GlobalWebIndex - Stream Social Q1 2013 - Report preview

STREAM SOCIAL

Q 1 - 2 0 1 3

Q U A R T E R LY S O C I A L P L AT F O R M S U P D AT E

THIS IS A PREVIEW

The full report is available on our

Insight Store

http://www.globalwebindex.net/product/stream-social-global-report-q1-2013-with-embedded-data-2/

The data in this report is sourced from the GlobalWebIndex and

is the first of our quarterly Stream Social series, providing readers

with a unique understanding (and the most recent independent

global data) about current trends in the global social media

environment.

This report will reveal:

Global Trends in Social Platform Adoption

• Develop global, regional and local social priorities

• Drive insights into engagement and adoption

Detailed Demographics on Users

• Learn how to tailor your strategy

• Explore mainstreaming of social platforms

Consumer Behaviour and Actions by PC, Mobile, and Tablet

• Design platform specific strategy

• Quantify key platform behaviours

© 2013 GLOBALWEBINDEX

C O N T E N T S 1. Introduction to the GlobalWebIndex

2. Global Overview of Social Platforms

• Account Ownership and Active User penetration at a global level

• % Change in Social Platform Active Users from Q2 2012 to Q1 2013 at a global level

• Age and Gender split of the top 5 global social platforms

• % Change in Select Social Platform Active Users from Q2 2012 to Q1 2013 at a global level

• Illustration of visitation vs. account ownership vs. active usage vs. post an update for Facebook, Twitter and

Google+

• Proportions of Active Users vs. Account Ownership for Facebook, Twitter, Google+, Pinterest, and LinkedIn

3. Social Platforms Local Market Deep Dive

• Social Platform penetration and universe size by Market (Facebook, Twitter, Google+, Pinterest, LinkedIn)

• % Change in Account Ownership and Active Users by Market for Facebook, Twitter and Google+

• Indexing iOS and Android users’ active usage of Facebook, Twitter, and Google+ by market

4. Social Platform Activities

• Comparing activities by device performed on Facebook, Google+, and Twitter

5. Conclusions


I N T R O D U C T I O N T O T H E G L O B ALW E B I N D E X


THE DATA - EXPLAINED

All of the data in this report is sourced from the

GlobalWebIndex and provided exclusively to

subscribers or purchasers of this report.

9 waves of data have been delivered since July 2009

to over 180K internet users in 31 markets. The latest

set of data was fielded in Q1 2013 and released in

April 2013, making the data in this report the largest

and most detailed independent research ever

conducted.

Some insights in here are completely unique.

They will challenge your perceptions.

You can use this data in your day to day work, simply

source as the “GlobalWebIndex Stream Social

Report – Q1 2013”

All data in this report, unless otherwise stated,

represents the percentage of the internet population

aged 16-64.

K N O W Y O U R A U D I E N C E

@ 2013 GLOBALWEBINDEX

WE CREATED GLOBALWEBINDEX TO PROVIDE ACTIONABLE INSIGHT

PASSIONS

Attitudes

Interests

Lifestyle

Motivations

Cultures

Tribes

Identities PURCHASING

Awareness

Affinity

Consideration

Preference

Major Intent

In-Market Intent

Buying Patterns

DEMOGRAPHICS Age

Gender

Education

Income

Country

Living Status

Marital Status

Children in HH

SOCIAL MEDIA: Beyond advertising strategy demands that you need to understand

behaviours, motivations and intentions beyond the URL

GLOBAL MARKETPLACE:

Requires single source Globally comparable data and insights

MULTI-DEVICE: Device fragmentation needs a holistic cross

platform data set

CONSUMER DRIVEN: Tailored digital centric strategy

requires detailed audience insight


METHODOLOGY: ONLINE SURVEYS TO AN ONLINE REP. SAMPLE

Jan 2010

Sept 2010

Feb 2011

July 2011

Nov 2011

Q2 2012

Q4 2012

Q1 2013

Q2 2013

QUARTERLY DELIVERY 2013

Q3 2013

Q4 2013

July 2009

3 YEARS OF HISTORICAL DATA

LOCALIZED BY LANGUAGE AND

BRANDS

SELF-COMPLETION ONLINE

SURVEYS ONLINE REPRESENTATIVE SAMPLE

UNIQUE RESPONDENTS IN 12

MONTH

CORE SURVEY

Audience Definition Data

Internet Behaviour

Motivations

Marketing Implications

Client Segmentations

RE-CONTACT

Media Usage Studies

Brand Data

In-Depth Topics

Question Tests

Platform Expansion

BESPOKE

Client Tracking

Path To Purchase Studies

Brand Deep Dives

Competitor Deep Dives

Audience Deep Drives

G L O B AL O V E R V I E W O F S O C I AL P L AT F O R M S

Source: GlobalWebIndex, Questions: On which of the following social platforms do you have an account? & Which of the following services have you used or contributed to in the past month?;

Base % of internet users aged 16 to 64 globally

FACEBOOK MAINTAINS THE TOP SPOT AMONG SOCIAL PLATFORMS GLOBALLY

0% 10% 20% 30% 40% 50% 60% 70%

Hyves (Netherlands Only)

StudiVZ (Germany Only)

Nate Connect (South Korea Only)

Sonico (Mexico Only)

Koprol (Indonesia Only)

Tuenti (Spain Only)

Mig33 (Indonesia Only)

Copains d'Avant (France Only)

Me2Day (South Korea Only)

Nasza-Klasa (Poland Only; Since GWI.8)

Mixi (Japan Only)

Yammer (Since GWI.8)

Quora (Since GWI.8)

Bebo (Since GWI.8)

Reddit (Since GWI.9)

Odnoklassniki (Russia Only)

Viadeo

vkontakte (Russia Only)

Tumblr

Badoo

51.com (China Only)

Pinterest

None of the Above

Orkut (Since GWI.8)

Kaixin (China Only)

Myspace (Since GWI.8)

Tudou (China Only; Since GWI.8)

RenRen (China Only)

LinkedIn

Youku (China Only; Since GWI.8)

Tencent (China Only; Since GWI.8)

Tencent Weibo

Qzone (China Only)

Sina Weibo

Twitter

Google+

YouTube (Since GWI.8)

Facebook

Global Penetration of Social Platform Account

Ownership in Q1 2013 (% of internet users globally)

0% 10% 20% 30% 40% 50% 60%







Tuenti (Spain Only)

Nasza-Klasa (Poland Only; Since GWI.8)

Mixi (Japan Only)

Yammer (Since GWI.8)

Bebo (Since GWI.8)

Quora (Since GWI.8)

Reddit (Since GWI.9)

Viadeo

Other


Tumblr


Badoo

Myspace (Since GWI.8)

Orkut (Since GWI.8)

51.com (China Only)

Pinterest

Kaixin (China Only)

LinkedIn

Tudou (China Only; Since GWI.8)

RenRen (China Only)

Youku (China Only; Since GWI.8)

None of the Above

Tencent Weibo

Tencent (China Only; Since GWI.8)

Qzone (China Only)

Sina Weibo

Twitter

YouTube (Since GWI.8)

Google+

Facebook

Global Penetration of Social Platform Active Users

in Q1 2013 (% of internet users globally)

Source: GlobalWebIndex; Question: Which of the following social media platforms have you used or contributed to in the past month?; Base: % of global internet users age 16 to 65

FACEBOOK AND LINKEDIN HAVE OLDER AUDIENCES THAN OTHER PLATFORMS

Top 5 Social Platforms Globally – Demographic Breakdown of Active Users as per Q1 2013

45%

55%

Female

Male

38%

62%

38%

62%

39%

61%

34%

66%

27%

30%

21%

14%

7% 16 to 24

25 to 34

35 to 44

45 to 54

55 to 64

33%

32%

18%

11% 5%

30%

34%

20%

12% 5%

29%

34%

21%

11% 5%

19%

32% 23%

17%

8%

Source: GlobalWebIndex; Question: Which of the following social platforms have you used or contributed to in the past month?; Base: % change in millions of active users globally

TWITTER IS THE FASTEST GROWING SOCIAL PLATFORM OVER THE PAST YEAR

-60% -40% -20% 0% 20% 40% 60%

MeinVZ (Germany Only)

StudiVZ (Germany Only)

None of the Above

Other

Hyves (Netherlands Only)


Viadeo

51.com (China Only)

Tuenti (Spain Only)

My Genius (South Africa Only)

Kaixin (China Only)

Plurk (Taiwan Only)

BlueWorld (South Africa Only)


Badoo

Mixi (Japan Only)

RenRen (China Only)


Tumblr

Mxit (South Africa Only)



Social Press (South Africa Only)

Qzone (China Only)



Pinterest

Tencent Weibo

Sina Weibo

LinkedIn

Google+

Eyny (Taiwan Only)

Facebook


Twitter

% change in millions of Active Users between Q2 2012 and Q1 2013 > Global

LOCAL PLATFORMS CONTINUE DECLINE

With the exception of Chinese and Russian social platforms, local

social platforms are falling in terms of active users as the big global

platforms build their user base globally.

Twitter is the fastest growing social platform of the past nine

months with the number of active users growing by 40% globally.

Facebook is not far behind and is seeing significant growth in

active users thanks to the growing penetration of smartphones that

leads to higher engagement through real-time social.

G O D E E P E R T O G E T T H I S D AT A TA I L O R E D T O

Y O U R TA R G E T A U D I E N C E

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GlobalWebIndex - Stream Social Q1 2013 - Report preview

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Transcript of GlobalWebIndex - Stream Social Q1 2013 - Report preview