(For  both boys & girls), Fastrack fans etc. 

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PRODUCTS:-

In 1998, it was Fastrack, the cool, trendy, funky range for the young and young-at-heart.

A collection of watches with contemporary styles that was specifically designed for the young and distinctive.

Designs ranged from the relaxed and informal to the definitely sporty. The woman’s collection presents the all new international `Frosted’ look, which is trendy and chic. The Fastrack collection has elements like cool mesh straps and features that include EL backlight and dual time.

Also, it presented a wide range of fashion digitals in contemporary wrist hugging cases with oversized displays and features that include countdown timers, chronographs, lap timers, hourly chime, alarm and Highlight glow.

PRICES:-

The price of the models of Fastrack ranged from Rs.495 to Rs 9500 and was designed exclusively keeping in mind the Generation X of the subcontinent. Their primary pricing objective is to kill Competition. Being an

Indian manufacture and infusing the advantages of the Indian market with the dynamics of the western market the company has carved itself a place difficult to achieve by foreign players..

The main plank of the watch market is in the less-than-Rs.1, 000 price category. Effectively, about 70 per cent of the sales in the watch industry in India are in this category. None of the foreign brands has a presence in this category. Only cheap Chinese watches are present in this bracket and they compete with the unorganized manufacturers, who are more expensive than them. So, the unorganized sector is getting hit from the bottom by Chinese products and at the top by the organized sector brands, such as Sonata.

PLACE:-

It is the responsibility of the store to provide what the customer expects from them so a cery well managed supply chain is handled by the Tata to avoid sort of products.

Whenever new watches are launched they look after that each region store should have it before the customer want it.

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PROMOTION:-

The most interesting thing in all these Ads was the last statement “HOW MANY YOU HAVE” which has a hidden strategy i.e. it is influencing buyers to have more than one watch. Most of the people use a single watch at a time but Fastrack influenced people by its Ad to use more than a single watch that may be according to their get up or their style.

PEOPLE:-

It is the stores duty to provide what the customer exactly wants and therefore the staff should be aware of the latest trends of watches and the available styles. The stores in vadodara got the better staff people who understands the customer needs and also help them to chose the best fit for them.

PROCESS:-

The routine attracts people from all walks of life; it has got variety. It has attracted a huge customer segment irrespective of nationality. The gift packing, delivery, selecting the style has to be managed well for the better public relation.

PHYSICAL EVIDENCE:-

The customers complaints and suggestions are given due consideration and recorded for future references. The Payment receipts and warranty cards are given to the customers before the customer leave the store.

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[2] Titan

Titan –“Be More”

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Location

12 Titan world,Center square mall, Baroda.

History

The Company was incorporated on 26th July, at Chennai. The Manufacture analog electronic watches with a choice of over 150 designs. The company was promoted jointly by Questar Investments, Ltd., a Tata Company with its associates Tata Sons, Ltd., and Tata Press, Ltd., and Tamil Nadu Industrial Development Corporation, Ltd.(TIDCO). The main objective of the company is to manufacture analog electronic watches with a choice of over 150 designs. - The Company undertook to set up a plant for the manufacture of quartz analog electronic watches in the State Industries Promotion Corporation of Tamil Nadu, Ltd. Industrial area at Hosur. - The Company entered into a collaboration agreement with France Ebauches (FE) of France, manufacturers of watch movements and components, for technical documentation, assistance in procurement of manufacturing equipments, raw materials, etc. - The Company proposed to manufacture 2 million digital and ana-digi watches in collaboration with Casio Computer Company of Japan. A MOU was signed between the Company and Casio in November, 1986. 1987 - The Company established a manufacturing facility at Hosur for the manufacture of components for watches. - In April the Company also issued 5, 25,000 - 13.5% secured redeemable

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Partly convertible debentures of Rs 300 each for cash at par. The debentures were allotted on preferential basis: (i) 26,250 debentures to employees/workers of the Company and associate companies (ii) 52,500 debentures to shareholders of Tata Press Ltd. and (iii) 1, 31,250 debentures to NRIs on repatriation basis. The remaining 3, 04,500 debentures along with the unsubscribed portion of 78,900 debentures from the preferential quota were offered for public subscription during April. Additional 1, 31,250 debentures were allotted to retain over-subscription. - The convertible portion of Rs 100 of the face value of each debenture was converted into 10 equity shares of Rs 10 each at the end of three months from the date of allotment of debentures (65,62,500 equity shares were allotted accordingly). - The non-convertible portion of Rs 200 of the face value of each debenture was to be redeemed at par at the end of the 10 years from the date of allotment of debentures.

1989 - A new range of watches called `Aqura' was launched in December. - The case plant at Hosur was commissioned. The plant was to produce 1.5 million watch cases. The project cost was financed partly through internal resources and largely through borrowings from IFC, Washington and the Tamil Nadu Industrial Development Corporation, Ltd. - The Company set up a satellite case plant at Dehra Dun in Uttar Pradesh with a capacity of 5,00,000 watch cases per annum to improve operating efficiency and reduce costs. - During August, the Company issued 2, 52,000 - 12.5% convertible debentures of Rs 500 each as follows: (i) 2, 40,000 debentures on rights basis in the proportion 1 debenture: 100 equity shares held and (ii) 12,000 debentures to employees/workers of the Company on an equitable Basis. A total of 2, 84,455 debentures were allotted under this issue including retention of oversubscription.

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PRODUCTS:-

Watches, Jewellery, Eyewear & Precision Engineering

Raga DIVA

Zoop

WWF

Nebula

Octane

Heritage

Edge

Orion

PRICE- CATEGORY :-

FAST TRACK 550-1,430 YOUTHEXCTA 595-1,430 LOWER MIDDLE CLASS(Office wear)SPECTRA 650-1,830 COMMON CLASS ROYAL 960-2,830 UPPER- MIDDLE CLASSRAGA 1,420-4,000 UPPER CLASSBANDHAN 1,675-8,085 COUPLESREGALIA 1,725-7770 UPPER MIDDLE CLASS-UPPER CLASSEDGE 4,500-5,200 BUSINESS CLASSNUBULA 10,000-45,000 UPPER CLASS

PLACE:-

It is the responsibility of the store to provide what the customer expects from them so a cery well managed supply chain is handled to avoid sort of products.

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Whenever new watches are launched they look after that each region store should have it before the customer want it.

PROMOTION:-

Advertising:-Electronic & Print ads

Sales Promotions:-Consumer Promotions

Events :-Launch of the new store Helios

Public Relations: Vaishnavi Corporate Communications

Hoardings/ Billboards

Today the company has model for every prices segment and everyMarket.

Basically it deals with three target market High income group Middle income group, and Lower income group

Titan alone holds 70% market share in domestic level whereas 60% inOrganized market.

PEOPLE:-

The titan store has hired the trained people from the localities to provide better maintenance services and repairs. Staff of the store is well groomed and well equipped with the information of the watches and accessories.

PROCESS:-

The processes like gift wrapping, home delivery, packaging, exchange policies, are well managed by the titan store. The customers are should have the best match for his expectation and therefore the staff is always there for help.

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PHYSICAL EVIDENCE:-The customers are well informed about the warranties and guarantees. They are given the brochure of product information for detailed knowledge of the product

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[3] C.H jewellers

C.H Jewellery – “The World Of Jewels”

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Location

Panorama Complex, R C Dutt Road, Opposite Welcome HotelAlkapuri, Vadodara0265 2333313

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PRODUCTS:-

"GOLD" DIAMONDSDIAMONDS"SILVER" SILVERANTIQUE"LIGHT WEIGHT" LIGHT WEIGH

Specialiry of CH Men's Jewellery Antique Style

Anklet & Toe RingsBraceletsAmerican DiamondCrystalDiamondGarnetGold PlatedNavratnaSilver

Necklaces, Chokers & MalasAmerican DiamondsCrystalDiamondGemstoneDiopsideGarnet

Mangal SutraOther Mangal SutraCuff LinksCrystal

PRICES:-

As in the other show rooms of jeweler the prices are highly flexible as per the gold and silver rates. The store is having very high goodwill in Gujarat so the prices are little higher than the other show rooms. The price of jewelry has components like total gold or silver used, shaping expenses, branded or unbranded, with Hallmark or without hallmark, seasonal change, etc affects the prices.

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PLACE:-

The store of jewelry has its own highly secured locker in store as well as banks. As there is always threat of robbery the security system is highly advanced nowadays. Regular supply of gold, diamond, silver jewelry is maintained and looked upon by the store from the suppliers.

PROMOTION:-

CH jewelers are a very famous brand in Gujarat and they use to sponsor the events like Navratri, Cricket tournaments where the big hoarding and billboards are displayed. They use different schemes to attract the customers like lowest rates of shaping on jewelry.

PEOPLE:-

Highly trained and sophisticated and uniformed staff gives the store a better look. The highly qualified market research team and intermediaries give the chance to grab the opportunities to achieve market share.

PROCESS:-

The store provides very handy information about the rates of jewelry and diamonds orally as well as pamphlets. They look after the customer’s needs and the safe delivery of the products.

PHYSICAL EVIDENCE:-

It is crucial to look after the current system and rates to avoid the manipulation with the customers. The provided facilities are recorded for the further needs like EMI plans etc.

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Comparisons of 7P’s

Jewellery &

Watches

Price

(Rs.)

Place Product Promotion People Process Physical

Evidence

Fastrack 500-

3.5k

Alkapuri Watches TV,

Newspapers,

Magazines

6-8 M-S Pleasant

Ambience

Titan 275-

10k

Alkapuri Watches TV,

Newspapers,

Magazines

6-10 M-S Pleasant

Ambience

C.H

jewellers

1k-1cr Alkapuri Jeweller

y

All Types Of

Media

40-45 M-S Pleasant

Ambience

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Home Décor

Introduction:-

Home decoration began when artistically inclined cave dwellers painted pictures on their walls but it only really came into its own in the 18th century, when luxury items started to become affordable for ordinary people. Until then, the beautiful house had been the preserve of the nobility and the very rich, for which elegant hand-made furniture and ornate draperies were a status symbol.

History:-

Interior design describes a group of various yet related projects that involve turning an interior space into an effective setting for the range of human activities are to take place there. An interior designer is someone who conducts such projects. Interior design is a multifaceted profession that includes conceptual development, liaising with the stakeholders of a project and the management and execution of the design.

In the past, Interiors were put together instinctively as a part of the process of building. The profession of interior design has been a consequence of the development of society and the complex architecture that has resulted from the development of industrial processes. The pursuit of effective use of space, user well-being and functional design has contributed to the development of the contemporary interior design profession.

Throughout the 18th century and into the early 19th Century, interior decoration was the concern of the homemaker or, in well of families an upholsterer or craftsman may influence the style of the interior space. Architects would also employ craftsmen or artisans to complete interior design for their buildings. Towards the end of the 19th century interior decorating emerged as a profession in the Western world. This was due to various actions, particularly by women, to professionalize the homemaking process. Elsie De Wolfe has been credited with the creation of the interior decorating profession. Having successfully re-designed her own home, De Wolfe began offering her services to other people within her social circle. As people began offering interior decoration as a service the professionalization of this service gained momentum.

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[1] Style Spa

Style Spa – “World Furniture”

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Location

1-5, Sakar Complex, Haribhakti Extension, 

Old Padra Road, 

Vadodara – 390015

About

As the name indicates, we at Style Spa believe that style and comfort need not be mutually

exclusive or in design terms, form and function need not follow one another but can comfortably

coexist together.

It is this philosophy that guides us as we bring to you contemporary products that incorporate the

latest in Global styles and are well suited to meet the needs and requirements of our discerning

customer - the Global Indian.(stylespafurniture.com)

CORPORATE PROFILE

Headquartered in Chennai, India - Style Spa Furniture Limited (SSFL), a company owned by

Mr. S. K. Poddar Group and Zuari Industries Limited of the K. K. Birla Conglomerate was

established in 1997 to manufacture and retail furniture.

The manufacturing facility located near Chennai is a fully automated sophisticated plant

equipped to manufacture exquisite pieces of furniture of impeccable quality. The plant is also

one of Asia’s most modern and largest manufacturing facilities.

The products - elegant and contemporary furniture for homes and offices, mattresses and pillows

– are retailed in exclusive Style Spa showrooms spread across the country.

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Style Spa is the largest retailer of furniture in India with over 90 exclusive showrooms spanning

the length and breadth of the country.

Style Spa’s competitive edge lies in its elegant range of products which are difficult to replicate,

its State of the Art manufacturing facility that ensures consistent quality, a large retail network,

experienced, and qualified personnel that make up the Style Spa team and not to mention the tens

and thousands of homes that revel in the Style Spa brand of Good Living.

(stylespafurniture.com)

PRODUCTION

Every piece of Style Spa furniture is built to exacting technical and aesthetic specifications.

Matching such standards demands a factory that is equally flawless.

The giant USD15-million plant in Chennai, South India – fully automated & CNC controlled

with machines imported from Europe - is well suited to the task. This plant can churn out

200,000 pieces of furniture annually. The Plant is ISO 9001 certified. The raw materials are

mostly imported from Europe.

Be it a TV cabinet or a bed, each Style Spa product follows the same path to perfection.

Computer-simulated creations from the internationally trained design team begin life as

prototypes that are tested and checked rigorously. Finally, only after a strict quality-control crew

is impressed, mass production is flagged off. The finished furniture, made to last for generations,

makes its way to showrooms and homes right from India to Europe.

SHOWROOMS

Style Spa has a wide network of Showrooms across the country. Style Spa has over 90 exclusive

retail showrooms across India.

Most of the products are displayed in the Showrooms. The showrooms handle the sales,

transportation, delivery and assembly of furniture. . (stylespafurniture.com) 

AFTER SALES SERVICE

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All Style Spa products come with warranty. The servicing during the warranty period is free of

cost. A nominal cost will be charged for servicing outside the warranty period. We also service

your dismantling and reassembly requirement as and when required at nominal charges. All after

sales services will be handled by the showroom. 

Most of our furniture (Bedroom furniture, Wall Units etc) is made using particleboards or MDF

boards. These boards are mostly imported from Europe to ensure superior quality. The boards are

laminated, varnished and edge sealed in our factory.

It comes under mass production so not possible to manufacture or modify the furniture according

to customer’s requirement unless the quantities are large. However they have a wide range of

sizes and designs, which should suit customer’s needs.

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[2] Red Earth

Red Earth – “Home Office Lifestyle”

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Location

S13, 2nd Floor, Centre Square Mall,

Near Sarabhai Circle,

Vadodara - 390007, Tel-0265-6544049

History

Red Earth Store is a home and office lifestyle retail store owned and operated by Uma Retail Pvt.

Ltd., a marketing and manufacturing company registered in India. Set up in 2005, and

incorporated in 2008, Red Earth Store has 2 retail outlets and in the process of adding more

outlets in major cities in India with more than 25 staff members with years of experience in the

furniture and retail industry.

Even as home and office styles have evolved over the years, Red Earth Store has evolved, too,

keeping step with the fashion trends of the day. This dynamic and flexible spirit, which underlies

everything we do, is what has allowed us to continue growing in our business and maintain our

position as provider of smart and modern lifestyles, be it home or office. (redearthstore.com)

Vision

To have our brand Red Earth's presence in all the metro's of India by 2012 and to become a

household name for lifestyle furniture. 

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Mission

To design, develop, manufacture and market Home, Office furniture and Accessories to fulfill

the needs and aspirations of our customers to own lifestyle furniture.  

Values

They value long term customer relations. Customer services is based upon total, no- compromise

customer satisfaction and continuously strive to offer a complete package of up to date value

added solutions to society at large, customers, suppliers, employees and other stake holders.

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[3] @ Home

@Home –“The Mega Home Store”

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Location

Central Square

Genda Circle Vadiwadi,

Vadodara

Sleeping

Beds

Night stand

Dresser

Wardrobe

Study desk

Utility cabinet

Bean bags

Study chairs

Living

Seating

Wall units

A V trolley

Cabinets

Shoe rack

Centre table

Side table

Nest tables

Bar stools

Bar units

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Office tables

Sets

Dining

Dining table

Dining chair

Service

Furnishings

Cushion

Covers

Bed covers

Home accessories

Carpets

Mirrors

Photo frame

Planters

Show piece

Vases

Candle stand

Fruit bowl

Lighting

Floor lamps

Table lamps

Ever found yourself lost in a dream world?

Welcome to the world @home. A place where dreams meet reality.

The story of @home began when the USD 215 million Nilkamal Limited, the world leaders in

molded furniture and India’s number one Material Handling System Company, discovered a

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need for a classy one-stop home shop in India. The group initiated @home, an international

format home décor store.

Spread across major cities for your convenience, @home offers more than 20,000 sq.ft. Of

world-class furniture, furnishings, accessories, lights, kitchens, flooring, decorative wall finishes

and more. To give you a better feel of how your products will look in your home, we have

displayed them in actual room settings. At our store, you can look forward to special “interior

planning” advice on a 3D interior design software, from our team passionate about making your

home look exceptionally beautiful. We focus on all parts of our services from timely deliveries to

making certain that goods are in perfect condition, thereby ensuring that your experience is

satisfying and pleasant. Live your fantasy of beautifying your home and lose yourself in this

mesmerizing home shopping experience.

Opening up endless possibilities to a world of splendor and magnificence

Vision

The home maker store is dedicated to making you proud of your home, making you feel at home

Value

RELIABLE

Our reliability is part of the bedrock of our personality; it reinforces our stakeholder's trust in us

& helps them see us as a 'genuine' company credible, dependable & faithful.

We are the people WHO WILL make you feel you can be at home.

EQUAL

We have strong principles that everyone is entitled to be viewed as equal, to be free & be their

own individual. Our outlook is non-discriminatory, un-biased and impartial.

We are the people WHO WILL make you feel at home.

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AESTHETIC

Design and practicality are our business for which we are admired & respected.

We will make you proud to be at home.

SHERPA

we are the Sherpa, we guide you as an experienced helpful advisor who has walked this road

many times. We know the short cuts and the pitfalls on the journey to getting you to be at home.

YOUTHFUL

we are fresh & enthusiastic. We see everything as achievable. We are modern at heart &

practical in approach. We are the face of new India at home.

@home people

@home people have come together and they work together with a shared desire to learn and

stretch beyond their limits. Our people make @home a great company and an exciting place to

work.

In our organization people are diverse in many respects. In @home – We bring together and use

our varied experiences and personalities and work towards achieving our goals and bring about

innovations. But our employees have a few points in common, like the passion for challenge and

a resolution to get the job done right, which helps them, work well together.

Mission

By 2010 @home will be the dominant national player with 50 flagship stores.

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Home planning

Let’s admit it. The best person to design your home is yourself. So how about doing up your

house in ten different styles? Our 3Dimaging Software helps you mix and match furniture,

accessories and wall finishes for every room.

@home provides FREE interior planning services, where you can bring your home plans and our

designers will help you walk out with your dream home. Just the way you want it….

Walk up to the Interior Planning desk at our stores and experience a whole new way to look at

your home.

Competence development & growth

We firmly believe in assessing and helping employees to develop their competencies on a

continuous basis in line with the @home brand promise. All our Learning systems and

performance management system are aligned with the role based competencies. Therefore we

encourage enhanced application of competencies to drive employee and corporate performance

and realize results that are relevant to the organizations business strategies.

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Comparisons of 7P’s

Home

Decor

Price

(Rs.)

Place Product Promotion People Process Physical

Evidence

Style-spa 14k-

75k

O.P.

Road

All Type

Of

Furniture

Newspapers 5-7 M-S Pleasant

Red Earth 10k-

2.5

Lack

Sarabha

i Circle

All Type

Of

Furniture

Newspapers 5-7 M-S Pleasant

@home 12k-2

Lack

Genda

Circle

All Type

Of

Furniture

Newspapers

& Magazines

10-12 M-S Pleasant

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Suggestions

Again the Vadodara retail industry is targeting the medium level income group people as its

increasing day by day but the products in the Retail store is meant only for the high class

consumers which is very low in population in Vadodara. Also an important point is noted that

though the volume is sufficient but the variety in product categories as a gift isn’t sufficient.

Organized retail is booming - creating huge opportunity for small and medium enterprises.

Ever increasing number of hypermarkets, departmental stores and shopping malls need

continuous supply of quality products from actual manufacturers and suppliers - cutting-off

all middlemen.

To offer competitive price - organized retailers have to buy directly from manufacturers and

actual suppliers. They cannot afford to buy from middleman as that will surely lead to

increase in price - and consequent loss of customer

This rising demand for quality products from actual suppliers open up a whole new market

for SMEs - at home and abroad.

The challenge for SMEs is to locate suitable opportunity, understand specific needs of

concerned retailer, set dedicated manufacturing/sourcing process for customized products

(mostly branded) and maintain high quality standards.

Infobanc.com has been serving SMEs with value added information service since 1997.

Realizing the great opportunity in emerging retail market - we have introduced a new

information service on opportunities in retail

You will find here information on all kinds of retailers - ranging from large retail chains,

departmental stores, hypermarkets to small overseas retailers.

If you wish to export - there is huge opportunity for supplying Indian products to thousands

of retail stores in North America, Europe, Middle East, Asia, Oceania and Africa.

We have spent hundreds of man-hours in research - creating this database of thousands of

retailers from all over the world. Fresh information on retailers, new opportunities, analysis,

statistics, and articles etc. are added regularly - making this portal extremely useful source of

useful information.

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Conclusion

Retail store is very important in today’s market structure, each and every

company give utmost importance to retail store. Nowadays business groups are opening

as much as retail store to reach maximum number of customer. At the end of the project I

got know many new things which will help me.

After all store visits and all the information I find that all the five sectors are the

booming sectors. In all sectors retail stores are much needed without it business cannot

survive.

In the clothing and textile industry the best and well organize according to me is

Raymond store. While in jewelry and watch Kiah Jewelers and Tanishq are best. In home

décor I find @home is the best store because the way they do visual merchandising was

outstanding. Consumer durable sector has all very good stores but here Croma was best.

In last category Food bazaar is very good.

So last but not the least according to me retail store are most necessary in Food

and Beverage sector as well as consumer durable sector. Home decor sector also need

retail stores because the time changes and furniture industry is now becoming organized.

At the end I would like to say that retail store operation need an utmost care and

concentration.

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The references from which I gained information

Sr. Description Author

1. Marketing Management Philip Kotler

2. Marketing Research

3. www.Pantaloons.com -

4. www.google.com -

5. www.retaiinglindia.com -

6. www.wikepedia.com -

7. www.reliancefresh.com -

8 www.lgele.in -

9. www.samsang.com -

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AppendixQuestionnaire

1) Where the prices are comparatively less?

Pantaloons Wills Life Style

D-Mart Globus

West Side

2) Have you visited below mentioned branded stores?

Pantaloons

Globus Wills Life Style

West Side

3) When do you prefer a shopping of your clothes?

Festival Offer time

Occasion Frequently

4) From where do purchase your Gadgets?

Big Bazaar Reliance Digital

Other Croma

5) From where you purchase your Grocery?

Reliance Mall Big Bazaar

More Mall D-Mart

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6) From where do purchase your jems, jewelley and watches?

Nakshatra Timex

Other Titan

7) From where do purchase your Home Decor?

@Home Kala Gurjari

Red earth Style spa

Ans:-1) Majority of people used to shop from D-mart as they entertain a high

benefit in discount throughout the year.2) 60% people used to visit west side.3) 70% of them usually prefer festival shopping.4) As Big Bazaar is giving heavy discounts on every gadget throughout

the year hence number of customers are very high to purchase their gadgets over there.

5) Generally people purchase their groceries from D-mart and Big Bazaar.

6) Most of the customers rely on the Titan brand.7) Generally people purchase their home décor from @Home because

they are providing a wide range of products.

Questionnaire

1. Since from how many years you have been working over here?2. What is your educational qualification?3. Are you satisfied with your current job?4. What are the basic factors consumers like in your products?5. In this competition market how do you bound your customers towards your products and services?

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Ans:- 1) Majority of the employees have been working since 2 to 3 year.

2) Generally under graduate and 12th pass people are working in this industry.3)40% people are satisfied.

4) Quality product and customer service are the basic factors which attracts to purchase.5) Usually Customer service and quality of product through they maintain strong bounding with customer.

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