PRESENTATIONon

SUBMITTED TO:- SUBMITTED BY:-Mrs. Jagriti Mishra Aparna Varma

Manali ThakkarJasleen SardarRutu Patel

HISTORY

Retail clothing store chain, based in Mumbai

Globus is a part of the Rajan Raheja Group.

First store in Indore in June 1999.

The first flagship store was opened in Mumbai, in November 2001.

In-house designers for its in-house brands.

Its Brand market share in organised retail sector is 3.8% for 2010.

Merchandising Mix

Globus Merchandise

Consist of :-

Ladies western & party wear, traditional & formal wear.

Mens formals, causals, party wear, traditional wear.

Kids wear.

Fashion accessories

Categories of Merchandise

Apparels

In formals :- Shirts, Pants, Coats & Skirt.

In Causals :- Indian / Ethnics, Western.

In Party wear :- Indian, Western, Party fromals.

In woolens :- Coats, Jackets, Sweater, Sweatshirts &Mufler.

Accessories

Hair clips, bangles, earrings, neckpiece, eyewear.

Brands

Globus has 26 in house designers which experiments at in house design studio.

Globus caters in house as well as out house brands as follows

Out House Brands :-

Spykar, Pepe Jeans, Deal, Upperclass, Mojo (eyewear), Oner, Elson, Xage, Rage, Kmark, Time Option.

In House Brands :-

Globus, F21 &MnM

PRODUCT INNOVATION

Globus Stores Pvt Ltd is committed to deliver trendy and innovative merchandise of good quality at affordable prices.

Silhouettes are very colorful

Same women’s kurti, tops(body) available in sleeveless, with sleeve ,different neck lines.

The collection is always Funky and consists of bold colors which is the USP of GLOBUS.

PRICING

TOPS

Girls – 599 -1499

Boys- 599 - 4999

BOTTOMS

Girls- 999 - 2999

Boys –899 - 4999

ACCESSORIES

149

499

1099

SALES PROMOTION

Sales Promotion

Loyalty Program.

Globus Privilege Card which has ensured 100% card to benefit ratio.

For privilege card members special shopping hours.

A shopper gets Privilege Card on purchase of Rs. 2000/- & a Globus Gold Privilege Card on purchase of Rs. 15000/- .

Birthdays, anniversaries.

Display in Festive Season

LOCATION

Globus has 35 locations in 22 cities in India.

metro cities – New Delhi, Mumbai, Kolkatta and Chennai.

outlet presence in two-tier cities as well – Ahmedabad, Aurangabad, Hydrebad, Indore, Jalandar , Kanpur etc.

planning expansion with outlets in Raipur, Vijaywada and Pune, targeting the youth markets.

Continuing with the target group of 18-25 years of age

STORE FORMAT

Retail format

MBO.

BRAND POSITIONING

The important brand positioning tactics used by GLOBUS are:-

Young expressive trendy

Mid price

Look aspirational

affordable

 

BRAND AMBASSADORS

Kareena Kapoor

Soha Ali Khan

THANK YOU