Global Media Intelligence and PR

Software Market: Size, Trends & Forecasts

(2019-2023)

March 2019

Global Media Intelligence and PR Software Market : Coverage

Executive Summary and Scope

Introduction/Market Overview

Global Market Analysis

Regional Analysis

Competitive Landscape

Company Profiles

Global Media Intelligence and PR Software Market : Coverage

Attributes Details

TitleGlobal Media Intelligence and PR Software Market: Size, Trends & Forecasts (2019-2023)

Coverage Global and Regional

Regional Coverage North America, EMEA, Asia Pacific

Forecast Period of Market 2019-2023

Competition in the Market Fragmented

Key Players Cision Ltd., Meltwater, Isentia Group Ltd., WPP Plc (Kantar Media)

Scope of the Report

Global Media Intelligence and PR Software Market

Media intelligence is a process to gather and analyze a large quantum of information that is produced by various media channels in order to access data on parameterssuch as business performance, consumers, competitors, and market sectors. Media intelligence companies extract information that is of interest to their clients from thisdata. Clients can use the data and use it to improve public relations (PR) or marketing content their brand has created. Media intelligence and PR software helps brandsand businesses automate various tasks falling within public relations such as media monitoring, media analysis and influencer analysis.

The global media intelligence and PR software market is segmented on the basis of type of solution and application. On the basis of type of solution, the market can befurther bifurcated into media monitoring, media analysis, press release distribution and influencer analysis. On the basis of type of application, the market is dividedinto BFSI, consumer goods and retail, government and private sector, telecom, IT, healthcare, media and entertainment.

The global media intelligence and PR software market is forecasted to grow at a healthy rate during the forecast period (2019-2023). The market is supported by growthdriver such as boost in advertising expenditure, surging reliance of PR professionals on social media and increasing emphasis of organizations on informationdisclosure and transparency. The market also faces some challenges such as regulatory risks, vulnerability to technological failure and cutthroat competition.

Preference for integrated platforms over point solutions, rapidly changing digital media landscape, rising importance of earned media management, scope of PRsoftware in the healthcare industry and use of artificial intelligence with PR software are some of the latest trends existing in the market.

Executive Summary

Global Media Intelligence and PR Software Market : An Analysis

Global Media Intelligence and PR Software Market by Value

The global media Intelligence and PR Software market value was US$.... billion in 2018. The global media intelligence and PR Software market is anticipated to rise up to US$.... billion by 2023 as compared to US$....billion in 2019, representing a CAGR of ….% over the years 2019 to 2023.

CAGRs

2019-2023 xx%

0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

2013 2014 2015 2016 2017 2018

US

$ B

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2019 2020 2021 2022 2023

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$ B

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Global Media Intelligence and PR Software Market: Segment Analysis

Type of Solution Share

Media Monitoring xx%

Others (Media Analysis, Press Release Distribution and

Influencer Analysis Xx%

Global Media Intelligence and PR Software Market by Type of Solution; 2018 (Percentage,%)

Global Media Intelligence and PR Software Market : Segment Analysis

Global Media Monitoring Software Market by Value

The global media monitoring software market value was US$.... billion in 2018. The market is anticipated to rise up to US$.... billion by 2023 as compared to US$....billion in 2019, representing a CAGR of ….% over the years 2019 to 2023.

CAGRs

2019-2023 xx%

2013 2014 2015 2016 2017 2018

US

$ B

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2019 2020 2021 2022 2023

US

$ B

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Global Media Intelligence and PR Software Market: Regional Analysis

Americas Media Intelligence and PR Software Market by Value

EMEA Media Intelligence and PR Software Market by Value

Asia Pacific Media Intelligence and PR Software Market by Value

Region CAGR

2019-2023

Americas xx%

EMEA xx%

Asia Pacific xx%

2019 2020 2021 2022 2023

US

$ B

illio

n

2019 2020 2021 2022 2023

US

$ B

illio

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2019 2020 2021 2022 2023

US

$ M

illio

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Global Media Intelligence and PR Software Market: Dynamics

Growth Driver

• Growth in Advertising Expenditure

• Surging Reliance of PR professionals on Social Media

Challenges

• Vulnerability to Technological Failure

• Cutthroat Competition

Market Trends

• Scope of PR software in Healthcare Sector

• Use of Artificial Intelligence with Public Relation Software

Global Media Intelligence and PR Software Market : Competitive Landscape

• Cision Ltd.

• Meltwater

• Isentia Group Ltd.

• WPP Plc (Kantar Media)

Players Profiled

Note: The graphs on this slide are only for sample representation.