Globalization in McDonalds
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Transcript of Globalization in McDonalds
![Page 1: Globalization in McDonalds](https://reader033.fdocuments.net/reader033/viewer/2022061118/546a53a2af795985298b462a/html5/thumbnails/1.jpg)
Presented by: Zeel Sharma-B:50, Kartikey Jani-B:18 Sanket Shah-B:49, Amit Gurav-B:14
WelcomeTo
the presentation of GLOBALIZATION
Presented to Ms. Urvi Amin
Date: 18-12-2009
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What is Globalization?
• Globalization can be defined as integration of economic, cultural, political and social systems through internationalization and localization.
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From where it originated
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History….
• Globalization has played an important role in expansion of various dynasties.
E.g.:-Roman Empire, Mughal Dynasty.• In 17th century Globalization became a
private phenomenon for East India Company.
• East India Company became the first company to share risk and enable joint ownership of companies by issuing shares of stock: an important driver for globalization.
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Modern Globalization
• Globalization, since World War II, is largely the result of planning by politicians to break down borders that hamper trade, to increase prosperity and interdependence thereby decreasing the chance of future war.
• Since World War II, barriers to international trade have been considerably lowered through international agreements.
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Effect of Globalization…Positive effects…
• Globalization has various aspects which affect the world in several different ways such as:
IndustrialFinancialEconomicPoliticalInformationalCompetitionTechnical
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Effect of Globalization… Negative Effects…
• Increased inequality• Brain drains• Black marketing• Exploitation of poor countries• Child labour, Forced labour
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Now we will see one practical aspect of
“GLOBALIZATION”
“Air- Drome” as a
case study.
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WHAT IS THIS…???
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“One world, One Burger”- McDonald’s
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McDonalds Mission Statement
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Visualize My
Global Conquests
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One’s upon a timeWhen I
was Baby
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History:
• :
Year Description
1927 Brothers Dick and Mac McDonald open a hamburger stand called "The Airdrome" at the airport in Monrovia, California
1940 Open the first McDonald's restaurant, on U.S. Route 66
1953 The McDonald's begins to franchise their restaurant
1958 McDonald's worldwide sells its 100 millionth hamburger.
1959 McDonald's begins billboard advertising.
1962 McDonald’s first National magazine ad appears in life magazine
1963 The 500th McDonald's restaurant opens in Toledo, Ohio.
1968 The 1000th McDonald's restaurant opens in Des Plaines, Illinois.
1971 The first Asian McDonald's opens in July in Japan
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History –Cont.Year Description
1972 The McDonald's system generated $1 billion in sales through 2200 restaurants.
1978 The 5000th McDonald's restaurant opens in Kanagawa, Japan.
1980 The 6000th McDonald's restaurant opens in Munich, Germany
1984 The company is a main sponsor of the 1984 Summer Olympics
1996 First McDonald's opens in Belarus, marking the chain's 100th country
1996 The first Indian McDonald's opens
2003 McDonald's starts a global marketing campaign labeled as "i'm lovin' it“ simultaneously in more than 100 countries.
2009 Total no of stores-31,000
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Present Scenario:
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World Location Year wise
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Our research and conclusion for Mcdonald’s Corporation:
SWOT Analysis
Organization Hierarchy Chart
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SWOT AnalysisSTRENGHTS:S1:AdvertisementS2:Great Partnership with Coca-ColaS3:Clean EnvironmentS4:Proffesional training
WEAKNESS:W1:Product DevelopmentW2:PriceW3:Management of franchisees
OPPURTUNITIES:O1:InternationalizationO2:Growing dinning out Market.
THREATS:T1:Health-Conscious customerT2:Local competetiorT3:Economic downturnT4:Saturated industry.
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Internal
factors
External
Factors
Strengths Weakness
Opportunities
Explore new oversea market
Promote & advt along with coke
Promote for kid & attract middle age grp
Change menu acc. To country
Promote its Best-seller
Switch to local suppliers
Strictly Select new Franchisees
Threats
Promotion campaign
Switch to healthier product lines of coke
Emotional attach strategy
Open the door to Hamburger Uni for more managers
Add new Flavor
Buy-more Save More Promotion Strategy
Brand itself with better Services
Strictly Select new Franchisees
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Organizational Hierarchy Chart
Trainee Crew
Crew Member
Training Squad
Shift runningFloor
Manager
Floor Manager
Trainee Floor Manager
Trainee Manager
Second Assistant Manager
First Assistant Manager
Restaurant ManagerLevel 5
Level 4
Level 3
Level 2
Level 1
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McDonald’s growth report
Revenue ▲ US$ 22.6
billion
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McDonalds survives the recession
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Bibliography
• www.wikipaedia.com• www.mcdonalds.org• www.google.com
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Made by:
ZeelSharma
Kartikey Jani
Amit Gurav
Sanket Shah
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BYE BYE SEE U AT McDonald's
YouTube- McDonaldisation.avi