Global Minimal Consumption | Consumers Trends 2014-15
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1 2014-15 Trends Minimal Consumption ALL RIGHTS RESERVED© February 2014
description
The Minimal Consumption is the new consumption. Find your minimal trend.
Transcript of Global Minimal Consumption | Consumers Trends 2014-15
1
2014-15 Trends Minimal Consumption
ALL RIGHTS RESERVED©
February 2014
Main Drivers:
#economy, #social, #technology
Shifting from bureaucratic hierarchies to decentralized technology networks
Technology enables new businesses that “flies above the head” of traditional corporations
Control shifts to consumers
Consumption of diversified products/services from multiple sources
Availability of tools for specific & accurate choice
Mega Trend: Hierarchies falling apart
What drives consumers: Price + Real Value
2014-‐15 Trends| Minimal ConsumpBon
“Minimal Consumption is the new consumption.. The precise consumption. The one who doesnt waste money or time. The one that focusing on the essanse of the product and not at the package. Its all about minimal price, minimal brand, minimal mediation, minimal time and minimal mass. It is directed excatly at what we need"
@AdiYoffe
SPOTREND.COM
Exclusivity
Mass
NOW PPU
On Line
Fast Gourmet
Accuracy
Self Management
Time Price
Boundaries
Brand
No Meditators
Distribution Channels
Social
Recycling
Small & Permanent
Renting
Sharing Economy
White
PrivateBoutique
PersonalizationQuality Extra DiscountNon Brand
DIY
MINIMAL CONSUMPTIONTRENDS MAP 2014-15
Capitalism
www.spotrend.com/February 2014
# The lowest price is the permanent choice # A new defini5on for Value for Money. # No fine print
Minimal Price
# The technology enables self management in different walks of life # Crea5ng value through the concept of ”real 5me delivery” # A constant “on the go” mode # Instant sa5sfac5on
Minimal Time
Assistance around the clock, Relevant suggestions, You're in control
# The “Product” era: values + benefits # Non brands & private brands all around # Commodi5za5on throughout all categories
Minimal Brand
מותג קטן וקבוע
NON BRAND אקסטרה דיסקאונט
פרטי
לבן
# New business models # The sharing economy based on trust between people # Corpora5ons and brands adopt current social standards
Minimal Capitalism
# A world without borders # Direct line to end user # 24/7 rela5onship
Minimal Boundaries
Wearable technology
The Google Chromecast digital media streaming adapter
# An increasing need to “be unique” # Exclusive & exact value proposi5ons # Personal touch # Long Tail Strategy
Minimal Mass
www.3dfactory.co.il
SPOTREND.COM
Exclusivity
Mass
NOW PPU
On Line
Fast Gourmet
Accuracy
Self Management
Time Price
Boundaries
Brand
No Meditators
Distribution Channels
Social
Recycling
Small & Permanent
Renting
Sharing Economy
White
PrivateBoutique
PersonalizationQuality Extra DiscountNon Brand
DIY
MINIMAL CONSUMPTIONTRENDS MAP 2014-15
Capitalism
www.spotrend.com/February 2014
1.Does your brand have a “minimum trend”? 2.Where does your company stand on the minimum consumption map? follow the map to find new value propositions. 3. Where are your competitors? 4.Define your own “minimum trend” for the next two years
SPOTREND IS A TRENDS AND INNOVATION AGENCY, BASED IN ISRAELSINCE 2006, OUR BUSINESS’ GOAL IS TO CREATE PRODUCT DEVELOPMENT AND INNOVATION PROCESSES TO CORPORATIONS AND ENTREPRENEURS. WE AIM TO INSPIRE PEOPLE WITH BUSINESS AND PRODUCT DEVELOPMENT OPPORTUNITIES"
CONTACT US: www.spotrend.com © ALL RIGHTS RESERVED 2014
