Research Institute of Organic AgricultureForschungsinstitut für biologischen Landbau

Global survey on Voluntary Sustainability Standards (VSS)

Julia Lernoud and Helga WillerResearch Institute of Organic Agriculture (FiBL), Frick, Switzerland, February 2015

Institut de recherche de l’agriculture biologique

www.fibl.org

Partners› Research Institute for

Organic Agriculture (FiBL)

› International Trade Centre (ITC)

› State of Sustainable Initiatives (SSI)

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› The Swiss State Secretariat of Economic Affairs SECO

Supporter

www.fibl.org

The State of Sustainability Initiatives Review 2014

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› Potts, et. al. (2014). The State of Sustainability Initiatives Review 2014. Standards and the Green Economy. International Institute for Sustainable Development (IISD), Manitoba, and the International Institute for Environment and Development (IIED), London. http://www.iisd.org/pdf/2014/ssi_2014.pdf

› FiBL contributed the organic figures for this report. FiBL compiled production data for some of the most important organic high-value cash crops:bananas, cocoa, coffee, palm oil, tea, soy, and sugarcane

› When not available, which is the case for most countries, these data were calculated on the basis of the available area data for the selected crops that have been collected by FiBL and IFOAM.

www.fibl.org

VSS FiBL-ITC-SSI survey on VSS› Indicators:

› Area:› Area fully converted, and in conversion, and total area› Total area harvested

› Production:› Production volume in metric tons and value in million USD› Production sold under the VSS label (volume in metric tons and value in

million USD)› Trade:

› Export volume in metric tons and value in million USD› Export price in USD; annual average per ton FOB› Import volume in metric tons and value in million USD

› Market:› Domestic market volume in metric tons and value in million USD

› Operators:› Producers, processors, importers, exporters, traders (retailers, wholesalers),

other types

Note: Market and trade data might be difficult to get from the VSS or the control bodies, the partner plan to use further sources to collect this data.

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www.fibl.org

List of VSS

› 4C Association› Better Cotton Initiative (BCI)› Bonsucro› Cotton Made in Africa› Ethical Tea Partnership› Fairtrade› Forest Stewardship Council (FSC)› Global Gap› International Federation of Organic Agricultural Movements (IFOAM-Organic)› Programme for the Endorsement of Forest Certification (PEFC)› ProTerra Foundation› Rainforest Alliance› Roundtable on Sustainable Biomaterials (RSB)› Roundtable for Sustainable Palm Oil (RSPO)› Round Table for Responsible Soy (RTRS)› UTZ

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www.fibl.org

VSS FiBL-ITC-SSI survey

› Crops and productsThis survey aims to collect as much information available as possible. FiBL made a search through the different VSS websites and documents, and came up with a list of crops and products covered by the VSS selected. Around 80 crops/products are covered in the questionnaire. For the survey on VSS, FiBL focuses on the products covered by Fairtrade, Rainforest Alliance and UTZ, that, after organic, have the highest variety of products.

› Data providersFor more than 15 years, FiBL has been collecting data on organic agriculture and now has a network of more than 200 experts for its global organic farming survey. For the survey on VSS, FiBL made an internet search to expand its contact list to experts and control bodies involved. A database with more than 300 contacts has been established.

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www.fibl.org

Area covered by each VSS

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0

200

400

600

800

1'000

1'200

1'400

1'600

1'800

RSPO Organic(2011)

UTZ Fairtrade 4C ProTerra RA Bonsucro CMIA BCI RTRS

Thou

sand

 hectares

Total harvested area certified by crop for selected crops 2012Source: SSI Report 2014 – The State of Sustainability Initiatives Review 2014

Bananas Cocoa Coffee Cotton Palm Oil Soybeans Sugarcane Tea

www.fibl.org

Area covered by each VSS

13

0

200

400

600

800

1'000

1'200

1'400

1'600

Organic (2011) UTZ Fairtrade Rainforest Alliance

Thou

sand

 hectares

Total harvested area certified by crop for selected crops and selected VSS 2012Source: SSI Report 2014 – The State of Sustainability Initiatives Review 2014

Bananas Cocoa Coffee Cotton Palm Oil Soybeans Sugarcane Tea

www.fibl.org

Area for selected crops covered by Voluntary Sustainability Standards

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0

500

1'000

1'500

2'000

2'500

Bananas Cocoa Coffee Cotton Palm Oil Soybeans Sugarcane Tea

Thou

sand

 hectares

Total area certified by crop for selected crops 2012Source: SSI Report 2014 – The State of Sustainability Initiatives Review 2014

Organic (2011) UTZ Faitrade (2011) Rainforest Alliance

www.fibl.org

Comparison of the impact of the selected crops in the total Organic (43.1 million hectares) and Rainforest Alliance area: Share of the area for selected crops (2.02 million hectares)

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Selected crops54%

Other crops46%

Share of selected crops (bananas, cocoa, coffee, cotton, oil palm, soybeans, sugarcane and tea) of the total Rainforest Alliance area 2012Source: SSI Report 2014 – The State of Sustainability Initiatives Review 2014 and Rainforest Alliance 2013

Selected crops4%

Other crops96%

Share of selected crops (bananas, cocoa, coffee, cotton, oil palm, soybeans, sugarcane and tea) of the total organic area 2012Source: SSI Report 2014 – The State of Sustainability Initiatives Review 2014 and FiBL Survey 2014

www.fibl.org

Fairtrade and Organic: The largest markets for organic and Fairtrade products 2013

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1'018

1'065

1'668

2'020

2'065

2'375

2'430

4'380

7'550

24'347

232

130

353

76

2'045

173

355

654

1'340

0 10'000 20'000 30'000

Sweden

Austria‐(organic‐2011)

Switzerland

Italy

UK

Canada

China

France

Germany

US

Retail sales in million Euros

The ten countries with the largest markets for organic products 2013Source: FiBL‐AMI‐OrganicDataNetwork survey 2015 and Fairtrade annual repost 2013‐2014 (Austria  organic market data 2011)

Fairtrade

Organic

173

189

197

197

232

353

355

654

1'340

2'045

2'375

962

840

99

1'018

1'668

4'380

7'550

24'347

2'065

0 10'000 20'000 30'000

Canada

Australia

Netherlands

Ireland

Sweden

Switzerland

France

Germany

US

UK

Retail sales in million Euros

The ten countries with the largest markets for Fairtrade products 2012Source: FiBL‐AMI‐OrganicDataNetwork survey 2015 and Fairtrade annual repost 2013‐2014

Organic

Fairtrade

www.fibl.org

Organic and Fairtrade: Global market development

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0

10'000

20'000

30'000

40'000

50'000

60'000

2009 2010 2011 2012 2013

Million Euros

Organic and Fairtrade: Development global retail sales2009‐2013Source: FiBL Survey and Fairtrade (no market data for 2009)

Organic Fairtrade

www.fibl.org

Migros Switzerland: Retail sales of organic, UTZ and Fairtrade in Switzerland

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202

322357

407435

474517

79 82 81 84 99

0

100

200

300

400

500

600

2009 2010 2011 2012 2013

Million Sw

iss Francs (CH

F)Migros: Development of total UTZ, organic and Fairtrade retail sales in Switzerland 2009‐2013Source: Migros Switzerland 2014

UTZ Organic Fairtrade

www.fibl.org

Conclusions

› Most of the VSS are growing very fast reaching high growth rates, but organic still has the lead with more hectares certified organic worldwide.

› The VSS focus on a small range of products, and organic covers almost the whole product range.

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www.fibl.org

Contact

› Helga Willer and Julia Lernoud

› Research Institute of Organic Agriculture FiBLAckerstrasse 113

› 5070 Frick› Schweiz› Tel. +41 79 218 0626› Fax +41 62 865 7273› helga.willer@fibl.org und

julia.lernoud@fibl.org› www.fibl.org,

www.organic-world.net

› Willer, Helga und Julia Lernoud (Eds.): The World The World of Organic Agriculture. Statisticsand Emerging Trends 2015. FiBL, Frick und IFOAM –Organics International, Bonn www.organic-world.net/yearbook-2015.html