Global Web & Apps
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Global Sites & Apps@ineverylanguage
#dcfemtech
?
@ineverylanguage
@ineverylanguage
90%
13 = 90%
Global Website Users
?
Global Website Users
14%
10%
26%
9% 41%
80% < 30%
85% of global shoppers will NOT buy at all from a foreign language site
PeopleDon’tBuy
WhatTheyDon’t
Understand
Global Website Users
14%
10%
26%
9% 41%
Website visitors are 6X more likely
to purchase products in their native
language
128% = 1 week
TRANSLATION
Best results in South Korea, China & Japan
767%
You AlreadyDesign
A Global Site or App
How Do You Make Ita Good Global Site or App?
Don’t Make Them Think
26%
3%
OmitNeedless Words
Global Website Preferences
Direct & explicit languageShorter text strings
Character Impact on Design
Rindfleischetikettierungsüberwachungsaufgabenübertragun
gsgesetz
Source Language Target Language Text Expansion Text Contraction CommentsEnglish Arabic 25% Depends on subject
matter
Arabic English 25% Depends on subject matter
English Finnish 20-30% Due to lack of pronouns and articles: however the word length (number of characters) will increase by some 10-15%
Finnish English 30-40% Due to articles and pronouns (number of words)
English Danish 10-15% Due to compounds
Danish English 10-15%
English Swedish 10% Due to compounds
Swedish English 10%
Logical vs Confusing
Design
R2L Languages
ArabicAmharic
FarsiHebrewKurdish
PunjabiPashtu
UrduYiddish
…and others.
Global Website Preferences
Right to left
Theory of Mind
Chinese, Japanese & Korean
L2R R2LUp&
Down
Turn Translation from a Cost Center into a Profit Driver
[email protected]@InEveryLanguage