GlobalWebIndex Mapping Your Audience Online

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Mapping my consumers’ digital ecosystem

description

The GlobalWebIndex in the only online strategic planning tool to put you in control of the largest and most detailed set of market research data ever compiled on web, social media, and the role for brands online

Transcript of GlobalWebIndex Mapping Your Audience Online

Page 1: GlobalWebIndex Mapping Your Audience Online

Mapping my

consumers’

digital ecosystem

Page 2: GlobalWebIndex Mapping Your Audience Online

“We already know

that the web and

social media is a big

deal”

“We need to go beyond

and understand what it

means for my audience,

my brand, and my

category” Tom Smith – Founder of the

GlobalWebIndex

Page 3: GlobalWebIndex Mapping Your Audience Online

The GlobalWebIndex in the only online strategic

planning tool to put you in control of the largest and

most detailed set of market research data ever compiled

on web, social media, and the role for brands online

With a fully interactive navigation system,

GlobalWebIndex has proved to be a revolutionary concept,

an innovator in the market, bringing heavy research data

to the hands of planners, strategists, and marketers

Page 4: GlobalWebIndex Mapping Your Audience Online

– Map your target audience, brand and

category online through 500+ consumer

variables

– Explore the deepest set of data on web

usage, social media and the role for

brands online ever compiled

– Establish your category impact of social

media, by understanding purchasing

patterns, research and consumer

contribution on your products

– Go beyond the URL to understand

motivations, attitudes and desires of

web users globally

– Track the growth of online into the post

browser age through 3 waves of global

trend data a year

The

GlobalWebIndex is

the only global

strategy tool that

puts you in control...

Page 5: GlobalWebIndex Mapping Your Audience Online

Unlike other research driven services, the GlobalWebIndex gives you the

ability to build completely customised targets, interact with

the data and the graphs, and interrogate the areas of your interest, specific to

your business

The visual interface has been inspired by the need to overcome

the fears and system restrictions associated with using existing research

reports and cross-tab systems. It is a graphical fully-interactive interface built

on leading edge technology to allow any user to easily read, interpret, and

export into their own branded documents

GlobalWebIndex is populated with data from the largest and most

detailed ongoing market research study into online,

social media and brands online ever conducted, quantifying behaviour across

26 markets and 140,000 web users by the end of 2011

The GlobalWebIndex platform was designed to be community

driven with user profiles, open support, and regular dialogue on future

developments and areas of interest. It is continuously evolving to its users

needs and preferences

Page 6: GlobalWebIndex Mapping Your Audience Online

With a huge appeal to a wide range

of forward thinking agencies (PR,

media, full service), corporates, and

web-brands across the globe, the

GlobalWebIndex has a strong record

of clients and advocates using the

platform for both innovative insights

as well as rigorous analysis

Deep Dive

Analysis

Exploration of

Emerging Marketing

Opportunities

By Bespoke

Audience

By products

and

categories

By markets

Emerging

and

unexplored

platforms

Brand

comms

opportunities

Valuable to

your

business

consumer

and market

segments

By

purchase

mode

By online

behaviour

Page 7: GlobalWebIndex Mapping Your Audience Online

Global

Data

Bespoke

Audience

Definition

Web

Behaviour

Data

Social

Media

Deep Dive

Complete

Comms List

Product

Category

Focus

Total

Online

Universe

User

Custom

Analysis

Live

Delivery

Trend

Data

Online

Insight

Tool

Specialist

Digital

Reports

Local

Market

Surveys

Online Audience

Measurement

Tools

Buzz Tracking

Trend / Market

Reports

Filling a gap in

the market

Page 8: GlobalWebIndex Mapping Your Audience Online

– Discover the online behaviour of your target audience: understand what they

do online, what motivates them, how they influence or get influenced, what brand

communications they value

– Understand the evolving web behaviour: explore penetration and behaviour in

content creation, sharing of information, social media consumption, conversations

online

– Track the growth of online into the post browser age through 3 waves of global

trend data a year

– Identify and quantify new audiences and markets opportunities: discover the

biggest influencers, the most passionate bloggers, those intending to purchase or

research products in the next month, the business decision makers

– Spot the market differences and regional or global consistencies: understand

similarities and differences and develop your own market clusters that will bring

communication efficiencies

– Quantify the value of all digital brand communications: versus traditional media

and professional sources

– Assess how your brand should embrace the social media world: see what

consumers want from brands by category; from customer service...to outreach... to

content

– Get inspiration: identify genuine platform and concept opportunities instead of

following the hype

How can you

use it?

Page 9: GlobalWebIndex Mapping Your Audience Online

Demographic

Region

Gender

Age

Children in HH

Education

Marital

Status

Living

Situation

Income

Country

Recreating and

identifying target

audiences and

consumer segments

had never been easier

and more flexible....

With over 500 elements to choose

from there is a good reason to

think beyond basic demographics

With the GlobalWebIndex you can

now use your creativity to identify

and quantify bespoke audiences,

behaviourally and attitudinally- in

the online or offline world, in their

personal or even professional life.

Professional

Life

Employment Status

Work Status

Business

Position

Responsibility Areas

Decision

Making

Power

Web

Behaviour

Access points/devices/locations

Types of

websites

visiting

Web actions

Years

online

Frequency of

visits of websites

Lifestyle

Self-perceptions

Outlook

on the world

Outlook

on the web

Areas of

interest

Shopping power

Purchase

Involvement

and Influence

Intention

to purchase

Online Research

behaviour

Purchase

Behaviour by

category Online Purchase

preferences

Page 10: GlobalWebIndex Mapping Your Audience Online

Packaged Food

Automotive

Drinks (alcoholic,

soft drinks)

Technology

Travel

Fashion

Financial

Luxury products

Entertainment

(music, film,

games etc)

Healthcare

Pharma

Beauty

Telecommunications/Wireless

35 product

groups

and 100+ web

brands...

Page 11: GlobalWebIndex Mapping Your Audience Online

Personal Profiling

Online Activities

Social Media Behaviour

Content Economics

Motivations and Barriers

Influence and Opinion

Technology

Marketing Implications

The largest and

most detailed

data coverage

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Personal Profiling

Demo-graphics

Pro-fessional

Life

LifestylePurchase Beha-

viour

Media Consum-

ption

Demographics Region

Country

Local Region

Gender

Age

Education

Marital Status

Living Situation

Income

Professional Life

Employment Status

Work Sector

Current Position

Responsibility in Workplace

Decision Maker

Lifestyle Self Perceptions

Outlook on the World

Outlook on the Web

Areas of Interest

Purchase Behaviour

Shopper Power in Household

Major Purchase Involvement

Major Purchase Intention

Regular Purchase Involvement

Research Online

Purchase OnlineMedia Consumption

Media Time Spent

Personal Profiling

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Online Access Connection Type

Operating System

Web Browser

Internet Access Points

Number of Years Online

Time Online

Online Behaviour Internet Usage Motivations

Types of Websites Visited

Web Behaviour / Actions

Online Activity

Online Activity

Online Access

Online Beha-viour

Page 14: GlobalWebIndex Mapping Your Audience Online

Social Media

Behaviour

Social Media

Actions

Blog Behaviour

Microblog Behaviour

Social Network

Behaviour

Online Video

Behaviour

Chat-room / Forum / Message Boards

Behaviour

Photo Sharing

Behaviour Social Media Actions

Types of Social Websites Visited

Social Web Behaviour / Actions

Social Media Behaviour

Blog Behaviour

Platforms

Types of Content Post

Topics of Content Post

Frequency of Update

Blog Motivations

Microblog Behaviour

Platforms

Activities

Frequency of Update

Microblog Motivations

Social Network Behavior

Platforms

Activities

Frequency

Social NetworkMotivations

Online Video Behaviour

Platforms to Watch

Platforms to Upload

Types of Content Watch

Types of Content Upload

Frequency Watch

Frequency Upload

Online Video Motivations

Chat-room ForumMsg Board Motivations

Platforms

Activities

Types

Chat-room / Forum / MsgBoard Motivations

Photo Sharing Behaviour

Platforms

Photo Sharing Motivations

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Content Economics

Downloading Content

Sourcing Content

Paying for Content

Downloading Content

Methods of Download

Motivations to Download

Content Economics

Sourcing ContentMotivations in Content Sourcing

First Source for News

Motivations By ActivityContent Paid For

Motivations to Pay for Content

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Motivations and Barriers

Barriers Barriers by Social Media Activity

Motivations By Activity

Internet Usage Motivations

Blog Motivations

Microblog Motivations

Social Network Motivations

Social Network Group Motivations

Online Video Motivations

Chat-room / Forum / Msg Board Motivations

Photo Sharing Motivations

Motivations to Download

Motivations in Content Sourcing

Motivations to Pay for Content

Motivations to Influence Online

Social Media

Behaviour

Motivations By Activity

Barriers

Page 17: GlobalWebIndex Mapping Your Audience Online

Influence and

Opinion

Influence Power

Online Brand

Conver-sations

Influence Power Influence by Category

Sources of Trust

Influence and Opinion

Online Brand Conver-sations

Conversations by Platform

Products Talked About Online

Motivations to Influence Online

Page 18: GlobalWebIndex Mapping Your Audience Online

Technology

Mobile

Gaming Behaviour

Future Technology

Products

Mobile Mobile Features

Mobile Phone Behaviour

Mobile Internet Behaviour

Technology

Gaming BehaviourGaming Behaviour

Future Technology Products Future Technology Products Interest

Page 19: GlobalWebIndex Mapping Your Audience Online

Marketing Implications

Brand Role

Social Brand

Activation

Communi-cation Tasks

Brand Role List of brand roles Communications Tasks

Improve my Opinion

Keeps me informed

Gets me to Purchase

Social Brand Activation General Perception

Packaged Food/Drinks

Healthcare Product

Alcoholic Drink

Fashion Brand

Personal care / beauty brand

Technology product

Airline

Car / Automobile

Financial product / service

Luxury product

Marketing Implications

Page 20: GlobalWebIndex Mapping Your Audience Online

With a minimum sample of 2,250 surveys

per market per annum, GlobalWebIndex

guarantees statistically reliable samples to

allow for analysis both globally and locally

With over 50k surveys to date in 18 markets

GlobalWebIndex will be expanding its

coverage and appeal based on our client

needs and requests

Current subscribers will receive data

for 26 markets and 140K surveys

Wave 1

July 2009

Wave 2

Dec 2010

Wave 3

July 2010

Wave 4

Jan 2011

Wave 5

May 2011

Wave 6

Oct 2011

A global,

regional, and

local

perspective

Page 21: GlobalWebIndex Mapping Your Audience Online

Replicate your audiences, select your market

/region, determine a category...define anything

you want to look into.

From the drop down menu scan

through the data coverage and

choose your selections and areas of

interest

Click how you want to view the

output....are you a visual type of

person or a data lover?

Intrigued by few facts and numbers? With

a click you can drill down further...

Observe the trends from the consecutive waves.....

Compare your selections,

countries, audiences and

export

In 1 minute...

Page 22: GlobalWebIndex Mapping Your Audience Online

Let us know what

you think....

globalwebindex.net

+442085493955

Try it yourself

Request a demonstration

or subscribe and get on

board in less than 48

hours....