GLOBAL STRATEGY PLANPaul Bacon, CEO EMEA

February 2011

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GLOBAL STRATEGY PLAN

Cushman & Wakefield has tremendous global potential

• Maximise our global brand and market share and create long-term value for shareholders by building a consistent global platform

• Materially improve our global competitiveness; increase profitability and value so we can continue to invest back into the firm over time

• Make it easier and more efficient for our people to access best-in-class tools and provide a deeper ability to cross sell our services across geographies

• Become the most creative and innovative real estate firm

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GLOBAL INITIATIVES

There are 4 key initiatives underlying our approach:

HIGHLY COORDINATED AND ALIGNED GLOBAL ORGANISATION

Consistent service mix across markets

Create an integrated global organisation that shares information and best practice across regions and business lines and also aligns compensation

CONSISTENT SERVICE MIX ACROSS MARKETS

Create a balanced geographic and service platform worldwide

Consistent service mix across markets

CLIENT PRIORITISATIONDeliver improved client value, while securing and enhancing long-term relationships

Consistent service mix across markets

FOCUS ON OPERATIONALEFFICIENCIES

Create an integrated global operation that runs profitably, efficiently and effectively and compares with best-in-class benchmarks

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GLOBAL STRATEGY PLANImplementation in global regions

GLOBAL INITIATIVES… will affect all global regions such as global service line development, infrastructure projects and compensation alignment

In addition, there are specific plans and initiatives tailored for each global region

ASIAKey focus is to build scale across the region enhancing our service platform in Hong Kong, Singapore, China, Tokyo and Australia. We will build on our strong platform in India

AMERICASKey aim is to protect and grow our market share focus in major US and South American markets.Target growth across all national service lines – industrial, retail, office leasing and also build practice group capability

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GLOBAL STRATEGY PLAN What does it mean for EMEA ?

In EMEA, this means we will:

• Grow market share, particularly in the key European economies where we are not currently top 3

• Ensure that we are able to offer a full range of services to our clients in all but the smallest offices

• Focus more on our key clients and be much better coordinated in our cross-selling activities

• Upgrade our IT hardware and systems and where possible move to a common platform

• Look closely at our support infrastructure and make sure that we deliver these services as efficiently and as cost-effectively as we can

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THE GROWTH PLAN FOR EMEA

REVENUE WILL INCREASE BY 50%

EBITDA WILL DOUBLE WITH MARGINS UP FROM AROUND DOUBLE DIGITS TO DATE, TO 15% IN THE EMEA

2,500 STAFF – AN INCREASE OF 800 STAFF OVER 5 YEARS

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GROWTH INITIATIVES - EMEA

GEOGRAPHIC INITIATIVES

• UK • France • Germany • Sweden and the Nordic region

SECTOR INITIATIVES

•Corporate Occupier & Investor

Services (CIS) •Property Management

• Project Management • Facilities Management

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GEOGRAPHIC INITIATIVES - EMEA United Kingdom

Revenue to grow 50% to £120m by 2015

• Recruitment of teams to boost our City of London office agency and investment business

• Enhancement of our UK retail team through key strategic hires

• Double the UK valuation team in 5 years

• Grow specialist corporate finance and consulting teams

• Grow our property and project management capability in line with EMEA initiative

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GEOGRAPHIC INITIATIVES - EMEA France

Revenue to grow 50% to €46m by 2015

• Grow our capital markets business, particularly in strategic advisory services

• Strengthen our industrial team

• Expand our tenant rep team to establish a French corporate client base and develop global key client relationships

• Significantly enhancing our project management team

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GEOGRAPHIC INITIATIVES - EMEA Germany

Significant expansion in Germany with doubling of revenue by 2015

• Three key initiatives aimed at re-balancing the business on a sector basis and in the key regional sub markets building a pan-German operation

• Re-establish a retail agency business through recruitment of key brokers in the industry

• Build a sustainable office agency presence in Frankfurt, Munich, Berlin and Hamburg

• Build up our capital markets business through recruitment of senior investment brokers in Frankfurt, Munich, Berlin and Hamburg

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GEOGRAPHIC INITIATIVES - EMEA Sweden/Nordics

Treble the size of the Stockholm office by 2015

• Become a top 3 player in office agency and capital markets

• Establish our office agency team as the leading agent in the Stockholm area and concentrate on winning more CBD instructions

• Strengthen and restructure the capital markets team to be able to handle large scale disposals

• Re-launch our Tenant Rep activity, focusing on local and international client

• Double the size of our valuation team

• Work more closely with our partners in Denmark, Norway and Finland to leverage our presence across the Nordic region

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SECTOR INITIATIVES - EMEA

PROPERTY MANAGEMENT

• Significant recruitment across EMEA driven by client mandates • Supported by Yardi roll-out • Germany

PROJECT MANAGEMENT

• Develop PjM presence in key markets through team or company acquisitions

• To grow headcount by 50%

FACILITIES MANAGEMENT

• Grow our FM business• One-stop service for existing and new clients

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CLIENT PRIORITISATION Global Key Client programme

2011 Plan

• Leverage our most important client relationships to fully exploit revenue generation opportunities

• Improve cross service line/cross regional coordination and effective account management

• Launch global key client programme

• Supported by I-Desk and Referral Scheme

Our top 90 clients globally deliver over $200m of annual revenues

68% of our global revenues are from transactional, non-recurring business

More than 80% of clients in each region purchase only one service from

C&W

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OPERATIONAL EFFICIENCES

IT INFRASTRUCTURE

• Investment in our key systems (CRM, finance, HR)• Hardware upgrades

DELIVERING SUPPORT SERVICES MORE EFFICIENTLY

• Economies of scale - making the most of our global reach• Procurement efficiencies

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SUMMARY

• We are entering a major growth phase 

•The ground work has been laid

• Principal shareholder committed to growing the business

• Detailed strategic plan focused on improving our competitiveness and profitability, leveraging our core strengths - our brand, people and relationships.

• Stronger and better aligned organisation structure focused on improving cross selling and global integration

• Markets are improving and we are best placed to: grow our scale, increase our talent base and to seize new opportunities

We will see our revenues increase 50% in 5 years, EBITDA will double with margins up to 15%

GLOBAL STRATEGY PLANPaul Bacon, CEO EMEA

February 2011