Gloria Jeans Coffees
Transcript of Gloria Jeans Coffees
Project Gloria Jeans Coffees
Prepared by: Ahmad Husnain and
Usman Naseer class : Bba 2nd Prepared for : sir saleem
Introduction
introduction :
•Gloria Jean’s Coffees is founded in Australia more than fifteen years ago with the ambition to serve the best coffee in the country.
•Gloria Jean’s Coffees is known for its signature range of hot and cold coffee drinks including ice blends; coffee beans, specialty teas, pastries and coffee accessories.
• it was founded by gloria jean and Ad Kevitko in 1979 in chicago.
• In early 1998, Gloria Jean's Coffees Australia franchised its first store and within six years had opened 185 stores owned and operated by more than 100 franchisees.
•Gloria Jean's Coffees is a specialty coffee company that has opened more than 1,000 coffee houses across 39 markets worldwide. In 2014 Gloria Jeans was purchased by the Retail Food Group for $163.5 million
Gloria Jean’s in pakistan
In 2007 Gloria Jean’s Coffees Pakistan opens its first store There are 24 branches of Gloria Jeans in Pakistan yet and further more about to open.
at Mehmud Ali Kasuri Road in Gulberg, lahore , pakistan
BRANCHES IN LAHORE
•Gulberg – Lahore *Mall road Lahore / Inside Lahore Grande
25 -A / B -2
•Gulberg III-Lahore *J Commercial Area - Phase V
DHA - Lahore – Pakistan
•The Mall of Lahore * Bahria Town - Lahore – Pakistan
Sector C – 1
•Lahore Cant
148 - Bank Square Market, C Block
•Model Town - Lahore – Pakistan
vision“We want to be the most loved and respected
coffee company in the world, and we are tireless in our pursuit to serve the highest
quality coffee, while making each and every one of our guests feel like they are returning home when they step into one of our coffee
house.”
mission“Gloria Jean's Coffees is committed to building a unified family, consistently serving the highest quality coffee and providing outstanding personalized service in a vibrant
store atmosphere”
SWOT Analysis
• Strength• weakness• OPPORTUNITIES• threats
STRENGTHS
• Brand Image of the Company
• Covering almost 39 Countries in the World
• Providing with superior & premium products
• Sophisticated atmosphere with proper music, interior design, artwork
• Excellent Management
WEAKNESSES
•Low number of franchise
•Targeting only who knows about the company
•leak of awareness.
•leak of advertisement.
OPPORTUNITIES• Target high coffee consumption countries
• Can come up as an Organic Beans
• Can target more cities in India, pakistan and many other countries & can also try to make more awareness about
the product in the minds of the consumer
THREATS
•Security
•Large number of competitors
•Lack of awareness among people
•Red Tape
competitors
Introduction of Starbucks
• The first Starbucks opened in 1971,Starbucks
Corporation, doing business as Starbucks
Coffee, is an American global coffee company
and coffeehouse chain based
in Seattle, Washington.
• Starbucks is the largest coffeehouse company
in the world.• present in 60 countries
• 23,450 shops world wild
• annual business (2014) US$ 9.752 billion
Dunkin' Donuts• Dunkin' Donuts is an American
global doughnut company and coffeehouse chain based in Canton, Massachusetts, in Greater Boston. It was founded in 1950 by William Rosenberg in Massachusetts. Since its founding, the company has grown to become one of the largest coffee and baked goods chains in the world.
• Number of locations• 14000 shops,• 53 countries,• 210 stores, annual income 2012 (7.3 billon u$)
Gloria JeansGloria Jean’s Coffees is founded in Australia more than fifteen years ago with the ambition to serve the
best coffee in the country. Gloria Jean's Coffees is a specialty coffee company
that has opened more than 1,000 coffee houses across 39 markets worldwide.
$21.5 million for the six months of 2014 june to December 31.
Thank You ALL