Global Natural & Organic Cosmetics:

Market Update & Future Evolution

by

Amarjit Sahota

Agenda

I. Introduction & Market Update

II. Industry Challenges

III. Future Evolution

Business services

i. Research Publications

ii. Research & Consulting (Business & Technical)

iii. Seminars, Workshops

iv. Sustainability Summits

(Europe, North & Latin America, Asia-Pacific)

www.organicmonitor.com

Product definitions

� Organic personal care products

- contain certified organic ingredients

and / or meet private standards

� Natural personal care products

- made from plant extracts / natural ingredients

- contain low / minimal amounts of synthetic

chemicals

Global market

Market value EUR 8.8 bn

No. of standards ≈ 30

Certified products

Market share

Market trends

� Shelf-space in specialist retailers stable

� Slowing penetration in mass market

retailers

� Rising number of concept stores

� Demand from other channels: dept

stores, beauty stores, spas & salons,

etc.

Concept stores

Consumer trends

� Consumer concern about chemicals in

cosmetics & toiletries

� Demand for organic foods percolating

to non-foods

� General rise in ethical consumerism

Consumer behavior

Total Sample Very important

Important Neither

Important

nor un-

important

Not important

Not at all

important

No. % % % % % %

Total 100 100 53 37 9 1 0

Q: How important is it to you to avoid synthetic chemicals when buying natural

& organic cosmetics?

Certification

Q: When buying natural & organic personal care products, do you look for any

symbols and logos ?

Total Sample Yes No

2007 89 100 33 67

2014 100 100 43 57

Agenda

I. Introduction & Market Update

II. Challenges

III. Future Evolution

Competition from pseudo-naturals

Standards and certification

Fair trade ingredients in cosmetics

Food labels…

Fear-based marketing

Food ethical labels

Mobile technology

Formulations

Packaging

Sustainability bookContributions from…

� Organic Monitor

� Whole Foods Market

� Weleda

� Aveda / Estee Lauder Companies

� Burt’s Bees

� Korres Natural Products

� Dr. Bronner’s Magic Soaps

� Givaudan

� Union for Ethical Biotrade

� United Nations (UNCTAD)

� Sustainable Packaging Solutions

� Cosmetics Europe

� SGS

� Reggs

� Beraca

� L’Oreal

� Yes To Inc.

� Green Marketing Inc.

� Brown & Willmanns Environmental

� Michigan State University

� University of Colorado

� GfK North America

Thank You

> Sustainable Cosmetics Summit (24-26 Oct, Paris)

> Sustainability book

> Free newsletter: www.organicmonitor.com