Global Underwear Market

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Global Underwear Market Report 2010 July 2010

RESEARCH ON INTERNATIONAL MARKETS

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Global Underwear Market Report 2010

J l 2010July 2010

Publication Date April 2010

Language English

Format PDF & PowerPoint

Number of Pages/Charts 128

Covered Countries USA, Canada, UK, Germany, France, Austria, Belgium, Denmark, Hungary, Ireland, Italy, Netherlands, Poland, Russia, Slovenia, Spain, Sweden, Switzerland, China, India

Price €2,950(excl.VAT)


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Key Findings

Company and Product Information

Covering Underwear Markets in 20 Countries worldwide

• In 2009, „Men’s Underwear“ was the top growing US apparel category, reaching a growth of +11%.

• ThetotalmarketforunderwearintheUK was worth GBP 2.57 billion in 2009, and it is expected to increase up to GBP 2.59 billion in 2010.

• Despite the expansion of retail chains, specialty underwear retailers in Germany can compete due to their local marketing and better services.

• Austrian retailer Palmers acquired the French underwear company Lejaby Group and positioned itself among thefivelargestlingeriecompaniesinEurope.

• EmbryForm,Aimer,Maniform,ABUnderwearandGujinaretheTop5lingeriebrandsinChina.

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Regional: Western Europe

• MarketVolumeoftheLingerieMarket, in USD billion, 2005-2007

Germany (Top Country)

• Consumption of Underwear, in EUR million, and in million Units, 2004, 2006 & 2008• Distribution Channels for Underwear • Current and Future Underwear Retail Strategies, including Multi-Channel • Facts about Hunkemöller Deutschland• Hunkemöller’s Expansion and Retail Strategy in Germany

1. GLOBAL

• ValueoftheLingerieMarketinRetailPrices, in USD billion, 2008, 2009 & 2016• VolumeofBrasandBriefs,inbillionPieces,2008, 2009&2016;ValueinUSDbillion,2010• RegionsandProducts,MarketRecovery&Trends• Strategic Implications of the Western Market Developments for Lingerie Firms

Table of Contents (1 of 3)

USA

• BraMarketTrends,includingGrowth-Ratesand MarketVolumes• Growth Rates of the top Apparel Categories, in %, 2009

2. NORTH AMERICA

Canada

• ExpansionofVictoria’sSecrettoCanada

France (Top Country)

• Lingerie Sales in France, in EUR billion, 2005-2009• Women’s average annual Spending on Lingerie, by Age Groups, in EUR, 2009• TheLingerieMarket–AverageAnnualSpending by Age Groups, in EUR, 2008; Share of Multi- Brand Retailers and Super & Hyper Circuits, in %, 2008 vs. 2004• TheLingerieMarket–DistributionofCategory Sales, by Bra, Bottoms, Boxers, Corsetry, in %, 2007-2008; Average Retail Prices for Lingerie Items, in EUR, 2007-2008• TheMaleandFemaleUnderwearMarkets,incl. Average Spending per Year, in EUR, 2008-2009• TheLingerieMarket–FashionTrends;Sales Shares by Regions, 2008• TheLingerieMarket–LoungewearTrendsand SalesVolume,includingAverageProductPrice, in EUR million and Growth in %, 2008• TheLingerieIndustry–IndustryValue,inUSD billion, 2007; Share of Lingerie Spending on Fashion Budget, in %, 2007• TheLingerieIndustry–Top5BrandsintheFrench Lingerie Market

UK (Top Country)

• Underwear Retail Sales by Clothing Specialists and Grocers, in GBP million, 2003-2008• Sales of the Lingerie Market, in USD billion, 2004, 2007, 2008 & 2011• UnderwearMarketVolume,inGBPmillion, 2009-2010• General Developments of the Underwear Market • ConsumerTrendsintheLingerieMarket• LingerieSalesTrendsofDebenhamssincethe Recession• Recent Changes in the Lingerie Retail Strategy of Tesco• InternationalizationPlansofVictoria’sSecret

Austria

• Consumption of Underwear, in EUR million, 2004, 2006, 2008 & 2009f• Lingerie Market and Players in Austria, including Corporate Strategies and Sales Numbers• ToughTimesforUnderwearManufacturers– Triumph,Wolford,Palmers

3. EUROPE (cont.)

3. EUROPE

Belgium

• Consumption of Underwear, in EUR million, and in million Units, 2004, 2006 & 2008• Selected Players on the Bodywear Market

Netherlands

• Consumption of Underwear, in EUR million, and in million Units, 2004, 2006 & 2008• Clothing bought by Women in Dutch Lingerie Shops, in %, March 2009• Male Consumer Spending on Slips, in %, July 2009• Buying Preferences for Slips, in %, published in September 2009• Growth of Consumer Spending for selected Segments, in %, May-July 2009 vs. May-July 2008• News about Underwear Retailer Hunkemöller• TheNichePlayerMarliesDekkers

Poland

• Consumption of Underwear, in EUR million, 2004, 2006, 2008 & 2009f• ThePolishUnderwearandSwimwearMarket, Size of the Polish Underwear Market• Selected domestic Underwear Retailers (Company Name and Number of Stores)• TopUnderwearInternetShopsbyNetRevenue, Number of Orders, Users, Average Net Order Value,NetProfit,NumberofEmployees,and Owner, 2008

Russia

• Overview of the Underwear Market• Selected Statistics about the Lingerie Market; incl. Lingerie Sales, in EUR billion, 2005 & 2007• Luxury Lingerie Retailers’ Situation after the Recession

Slovenia

• Consumption of Underwear, in EUR million, 2004, 2006, 2008 & 2009f

Ireland


Italy

• Consumption of Underwear, in EUR million, and in million Units, 2004, 2006 & 2008• Structure and Key Characteristics of the Lingerie Market • Strategic Activities of French Lingerie Company Eres in Italy, including Price Ranges by Segments


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Denmark

• Consumption of Underwear, in EUR million, 2004, 2006, 2008 & 2009f• Selected Players on the Underwear Market

Hungary


Austria (cont.)

• ProfileofWolfordAG• Assortments of Wolford AG• Distribution Channels of Wolford AG• Breakdown of Sales of the Wolford AG; by Assortment, in %; by Distribution Channel, in %, 2008/09• Wolford’s Online Shop• Current Financial Developments of Wolford AG• ProfileoftheLingerieRetailerPalmers• ProfileoftheLingerieRetailerHuberShop


3. EUROPE (cont.) 3. EUROPE (cont.)

China

• Top10LingerieBrands

India

• Lingerie Brand voted “Product of the Year”

Switzerland

• Names of selected Retailers for Underwear and Lingerie • Names of selected Online Shops for Underwear and Lingerie• ProfileofthePremium-LabelHanroofSwitzerland• ProfileoftheCalidaGroup• Current Financial Developments of the Calida Group• TakeoveroftheUnderwearManufacturerFogalAG• News about Underwear Manufacturer Zimmerli


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Sweden

• Consumption of Underwear, in EUR million, 2004, 2006, 2008 & 2009f• Selected Players on the Bodywear Market

Spain

• Consumption of Underwear, in EUR million, and in million Units, 2004, 2006 & 2008• TheUnderwearandSwimwearSector• TourismpushestheConsumptionofUnderwear and Swimwear ‚Made in Spain‘• ConsumerUnderwearExpenditureTrends


3. EUROPE (cont.) 4. ASIA


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Samples


Th l k f d i h UK h GBP 2 billi i

UK: Underwear Market Volume, in GBP million, 2009-2010

The total market for underwear in the UK was worth GBP 2.57 billion in2009, and it is expected to increase up to GBP 2.59 billion in 2010.

The total market for underwear was worth £2.57 billion in 2009,and it should show a small increase to £2.59 billion in 2010.

In real terms cheap imports and tight margins are also holdingIn real terms, cheap imports and tight margins are also holdingback prices. Overall the underwear market has slightlyoutperformed the clothing sector during recession, and thatgrowth has come mainly from the all-important women’s sector,which accounts for almost 75% of total sales. 2 592,6

Underwear Market Volume, in GBP million, 2009 and 2010

Replacement is the fundamental underlying driver to sales, butmore discretionary purchase is rising in response to bothaesthetic and practical factors. Fashion and styling for instanceare increasingly relevant, as they are in outerwear, but so too are

2,59

2,57+0.8%

BP m

illion

are increasingly relevant, as they are in outerwear, but so too areinnovation and improved product performance.

The challenge for retailers and brands is how far and how fastthey can drive these trends on a long-term basis. In addition theyneed to persuade more consumers to trade up to higher price

2,52009 2010

in G

B

need to persuade more consumers to trade up to higher pricepoints, if only marginally. This should be achievable withcontinuing product improvements, especially as economicconditions start to ease up.

2009 2010

24

Source: Mintel, March 2010


I 2009 l f li i i F f ll b 4 % USD 2 billi h

France: Lingerie Sales in France, in EUR billion, 2005-2009

In 2009, sales of lingerie in France fell by -4.5% to USD 2.5 billion - theprice decline was not offset by an increase in volume.

Cuts in the budget for below. In 2009, sales of lingerie in Francefell by -4.5% in value to EUR 2.5 billion, according to preliminarydata compiled on the first 8 months of the year by the Institute Lingerie Sales in France, in EUR billion,

2005-2009French fashion. And on the eve of the opening of the 47thedition of International Fair lingerie (SIL) in Paris from January22 to 24.

For the first time, the price decline was not offset by a increase2 50

2,61

2 542,60 2,64

2,6

2,8

2005 2009

n

in volume of purchases last year. The average budget spent onlingerie bought in 2009 fell below 100 euros per woman (93euros, against 108 in 2008), partly because of cuts made by the15-24 (-34 euros on average), traditional engine market.

2,502,54

2,2

2,4

-1.3%

+4%

-2.4%

in E

UR

bill

ion

Unsurprisingly, lingerie - and actors organized independenttrade - has been affected by the general gloom has affected theentire textile market last year (-4.1% for apparel sales betweenJanuary and November 2009 by the MFI). The sector has

22005 2006 2007 2008 2009

-4.5%

suffered somewhat less than the loan-to-wear (-5.5%).

In terms of distribution channels, hypermarkets concentrate 21%of the market, with specialty channels (19%) and independentretailers (15%).

50

Source: Franchise Magazine, January 2010

( )

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Global Underwear Market

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