Global One Health

Challenge

Protect animals & save human lives

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The Global One Health Challenge is a joint initiative of:

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MANUAL

Global One Health Challenge

Guidance manual for World Rabies Day 2014

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Contents

1. World Rabies Day

a. History of World Rabies Day

b. World Rabies Day 2014 - #TogetherAgainstRabies

2. Global One Health Challenge

a. Medical and veterinary students and World Rabies Day

b. Why students should take the lead

3. Participating in the Global One Health Challenge

a. Step by step

b. Setting up your event

c. Ideas for One Health Challenge activities

d. Sharing your activities

Appendices

1. All about rabies

2. Relevant links

3. Event checklist

4. How to handle the media

5. Using social media

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1. World Rabies Day

On World Rabies Day, September 28 every year, the world unites in the fight against rabies and

the suffering it causes. It is a day of activism and awareness. You can join this global movement

by organizing or taking part in a World Rabies Day event.

1a. History of World Rabies Day

World Rabies Day was launched in 2007, with the goal of engaging 55,000 people to do

something to increase awareness on this day. The number 55,000 was chosen as a goal because

this was the estimated number of people who died of rabies each year.

World Rabies Day is held on September 28. This day commemorates the death of Louis

Pasteur who, as the creator of the first rabies vaccine, laid the foundations to prevent this tragic

disease.

Some rabies facts

Over 99% of human rabies deaths today occur in Africa and Asia as a result of being bitten by

an infected dog and up to 60% of all dog bites and rabies deaths occur in children under 15

years of age. Rabies is a life-threatening risk for over 1 billion people, especially the poor and

disenfranchised in rural areas of Asia and Africa where rabies continues to circulate in

unvaccinated dogs. While the disease can be very effectively controlled through education of

susceptible populations and vaccination programs in dogs, almost every death occurs due to a

lack of awareness in vulnerable populations, a lack of understanding of responsible pet

ownership, and non-existent or inadequate dog vaccination programs.

Rabies also inflicts untold suffering on dogs. They too succumb to the horrific clinical symptoms

but they are also victims of indiscriminate cruelty and culling in misguided attempts to curb the

spread of the disease.

World Rabies Day is the first global advocacy, education and awareness campaign for rabies,

reaching over 150 million people with rabies prevention messages, and it has reinitiated rabies

prevention in many parts of the world. Global participation continues to grow each year - to

date at least 150 countries have supported World Rabies Day by hosting events and over

300,000 visitors have logged onto the website to download free educational material and

toolkits for their events. Over 150 participating schools of public health, veterinary and medical

colleges have hosted rabies awareness events, and in 2013, every continent had at least 1

World Rabies Day event, with over 175 events registered on the Global Alliance for Rabies

Control website.

This campaign has the support of all international health organizations and major stakeholders

such as the WHO, OIE and FAO. It inspires and supports rabies champions to take action in

their own communities on World Rabies Day. As future leaders in the fight to prevent rabies,

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veterinary and medical students can start helping their communities by participating in the One

Health Challenge for World Rabies Day.

The World Rabies Day logo is known worldwide, and is available online

(http://rabiesalliance.org/world-rabies-day/logos/) in over 40 languages for anyone to download and

use with their events. There are also many awareness resources

(http://rabiesalliance.org/resources/) available online for different audiences and languages, which

people can use at their events and for other activities around rabies.

1b. World Rabies Day 2014 - #TogetherAgainstRabies

Organizations and individuals across the world hold events in their communities and promote

World Rabies Day every year, and each year a different theme is selected to help everyone to

spread the message.

The themes over the last seven years all emphasized the need to work together in order to end

this disease, and this year’s theme is no exception - #TogetherAgainstRabies.

This theme can work in many ways, for example:

National governments working together on the international stage – as rabies goes

beyond country borders

Government departments working together at the national and local levels, as collaboration is needed between public health, animal husbandry, education and possibly

other departments, as different elements of rabies control usually come under different

departments

Professionals from the human and animal health sectors working together, with

educators, legislators, community workers and others, to prevent rabies at the

community level, and to influence the authorities

Communities working together to improve access to vaccines and ensure that dogs are vaccinated

Families living together with their vaccinated animals, safe from rabies

The Global One Health Challenge competition focuses on future health professionals this

World Rabies Day, asking them to work together against rabies.

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2. Global One Health Challenge

The Global One Health Challenge is a competition for medical students and veterinary

students, to encourage intersectoral collaboration in rabies prevention. Physicians and

veterinarians are major stakeholder groups in tackling rabies.

2a. Medical and veterinary students and World Rabies Day

Every year on World Rabies Day, September 28, thousands of individuals and organizations

conduct events to raise awareness about rabies and the need for pre-exposure canine

vaccination and post-exposure human vaccination. Students have always been an active part of

World Rabies Day, with past activities including veterinary schools across the US competing to

host a rabies symposium at their universities, and individual students raising funds and

awareness through sponsored activities such as marathons and mountain climbing.

Involvement of the IVSA and IFMSA

In 2013, the IVSA promoted and organized World Rabies Day events across different chapters

globally.

The IVSA and IFMSA both have a strong focus on the One Health concept, which is defined as:

A collaborative effort of multiple disciplines -

• working locally, nationally, and globally -

• to attain optimal health for

– people,

– animals and

– the environment

As part of this commitment, both organizations have set up One Health Committees. Rabies is

one of the diseases that falls very clearly under the One Health approach if it is to be tackled

effectively, and this is why the IVSA and IFMSA have joined GARC to increase awareness

around World Rabies Day among veterinary and medical students through the One Health

Challenge.

2b.Why students should take the lead

As students of the healing professions, you have probably already realised that you have great

potential to make a difference in the field of disease prevention beyond the clinical setting. In

the case of rabies, for example, you can educate people about what to do when they get bitten,

encourage them to vaccinate their dogs and take care of their animals responsibly, influence

local authorities to implement existing rabies laws, and work with local charities to help people

and animals who could be affected by this deadly disease.

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Above this, you also have the power to add your voice to the international fight against rabies

through social media, professional networks and associations such as the IVSA and IFMSA.

Here are a few reasons why you should be part of the One Health Challenge:

● Increase your knowledge of rabies prevention and learn valuable communication skills

● Save human and animal lives through collaboration with other professions

● Build relationships with others who want to make a difference

● Teach your community to prevent rabies to save both human and animal lives

● Advance global rabies awareness and prevention, by getting involved with international

organizations

● Gain a better understanding of the community in which you will work after graduating

● Help to fund an ongoing rabies field project

● Win a trip to Spain for the WVA/WMA Global Conference on the One Health Concept

3. Participating in the Global One Health Challenge

3a. Step By Step

1. Create and register your team online at http://rabiesalliance.org/what-we-do/world-

rabies-day/global-one-health-challenge

A team should have a minimum of 2 members and a maximum of 5 members.

Your team should have at least one veterinary student or one medical student.

The rest of the team members can be from other fields, such as health,

education and environmentally related disciplines.

Above all, we encourage cooperation between medical and veterinary

students.

2. Organize an event in your community around World Rabies Day – from September

1st to October 31st 2014.

We’re looking in particular for events that show:

strong partnerships that demonstrate the One Health approach, particularly those

that show partnerships between medical and veterinary students, although other

partnerships will also be considered.

effective outreach activities in the community - the number of people reached by the

event

Your event could be anything from mass dog vaccinations to school education to

street theatre, anything that helps to increase awareness about rabies (see next

section for more details)

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We’re happy to accept one-off events or events that are part of a larger project

– as long as it’s related to rabies and takes place around World Rabies Day

Get inspiration from last year’s winning events:

http://rabiesalliance.org/media/news/announcing-the-one-health-challenge-

winners

3. Share and submit your event

o Share your event with others around the world – invite the media to your event,

create and post videos online, spread the message through Facebook and other

social media, or any other way you like, using the

hashtags#TogetherAgainstRabies #OneHealthChallenge

o Submit full details of your event by November 30, 2014 using the report form

that will be sent to you after you register your event

4. Prize winners will be announced in January 2015: All members of the winning team get an expenses paid trip to Madrid, Spain to attend the Global Conference on the

One Health Concept in May 2015. The conference is jointly held by the World Medical

Association and World Veterinary Association.

Please email us at campaigns@rabiesalliance.org if you have any queries about the

competition.

3b. Setting up your event

There are 15 steps that will help you to organise your event, right from the beginning until

you’ve completed the event and reporting - and please don’t forget to have a good time in the

process!

1. Team

Set up a team– a minimum of 2 and maximum of 5 members, with at least one

veterinary student or one medical student. Democratic decision-making and nourishing

of the team spirit are important, but it should be clear who is responsible for each part

of the plan and what each team member expects from the event.

2. Ideas

Brainstorm ideas and possibilities. There are some examples of other events in 3c Ideas

for One Health Challenge Events in this manual and at http://rabiesalliance.org/world-

rabies-day/ideas/

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3. Your activity

Once you’ve decided on your activity, as a team you need to determine the scope of the

event, the targeted beneficiaries, your budget and possible partners.

4. Set up a detailed action plan, strategy and budget

Initial meeting: At a convenient time and place for all of you, discuss your event – you

may find the event checklist (appendix 3) useful for this – and create a detailed list of

actions, a timeline and clearly identify who is responsible for what. Prepare work

tables/sheets with specific tasks and go through the plan one step at the time. Be clear

about what you expect each team member to do. To avoid misunderstandings and

possible resentments, make sure you all understand what others are doing too. Repeat

the most important things more than once – people tend to forget. Continue to be

transparent in your work and communicate updates among yourselves on a regular basis

(at least once a week), so that you all stay in the loop. Organize other meetings

according to need.

5. Fundraising

Before you start fundraising carefully consider exactly what you need. Then determine

who can help you and how they can help you. Make sure you clearly ask for specific

things.

The kind of fundraising you do obviously depends on what is acceptable in your country

but some examples are given below:

holding a cake (or bake) sale,

asking for sponsorship to complete a task – e.g. a sponsored run, bike ride or

swim,

holding a raffle (local businesses may supply prizes or you could consider a 50/50 format where the raffle winner takes 50% of the target amount and your team

takes the other 50%.)

6. Extra volunteers

If you need extra volunteers for your event, start with a general call among students at

your university – it helps (but is not essential) if they are from different sectors,

particularly if they are going to be part of the team. Advertise in places that students

gather (mess hall, dormitory, library, computer room, departmental notice boards,

favourite café or bar), as well on the university email network or website, if one is

available to you. If you find it difficult to recruit volunteers, try approaching local NGOs

or youth centres.

7. Externals

Whether you’re coordinating the One Health Challenge locally or nationally, do some

research on institutions, services, governmental and non-governmental organizations or

special programs that deal with rabies – these are called externals.

They can support your event by providing other contacts, writing letters of support,

sharing their publications and materials, providing additional volunteers, facilities,

equipment or professionals (lecturers, designers, etc.) and financial support.

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Businesses, in particular, may support you by either by directly donating to your project

(sometimes in return for advertising at your event) or by providing services in kind (e.g.

providing refreshments for your volunteers, covering printing costs, helping with sterile

waste services, etc.)

8. Training

It is always best to set aside at least 2 hours to discuss rabies (see All about rabies –

appendix 1, and http://rabiesalliance.org/rabies/what-is-rabies-and-frequently-asked-

questions/), how to best approach people or answer questions when approached, and

How to handle the media (appendix 4). This session will make your group more cohesive,

and give you the time and opportunity to express your concerns or ask questions.

9. Media

Work with the media to maximise the reach and impact of your activity. Issue a press

release. You could even consider organizing a press conference! Again, this is covered in How to handle the media (appendix 4).

10. Review

How are things going? Do you need to make adjustments to your plan?

11. Conduct the event

Use the checklist (appendix 3) – or your modified version –to stay on track and make

sure nothing is overlooked. Make one person responsible for taking pictures, video and

comments from attendees. Otherwise this is easily forgotten and you need it for the

report and your own social media efforts. Remember also to collect any press clippings.

12. Debrief

Have a final meeting after the activity to evaluate how it went. What went well? What

could have been better? This is valuable feedback for organizing events in the future.

Remember to thank each other – you will all be mentioned during the One Health

Challenge promotion by GARC, the IVSA and the IFMSA - and if your team wins, they’ll

also be getting a trip to Spain!

13. ‘Thank you’

Remember to thank those who supported the activity, especially if they donated money

or materials–a nice thank you note goes a long way! It may make people more willing to

support you in the future.

14. Report

One Health Challenge - send in your One Health Challenge report using the report

form that will be sent to you after you register your event (preferably within 2 weeks

after the event, while all the details are still fresh in your memory and supporting

evidence is more readily available).

Financial - your sponsors, if you have any, may want a financial report which records

how the money was used.

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15. Next year

Have a follow up meeting when planning next year’s One Health Challenge!

TROUBLESHOOTING

All of the steps above can be used anywhere in the world for the One Health Challenge, with

modifications according to your local/national situation.

Some steps can be done in parallel, while others really need to wait until the previous step is

successfully completed. If you find things aren’t going to plan, adapt and change them a bit to

make it work.

It would be wise to start preparing for the One Health Challenge at least a few weeks in

advance, Plan activities according to your time, money and resources. Some ideas – like

organizing community education workshops, having an information stand at the university with

educational materials and posters from http://rabiesalliance.org/resources/, or organising a

theme party – can be done with relatively few resources. Something can always be done; be creative!

3c. Ideas for One Health Challenge activities

Organize World Rabies Day information stands at a community event or centre

Mobile team units / outreach – distributing materials in places where you don’t have a information stand, or holding workshops in remote communities

Indoor stands in pharmacies or drug stores

Art performance / installations – in the street or following other organized events

Play or skits – by peer educators or actors

Posters, photographs or drawing exhibits

Graffiti, creative writing or art contests – for young people

Video airing – with or without facilitated discussions afterwards

Joint efforts – candlelight walk, ringing bells, holding hands

Together Against Rabies theme parties or concerts

National sport events – have a short speech about rabies and hand out leaflets

Local sport events – organize a football or basketball Together Against Rabies tournament

Peer education workshops – for students from other fields to increase awareness about

the need for rabies vaccinations

Organize interactive lectures or round table discussions with externals

Organise a mass dog vaccination event with your local clinic or animal welfare group

Organise sessions in schools for children to learn about dog bite prevention, rabies and responsible pet care - we have a lot of resources you can use for children -

http://rabiesalliance.org/resources/teaching-children/

3d. Sharing your activities

Remember to share your wonderful work with everyone – put it on your website, if you have

one, post it on your Facebook page, send emails to your friends, families and supporters (if

you’re part of an organisation), add it to your newsletter, put it on the community notice

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boards, ask journalists to cover the event in your local newspaper or magazines, speak on a

radio show, write an article for a student magazine, hold a press conference – these are just

examples – there are many other ways to share your work with your community and beyond.

See How To handle the media and Using social media (appendices 4 and 5) for guidance.

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Appendices

Appendix 1: All about rabies

Overview

Rabies is a zoonotic disease (transmitted to humans from animals). Transmission is usually via a

bite wound inflicted by an infected animal, although scratches may also be a risk. The first

symptoms of rabies are similar to those of the flu. As the disease progresses, the person can

experience delirium, abnormal behaviour and hallucinations, as well as the famed hydrophobia

and foaming at the mouth, related to the paralysis of swallowing muscles.

Prognosis

Once symptoms are evident rabies is all but 100% fatal with only a handful of recorded survivals in its 4000 year history.

Geography

Rabies is found on every continent on Earth, except Antarctica. In the middle of the

20th Century, measures were adopted to control the disease and it is now well controlled in

most developed countries – although it is still present in wildlife. It has been known to decimate

numbers of endangered species, for example the Ethiopian Wolf.

Neglected disease of poverty

Despite being a disease that we have the capacity to prevent, rabies continues to cause

immense human and animal suffering, claiming tens of thousands of human lives and countless

animal lives every year. Overwhelmingly it afflicts the world’s poorest, most vulnerable, people

- 95% of victims are from Africa and Asia.

Children

Children are most at risk because they tend to play with dogs. Their small size also makes them

more vulnerable to bites to the head and neck.

Dogs

Countless animals die after suffering the horrific clinical symptoms of rabies but dogs suffer a

secondary problem: fear of rabies transmission from dogs regularly prompts dog culls in which

animals are killed indiscriminately. This creates a territorial vacuum and encourages new dogs

to move into the area, before the process starts again.

Preventing canine rabies is the key to saving human lives

Most human deaths through rabies are from exposure to a rabid dog. Therefore, canine

vaccination is the key to preventing the spread of the disease. The immunity of vaccinated dogs

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(and other domestic animals) also offers a barrier of protection between potentially rabid wild

animals and people.

Steps in case of exposure

Following exposure to rabies, time is of the essence. The wound needs to be washed

thoroughly with soap and running water for at least 15 minutes. The victim then needs to seek

prompt medical care and exposure assessment, in case post-exposure prophylaxis is needed to

prevent the disease. Once clinical signs of rabies appear, the disease is fatal in 99.9% of the

cases, and typically only palliative measures can be taken.

Some key challenges to rabies prevention

Lack of awareness – this is a problem at all levels of society, from those most at risk to governments.

Lack of coordination – as a zoonotic disease, prevention often falls under the remit of

various agencies. It is essential that these agencies are joined-up in their approach the

problem.

Lack of data – Accurate surveillance (or monitoring) of rabies incidence is critical to a true understanding of the actual burden.

Lack of capacity – this includes knowledge, the sufficient availability of quality vaccines

and immunoglobulin (at a price people can afford), and networks to support supply.

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Appendix 2: Relevant links

Global Alliance for Rabies Control

www.rabiesalliance.org

International Veterinary Students’ Association

www.ivsa.org

International Federation of Medical Students’ Associations

www.ifmsa.org

World Health Organisation

http://www.who.int/rabies/en/

World Organisation for Animal Health

http://www.oie.int/animal-health-in-the-world/rabies-portal/

One Health Initiative

http://www.onehealthinitiative.com

World Medical Association

www.wma.net

World Veterinary Association

http://www.worldvet.org

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Appendix 3: Event checklist

Although we’ve tried to make this comprehensive, it is only a guide– it may be that not all of these are

relevant to your activity – and, equally, your activity may involve actions not on this list.

Create your team

Decide on your event

Register your team and your event on rabiesalliance.org

Inform any authorities and get permission, if needed

Choose a location or venue

Make an event plan

Recruit volunteers

Externals

Offer businesses the opportunity to support your event with sponsorship

What do you need from them? What is in it for them?

Invite guests/speakers/celebrities/performers

Promote your event

Organize printing of posters and leaflets

Contact the media (see Appendix 4, How to handle the media)

Remind people regularly of the date and time of your event.

Risk Management

Do you need insurance - public liability, volunteers?

Risk assessment – what could go wrong and what is your plan if it does?

Appoint first aiders

Waste

Waste – how will you clean up after the event? Do you need any sterile services?

Refreshments

Who will you provide refreshments for?

What are the refreshments?

Who is going to supply them?

The day before

Contact volunteers and guests to check that they know where and when they need to be

available.

On the day

Team briefing

Organize volunteer registration area

Organize area for guests

Circulate contact list of staff, volunteers and their responsibilities

Thank people when they leave

After the event

Clean up

Thank you notes to volunteers, sponsors and guests

De-brief among the team. What went well? What could you do better?

Submit your report

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Appendix 4: How to handle the media

Contacting the media may seem daunting at first but journalists are always looking for new stories.

Every year World Rabies Day makes the news and more news means greater awareness about rabies.

Think about the following before you contact the media:

What are you going to say?

New press releases that you can modify will be available on rabiesalliance.org from September 1, 2014.

These will include the latest facts and figures about rabies and quotes from leading figures.

Depending on the outlet you are contacting, look to also include:

references to other events taking place in your country

comments from relevant government departments (health, agriculture and/or animal health)

national statistics or information about the rabies incidence – or even the lack of available data.

When are you going to contact them?

World Rabies Day is on a Sunday this year.

We recommend that you send your press release to the media one week before your event. If your

event is taking place on World Rabies Day (September 28) then submit your release on Monday,

September 22. Follow up again with a telephone call later in the week.

Who are you going to contact?

Finding the best person to contact is sometimes challenging. It is often worth making enquiries about

who to contact as part of your planning.

Study the publications you plan to approach. These could be local or national newspapers, relevant

magazines and websites, and TV and radio news channels. Note the names of journalists who have

covered other public health related issues.

Why will they be interested in your story?

This is an important question to ask yourself. To answer it you need to think about who you are

contacting, who their audience is, and how you can tailor your approach. It may sound obvious but local

outlets will be interested in local stories, national outlets will require details of national significance,

publications aimed at young people will want a story that appeals to their audience, and so on. You can

use appendix 1, All about rabies, and other documents on rabiesalliance.org to help you to add relevant details.

Where are they and how are you going to contact them?

Think about inviting local journalists to attend your event. They are more likely to come if you have

dignitaries, celebrities, or performers coming too.

Most press releases are sent via email and this is quickest and cheapest. However, sometimes a

traditional letter can stand out as something different and attract a journalist’s attention long enough to

engage them in your story.

Whatever you do, follow up with a telephone call later in the week to see if they have had a chance to

read the press release and ask if they want more information.

Radio and TV

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A popular event for World Rabies Day is a question and answer session in which people talk about their

experiences of rabies and can ask questions. It is a great way of dispelling myths about rabies.

A phone-in on a local radio station multiplies the impact of the discussion. If you are thinking of doing

this, contact your local radio station ideally 6 weeks to a month in advance underlining the public health

importance of the subject.

Try to make sure you have at least one expert to answer questions, more if possible. Have a back-up

plan in case there aren’t many callers, including a script of things to say and stories to tell about rabies

and rabies prevention. Maybe you could arrange for volunteers to call in with pre-prepared questions.

Press conferences

Reporters are usually sent to press conferences, so there needs to be a good story around the

conference that makes the media outlets want to send someone. Some examples of things that can

attract media interest:

Having a celebrity at the press conference

Having a press conference in conjunction with another event, such as a special mass vaccination

or public awareness campaign. It can help to position this campaign as something out of the

ordinary, possibly in terms of the numbers covered, or a new area or audience.

Introducing new data about rabies prevention or highlighting the urgent concerns that need to

be addressed – a call to action could be included

You could also have good photos or video that will only be released at the press conference.

Structure of the press conference:

Keep it short – journalists can be very busy and you want to get the whole message across

If you have a celebrity, make that the main part

You would usually have a short speech about the issue you want to highlight, then allow

questions to a panel (this could include a celebrity, government officials who are responsible for

the issue, and someone from your organisation)

Don’t have more than two or three speakers, and they should speak for a maximum of 5

minutes each

Checklist before the press conference

Provide enough notice – advertise your press conference at least a week in advance – send out

a release to the media that includes:

o Location

o Date and time

o Speakers (highlight celebrity if you have one)

o The main theme

o Contact details

Call the main media channels after you have sent this out, to try and get an idea of the numbers

attending and encourage them to attend

It is worth checking the best time to hold a press conference in your area, but either 10-11am

or 2:30-3pm seem to be the times when you get the most journalists for a press conference

Location – Ensure that people can find it easily, that there is space for parking, and that there

are banners or signs near the venue. Also, check the lighting and sound system, seating

arrangements, make sure you have a backdrop, interview space, exhibition space (if you plan to

have one) and power outlets for camera crews.

Speeches for the media:

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o Do not have long speeches – 5 minutes maximum – make sure you say the parts that

you want the media to quote

o Distribute the key statement to journalists when you start the conference (add to media

pack – see below) – this allows them to choose what they want and helps to avoid being

misquoted

o If you do want to use a long speech, give it out as a hard copy, but don’t cover the

whole thing at the conference

o Do not have too many speakers – that will give out too many messages, and you need

one main message to be taken away

You should have a chairperson to introduce speakers, explain the process, answer questions if

needed and keep to deadlines

Refreshments such as tea, coffee and snacks should be put out. Designate one or more staff

members to welcome people and take their names and contact details – these can be added to

your media contacts database for future stories also

Media pack – give each journalist a media pack at the beginning of the conference that contains

all the necessary information. It can include:

o The main speeches

o Information about your organisation and work, particularly the issue you are focusing on

at the press conference

o Background information about rabies in your area

o Background information about World Rabies Day

o Press release – this should include all the best quotes. Send it also to journalists who did

not attend the press conference

o Photos

The GARC website has materials that you can use in your pack -

http://rabiesalliance.org/media/media-toolkit/for-media-professionals

Have one of your staff or volunteers take photographs and also write a story about the release

for your website or newsletter. You can also send out some of these photos to journalists who

did not attend the conference

Press Conference Checklist adapted from Amnesty International Campaigning Manual

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Global One Health Challenge 2014 – GARC | IFMSA | IVSA

Appendix 5: Using social media More and more people are using social media to find information about health and you can use social media to promote your One Health Challenge activities. This document provides an outline of how to get results from social media for those who are not familiar with these networks. Major Social Networking Sites

Facebook - http://www.facebook.com/ Twitter - https://twitter.com/ YouTube - http://www.youtube.com/ Pinterest - http://pinterest.com/

How to get results: Partner, Promote, Cross-Promote

The interactive nature of social media provides an ideal opportunity to share your World Rabies Day messages with current, new, and emerging audiences. Reaching these audiences across social media involves three steps: partner, promote, cross-promote.

Partner - Establish relationships with organizations involved in rabies prevention and overlapping issues

Promote - Distribute your messages to them

Cross-promote - Interact with audiences to create links between different rabies resources and

messages

On the next page is a chart which provides a snapshot of some strategic ways to use social media.

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Global One Health Challenge 2014 – GARC | IFMSA | IVSA

Social Media Partner Promote Cross-promote Facebook Like facebook.com/thescoh facebook.com/ifmsa facebook.com/GlobalAllianceforRabiesControl

Find and like organizations with a similar interest in rabies, e.g. Health

departments Colleges of

public health and veterinary medicine

Human and animal healthcare organizations

Animal welfare organisations

Send periodic messages about rabies to all friends Write a note to

your wall to promote an upcoming event and encourage your friends to participate

Post educational and/or awareness messages

Update your status to include a countdown to your rabies event and/or World Rabies Day

Respond to other people’s posts about rabies related information Use current

friends as a way to engage with new collaborators

Highlight other World Rabies Day events and use them as an opportunity to promote yours.

Twitter Follow @rabiesalliance @IvsaScoh @ifmsa

Seek out and follow other organizations with an interest in rabies, e.g. Health

departments Colleges of

public health and veterinary medicine

Human and animal healthcare organizations

Animal welfare organisations

Send periodic tweets to promote upcoming events or initiatives. Remember a tweet is a maximum of 10 characters but can include links to other webpages. On the day of the event, dedicate time to tweeting updates about what is happening at the event. Tweet about any local or national rabies stories.

Retweet tweets from @rabiesalliance and any other rabies related tweets. Address rabies relevant tweets to @rabiesalliance. Follow media outlets that have twitter pages. Watch for opportunities to contact them about your rabies events.

#TogetherAgainstRabies

www.ifmsa.org www.ivsa.org

The Global One Health Challenge is a joint initiative of:

#OneHealthChallenge