Global smartphone market
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Transcript of Global smartphone market
{
The global smartphone market
Eli Aleyner – Sr. Product Manager
Ñ Why smartphones matter? Ñ What platform matter? Ñ Why HTML5 matters for Mobile app
development?
Ñ Interesting stats to impress your mom.
Agenda
1.2 million
Smartphones shipped worldwide daily
62% Of new post-paid subscribers in Canada get a smartphone
33% Of Canadians own a smartphone
41% 40% 38% 33% 32% 31% 28%
Smartphones as percentage of all mobile phones
Source: ComScore – March 2011
ñ10% Year-over-year increase in percentage of Canadians owning a smartphone
Why does it matter?
78%
31%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Fixed broadband subscriptions
Mobile broadband subscriptions
Canada: Fixed broadband vs. Mobile broadband
Sources: CRTC data collection, OECD, Bank of America Merrill Lynch
122315.6 139287.9
172376.1
296646.6
2007 2008 2009 2010
Units shipped (in 1000s)
Global: 72% YoY growth in smartphone units shipped 2009/2010
Sources: Gartier
Global smartphone distribution (Q1 2011 Shipments)
What platform has the largest number of active devices globally?
This is great… But what platform is shipping more devices?
0% 5%
10% 15% 20% 25% 30% 35% 40% 45% 50%
2010 Q1
2010 Q2
2010 Q3
2010 Q4
2011 Q1
2011 Q2
Android
iOS
Blackberry
Win-OS
Symbian
Worldwide smartphone market-share
Sources: Gartner
13%
40%
19%
7% 4%
32%
32% 28%
28%
10% 13%
55%
7%
30%
66% 68%
5% 8%
5% 9% 10% 12% 5%
Other
WinOS
Symbian
iOS
Android
Blackberry
Beware: Statistics Lie
Sources: ComScore Mobilense 2010
iPhone 4S in perspective
October 10: iPhone 4S tops 1 million pre-orders in first 24hrs of sales
Platform 2011 Q4 avg units sold per 24hrs.
Android 510,746
Symbian 262,123
iOS 215,701
Blackberry 139,036
Bada 22,591
WinPhone7 18,943
Sources: Gartner
This is great… But how does this affect things?
Ñ Customers are confused what platform to build for
Ñ Fast-rate of change scares many customers Ñ Customers try to hedge bets with HTML5
apps
Market fragmentation is bad
Ñ Not cross-platform Ñ Benefits in flexibility Ñ HTML5 app performance not on par with native Ñ Hybrid HTML5 – Native apps viable choice for
many customers Ñ XtremeLabs customer recommendation (for
cost conscious customers) Ó 1 platform = Native application is cheaper Ó 2 platforms = Native applications are cheaper Ó 3 platforms = HTML5 application is cheaper
HTML5 The good the bad and …
1. Smartphones will shortly be the majority of mobile phones in Canada and the world
2. Things change… quickly! 3. Things change even faster in mobile 4. Multi-platform technologies both a
challenge & opportunity
Conclusions
Ñ Questions?
Thank you!
Appendix
65%
49%
41% 35% 33% 30% 27% 25% 23% 21% 21% 20% 19% 18%
13% 13% 12% 11% 10% 9%
Mobile Behavior in Canada
Source: ComScore – March 2011
$411 $400 $384 $359 $340
$216 $235 $254 $267 $283
$-
$100
$200
$300
$400
$500
2006 2007 2008 2009 2010
Fixed Mobile
Global: Revenue from internet service
Sources: IDATE