Global Strategic Communications and Ethics MAMC program at ... · Each memo should be at least two...
Transcript of Global Strategic Communications and Ethics MAMC program at ... · Each memo should be at least two...
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GlobalStrategicCommunicationsandEthicsDesignedforWebDesignandOnlineCommunicationSpecializationoftheMAMCprogramattheUniversityofFloridaCOURSEINFORMATIONMMC6213Spring2016:StrategicCommunicationsandEthicsCredits03MeetingTime:DistanceAsynchronousandOnlineClassroom—EveryTuesdayduringthesemesterat7PMEST.OfficeHoursByAppointmentConnectClassroomURL:https://uflcoj.adobeconnect.com/mmc6213_fall15INSTRUCTORRobert(Bob)[email protected]—pleaseusemyrjhughes@jou.ufl.eduemailaddressforallcommunication.Emailisthequickestwaytogetamessagetomeasithitsmyphone,whichIalwayshavewithme!PleaseDONOTusetheemailoption/tabintheCanvasshell.ThisdoesnothitmyiPhoneonatimelybasisandIcannotreplyusingmyiPhone.Pleaseonlyusemyrjhughes@jou.ufl.eduemailaddresstoreachme.WhatyouwilllearnWebdesignersintegrateknowledgefrommanyareas:aesthetics,branding,coding,marketing,andcommunicating.Thiscoursefocusesonbrandingandmarketingconcepts,whileintegratingethicalreasoningthroughout.Thevalueofethicalreasoningcanbejustifiedinmanyways.Forexample,ascreatorsofcontentaccessiblethroughtheglobe,designershavespecialobligationtobethoughtful,sensitive,andresponsibleabouttheimpactoftheirmessages.Additionally,considerationofwhatactionsareproperandethicaliscentraltobeingadecentandresponsibleperson.Atabroaderlevel,theabilitytoreasonethicallycanhelpyouto
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avoidshortcutsandanticipatesituationsthatcanharmyourbrand,yourcompany,youremployees,yourcustomersandyourself.Bytheendofthiscourse,youwillbeabletodescribethevalueandpurposeofstrategiccommunication.Basedonthisfoundation,youwillalsolearnto:
• Identifyethicaldilemmasinstrategiccommunication,includingdetermininghowtoanticipateandconsiderdifferentstakeholder’sperspectivesofthosedilemmas.
• Identifyanddescribeavarietyofalternativeresponsestostrategiccommunicationethicsproblems.
• Useanethicaldecision-makingmodeltoreasonthroughtheseethicsdilemmas.
• Makeandjustifydecisionsaboutwhichresponsesaremostethicallysound.SummaryofCourseDesignThiscoursewillcombinebothlivesessionsandrecordedlectures.LiveclasssessionswillbeheldeveryTuesdaynightofthesemesterstartingat7pmEST.LecturesTherecordedmaterialswillhelpyoutounderstandkeyconceptsandassignments.Thesearereinforcedinanonlinehomeworksystemandinwrittensubmissions.Pleasenote:Youmaysafelyignoreanyreferencetoclassassignments,projectsorhomeworkreferredtointherecordedlectures.Manyelementsofthecoursehavebeenrevisedsincetherecordingsweredone.Followonlythesyllabusforassignments,duedatesandotherrelevantinformation.AssignmentsYouwillhaveregularassignmentsandthesewillbethebasisforyourfinalgrade.Duringthefirsthalfoftheclass(weeks1-5)youwillreadtheassignedmaterials,viewonlinelectures,demonstrateyourunderstandinginMcGraw-Hill’sonlineCONNECTcenter,anddiscussacriticalethicalissuerelatedtothematerialyoustudied.Week6youwillwatchalecturethathelpsyoubegintocreateasituationanalysisforapublicallytradedfirmorbusiness.YouwillemailProf.HughesforapprovalofthecompanyyouhavechosenforyoursituationanalysisbytheendofWeek6andsubmityoursituationanalysistohimduringweek12.Thesecondhalfoftheclass(weeks7-12)givesyouachancetoapplyethicalreasoningtosituationsyoumayencounterorhear/readabout,andhelpyouprepareforreal-worldethicaldecision-making.Youwillreadtheassignedmaterials,viewonlinelectures,completeonlinehomeworkthroughCanvasandwriteadiscussionpostonanassignedcasestudy.
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Youwillberequiredtoturnintwoethicsmemos.YoumustsubmitonememoinWeek10andthesecondinWeek12.Eachmemoshouldbeatleasttwopageslong,single-spaced.Thefirstmemowilldealwithanassignedethicstopic.Thesecondwillbeonanethicstopicyouchoose.Youarealsoexpectedtoattachanyrelevantbackgroundinformationtotheassignment.ThecaseyouchoosefortheWeek12Ethicsmemomustbeareal-lifestrategiccommunicationssituation,notahypotheticalsituation.Youwillfindmorespecificinstructionsinaseparatedocument.TheseassignmentswillbesubmittedthroughCanvas.Therewillalsobeseveralin-classteamexercises.FortheseIwillbeassigningteamsandresultswillbepresentedinclassbyamemberofeachteam.Theseexerciseswillbediscussedinclass.Yoursemester-longprojectistodevelopasituationanalysisforapubliclytradedfirmororganization.Yourfocusshouldbeonthemarketingorcommunicationchallengesfacedbythecompany.ClarificationPoint!Therearetwoareasofourclasswith‘Connect’intheirname.OneistheAdobeConnectClassroom,wherewewillconductourweeklyliveclasses.TheotheristheMcGraw-HillConnecte-textandhomeworksite.Thisisjustacoincidenceandcouldcausesomeconfusion….Homeworkforweeks1–5Inadditiontoyourreadingsduringweeks1–5,youwillhavetwokindsofhomework:First,undertheDiscussiontab,youwillfindadiscussionquestion.Youshouldpostathoughtfulresponsetothiskeytopicquestionandrespondtotwopostsfromyourfellowstudents.Allresponsesshouldbeplacedinthe“Discussion”sectionofyourCanvasshell.Second,youwillcompletehomeworkdealingwithyourassignedreadingsinMcGrawHill’sCONNECTsystemandwebsite.SubmityourhomeworkthroughMcGrawHill’sCONNECT.YouwillfindalinktoCONNECTbelowinthesyllabusnearinformationaboutyourtextbook.Inpurchasing“CONNECTPLUS”forthecourseyouwillreceivebothadigitalversionofthetextandthehomeworksystem.ThereisnohomeworkinWeek6.
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HomeworkForweeks7-11Forweeks7–12youwillcontinuetoanswertheDiscussionquestionspostedundertheDiscussiontab,andposttworepliesinresponsetopostsfromyourfellowstudents.Forthesecondhalfofthecourseyouwillsubmityourhomeworktothe“Assignments”sectionofCanvas.Thereisnohomeworkdueinweek12.WeeklyDiscussionPostsDiscussionisanintegralpartofanyethicscourse.Thisclasswillbenoexception.Youwillbeexpectedtoreadtheassignedchapterandaccompanyingreadingsandactivelyparticipateinweeklydiscussionsthroughthe“Discussions”tabintheCanvase-learningsite.Youwillbeexpectedtodemonstratethatyouarethinkingabouttheissuesbyaskingquestions,offeringyourownopinionsandsharejustificationsforthoseopinions,participatinginclassdebate,postingcommentsandquestionstothee-learningsiteandkeepingyoureyesandearsopenforcurrenteventsthatmayrelatetoclassdiscussions.Pleaseberespectfulofthecontributionsofothersandhelpcreateaclassenvironmentthatiswelcomingandinclusive.Requirements
1. YouwillneedanInternetconnectiontoaccessyourtext,viewthelectures,attendonlineclasssessions,andcompleteyourassignments.
2. Youmustbeabletocommunicatewiththeinstructor.Mostcommunicationscanbedoneviaemailandthediscussionboard,butyoumaybeaskedtojoinDropbox.com(afreeonlineservice)tosharelargefiles.
RequiredTextbooksYourtextbookforWeeks1–5istitled“ContemporaryAdvertising(14e).Besuretofollowthislinkandpurchase“CONNECTPLUS”whenasked:http://connect.mheducation.com/class/b-hughes-spring-2016--wdoc-global-strategic-commCONNECTPLUSwillgiveyouboththehomeworksystemandthee-book.Yourtextbookforthesecondhalfofthesemesteris“BusinessEthics:EthicalDecisionMakingandCases”10thEdition(2014)byO.C.Ferrell,JohnFraedrich,andL.Ferrell.Thetextbookisavailableat:http://www.amazon.com/Business-Ethics-Ethical-Decision-Making/dp/1285423712/ref=dp_ob_title_bk
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PleasenoteyoucannowrenttheBusinessEthicstextfromAmazon!Besureyougetthe10thedition!AnnouncementstabinCanvasshellBesuretochecktheAnnouncementstabintheCanvasshellregularlyforinformationonclassassignments,changesandotherclassinformation.Inaddition,importantinformationwillbesentviaemailwhenitispostedinthistab.GradingGradingparametersfortheclassprojectsareprovidedintheformofrubrics.Theserubricsaredetailedinthissyllabus.Yourworkwillbeevaluatedaccordingtothisdistribution:Weeks1–6Onlinehomework 50pointsWeeklydiscussionassignments 50pointsSituationAnalysis 80pointsWeeks7–12Onlinehomework 50pointsWeeklydiscussionassignments 60pointsEthicsMemos (2sets@35each) 70pointsTOTAL 360points100%AndgradeswillbedeterminedasfollowsA 332-360points 93-100%A- 324-331points 90-92%B+ 313-323points 87-89%B 299-312points 83-86%B- 288-298points 80-82%C+ 277-287points 77-79%C263-276points73-76%C- 252-262points 70-72%D+ 241-251points 67-69%D 216-240points 60-66%E 0-215points 0-54%Note--Rounding:Iroundwhenassigninggrades.Thegradeof92.62isA-.Thegradeof92.34isB+.Whenthegradefallsata.5,Iwillcarrythegradetothenextdecimalpointforroundingpurposes.
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PolicyonLateWorkWorkintheclassturnedinlatewillnotbeacceptedexceptforextremecircumstances(i.e.familyemergencies.)Ifyouanticipatenotmakingaprojectdeadline,pleasecontacttheinstructor.Everydayaprojectislate,youwilllosealettergrade.Nomake-upoptionswillbeprovided.Requirementsforclassattendanceandmake-upexams,assignments,andotherworkinthiscourseareconsistentwithuniversitypoliciesandcanbefoundat:https://catalog.ufl.edu/ugrad/current/regulations/info/attendance.aspxAssignmentInformationindepthWeeklyDiscussionAssignmentsEachweekofthesemester(exceptforWeek6)youwillneedtoprovideathoughtfulanalysisofanethicalissue.Eachweekyouwillalsopostaresponsetotwostudent’spostthatyoueitheragreeordisagreewith.Youwillwritethesepostsassomeonerelativelyuntrainedinethicalreasoning,whichisthefocusofpart2ofthecourse.Itisfeltthatwrestlingwithethicalissuesbeforeyouhavehadsuchtrainingwillhelpyoutoseethevalueofethicalreasoningskills.Youwillfindeachweeklydiscussiontopicundereachrespectiveweekinthesyllabus.Youwillbeexpectedtoreferenceethicalguidelinesandperspectivesinyourresponses(andinyourresponsesandcreateameaningfuldiscussionwithyourclassmates.Pleasekeeptheseguidelinesinmindasyoucreateyourweeklyposts:1)Yourwritingshouldbethoughtful,reflective,andfocused.Youshouldalsoattempttobepersuasive,bywhichImeanyoushouldtrytoconvinceothers,especiallyotherswhodisagreewithyou,thatyouhaveavalidandcredibleperspective.Youmayfindthefollowingpiecehelpfulasaguide:http://opinionator.blogs.nytimes.com/2013/04/25/the-shadow-lobbyist/2)Ataminimum,yourdiscussionpostsshouldaverage400words.Youarestronglyencouragedtodocumentanyfactsyoubringtobearinmakingyourarguments.Ingeneral,whenyouprovidefactualinformation,itshouldbereferenced.
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3)Ataminimum,yourcommentsonthepostingsofothersshouldrunbetween200and300words.Personalattacksordisrespecttowardsothersisinappropriateandwillcostyoupointsontheassignment.IwillwatchanddetermineifIfeeladiscussionisinappropriateifneeded.Yourgoalshouldbetohelptheauthorofthepostyouarecommentingonseeanotherperspective.Hereisanexampleofaresponsetotheessayinthelinkabovethatdoesagoodjobofaccomplishingthis:TheaverageAmerican,thankstoasubstantialeducationalandsocialdeficit,simplydoesn'tunderstandpoliticsorpublicpolicy.Theinterestingquestion,then,ishowdoesthepoliticalclassgoverninthenameofThePeoplewhenThePeoplearemissinginaction?Formanydecades,thepoliticalclassmaintainedtheself-delusionofrunningademocracybycreatingtheirownechochamber--issuesandideaswouldechoamongelitesinD.C.orothercapitalsofthecountryuntilenoughsteamwouldbuildupbehindapolicythatitseemedliketherewasaconsensusontheissue.Asamemberofthepoliticalelite,ifyouheardthesamestoryfrommultiplequarters,youcouldperhapsconvinceyourselfthatwhatyouwerehearingreflectedthetrueinterestsofthepublic,evenifthatpublicwasrarelyinvolvedinsuchsurgesofeliteopinion.Itwasperhapsinevitablethatasthetechnologyandcapacitytomicro-targetsmallportionsoftherealpublichaveadvancedthatpoliticallobbyistswouldeventuallyrealizethattheycouldinsertthemselvesintothepoliticaleliteechochamberbymanufacturingaground-swellof'publicopinion'bywhippingupopinionsonparticularpoliciesbyenlistingsomeideologicalorignorantfractionofthepublic.Therealquestioniswhetherthepoliticalclasswilleventuallytireoftheabsurdityofthissituationandactuallyenlistthepublicinmeaningfuldeliberationofissues,thoughthiswouldmeanalossofcontrol.Hereisanother:BackonJuly12,2002,duringaBillMoyers"Now"interview(transcripthere:http://www.pbs.org/now/transcript/transcript_lewis.html)withChuckLewisoftheCenterforPublicIntegrity,Iheardthatin1968therewereamere62registeredlobbyistsinD.C.-butthatthisfigurehadrisento20,000bythedateofthatprogram.Threeyearslater,therewasaJune22,2005WashingtonPostarticle,"TheRoadToRichesIsCalledKStreet"(stillpostedonlineandeasilyfoundwithasearchofthatheadline),whichtoldhow:"ThenumberofregisteredlobbyistsinWashingtonhasmorethandoubledsince2000tomorethan34,750,"thathiringwasbooming,andthatfeesandretainershadrisensubstantially.
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YetaRossDouthatcolumnfromSeptember22,2012,"WashingtonVersusAmerica"-anintriguingcommentarywhichnotedthatin2011,sevenofthetenmostaffluentcountiesintheU.S.wereintheD.C.area,statedthat:"ForMittRomneyandtheRepublicanParty,what’shappenedinWashingtontheselast10yearsshouldbeanaturalpartofthecaseagainstObamanomics"-seeminglyimplyingthatasurgeininfluence-buyinginD.C.wasthefaultofthepresident,andnottheWashingtonPost-notedboomoftheBushyears.Mr.Edsall'scolumnexplainshowthenumberofregisteredlobbyistscoulddrop,whileacorruption-generatingindustrystillthrivesattheheartofthefederalgovernment.Andonemore:Itisthe4thbranchofgovernmentanditshoweditspowerduringthegundebate.ThisbranchisintheshadowsanditiscontrolledbymoneycomingfromspecialinterestgroupssuchastheNationalRifleAssociation,OrganizeForAction,theKochbrothers,SheldonAdelson,CitizensUnited,alllaborunionPACSandapproximately4,600otherpoliticalactioncommittees.InthecaseofPAC's,theyintheoryrepresentagroupofvoterswhoaresupportingthePAC.Thiscreatesaproblemthat:1).NoteveryvoterbelongstoaPACand2)NotallPAC'sarecreatedequal.ThemoremoneythePAChas,themoreinfluencetheyhave.Further,themoreonecontributestoaPAC,themoreinfluencethatpersonhasoverthePAC.Makingthingsworse,theseorganizationshavecontrolovertheotherthreebranchesofour,tongueincheek,government.MostofthesePAC'Sarecontrolledbyasmallgroupofindividualsmakingthedecisions.InadditiontothesePoliticalActionCommittees,ourelectedofficialsspendmuchoftheirtimesolicitingmoneyfromverywealthyindividualsinthefollowingindustries:WallStreet,Banking,Entertainment,Energy,HomeBuilding,Technologyandothers.PoliticsistheonlyindustryIamawareofthatallowsitsemployeestotakeapaidleaveofabsencefromperformingtheirdutiestolookforanotherjob;theirreelection.Iamverypessimistic.Ifwedonotendthiscorruptionthecountrywillcontinueinitsslowdecline....http://lstrn.us/12kXsML4)YourinitialDiscussionpostsareduebyThursdayat11pmETofeachweekoftheclass.CommentsonthepostsoftwoclassmatesareduebySaturdayat11pmET.Latesubmissionswillbepenalized.RubricforgradingWeeklyTopicPostsandresponses.
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Excellent Good Fair PoorThoughtfulness(25%)
Postrepresentsoutstandingthinkingandlogicalreasoning.Thepresentationisopinionatedbutbalancedandfairtoopposingideas.
Postrepresentsgoodthinkingandlogicalreasoning.Thepresentationisopinionatedwithmentionofopposingsides.
Postshowssomeweaknessinthinkingandlogicalreasoning.Itlacksaninformedperspectiveand/orignoresopposingsides.
Missingsignificantsectionsorinformation.
Documentation(25%)
Allfactsinthepostsaredocumentedwithlinkstorelevantsources.Manysourceswereconsultedandeasysources(likeWikipedia)areusedsparingly.
Allfactsinthepostsaredocumentedwithlinkstorelevantsources.Adequatesourceswereconsultedandeasysources(Wikipedia)areusedsparingly.
Mostfactsinthepostaredocumentedbutfewsourcesareused.
Unclearwherefactshavecomefromorfactsorfewsourcesconsulted.
Coherent,clear,persuasive(25%)
Writingisclear,compelling,organized,powerfulandgrammaticallycorrect.
Writingisstraightforward,understandableandavoidsmostgrammarorspellingerrors.
Writinghassignificantproblems
Writingqualityispoor,difficulttoread.
Responsestothepostsofother(25%)
Responsesareengaging,challengethepeerpostwithoutdemeaningit.Responsesshowkey
Responsesarerespectfulinchallengingthepeer’spost.Keyareasofdisagreementareidentified.
Responseisopinionatedbutsomewhatlackinginrespect.Responsefailsto
Responseisopinionatedbutignoresthestrengthsorweaknessesoftheoriginalpost.
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areasinwhichtheoriginalisflawed,limitedorshort-sighted.
clarifythepointofdifferenceorthelimitsoftheoriginalpost.
EthicsMemosYouwillwritetwoethicsmemosinthesecondpartofthesemesterthatmustbesubmittedthroughthe“Assignments”tabinCanvas.Thefirstmemo,dueinWeek10,willdiscussacaseassignedtoeveryone;inotherwords,everyonewillwriteaboutonecaseincommon.Youwon’tneedtodescribethecircumstancesofthiscase.Thesememosshouldbeatleast2pages,singlespaced.Thesecondmemo,dueinWeek12,canbeaboutanyreal-worldstrategiccommunicationsethicscaseyouchoose.Thismemoshouldbeaboutaconcrete,specificdecisionyouoranothermediaprofessionalhastomake.Inotherwords,don’twriteaboutthegeneralissueoftheethicalstandardsofPRorHRprofessionals;rather,writeaboutaspecificcase(youmayNOTusecasesdiscussedaspartofthisclassorthosefoundinthetext).Writethesecondcasestudymemoasifyou’rethekeyplayer(i.e.youarethepersonencounteringtheethicaldilemma),andwriteasifyouhaven’tyettakenactiononthekeyethicaldilemma–youarestillintheprocessofmakingyourdecisionandthepurposeofthememoistoinformyourbossandofferanethicalcourseofaction.(AnexampleofanethicsmemowillbeavailableontheCanvassite).Foreachentry,youshouldfollowthesamebasicformat:•Identifyandexplaintheethicaldilemma.Fortheassignedcase,youneeddon’tneedtodescribethecircumstancesofthecase.Forthesecondcase,keepyourdescriptionbrief–provideonlythemostcriticalinformation.IdentifywhatdecisiontheorganizationhastomakeandbrieflyexplainWHYthedecisionrepresentsadilemma.Whatright-vs.-rightchoicedoesthedecision-makerhavetomake?(Ifamediaprofessionalischoosingbetweenrightandwrong,there’sreallynodilemma,onlyaquestionofcourage.)•Weighthealternativesavailable.FewethicalsituationspresentONLYeither/oroptions,sodon’tlimityourselftotwoalternatives.Can/shouldanyalternativesbedismissedimmediatelyasunethical?Whatarethestrengthsandweaknessesoftheremainingalternatives?Howwouldeachchoiceadvanceyourjournalisticgoalofservingthepublic?Conversely,whatproblemswouldbecreatedbyadoptingthatalternative?
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•Citetheethicalrationaleforthedecisionyoumake.Ineachentry,cometoadecisionaboutwhatthedecision-maker(i.e.you)shoulddo.ExplainwhatyoubelievetheBESTchoicewouldbe,evenifthatchoicestillisn’tperfect.Butremember–you’rewritingtoyourboss,whomaynotrememberwhoKantwas.Sotranslate,demonstratingthatyouunderstandduty-basedandconsequence-basedethicalprinciples,butmakingyourargumentsinthelanguageoftherealworld.Makereferencetoanyethicalprincipleordecision-makingmodelwe’vediscussed,butuselanguageanyreasonablyeducatedadultcouldunderstand.RubricforyourEthicsMemosRating Characteristics65-70 Exceptional.Thememoisfocusedandintegratesexampleswith
explanationsoranalysis.Thememodemonstratesawarenessofitsownlimitationsorimplications,anditconsidersmultipleperspectiveswhenappropriate.Thememoreflectsin-depthengagementwiththetopic.
55-64 Satisfactory.Thememoisreasonablyfocused,andexplanationsoranalysisaremostlybasedonexamplesorotherevidence.Fewerconnectionsaremadebetweenideas,andthoughnewinsightsareoffered,theyarenotfullydeveloped.Thememoreflectsmoderateengagementwiththetopic.
45-54 Underdeveloped.Thememoismostdescriptionorsummary,withoutconsiderationofalternateperspectives,andfewconnectionsaremadebetweenideas.Thememoreflectspassingengagementwiththetopic.Thememomayindicatestudent“feelings”abouttheissuewithoutsufficientdevelopmentofamoralframework.
35-44 Limited.Thememoisunfocused,orsimplyrehashespreviouscomments,anddisplaysnoevidenceofstudentengagementinthetopic.
0-34 Nocredit.Thememoismissingorconsistsofoneortwodisconnectedsentences.
SemesterLongProjectYoursemester-longprojectistodevelopasituationanalysisforapubliclytradedfirmororganization.Yourfocusshouldbeonthemarketingorcommunicationchallengesfacedbythecompany.YoushouldproposethecompanythatyouwillworkontoProf.HughesbySaturday,11pmESTofWeek6oftheclass.Inproposingacompany,besuretoindicatewhyyouhavechosenthatcompany.Youshouldalsobesurethereissufficientpublicinformationavailableonthecompanytodothesituationanalysis.
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YouhavesixweekstodotheSituationAnalysis.YoucangiveyourselfextratimebyviewingthelectureonaSituationAnalysisearlyandreadingChapter8intheContemporaryAdvertisinge-book.Foryouranalysis,usetheoutlineonpage242titled“MyIMCCampaign8-A:DevelopingtheSituationAnalysis.”RUBRICFORGRADINGTHESITUATIONANALYSIS(SA)
Excellent Good Fair Poor No
Credit 72-80
(total)
64-71 56-63 <56 0
Completeness(25%)
SAhasmaterialrelatedtoallpartsofthetemplateselected.Sectionsarecomplete.
SAhasmaterialrelatedtomostpartsofthetemplateselected.Sectionsaremostlycomplete.
SAhassomesectionsthataremissingmaterialrelatedtoallpartsofthetemplateselectedorsomesectionsareincomplete.
Missingsignificantsectionsorinformation.
Quality(25%)
Informationisofoutstandingquality(recent,useful,relevant).
Informationisofgoodquality(recent,useful,relevant).
Informationisofadequatequality(somewhatdated,occasionallynotusefulorrelevant).
Informationisofpoorquality(dated,notusefulorrelevant).
Coherent,clear,persuasive(25%)
Writingisclear,compellingandwithnospellingorgrammarerrors.
Writingisstraightforward,understandableandavoidsmostgrammarorspellingerrors.
Writinghassignificantproblems.
Writingqualityispoor,difficulttoread.
Analysis(25%)
SWOTanalysisisexceptional,andclearlydetailsthecompanyor
SWOTanalysisisgood,identifiedcompanyorbrand’simportant
SWOTanalysisisfair,identifiesstraightforwardissues.
SWOTanalysisispoor,issuesidentifiedseemunrelatedto
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brand’sparamountissues
issues. therestoftheSA.
Schedule/DueDatesYourinitialdiscussionpostsaredueonThursday,by11pmEST,andyourcomments/discussionresponsesonSaturday,by11pmEST.YourweeklyhomeworkisduebyTuesdayat11pmEST.Forweek6youshouldsubmityourpubliclytradedcompanythatwillserveasthefocusofthesituationanalysisbySaturdayat11pmEST.FortheEthicsMemos,memo1isdueSaturdayat11pmESTofWeek10;memo2isdueSaturdayat11pmESTofWeek12.TheSituationAnalysisisdueSaturdayat11pmESTofWeek12.UniversityPoliciesUniversityPolicyonAccommodatingStudentswithDisabilities:StudentsrequestingaccommodationfordisabilitiesmustfirstregisterwiththeDeanofStudentsOffice(http://www.dso.ufl.edu/drc/).TheDeanofStudentsOfficewillprovidedocumentationtothestudentwhomustthenprovidethisdocumentationtotheinstructorwhenrequestingaccommodation.Youmustsubmitthisdocumentationpriortosubmittingassignmentsortakingthequizzesorexams.Accommodationsarenotretroactive,therefore,studentsshouldcontacttheofficeassoonaspossibleinthetermforwhichtheyareseekingaccommodations.StudentswithDisabilitieswhomayneedaccommodationsinthisclassareencouragedtonotifytheinstructorandcontacttheDisabilityResourceCenter(DRC)sothatreasonableaccommodationsmaybeimplemented.DRCislocatedinroom001inReidHalloryoucancontactthembyphoneat352-392-8565.Universitycounselingservicesandmentalhealthservices:**Netiquette:CommunicationCourtesy:Allmembersoftheclassareexpectedtofollowrulesofcommoncourtesyinallemailmessages,threadeddiscussionsandchats.http://teach.ufl.edu/wp-content/uploads/2012/08/NetiquetteGuideforOnlineCourses.pdfClassDemeanor:
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Masteryinthisclassrequirespreparation,passion,andprofessionalism.Studentsareexpected,withintherequirementsallowedbyuniversitypolicy,toattendclass,beontime,andmeetalldeadlines.Workassignedinadvanceofclassshouldbecompletedasdirected.Fullparticipationinonlineandlivediscussions,groupprojects,andsmallgroupactivitiesisexpected.Myroleasinstructoristoidentifycriticalissuesrelatedtothecourse,directyoutoandteachrelevantinformation,assignappropriatelearningactivities,createopportunitiesforassessingyourperformance,andcommunicatetheoutcomesofsuchassessmentsinatimely,informative,andprofessionalway.Feedbackisessentialforyoutohaveconfidencethatyouhavemasteredthematerialandformetodeterminethatyouaremeetingallcourserequirements.Atalltimesitisexpectedthatyouwillwelcomeandrespondprofessionallytoassessmentfeedback,thatyouwilltreatyourfellowstudentsandmewithrespect,andthatyouwillcontributetothesuccessoftheclassasbestasyoucan.GettingHelp:ForissueswithtechnicaldifficultiesforE-learninginCanvas,pleasecontacttheUFHelpDeskat:● [email protected]● (352)392-HELP-selectoption2● https://lss.at.ufl.edu/help.shtml**Anyrequestsformake-upsduetotechnicalissuesMUSTbeaccompaniedbytheticketnumberreceivedfromLSSwhentheproblemwasreportedtothem.Theticketnumberwilldocumentthetimeanddateoftheproblem.YouMUSTe-mailyourinstructorwithin24hoursofthetechnicaldifficultyifyouwishtorequestamake-up.Otherresourcesareavailableathttp://www.distance.ufl.edu/getting-helpfor:
• CounselingandWellnessresources http://www.counseling.ufl.edu/cwc/Default.aspx
352-392-1575• Disabilityresources• Resourcesforhandlingstudentconcernsandcomplaints• LibraryHelpDesksupportShouldyouhaveanycomplaintswithyourexperienceinthiscoursepleasevisithttp://www.distance.ufl.edu/student-complaintstosubmitacomplaint.CourseEvaluation:
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Studentsareexpectedtoprovidefeedbackonthequalityofinstructioninthiscoursebasedon10criteria.Theseevaluationsareconductedonlineathttps://evaluations.ufl.eduEvaluationsaretypicallyopenduringthelasttwoorthreeweeksofthesemester,butstudentswillbegivenspecifictimeswhentheyareopen.Summaryresultsoftheseassessmentsareavailabletostudentsathttps://evaluations.ufl.edu/resultsUniversityPolicyonAcademicMisconduct:AcademichonestyandintegrityarefundamentalvaluesoftheUniversitycommunity.StudentsshouldbesurethattheyunderstandtheUFStudentHonorCodeathttp://www.dso.ufl.edu/students.phpTheUniversityofFloridaHonorCodewasvotedonandpassedbytheStudentBodyintheFall1995semester.TheHonorCodereadsasfollows:Preamble:InadoptingthisHonorCode,thestudentsoftheUniversityofFloridarecognizethatacademichonestyandintegrityarefundamentalvaluesoftheUniversitycommunity.StudentswhoenrollattheUniversitycommittoholdingthemselvesandtheirpeerstothehighstandardofhonorrequiredbytheHonorCode.AnyindividualwhobecomesawareofaviolationoftheHonorCodeisboundbyhonortotakecorrectiveaction.Astudent-runHonorCourtandfacultysupportarecrucialtothesuccessoftheHonorCode.ThequalityofaUniversityofFloridaeducationisdependentuponthecommunityacceptanceandenforcementoftheHonorCode.TheHonorCode:“We,themembersoftheUniversityofFloridacommunity,pledgetoholdourselvesandourpeerstothehigheststandardsofhonestyandintegrity.”OnallworksubmittedforcreditbystudentsattheUniversityofFlorida,thefollowingpledgeiseitherrequiredorimplied:"Onmyhonor,Ihaveneithergivennorreceivedunauthorizedaidindoingthisassignment."Formoreinformationaboutacademichonesty,contactStudentJudicialAffairs,P202PeabodyHall,352-392-1261.ACADEMICHONESTYAllgraduatestudentsintheCollegeofJournalismandCommunicationsareexpectedtoconductthemselveswiththehighestdegreeofintegrity.Itisthestudents’responsibilitytoensurethattheyknowandunderstandthe
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requirementsofeveryassignment.Ataminimum,thisincludesavoidingthefollowing:Plagiarism:Plagiarismoccurswhenanindividualpresentstheideasorexpressionsofanotherashisorherown.Studentsmustalwayscreditothers’ideaswithaccuratecitationsandmustusequotationmarksandcitationswhenpresentingthewordsofothers.Athoroughunderstandingofplagiarismisapreconditionforadmittancetograduatestudiesinthecollege.Cheating:Cheatingoccurswhenastudentcircumventsorignorestherulesthatgovernanacademicassignmentsuchasanexamorclasspaper.Itcanincludeusingnotes,inphysicalorelectronicform,inanexam,submittingtheworkofanotherasone’sown,orreusingapaperastudenthascomposedforoneclassinanotherclass.Ifastudentisnotsureabouttherulesthatgovernanassignment,itisthestudent’sresponsibilitytoaskforclarificationfromhisinstructor.MisrepresentingResearchData:Theintegrityofdatainmasscommunicationresearchisaparamountissueforadvancingknowledgeandthecredibilityofourprofessions.Forthisreasonanyintentional14misrepresentationofdata,ormisrepresentationoftheconditionsorcircumstancesofdatacollection,isconsideredaviolationofacademicintegrity.Misrepresentingdataisaclearviolationoftherulesandrequirementsofacademicintegrityandhonesty.Anyviolationoftheabovestatedconditionsisgroundsforimmediatedismissalfromtheprogramandwillresultinrevocationofthedegreeifthedegreepreviouslyhasbeenawarded.StudentsareexpectedtoadheretotheUniversityofFloridaCodeofConducthttps://www.dso.ufl.edu/sccr/process/student-conduct-honor-codeIfyouhaveadditionalquestions,pleaserefertotheOnlineGraduateProgramStudentHandbookyoureceivedwhenyouwereadmittedintotheProgram._____________________________________________________________________WEEKONE:Jan5-10Courseintroductionandunderstandingthebusinessofstrategiccommunication
ReadingsCh.1AdvertisingandIMCTodayCh.2TheBigPicture:TheEvolutionofIMCRead“WebEthics”whichyoucanfindhere:http://pwebs.net/i/internet-ethics/
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ThearticleraisesanumberofissuesaboutmarketingontheWeb.Choosetwooftheseissuesandexplainwhyyoubelievetheyareethicallytroubling(or,ifyouwish,whyyoudonotfindthemethicallytroubling.)Then,pleasecommentontheresponsesofatleasttwoclassmates.Inexpressingyourownopinion,dosocritically(i.e.,findingbothcommonalitiesanddifferences)butalsorespectfullyandthoughtfully.Read,watchlecture,completeConnecthomework:Fridayby11PMET.
• Note-forallupcomingweeks,homeworkwillbedueonTuesdayat11pmETforthatweek.TheFridayduedateisonlyforthisfirstweekofclass.
Discussionassignmentposted:Fridayby11PMET.Respondto2classmates:Saturdayby11PMET_________________________________________________________________WEEKTWO:Jan11-17StrategicIdentificationofAudiencesandToolsforStrategicCommunicationandUnderstandingtheValueofPlanningFocuson
• Whydocompaniessegmentmarketsandwhattoolsareavailableforstrategiccommunication?
• Whatisplanningforstrategiccommunication?ReadingsCh.6:Segmentation,TargetingandtheMarketingMixCh.7:Research:GatheringInformationforIMCPlanningDiscussionTopicReadthisposting:MarketingtoChildren:AcceptingResponsibilityhttp://business-ethics.com/2011/05/31/1441-marketing-to-children-accepting-responsibility/Oneoftheexpertsquotedinthepieceargues“Thereisnoethical,moral,socialorspiritualjustificationfortargetingchildreninadvertisinganmarketing.”Doyouagreeordisagree?Why?Read,watchlecture,completeConnecthomework:Tuesdayby11PMET.Discussionassignmentposted:Thursdayby11PMET.
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Respondto2classmates:Saturdayby11PMET
WEEKTHREE:Jan18-24Focuson
• Understandingaudiencesofstrategiccommunication(thetargetaudience)• Understandinginfluencesonconsumerresponsestostrategic
communicationReadingsCh.5:MarketingandConsumerBehaviorCh.8:MarketingandIMCPlanningDiscussiontopic:AnongoingcontroversyinaudienceeffectsisbehavioraltargetingontheWeb.Ifyouarenotcertainwhatthatis,pleasereadthisarticle:http://en.wikipedia.org/wiki/Behavioral_targetingThenreadthispost:EthicalIssueswith3rdPartyTrackinghttp://www.adexchanger.com/the-debate/3rd-party-behavioral-tracking/Chooseoneoftheauthor’s3pointsinfavoroftrackingandchallengeitinyourdiscussionthisweek.Read,watchlecture,completeConnecthomework:Tuesdayby11PMET.Discussionassignmentposted:Thursdayby11PMET.Respondto2classmates:Saturdayby11PMETWEEKFOUR:Jan26-31Thebigpicture:Economics,socialissues,andregulationinstrategiccommunication.Focuson:
• Therelationshipofbrandmessagestoeconomics• Criticismofstrategiccommunication• RegulatoryissuesintheU.S.
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ReadingsCh.3:TheBigPicture:EconomicsandRegulatoryAspectsDiscussiontopicReadTobaccoMarketingontheInternethttp://www.tobaccofreekids.org/research/factsheets/pdf/0081.pdfAfterreadingthearticle,supportorrefutethefollowingproposition:
GiventhebroadaccessthatminorshavetopornographyontheWeb,itishypocriticaltohavelawsthataremorerestrictiveforaccesstotobacco-promotingsites.
Asalways,pleaserespectfullyweighinonsomeoneelse’sdiscussionaswell.Read,watchlecture,completeConnecthomework:Tuesdayby11PMET.Discussionassignmentposted:Thursdayby11PMET.Respondto2classmates:Saturdayby11PMETWEEKFIVE:Feb1-7PlanningforwherethemessageshouldappearFocuson
• MediaPlanning• CriteriaforSelectingMedia
ReadingsCh.9:MediaPlanningandBuyingCh.15:UsingDigitalInteractiveMediaDiscussionTopicConsumerprivacyisanenduringconcernontheWeb.Readtheseprivacystatements:
• PrincipalFinancialGrouphttp://www.principal.com/explorer2/privacy2.htm
• BarakObama.comhttp://www.barackobama.com/privacy-policy/• Disney.go.comhttps://disneyworld.disney.go.com/faq/my-disney-
experience/privacy-policy/Asyoucompareandcontrastthem,pleaseindicate:
1. Whichisclearest(informstheconsumerinsimple,easytounderstandlanguage)
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2. Whichofferconsumersthegreatestprotection3. Whichisthemostethicalandwhichistheleastethical.Besuretoindicate
whatyoumeanby“ethical’inmakingthesejudgmentsRead,watchlecture,completeConnecthomework:Tuesdayby11PMET.Discussionassignmentposted:Thursdayby11PMET.Respondto2classmates:Saturdayby11PMET______________________________________________________________WEEKSIX:Feb8-14AnalyzingtheStrategicCommunicationEnvironmentFocuson
• Externalfactorsthataffectafirm• Internalfactorsthataffectafirm
ReadingsRereadCh.8:MarketingandIMCPlanningandAppendixA:MarketingPlanDiscussiontopicNodiscussionthisweek.StudentsmustidentifythepubliclytradedcompanyusedfortheirSituationAnalysis.Pleaseprovidearationaleforchoosingthatcompanyaswell.RecommendedViewingThereisan8part(mostareshort)videoseriesonYouTubefromtheSmallBusinessAdminstrationaboutcreatingaSWOTanalysis.YourviewingthiswillbehelpfulincreatingtheSWOTforyourSituationAnalysis.Finditat:SBASWOTinstructionalvideosYourselectedSituationAnalysiscompanytobeemailedtoProf.HughesbySaturdayat11pmEST.Useemailrjhughes@jou.ufl.edu.WEEKSEVEN:Feb15-21IntroductiontoEthics-WhyitisimportanttobehaveethicallyinbusinessReadingsCh.1:TheimportanceofbusinessethicsCh.3:Emergingbusinessethicsissues
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Ch.7:Organizationalfactors:TheroleofethicalcultureandrelationshipsOnlinehomework:OnlinehomeworkquestionsarelocatedintheAssignmentstabinCanvas.SubmityourresponsestoCanvas.Question1:Whydoesitmakesenseforabusinesstobehaveresponsiblyandethically?Question2:Thebookdiscussesanethicalcorporateculture.Howwouldyoudescribeanethicalcorporateculture?Ifyouarecurrentlyworkingyoumayuseexamplesfromyourownworkplace,ifappropriate.Question3:InCH.3,(page64),theauthorwrites“ifbusinessisagamelikebasketballorboxing,ordinaryethicalrulesdonotapply.”Whydoyouthinkthisattitudewouldnotconstituteethicalbusinessbehavior?Refertocoreethicalvaluesmentionedinthechapterinyouranswer.DiscussiontopicResolvingethicalbusinesschallenges:LaelandBestEastMotels(CH.1;page24)Answerthefollowingquestionsinyourdiscussionpost:
1. WhyshouldLaelgetinvolvedinreportingifshehasnotexperiencedanyoftheallegationstheotheremployeesaremaking?
2. WhataresomeofthecharacteristicsofBestEast’sethicalculturethatwouldcreatethecurrentdilemmaforLael?
3. WhatshouldLaeldotoresolveherconcerns?Read,watchlecture,completehomeworkonCanvas:Tuesdayby11PMET.Discussionassignmentposted:Thursdayby11PMET.Respondto2classmates:Saturdayby11PMETWEEKEIGHT:Feb22-28Decisionmakingmodels—howtosystematicallymakeethicaldecisionsReadings
• Ch.5:Ethicaldecisionmakingandethicalleadership• Ch.8:Developinganeffectiveethicsprogram• Ch.10:Globalizationofethicaldecisionmaking
OnlinehomeworkWriteafour-pointcodeofconductforonlinestrategiccommunicationsprofessionals.Includeadescriptionofeachpoint.Searchonlineforcodesof
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conductformoreinformationbeforebeginning.SubmithomeworkthroughCanvasbySaturdayat11pmEST.Recommendedreading--
• PRSACodeofEthics:http://www.prsa.org/AboutPRSA/Ethics/CodeEnglish-.UmGcy5TF00s
• InternationalChamberofCommerce(ICC)InternationalCodeofAdvertisingPractice:http://www.iccwbo.org/Advocacy-Codes-and-Rules/Document-centre/2011/Advertising-and-Marketing-Communication-Practice-(Consolidated-ICC-Code)/
(Downloadthepdfofthecodetoread.)DiscussionTopic:ReadCase11:Thefraudofthecentury:thecaseofBernardMadoff.Answerthethreequestionsonpage514ofthetext.PayparticularattentiontoQ#3,“Whatshouldbedone”.SubmityouranswersthroughtheAssignmentstaboftheCanvasshell.Thesearethequestionsyouwillfindinthetext:
1. WhataretheethicalissuesinvolvedintheMadoffcase?2. DoyoubelievethatBernardMadoffworkedalone,ordoyouthinkhadhelp
increatingandsustaininghisPonzischeme?3. WhatshouldbedonetohelpensurethatPonzischemeslikeMadoff’sdonot
happeninthefuture?Read,watchlecture,completehomeworkonCanvas:Tuesdayby11PMET.Discussionassignmentposted:Thursdayby11PMET.Respondto2classmates:Saturdayby11PMETSPRINGBREAK:Feb29–Mar6WEEKNINE:Mar7-13PhilosopicalBasisofEthics—DifferentEthicalStylesReadings
• Ch.6:Individualfactors:Moralphilosophiesandvalues• TakethisEthicalStyleQuiz:• http://gfoasc.org/documents/EthicsCPEJune13,2013/30-What'syour
ethicstyleallpages.pdf• Afteryoutakethequiz,clickthroughandread“Whatthestylesmean”
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OnlinehomeworkQuestion1:Whatkindofethicaldutiesdoesastrategiccommunicationsprofessionalorawebdesignerhave?Wheredothesedutiescomefrom?Question2:Aretheresomeethicalvaluesthatyoubelievearerelativetoone’sownculture,religionorpersonalopinion?Aretheresomethatareuniversal?Whatmakesthemdifferent?Question3:Havingwatchedthelectureandcompletedtheethicalstylequiz,whichphilosophicalethicalstyleseemsthemostpractical?Orwouldahybridofstylesbestdescribeanethicalstyle?DiscussiontopicAnEthicalDilemma:JaylaandAcmeInc.(Ch.3,page60.)Answerthefollowingquestions:
1. Discusshowthisconflictofinterestsituationaffectsothersalespeople,theorganizationalculture,andotherstakeholders.
2. DescribethedecisionthatJaylamustmake.Whatarethepotentialramificationsofherchoices?
3. Aretherelegalramificationstothiskindofbehavior?Ifso,whatarethepotentialconsequences?
Read,watchlecture,completehomeworkonCanvas:Tuesdayby11PMET.Discussionassignmentposted:Thursdayby11PMET.Respondto2classmates:Saturdayby11PMETWEEKTEN:Mar14-20EthicsandMarketingReadingMarketingwithIntegrity.http://www.ethicsbasedmarketing.net/articles/artices19_8_2008/MarketingwithIntegrity.pdfIsMarketingEvil?http://www.ethicsbasedmarketing.net/2.htmlWhyBusinessEthics?http://web.tepper.cmu.edu/ethics/whybizethics.pdfMarketingtoKidshttp://www.ethicsbasedmarketing.net/6.html
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OnlineHomeworkQuestion1:TheFederalTradeCommissionregulatesadvertisingonthebasisof2criteria:deceptionandunfairness.Howcananadbeunfair?Whogetshurtbydeceptiveadvertising?Question2:Imagineyourchild/youngersiblingwasofferedafreelaptopinschoolwiththeunderstandingthattheywouldseeanadvertisementfor2minuteseveryfifteenminutesofuse.Whatwouldyourinitialreactiontothisofferbe?Isitalwaysunfairtoadvertisetochildren?Question3:Studieshaveshownthatsamples,aswellassmallgiftsandlunches,canleadsomedoctorstoprescribemoreDoyouagreethatmarketingofproductssuchasprescriptiondrugsberegulated?(theycurrentlyare.)Discussiontopic
YouworkforMarketUS,anonlinemarketingcompanythatdevisescampaignsforclientsinthetechnologyindustry.Oneofthestrategiesusedbythecompanyiscomparisonmarketingwithcompetitorsandsimilarproducts.MarketUSwinsanewclient,abigvideogamemanufacturer.Youhavebeenputinchargeoftheaccount.Yourmanagertellsyouthatthisaccountisveryimportanttothecompanyandtodeviseastrongmarketingcampaign,remindyouthatyouareupforpromotionattheendofthequarter.Theclienthasrequestedthattheonlinecampaignfocusoncomparingtheirproducttotheleadingcompetitor,XYZGaming.YourspouseworksforXYZGamingandhastoldyouinconfidencethattheirlatestproductisflawed.Impressingyournewclientwouldbeveryusefulwhenyouapplyforpromotionlaterthisyear.
Answerthesequestionsinyourdiscussionpost:
1. Doyoutellyourmanageraboutthepotentialconflictofinterest?2. Whatdoyoutellyourspouse?3. Doyousharetheinformationabouttheflawedproduct,anddoyouuseitin
yourcampaign?Read,watchlecture,completehomeworkonCanvas:Tuesdayby11PMET.Discussionassignmentposted:Thursdayby11PMET.Respondto2classmates:Saturdayby11PMETEthicsMemo1duethisweek.SubmittotheAssignmentstaboftheCanvasshellbySaturday,11pmEST.
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WEEKELEVEN:Mar21-27CorporateSocialResponsibility(CSR)ReadingsCh.2:Stakeholderrelationshipssocialresponsibilityandcorporategovernance.Ch.4:TheInstitutionalizationofbusinessethics.OnlinehomeworkQuestion1:WhatmodelofCSRismostpersuasivetoyou,andwhy?Question2:Somesaythatbusinesshasonegoal:tomakemoney.Therefore,CSRinitiativesareirrelevanttobusiness.Discusstheargumentforandagainstthisviewpoint.DiscussionTopic:CorporateSocialResponsibility:BPOilSpillRead:
• Case4:DeepwaterHorizonOilSpill(page427-429).Answerthefollowingquestions:
1. WhataspectsofBP’sethicalculturecouldhavecontributedtotheGulfCoastoilspilldisaster?
2. DoyouthinkBPputprofitsaheadofsafety? Whywouldacompanydothat?
3. WhatshouldBPsointhefuturetorebuilditsreputationandmanagetherisksassociatedwithoffshoredrilling?
• SubmityouranswerstotheDiscussiontaboftheCanvasshell.
• WhatisBP’ssocialresponsibility?http://blogs.reuters.com/chrystia-freeland/2010/07/19/whats-bps-social-responsibility/
Read,watchlecture,completehomeworkonCanvas:Tuesdayby11PMET.Discussionassignmentposted:Thursdayby11PMET.Respondto2classmates:Saturdayby11PMETWEEK12:Mar28–Apr3EthicsOnline-FutureIssuesforStrategicCommunicationsReadinghttp://www.palgrave-journals.com/dddmp/journal/v9/n1/full/4350076a.htmlSeesecondarticlePDFbyKentontheWeek12PageinCanvas.
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http://www.dbmarketing.com/articles/Art190.htmThereisnohomeworkthisweek.DiscussiontopicCrisiscommunications—PanamaCityRapeandImpactonTourismhttp://www.startribune.com/lifestyle/travel/299759311.htmlYouworkinthestrategicplanningandcommunicationsofficeofPanamaCityTourismBoard.Youareresponsibleformonitoringnews,informationandcommentsaboutPanamaCityonline.Youcomeacrossthearticlethatsays“shameonPanamaCity”forlettingspringbreakgetoutofhand.Answerthefollowingquestionsinyourdiscussionpost:
1. WhatstrategydoyousuggesttotheMayortodealwithcriticismfromcompetingtourismdestinationsinFlorida?Inyouranswerincludereferencesto:
a. Newsreleasesb. Socialmedia-postingcomments/interactingwithcommentsc. Blogsd. Anyadvertisingonline(forexample,onlineadspromotingPanama
Cityasfamilyfriendly)e. Anyotheronlineelementsyoufeelareimportant.
SubmitEthicsMemo2thisweekthroughtheAssignmentstaboftheCanvasshellbySaturdayat11pmEST.SubmitSituationAnalysisthisweekthroughtheAssignmentstaboftheCanvasshellbySaturdayat11pmESTRead,watchlecture:Tuesdayby11PMET.Discussionassignmentposted:Thursdayby11PMET.Respondto2classmates:Saturdayby11PMETSunday:givebigsighofrelief.