Global Technologies CeBIT 2014 pre-event press conf pgs

The first CeBIT Press Preview was a grand success as journal-

ists moved across the exhibitors to see what was on display. Some

of the participating companies at the CeBIT Press Preview

included BenQ, CAS Software, iGO3D, Kinematics, Digitrade,

Software AG, digitalSTROM, Samsung, DATEV, Continental,

IBM, Karlsruher Institute for Technology (KIT), CODE_n, citeq,

Kaspersky Labs, Pearl, Secusmart, Trend Micro etc.

The Opening press conference was addressed by Oliver Frese,

Deutsche Messe Board member responsible for CeBIT, and Pro-

fessor Dieter Kempf, BITKOM president about the latest devel-

opments for CeBIT 2014.

Dr. Dieter Kempf, President of the German Association for

Information Technology, Telecommunications and the New

Media (BITKOM) Prof. Dieter Kempf presented the results of a

study done by his company that found 85 percent of IT compa-

nies expect to see a growth in sales of IT services in 2014 over

sales in 2013. In addition, 87 percent expect to see an increase in

software spending.

He also welcomed the fair’s sharped focus on business profes-

sionals and the measures being implemented in pursuit of this

objective: “We strongly support these efforts to take CeBIT to the

next level. The show’s ‘100% business’ focus will open up fresh

growth potential for our members while leveraging the show’s

core strengths. For the exhibitors, some of whom spend several

million euros on their CeBIT showcases, the changes will mean a

greater return on their trade fair investment.”

Some of the products/innovations that caught my

attention were

Samsung

Samsung provided an outlook on user scenarios for connecting

competence that the company will be presenting at CeBIT in

March. Samsung will be introducing networked solutions for use

in education, healthcare, finance, retail and the public sector.

A teacher using an eBoard to integrate a video stream into a

multimedia panel, students taking notes on their Samsung

GALAXY Note 10.1 with their S Pens, who then add the films

that they produced themselves and do research on the Internet –

this is no longer a vision for the future.

With its Samsung School Solution, Samsung has developed a

network solution for both the digital classroom and modern train-

ing centers that allow teachers to enhance their lessons by adding

multimedia contents and sharing skills on how to use digital tech-

nologies.

DIGITTRADE GmbH

Always new revelations about the extent of spyware PRISM

and tenses of the U.S. and British intelligence agencies regularly

shake the public. Many users are wondering which of their data

are still safe. Whether their communication via telephone and

internet is logged and monitored too. The uncertainty is large –

also on the part of the companies. The world's leading ICT exhi-

bition CeBIT, which take place in Hanover from 10 to 14 March,

engages under this year’s top theme “Big Data & Datability” new

solutions into focus, with which private and business users can

effectively protect against espionage.

A special highlight of the exhibition presents the DIGIT-

TRADE GmbH in this connection with the new, globally unique

smartphone app Chiffry which combines encrypted telephony

and messaging each other. First insights delivered IT security spe-

cialists from Germany, so far for their safety storage media -

including government-certified high security hard drive HS256S.

The communication App with encryption “Chiffry” allows

C o v e r S t o r y

Global Technologies Jan - Feb 20148

CeBIT Press Preview 2014

The CeBIT Press Preview organized for the first time attracted media

people from across the globe. We were given the first

opportunity to see latest products and innovations, get latest news

and trends on the IT-market. Chandragupta Amritkar reports

from Hannover, Germany

04 to 15_Edit Content Feb.qxd 2/6/2014 4:50 PM Page 8

their users a quick and tap-proof exchange of information with

their smartphones. “In the development of Chiffry it was very

important for us to provide the user with all the usual messaging

features and deliver the encryption on-top - underlines Manuela

Gimbut, - therefore Chiffry is in terms of the messaging features

its competitors in every way.”

Chiffry enables not only the known messaging features of

already popular smartphone services, but also offers the opportu-

nity to reach people from the contact list by phone call. All calls

and messaging communications are transmitted encrypted over

the Internet. With Chiffry DIGITTRADE GmbH bring together

several established features of messaging services and phone fea-

tures and flanking it on top with the privacy advantages of a

secure encryption.

CAS Software premiered its app-based CRM software

CAS Software AG has developed a new app-based CAS Smart-

Design technology, with integrated data quality for the CRM

solution and secure software architecture for the Cloud. It will

organisations shape their business relationships in future so that

they are more

customer-cen-

tric, simpler

and user-

friendlier than

ever before.

"We want to

give our users

the most

mobile and at

the same time

the most flexi-

ble xRMsoftware the world has ever seen. The CAS SmartDesign

technology is unique in the area of CRM. And it is this that

enables our users to enjoy our software solutions on all market

relevant mobile devices and browsers in the same look and feel -

regardless of whether they use iOS, Android, BlackBerry, Win-

dows 8 or a web browser. The forward-looking app-in-app con-

cept makes it possible to combine apps to fulfil functional

requirements,” said Martin Hubschneider, CEO, CAS Software

AG.

Data maintenance is often an excellent yardstick for measuring

the effectiveness of company software, and CAS SmartDesign

technology reflects this as a platform for company software that

includes apps from third-party suppliers. CAS Software AG in

conjunction with its partners will be presenting a range of further

developments for its solutions.

iGo3D

iGo3D has been giving fascinating, first hand experience

through 3D printing to the public since September 2013 in the

first local retail store for 3D printing in Germany. As the leading,

premium distributor in the field of 3D printing, iGo3D offers a

broad range of products from leading manufacturers on the 3D

printing market. Furthermore iGo3D is deeply involved in the

development of new consumer friendly FDM 3D-Printers, such

as Ultimaker and Builder.

iGo3D maintains a multitude of exclusive distribution rights in

Germany for the best FDM 3D printers as well as innovatiove

3D-filaments. iGo3D offers a vast choice of products in the 3D

printing sector such as modern 3D printers as, “Builder Dual

Extruder“ or the second generation of Ultimakers, the constanc

winner of tests in tech magazines, also, Innofil3D premium fila-

ments, 3D scanners, 3D software as well as useful 3D printing

supplies. In addition, iGo3D.com strongly supports the B2B sec-

tor by offering industry specific FDM 3D printers from Stratasys,

3D Systems and industrial 3D scanner from Artec Group.

In order to allow customers to experience the fascination of 3D

printing, iGo3d.com also hosts courses such as webinars, semi-

nars, workshops and live-events that teach all about 3D printing,

scanning, and modeling, as well as more general themes related

to 3D printing. Some of the events are free of charge.

In the past six month iGo3D has gained over 4000 registered

customers from over 30 countries and in 2014, iGo3D.com works

with a team of 15 employees

KIT: Writing without Keyboard

Typing text messages on the mobile phone via the tiny soft key-

board is very cumbersome. How about simply writing it into the

air! This idea drove the development of “airwriting” made by

computer scientists of Karlsruhe Institute of Technology (KIT).

Sensors attached to a glove record hand movements, a computer

system captures relevant signals and translates them into text.

The system

offers a new inter-

face for wearable

computing applica-

tions. These are

computer systems

worn like clothes,

which can be inte-

grated seamlessly

into the everyday

life of the user.

“Information technology is used any time and anywhere, but

smart phones are still working on the basis of virtual keyboards

and small screens. However, gestures allow for new types of

input – in particular for mobile devices or devices integrated in

clothing. The interaction is embedded seamlessly in everyday

life,” says doctoral student Christoph Amma, who has developed

the system at the Cognitive Systems Lab (CSL) of KIT.

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Global TechnologiesJan - Feb 2014 9


“The airwriting glove is used to write letters into air, as if using

an invisible board or pad.” For this purpose, acceleration sensors

and gyroscopes are attached to the thin glove. Contrary to sys-

tems based on cameras, these sensors are very small, mobile, and

robust. They record the movements of the hand and transmit them

to a computer system via a wireless connection. The computer

system first checks whether the user is indeed writing. “All move-

ments that are not similar to writing, such as cooking, doing laun-

dry, waving to someone, are ignored. The system runs in the

background without interpreting every movement as computer

input,” says Amma. The computer scientist thinks that the device

is perfectly suited for future mixed-reality applications. For

instance, in glasses with integrated miniaturized screens, news

may be displayed to the user in the field of vision.

Kinematics

It is an intuitive robotics construction kit for children and

teenagers. The construction game Kinematics enables children

and teenagers from different age groups without any prior knowl-

edge or computer skills to construct interactive robots that move

around autonomously. The plug connections with integrated

power and data transmission and the construction kit with its

mobile modules are particularly innovative features. When

designing the user interface, the researchers took particular care

to provide users with barrier-free access to the world of robotics

and consequently to the steering and control of complex systems.

Thanks to its universal user-interface design, Kinematics moti-

vates its users to develop a playfully creative way of handling

modern robot technology. Children aged between six and twelve

embraced the construction kit with enthusiasm in usability tests,

irrespective of their age and gender. Kinematics was invented by

the graduate designer Leonhard Oschütz. It’s the award winner at

the CeBIT Innovation Award 2014.

Start-ups from 16 countries among the top 50 at CODE_n

More than 450 applicants from 60 countries answered the call

of this year’s motto “Driving the Data Revolution” – all eager to

present their unique big data business models to the world by

scoring one of the coveted CODE_n spots at CeBIT in Hanover.

The partners of the initiative – the GFT Group, EY, and Deutsche

Messe – have

selected the top

50 companies.

“We were

overwhelmed by

the exceptional

quality of the

applications we

received,” states

Ulrich Dietz,

initiator of

CODE_n and

CEO of the GFT Group. “CODE_n will showcase what is already

possible with big data – not just in terms of technology, but also

in terms of ground-breaking applications and industry solutions.”

The winner of the CODE_n14 Award can look forward to prize

money of €30,000 and will be announced at CeBIT on March 12,

2014.

The 50 finalists span an extremely broad spectrum in terms of

content: Among the innovations are a 3D model for construction

companies to improve scheduling, an analysis tool that can be

used to effectively tackle power outages and energy waste, a

transportation management system for preventing traffic jams, a

digital stress measurement device as an answer to impending

burnout, and software that generates 3D maps of the human brain

to pinpoint tissue anomalies. Startups from 16 countries made it

to the final round of the competition.

United Kingdom – Partner Country

The United Kingdom is this year’s CeBIT Partner Country.

Together, the UK and Germany account for nearly 10 percent of

the global IT market. At the same time, the UK and its London

capital rank as Europe’s IT powerhouse, with over 5,000 IT com-

panies headquartered there – more than 1,300 of which are start-

ups.

Speaking at

the CeBIT 2014

Press Preview,

Simon McDon-

ald, British

Ambassador to

Germany said,

“This is a special

year for British-

German rela-

tions in every

respect, and our

partnership with the Hanover Fair is no coincidence. Among

other anniversaries in 2014, we shall be celebrating the 300th

anniversary of the Personal Union between the British throne and

the Electorate of Hanover. I am proud that the UK is this year’s

partner country for CeBIT and this year we have more than dou-

ble the number of British exhibitors and triple our exhibition

space (compared to 2013). In March we shall not only be present-

ing British exporters of IT in sectors such as e-health, cyber secu-

rity, intelligent cities and big data but also showcasing the UK as

an investment location.”

He also stressed on trade and co-operation with the world.

“Young, high-growth companies from all over the globe are

attracted to Britain. One place they are attracted to is Tech City

UK. Backed by the British Government, located near the site of

the London 2012 Olympic Games having a cluster of more than

1,200 technology, digital and creative firms,” said Simon.

At CeBIT 2014 companies will be covering a wide range of

themes, including smart cities, data science, eHealth, M2M,

Internet security and digital media. British Telecom will show-

case their Dolby conferencing technology. There will also be

innovative new companies, start-ups and SMEs who have won

places in the Code_N and UK Trade & Investment’s start-up

competition, such as Peachinc, which is one of the most advanced

ticketing companies in the world, and Tento, who have developed

a revolutionary approach to fighting cyber crime. There will also

be a UK Research & Innovation zone at CeBIT reflecting the fact

that the UK is home to three of Europe’s top-five technology uni-

versities and produces 9% of the world’s scientific papers – sec-

ond only to the US.

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‘100% business’ track

By gearing CeBIT specifically to the needs and objectives of its

business clientele while at the same time creating closer tie-ins

between the show’s exhibition and conference programs, the

organizers of the world’s leading IT event have their sights firm-

ly set on new growth. “We aim to more strongly leverage

CeBIT’s core strengths by means of targeted enhancements,” said

Oliver Frese, the Managing Board member at Deutsche Messe

responsible for CeBIT. “The event is being placed on a ‘100%

business’ track – exactly in line with the wishes of our cus-

tomers.”

In recent years, CeBIT had steadily strengthened its position as

the world’s leading IT event for the B2B sector. The percentage

of trade visitors at the fair has risen continuously, reaching an

unprecedented 82 percent in 2013. “CeBIT is already the world’s

leading IT business event and conference for professionals, and

we are committed to reinforcing and enhancing this position. This

commitment will be clearly evident at next year’s show. “In the

interests of greater clarity and transparency for visitors and

exhibitors alike, the show will feature eight overall topic clusters.

We will also be extending the show’s offerings for specific target

groups and strengthening its rich conference program,” said Oliv-

er Frese

In departure from CeBIT’s previous four-pillar approach, the

topics covered are being reassigned to eight clusters chosen to

reflect the market as viewed by the decision-makers involved in

today’s digital business processes: Enterprise Resource Planning

& Data Analysis, Enterprise Content Management, Web &

Mobile Solutions, IT Services, Security, Communication & Net-

works, Infrastructure & Data Centers, and Research & Innova-

tions.

“That’s why the ICT companies and trade visitors from around

the world who participate in CeBIT 2014 will be able to use their

time here more efficiently and effectively than ever before, for

maximum benefit,” Said Frese was also confident that the num-

ber of exhibiting organizations would be up from last year. In

2013, 3,382 companies from 70 countries exhibited at CeBIT.

Samsung, Huawei, Volkswagen, HP, Brother, Epson and sales-

force.com are among the big-name companies who are returning

this year with a significantly expanded footprint. Other major

players, such as Kyocera, Western Digital and LG, will be back

after a few years’ absence. Intel will showcase its entire product

range in a completely new corporate pavilion.

Keynote theme Datability

The ongoing digitization of our world is giving rise to virtual-

ly limitless volumes of data and, at the same time, to a duty to use

and protect this data effectively and responsibly. That’s why the

keynote theme for CeBIT 2014 is “Datability” – a term which

pairs “big data” with the concepts of sustainability and responsi-

bility. Accordingly, attendees can look forward to a wide range of

market-ready big data solutions and services. They will also find

a wealth of additional information on all aspects of data utiliza-

tion, analysis and secure storage at the various “Datability”-

themed forums. “Having Datability as our lead theme will focus

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New Format makes CeBIT 2014 more business oriented

Changing the show to run from Monday through Friday and creating eight clusters that reflect the market CeBIT 2014

is all geared for a new pattern suitable for the ICT business professionals


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attention on the big opportunities that are emerging as a result of

the worldwide big data trend. Big data will change the very heart

of the IT industry and many user industries,” explained Frese.

CeBIT’s appeal for startup companies has also risen sharply.

More than 300 young companies will be showcasing their inno-

vative business models in a range of display categories. “The

large contingent of startups at this year’s show will trigger a fresh

wave of innovation in the ICT industry. CeBIT has a key role to

play in providing these dynamic, pioneering companies with an

appropriate platform to raise their international profiles,” said

Frese. A case in point was the CODE_n international startup com-

petition, which 450 young companies from 60 nations had partic-

ipated in. The 50 top entries will be presented at CeBIT. In addi-

tion, more than 250 startups from around the world will be

mounting exhibits right across the fair’s various theme areas.

“The many exciting newcomers at this year’s show will make it

the youngest-ever CeBIT and most likely this year’s biggest inter-

national startup event. For all of these companies, CeBIT will be

a fantastic opportunity to present their innovative power to an

international audience of IT professionals and to find new

investors and business partners,” said Frese.

The CeBIT Global Conferences

According to Frese, the CeBIT Global Conferences (CGC)

have taken a major step in their evolution. 2014 marks the first

time that the event is staged in its own, dedicated hall. This year’s

CGC in Hall 8 will feature 100 renowned speakers from around

the globe who will deliver 70 hours of top-quality conference

programming. Among the speakers will be Apple co-founder

Steve Wozniak, Russian cyber security expert Eugene Kaspersky,

Wikipedia founder Jimmy Wales, the Head of Mobile at Drop-

box, Lars Fjeldsoe-Nielsen, the Vice President Global Marketing

at Huawei Technologies, Derek Liu, and Mikko Hyppönen, F-

Secure Corporation’s Chief Research Officer.

Expanded program of CxO-level events

CeBIT’s clear B2B focus is also reflected in the fair’s program

of exclusive events for top IT managers from user companies,

which kicked off last year. “Our program of CxO-level events has

also come a long way in a very short time,” said Frese. CeBIT’s

network of CIO contacts had expanded exponentially. “The rea-

sons for this are simple. Firstly, CeBIT brings together more top-

level executives from the world’s leading corporate IT providers

and users than any other show. Secondly, these individuals can

now choose from a unique bundle of exclusive activities designed

to help them network and share experiences and expertise with

their peers.” This year alone, more than 6,500 top managers from

around the world have been invited to join the CeBIT Executive

Club. Deutsche Messe’s program of CxO-level events is support-

ed by the VOICE IT user association, the FINAKI network, IDG

publishers, the Elephants Club and the Global IT Forum within

the Diplomatic Council.

High-caliber speakers at the Opening Ceremony

The CeBIT 2014 Opening Ceremony will be held in front of

more than 2,500 invited guests in the main auditorium (Kuppel-

saal) of the Hannover Congress Centrum on Sunday, 9 March.

The keynote address this year will be held by Dr. Martin Win-

terkorn, Chairman of the Board of Management of Volkswagen

AG. Other VIP speakers include BITKOM President, Dr. Dieter

Kempf, and the Premier of the German State of Lower Saxony,

Stephan Weil. David Cameron has also confirmed his attendance

as the highest-ranking representative from this year’s CeBIT

Partner Country, the United Kingdom. Cameron will be in the

company of his German counterpart, Angela Merkel, who has

officially opened the fair with a personal welcome message ever

since she took office in 2005.

The fair’s greater business-only focus will also be reflected in

its scheduling. “CeBIT will still be staged in March to give com-

panies an added boost at the outset of the new business year. But

the new run of the show will be from Monday through Friday,”

explained Frese.

The dates for CeBIT 2014 are Monday, 10 March, through

Friday, 14 March.

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I have been fortunate to be

involved with CeBIT for the last 14

years having attended the event for

13 consecutive years and also

being the only journalist from

India to be hosted this year for the

first CeBIT Press Preview held in

Hanover. I had the opportunity to

attend the event when it was at its

peak and had over 8000 exhibitors and a mind boggling 7,00,000

+ visitors. In those initial years Jorg Schomborg, MD, CeBIT

Worldwide (who was also fondly known as Mr.CeBIT), S.J.Patil,

India head for the Deutsche Messe and I used to ponder on the

potential to have CeBIT India as there was no great ICT show,

except for the ESC event Indiasoft and NASSCOMs annual con-

ference. With economy dwindling at that time we thought it was

not the right time.

But now finally Deutsche Messe with its fast-paced interna-

tional growth program is exporting its flagship show to India -

CeBIT India. The show is expected to premiere at the Internation-

al Exhibition Centre in Bangalore from 12 to 14 November 2014.

“CeBIT is one of the world’s best-known trade show brands

and has enormous potential,” said Dr. Andreas Gruchow,

Deutsche Messe’s Managing Board member in charge of over-

seas trade fairs. “We’re taking it to India because we believe the

local Indian market, particularly Bangalore, offers significant

opportunities for a specialist IT trade show.”

CeBIT India is being organized by Deutsche Messe’s the Indi-

an subsidiary company Hannover Milano Fairs India Pvt. Ltd - a

global joint venture of Deutsche Messe (Germany) and Fiera

Milano Group (Italy). It will be strictly a professionals-only trade

fair with a supporting conference.

“India’s IT sector is growing strongly and is thus a very excit-

ing market for IT providers. There is growing demand both for

services and for hardware and software. At the end of September

2013, India’s National Association of Software and Services

Companies (NASSCOM) forecast sales growth of 14 percent for

the current 2013/14 financial year. Our international IT trade

shows provide an overview of all core areas of the IT sector. For

our export-oriented customers,

they are an excellent springboard

to the fast-growing and increas-

ingly cashed-up Indian market,”

Dr. Gruchow said.

CeBIT Global Conferences

In addition to the trade show,

CeBIT India will also bring to

India the CeBIT Global Confer-

ences Program of world leading

conferences, workshops and

keynotes from Global Thought

Leaders.

The theme for CeBIT India 2014 is “New perspectives in IT

Business”. The show will generate vital content on a range of top-

ics around key technology trends – four forces that are changing

the way the world does business today – Enterprise Mobility,

Social, Big Data & Cloud Computing.

The show will focus on New Perspectives in IT Business for

the Indian market and will provide a platform for IT Software,

hardware and services solutions, ICT and Business Communica-

tion catering to various sectors and new technology demands. The

event will seek to meet the objectives of:

• Generating sustainable growth for the Business IT and ICT

industry in India

• Lead generation of new national and international business

opportunities

• Driving new technology trends through inspiring content

delivered by national and global thought leaders

• Showcasing the future of IT Business to global and national

audiences

CeBIT India will focus on 4 key trends impacting the IT indus-

try- Cloud, Social Media, Enterprise Mobility and Big Data. The

show will aim to be a source of new ideas, display of local talent,

showcase of latest trends and projects, driver of new business,

meeting place for all sectors of the industry and solution provider

to increasing sector demands. CeBIT India will act as an enabler

and catalyst for growth in our Business IT and ICT market.

“Indian companies are looking for new ways of boosting effi-

ciency by using specialized IT services and new technologies. For

small and medium businesses and startups, this search opens up

opportunities for partnerships with large India-based IT

providers. Our trade shows are an excellent way of establishing

and building the relationships needed to make this happen,” Dr.

Gruchow added.

CeBIT India will be complemented by another new show,

Plugged In, which will run as a stand-alone event in Bangalore

from 14 to 16 November. While CeBIT India targets IT profes-

sionals, Plugged In is aimed exclusively at end consumers of IT

products and the retailers who service them. The two events over-

lap by one day, which will enable visitor groups to attend both.

Deutsche Messe embarked on its CeBIT internationalization

strategy in 1999 and has been

operating events under the

“CeBIT Events Worldwide” label

at selected locations around the

world ever since - CeBIT Bilişim

Eurasia, premiered in Turkey in

1999; CeBIT Australia in Sydney

in 2002 and then in 2010 by a

CeBIT offshoot - “BITs – a

CeBIT event” in Brazil.

The writer was hosted for

CeBIT Hannover for 13 consecu-

tive years.

C o v e r S t o r y

Global TechnologiesJan - Feb 2014 15

CeBIT finally comes to IndiaIndia renowned globally as the ICT hub center will finally see the world’s largest ICT event

CeBIT making its debut in India says Chandragupta Amritkar

Dr. Andreas Gruchow

Hannover Fair Ground


Global Technologies CeBIT 2014 pre-event press conf pgs

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