GLOBAL PTT (PUSH TO TALK) & LMR (LAND MOBILE RADIO) …

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GLOBAL PTT (PUSH TO TALK) & LMR (LAND MOBILE RADIO) MARKET

MARKET SIZE, SHARE, GROWTH FORECAST & OPPORTUNITY

Historical (2016-2018)Base Year (2019)

Forecast (2020-2027)

MARKET SIZE, SHARE, GROWTH FORECAST &

OPPORTUNITY

Historical (2016-2018)Base Year (2019)

Forecast (2020-2027)

2

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ClusterHall offers access to business solu�ons, business advisory, informa�on, market posi�oning, networking, communi�es, supply chains and clients.

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RESEARCH STRATEGIC DEVELOPMENT CHAPTER 1

4

1. Research Strategic Development

1.1. Market Modelling

Market modelling starts with iden�fying a target market where historical data exists. A Market can include predic�on problems, economic factors, analysing of

customer behaviour and iden�fying new pa�erns from past events, which helps our client to a have deep dive into the market.

1.2. Product Analysis

Product analysis involves steps such as examining product features, costs, availability, quality and other aspects. Product analysis is conducted to understand

poten�al buyers and measure compe��on in the market.

1.3. Market Trend and Economic Factors Analysis

This analysis helps in assessing poten�al changes to an economy's infla�on rate, taxes, interest rates, exchange rates, trading regula�ons, and excise du�es

that can or have major effect on the target market.

1.4. Market Segmental Analysis

Segmental analysis defines in-depth scenario of the target market by the process of grouping consumers into naturally exis�ng created segments of

consumers who share similar product preferences or characteris�cs.

1.5. Geographical Mapping

Geographical mapping approach helps our clients to understand na�onal or interna�onal markets because different consumers in different regions have

different needs, wants, and cultural characteris�cs that can be specifically targeted.

1.6. Country Wise Segregation Country wise segrega�on is one of the effec�ve approach for small businesses with limited budgets and �me

constraints. They can focus on their defined area and not expand needless marke�ng expenses on approaches well suited for their target geographic segment.

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Market Defini�onPush To talk

Push-to-talk (PTT), also known as press-to-transmit, is a communication device that operates on one-to-one mobile communication without dialing,ringing or answering unlike the regular phone call. PTT system permits one person to speak at a time and enables floor control mechanisms. PTTsystems and services have constantly evolved to enable more capabilities and efficiency of mobile voice communication that are unavailable fromany other communication devices.

Technology• 3G• 4G• 5G• Wi-Fi

Component • Hardware• Software• Services

Industry Vertical

• Public Safety & Security • Transportation & Logistics• Manufacturing• Construction• Travel & Hospitality• Defence• Utilities• Others

Region

• North America• Asia Pacific• Europe• Middle East & Africa• South America

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Market Defini�onLand Mobile Radio

A LAND MOBILE RADIO SYSTEM (LMRS), also known as private Land Mobile Radio or public Land Mobile Radio, is a voice communicationsystem consisting of two-way radio transceivers which can be installed in vehicles, mobile, or portable (walkie-talkies). The system of Land MobileRadio are terrestrial-based professional communication which are intended for the critical communications among public safety organizations andfor emergency response.

Product Type • Mobile• Portable

Technology • Analog• Digital

Frequency• VHF • UHF• 700/800 MHz• Others

Region


Industry Vertical


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Market Defini�onLand Mobile Radio Infrastructure/Ecosystem

Technology • P25• Analogue and Analogue/ P25 Mixed • Cellular/ LTE• DMR and Digital Formats

Product Type• Repeaters/ Base Station• Networking & System Integration• Consoles• Others (Software, Consultant

Services etc.)

Infrastructure Type• Conventional• Trunked

Region/Country


Industry Vertical


Portability• Fixed• Transportable

Frequency• VHF • UHF• 700/800 MHz• Others

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8

Primary Research

Benchmarking Product Por�olio Regional Presence and market penetra�on Financial Analysis Company Performance

Interview with industry experts Interview with material suppliers, wholesales, retailers etc. Iden�fica�on of areas of sales for the growth of the business Web Scrapping Data Alignment

Text Analysis Sta�s�cal Analysis Diagnos�c Analysis Predic�ve Analysis Prescrip�ve Analysis

Forecas�ng Methods

Time Series Casual Modelling and

Forecas�ng Filtering Techniques Cost/Benefit Analysis

Database

Morningstar Hoovers World Bank Agriculture and Agri-

Food Canada

Primary & Secondary Sources

Digital Mobile Radio Associa�on (DMR)

Federal Communica�ons Commission

SYSTEMATIC RESEARCH APPROACH

1

2

3

4

5

6

7

2. Research Methodology

COMPETITIVE LANDSCAPE PRIMARY AND SECONDARY ANALYSIS DATA ANALYSIS

Market Modelling

Product Analysis

Market Trend

Analysis

Market Segmental

Analysis

Geographical Mapping

Country Wise

Segrega�on

Iden�fica�on of Target Market

Data Acquisi�on

Refining of Data/ Data Transforma�ons

RESEARCH APPROACH

Iden�fica�on of Target Market

Data Acquisi�on

Refining of Data/ Data Transforma�ons

Graphical Techniques/Analysis

Exploratory Data Analysis

1

2

3

4

5

6

7

Data Valida�on through Primary Techniques

Quan�ta�ve Techniques/Analysis

Visual Result/Presenta�on 8

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EXECUTIVE SUMMARY CHAPTER 3

Segmenta�on by Technology Segmenta�on by Component

0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00% 100.00%

2019

2027

North America Asia Pacific Europe South America Middle East & Africa

4G

3G

Wi-Fi

5G

Hardware

So�ware

Services

In 2019, the Global Push To Talk Market accounted for a market value of USD XXXX million and is expected to grow with a CAGR of XX%over the forecast period of 2020-2027

2019

Executive Summary

Global Push To Talk Market by Region

2019

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Segmenta�on by Product Type Segmenta�on by Technology

0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00% 100.00%

2019

2027

North America Asia Pacific Europe South America Middle East & Africa

Mobile

PortableDigital Analog

In 2019, the Global Land Mobile Radio Market accounted for a market value of USD XXXX million and is expected to grow with a CAGR of XX% over the forecast period of 2020-2027

2019

Executive Summary

Global Land Mobile Radio Market by Region

2019

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Key Findings

• The Global Push To Talk market reached USD XX million in 2019 and is expected to reach USD XX million by the end of 2027 by registering a CAGR of XX%

across the globe. This is primarily a�ributed to factors such as growth of the PoC market along with prolifera�on of ultra-rugged and rugged smartphones, the

transi�on of Land Mobile Radio (LMR) from analog to digital and the need for driver safety.

• Further, global push to talk market is expected to witness robust growth in North America region. The region is witnessing an increased expansion in oil

drilling and mining applica�ons. Further, the rising incidences of high-tense environment for the law and security personnel and rising demand for an effec�ve

communica�on due to seasonal calami�es like wildfires are also expected to drive growth of the region.

• The Asia Pacific region is expected to witness highest growth in global push to talk market based on rising disposable income, moderniza�on of security

personnel and growing demand for advanced technology are expected to emerge as main drivers of growth for the push to talk market.

• Increasing threats of terrorism and rising immigra�on in Europe is pu�ng addi�onal strain on security forces in the region is expected to drive considerable

growth.

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Key Findings

• Global Land Mobile Radio Market gained the momentum in recent years with a CAGR of XX%, in value terms, over the forecast period 2020-2027, and

expected to reach at USDXX million by 2027. With respect to rising needs for the effec�ve communica�on solu�ons for public safety along with growing

customer demand due to which companies are focusing on offering customized solu�ons and technologically advanced products is contribu�ng in the growth

of the market during the forecast period.

• Land Mobile Radio are widely used for public safety and public u�li�es and finding its applica�on in other markets such as healthcare, manufacturing,

transporta�on, hospitality, construc�on etc. Further, increasing demand from emerging economies such as India, Indonesia, coupled with rising adop�on of

safety measures during situa�ons such as terrorist ac�vi�es, natural disasters is expected to enhance the growth of land mobile radio market.

• The demand genera�on of Land Mobile Radio from public safety segment is es�mated to occupy major share in 2019 and projected to reach USD XX million

by 2027, owing to ini�a�ves taken by government of various countries for encouraging the usage of Land Mobile Radio for public safety. Further LMR systems

are increasingly being used for public safety segment by emergency responders and law enforcers for providing rescue services during terrorist ac�vi�es,

natural disasters and other situa�ons.

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GLOBAL PUSH TO TALK MARKET: MARKET INSIGHTS CHAPTER 4

4.1 Economic Factor Analysis

Growth Driver

Market Challenges

Trends Opportunity

Economic Factor Analysis

Emergence of Push to Talk over cellular systems

Shi� towards digitaliza�on

High cost of Land Mobile Radio

Possibility of burglary and cri�cal informa�on modifica�on

Emergence of cloud-based PTT for instant real-�me communica�on

Growing demand for the effec�ve communica�on technologies across emerging regions such as La�n America

and Asia-Pacific

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D

Drivers

Emergence of Push to Talk over cellular systemsPush-to-talk is also known as press-to-transmit, it is a method of having conversa�ons including two-way radio, Push-to-talk overcellular (PoC) is a service op�on which is designed for cellular phone network and enables subscribers to use their land mobile radiowith unlimited range along with the func�onality to connects instantly. An important advantage of using it is the ability which enables asingle person to reach to an ac�ve talk group by pressing a single bu�on and the user need not to make several calls in order tocoordinate with a group. The advance features is making the market more lucra�ve for the users thereby, aiding to the demand andgrowth of the market during the forecast period.

Shi� Towards Digitaliza�on

Rising adop�on of digital Land Mobile Radio is witnessed in the recent �me over analog Land Mobile Radio Systems. The transi�ontowards digitaliza�on is an�cipated to be a major growth driving factor for the Land Mobile Radio Market. The technologicaladvancements results in a gradual shi� from analog to digital communica�on which has expanded the applica�on base of land mobileradio beyond the military and defense uses.

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17

• The top players opera�ng in the Global Push To Talk market are Motorola Solu�ons, Hytera, AT&T, Qualcomm,Tait Communica�ons, Sprint, Bell Canada,Iridium, Simoco Wireless Solu�ons, Service Max, Eschat, and Verizon Wireless. These companies has captured the significant share in the market.

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Fig : Company Market Share, 2019

4.9. Company Market Share Analysis: 2019

Motorola Solu�ons Hytera

AT&T Qualcomm

Tait Communica�ons Sprint

Bell Canada Iridium

SimocoWireless Solu�ons ServiceMax

ESChat Verizon Wireless

Other Prominent Players


Motorola Solu�ons Hytera

AT&T Qualcomm

Tait Communica�ons Sprint

Bell Canada Iridium

SimocoWireless Solu�ons ServiceMax

ESChat Verizon Wireless

Other Prominent Players

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GLOBAL PUSH TO TALK: MARKET OVERVIEW

CHAPTER 5

19

Fig : Global Push To Talk Market Size, By Value (USD Million), 2016-2027

5.1.1. Global Push To Talk Market Size & Forecast

CAGR 2020-2027By Value: xx%

2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027

The push to talk market provides its end-users a promise for reliable, easy-to-use, and effec�ve communica�on channels. These channels are proven really cost-effec�ve

for projects like off-shore oil-drilling. Moreover, during the �me of emergencies public authori�es like police departments required to communicate through walkie-

talkies, a push to talk over technology. The reliability of these channels is really high as they can be used in rough terrains and results in strong need for effec�ve

communica�on, thus strengthening the global push to talk market. The rising demand for the products are expected to drive tremendous growth for the market during

the forecast period of 2020-2027.

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MARKET SHARE & FORECAST

GLOBAL PUSH TO TALK MARKET, BY

TECHNOLOGY

22

Fig: Global Push To Talk Market Share (%), By Technology, By Value, 2016-2027

5.2.1. Global Push To Talk Market Share & Forecast, By Technology, By Value

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027

4G 3G Wi-Fi 5G

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GLOBAL PUSH TO TALK MARKET, BY COMPONENT

24

Fig: Global Push To Talk Market Share (%), By Component, By Value, 2016-2027

5.2.2. Global Push To Talk Market Share & Forecast, By Component, By Value

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027

Hardware So�ware Services

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GLOBAL PUSH TO TALK MARKET, BY INDUSTRY VERTICAL

26

Fig: Global Push To Talk Market Share (%), By Industry Ver�cal, By Value, 2016-2027

5.2.3. Global Push To Talk Market Share & Forecast, By Industry Ver�cal, By Value

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027

Public Safety & Security Defence Transporta�on & Logis�cs ManufacturingConstruc�on Travel & Hospitality U�li�es Others

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GLOBAL TALK MARKET, BY INDUSTRY MARKET, BY REGION

28

Fig : Global Push To Talk Market Share (%), By Region, By Value, 2016-2027

5.2.4. Global Push To Talk Market Share & Forecast, By Region, By Value

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027

North America Asia Pacific Europe Middle East & Africa South America

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NORTH AMERICA PUSH TO TALK: MARKET OVERVIEW

CHAPTER 6

30

Fig : North America Push To Talk Market Size, By Value (USD Million), 2016-2027

6.1.1. North America Push To Talk Market Size & Forecast


North America Push To Talk Market is expected to grow with a with a CAGR of XX%, in value terms, over the forecast period 2020-2027, and expected to

reach at USD XX Million by 2027. In 2019, North America dominated the overall push to talk market with a significant revenue share based on major

investments in the Land Mobile Radio from defense, commercial, and public safety, along with transporta�on sectors are some key factors a�ribu�ng the

growth of the market. Further, rising ini�a�ves by government and advancements in LMR infrastructure are also posi�vely impac�ng the market growth

across the region.

2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027

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NORTH AMERICA PUSH TO TALK MARKET, BY TECHNOLOGY

33

Fig: North America Push To Talk Market Share (%), By Technology, By Value, 2016-2027

6.2.1. North America Push To Talk Market Share & Forecast, By Technology, By Value

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027

4G 3G Wi-Fi 5G

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NORTH AMERICA PUSH TO TALK MARKET, BY COMPONENT

35

6.2.2. North America Push To Talk Market Share & Forecast, By Component, By Value

Fig: North America Push To Talk Market Share (%), By Component, By Value, 2016-2027

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027


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NORTH AMERICA PUSH TO TALK MARKET, BY INDUSTRY VERTICAL

37

6.2.3. North America Push To Talk Market Share & Forecast, By Industry Ver�cal, By Value

Fig: North America Push To Talk Market Share (%), By Industry Ver�cal, By Value, 2016-2027

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027


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NORTH AMERICA PUSH TO TALK MARKET, BY COUNTRY

39

Fig : North America Push To Talk Market Share (%), By Country, 2016-2027

6.2.4. North America Push To Talk Market Share & Forecast, By Country

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027

US Canada Mexico

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40

The top players opera�ng in the Global Healthcare Cloud Compu�ngmarket are AGCO, John Deere,

CLASS, Argo Group, Mahindra and Mahindra Etc. These companies has captured the significant share in

the market.

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6.2.8. Company Market Share Analysis: 2019

AGCO John Deere

CLAAS Massey Ferguson

Argo Group Mahindra and Mahindra

Hunter Industries Toro Corp.

Jain Irriga�on Bucher Industries

CNH Industrial Kvernerland Group

SDF Group Kubota

Lindsay Corp. Other Prominent Players

Sample

Sample

Sample

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CHAPTER 7

EUROPE PUSH TO TALK: MARKET OVERVIEW

42

Fig : Europe Push To Talk Market Size, By Value (USD Million), 2016-2027

7.1.1. Europe Push To Talk Market Size & Forecast


Europe Push To Talk Market is expected to grow with a CAGR of XX%, in value terms, over the forecast period 2020-2027, and expected to reach at USD XX

Million by 2027. The rising demand for push to talk over technology along with increasing product innova�ons are expected to emerge as main drivers of

growth. Apart from tradi�onal applica�ons like emergency response, the push to talk technology is entering into various commercial and household related

applica�ons which in turn is expected to drive the regions growth. Further, new advancements in the technology are making ways from from a conven�onal

person-to-person contact to person-to-group communica�on.

2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027

EUROPE PUSH TO TALK MARKET, BY TECHNOLOGY

45

Fig: Europe Push To Talk Market Share (%), By Technology, By Value, 2016-2027

7.2.1. Europe Push To Talk Market Share & Forecast, By Technology, By Value

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027

4G 3G Wi-Fi 5G

EUROPE PUSH TO TALK MARKET, BY COMPONENT

47

7.2.2. Europe Push To Talk Market Share & Forecast, By Component, By Value

Fig: Europe Push To Talk Market Share (%), By Component, By Value, 2016-2027

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027


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EUROPE PUSH TO TALK MARKET, BY INDUSTRY VERTICAL

49

7.2.3. Europe Push To Talk Market Share & Forecast, By Industry Ver�cal, By Value

Fig: Europe Push To Talk Market Share (%), By Industry Ver�cal, By Value, 2016-2027

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027


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EUROPE PUSH TO TALK MARKET, BY COUNTRY

51

Fig : Europe Push To Talk Market Share (%), By Country, 2016-2027

7.2.4. Europe Push To Talk Market Share & Forecast, By Country

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027

Germany UK France Italy Spain

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52

The top players opera�ng in the Global Healthcare Cloud Compu�ngmarket are AGCO, John Deere,

CLASS, Argo Group, Mahindra and Mahindra Etc. These companies has captured the significant share in

the market.










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7.2.8. Company Market Share Analysis: 2019

AGCO John Deere

CLAAS Massey Ferguson

Argo Group Mahindra and Mahindra

Hunter Industries Toro Corp.

Jain Irriga�on Bucher Industries

CNH Industrial Kvernerland Group

SDF Group Kubota

Lindsay Corp. Other Prominent Players

Sample

Sample

Sample

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COMPETITOR ANALYSISCHAPTER 11

54

Headquarter Chicago, United States

Incorporated 1928

Employee Strength 16,000

Business Presence Global

Traded MSI (NYSE)

11.11.1. Motorola Solu�ons

Financial Metrics: (USD Billion)

• MOTOTRBO Series• APX Series

Business OverviewMotorola Solu�ons is the global leader and provider ofmission-cri�cal communica�ons. The company wasformerly known as Motorola, Inc. and in January 2011changed its name to Motorola Solu�ons, Inc.Motorola operates in two major segments, Services andSo�ware & Products and Systems Integra�on. The Servicessegment provides technical support, repair, and hardwaremaintenance services.The Products and Systems Integra�on offers an extensivepor�olio of devices, infrastructure, video solu�ons,accessories, and implements, op�mize, and integrate suchsystems, applica�ons and devices. The two principalproduct lines under Products and Systems Integra�onsegment is Systems Integra�on and Devices and Systems.Motorola Solu�ons has 13,000 networks installed globallyand serves more than 100,000 customers in more than100 countries.Revenue By Geographic Region, 2018

• Greg Brown, Chairman and CEO

Key Personnel Key Contact Person Headquarters/Contact address

• Mr. Claudio Facchin, President of Power Grids Division• Dr. Peter Terwiesch, President of Industrial Automa�on Division

500 West Monroe Street Suite 4400Chicago, IL 60661 United States

Phone: + 847-576-5000Website: www.motorolasolu�ons.com

Key Products

2018 2017

Revenue

Gross Margin

Opera�ng Earnings

7.34 6.38

1.25 1.28

3.023.48

Sample

69.00%

22.00%

9.00%

Americas EMEA Asia Pacific

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The company announced the acquisi�on ofVaaS Interna�onal Holdings, Inc. ("VaaS"), a"video analysis as a service" company thatis a leading global provider of data andimage analy�cs for vehicle loca�on for apurchase price of $445 million. Thisacquisi�on expands companies commandcenter so�ware por�olio.

55

Strategy Outlook: Motorola Solu�ons

2013 2015 2016 20182017 2019

Sample

In 2018, Resato announces the comple�on of aninnova�ve development. Along with knowledgeins�tu�on Kenteq and Amsterdam gamedevelopment company ‘Li�le Chicken', developed a3D virtual environment in which new operators canbe trained to operate the basics of the machine.

Sample

Acquired Kodiak Networks, a provider ofbroadband push-to-talk for commercialcustomers.

O TWS

56

• With the world in turbulence the mul�na�onal company will have to be careful to keep in check and keep the price compe��ve.

• Strong distribu�on network –built a reliable distribu�on network that can reach the majority of its poten�al market

• They have an extensive investment in research and development to provide be�er products and services

• Highly skilled workforce along with developed research and development center

• Strong geographical footprint with global offices

• IBM has been con�nually involved in li�ga�ons anddisputes from �me to �me. These kinds of li�ga�onsput the company in bad faith in and in turn harm thebrand value.

• Venturing further into emerging economies will help increase market share and revenue

• Strategic alliances with other smaller firms can increase their sales and market share

• Demand for cloud compu�ng services is growing

SWOT Analysis: Motorola Solu�ons

Sample

Sample

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DISCLAIMERThe Datasets and Informa�on provided in the report are result of thorough extensive market research done by our

dedicated and experienced team of industry experts. Assump�ons made in the analysis are not reflec�ve of the

posi�on of any en�ty other than the authors(s) and subject to update/change as per the requirements. The report is

righ�ully prepared with full responsibility of

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All Rights Reserved. This document contains highly confiden�al informa�on and is the sole property of ClusterHall

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