Global Media and its Politics .ppt

7/25/2019 Global Media and its Politics .ppt

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Global Media and

Its Politics

Priyanka Suryawanshi

Roll no. B20144009

PG - 1


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THE GLOCAL STRATEGY OF

GLOBAL BRANDS

Glocalization encourages companies to thinkglobal, act local, and they could do so by using the

global brand, while localizing certain elements of

that brand in order to suit a particular country.


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GLOBAL BRANDS

PRODCTSTRATEGY

COMMNICATION STRATEGY

ST5675R7I7:;

:us$o/i*!ssa

"o'ali*! Pro!u'$ Glo'al S$a$y:us$o/i*! Pro!u'$ > :us$o/i*!

ssa

F!a"e#o!$ %o! Alte!nati&e Global Ma!$etin'

St!ate'ies


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GLOBAL BRANDS

Th $r/ )lo'ali*a$ion +irs$ a%%ar! in $h la$ 1980s in(ar#ar! Businss R#iw ar$i'ls, wri$$n &y ?a%ans'ono/is$s, an! 'o/s +ro/ $h ?a%ans wor! !o'hakuka.

Th ?a%ans i!ora%hs )!o, )'haku an ! )ka /ansrs%'$i#ly )lan!, )arri# an! )%ro'ss o+ in nlish.

Glo'ali*a$ion, s/s $o & $h ar$ o+ a$$ainin a +in &alan' o+

assi/ila$in +orin in+lun's in$o a so'i$y $ha$ a!! $o i$s!i#rsi$y wi$hou$ o#rwhl/in i$.

Th 'on'%$ %rs'ri&s $ha$ in or!r $o & su''ss+ul lo&ally,/ark$in /anars /us$ a'$ lo'ally in $h !i++rn$ /ark$s$hy 'hoos $o n$r.


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GLOBAL BRANDS

Philli% @o$lr la&ora$! 'r$ain a!#an$as o+ lo'al /ark$inA@o$lr, 2009, as +ollows=

:onsu/rs +l $ha$ $h &ran! is rl#an$ $o $h/ an! is

$ailor! $o $hir n!s an! wan$s. Thr is har/ony an! &alan' &$wn $h !i++rn$ l#ls

o+ /ark$in a'$i#i$y= s$ra$i', $a'$i'al an! o%ra$i#.

Bran!s ain ra$r /ark$ shar.

To!ay, $wo-$hir!s o+ :o'a-:olas sals in ?a%an ar +ro/lo'al ra &ran!s, an! $h 'o/%any now owns /or$han 100 lo'al ra &ran!s worl!wi!.


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GLOBAL BRANDS

Glo'al $a'$i's, o+ lo'al s$ra$is, !#lo%! in 'onn'$ion wi$h$h +our #aria&ls +ro/ $h /ark$in /i APro!u'$, Pri',

Pro/o$ion, 7is$ri&u$ion

P!od(ct

6okia, a lo&al $l%hon &ran!, !u $o $h +a'$ $ha$ $hr is alo$ o+ !us$ in In!ia $ha$ !a/as $h %hons, a!a%$! i$s o++rswi$h an an$i-!us$ ky%a! s%'ially /a! +or $ha$ /ark$.

Thr is now a Colswan 'ar wi$h a 'o/%ass +or %oin$in$owar!s ''a an! a shl+ +or $h @oran $hus Colswan is a#ry %o%ular /ark$ wi$hin $h /usli/ 'o//uni$y, &'aus i$

a'knowl!! $hir 'ul$ur


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GLOBAL BRANDS



P!ice

Th S%ar uss a lo'al s$ra$y in#ol#in %osi$ionin $hrouh%ri'. This &ran! is %osi$ion! as a low-'os$ su%r/ark$ inGr/any, whras in


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GLOBAL BRANDS



P!o"otion

'7onal!s ha! $o 'han i$s %ro/o$ion>'o//uni'a$ions'a/%ain an! r%la' Ronal! '7onal! 'lown, &'aus hiswhi$ +a' !no$s !a$h in :hina an! $hus was no$ a oo!i/a $o ins%ir lun'h.


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GLOBAL BRANDS



Dist!ib(tion

Drn'h "ouis Cui$$on &as ar sol! +ro/ s$an!s in sho%%in'n$rs in (on @on,


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GLOBAL BRANDS

Concl(sion

Glo'al /ark$in a$$/%$s $o +ill $h a% &$wn lo'al 'ul$ur,%r+rn' an! $h lo&ali*a$ion o+ /ark$in a'$i#i$is, an!

$ris $o r-s$a&lish $h 'onn'$ion &$wn lo&al &ran!s an!!i++rn$ 'ul$urs.

In $h n! %o%l wan$ &o$h lo&al an! lo'al &ran!s E &ran!s$ha$ /ak $h/ +l %ar$ o+ a &roa!r in$rna$ional 'o//uni$y,&u$ also &ran!s $ha$ roo$ $h/ in $hir ho/ 'ul$ur, rs%'$ an!r%rsn$ $hir $as$s. (n', a lo'al s$ra$y s/s $o & $hanswr.


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Media Ecolo')

)Media Ecolo')F 'an & !+in! as )$h s$u!y o+ /!ian#iron/n$s, $h i!a $ha$ $'hnoloy an! $'hnius, /o!so+ in+or/a$ion an! 'o!s o+ 'o//uni'a$ion %lay a la!in rolin hu/an a++airs.

I$ is a s$u!y o+ how /!ia an! 'o//uni'a$ion %ro'sss a++'$hu/an %r'%$ion an! un!rs$an!in.

I$ is $h /!ia o+ $h %o'h $ha$ !+ins $h ssn' o+ $hso'i$y &y %rsn$in +our %o'hs, in'lusi# o+ Tri&al ra,"i$ra$ ra, Prin$ ra an! l'$roni' ra.


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Media Ecolo')

To un!rs$an! how /!ia a++'$ lar s$ru'$ural 'hans inhu/an ou$look, '"uhan 'lassi+i! /!ia as i$hr ho$ or 'ool.

(o$ /!ia r+rs $o a hih-!+ini$ion 'o//uni'a$ion $ha$

!/an!s li$$l in#ol#/n$ +ro/ au!in' whras 'ool /!ia!s'ri&s /!ia $ha$ !/an!s a'$i# in#ol#/n$ +ro/ au!in'.

. Th 6or$h 5/ri'an !+ini$ion r+rs $o an in$r!is'i%linary +il!o+ /!ia $hory an! /!ia !sin in#ol#in $h s$u!y o+ /!ia

n#iron/n$s.

Th uro%an #rsion o+ /!ia 'oloy is a /a$rialis$in#s$ia$ion o+ /!ia sys$/s as 'o/%l !yna/i' sys$/s.


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Media Ecolo')

Bac$'!o(nd

In 19HH, arshall '"uhan sai! $ha$ /!ia 'oloy=

...means arranging various media to help each other so they

won't cancel each other out, to buttress one medium withanother.

6il Pos$/an +oun!! $h Pro-ra/ in !ia 'oloy, an!!s'ri&! i$ as=

Media ecology looks into the matter of how media ofcommunication a ects human perception, understanding,ff

feeling, and value, as well as how our interaction with media

facilitates or impedes our chances of survival. he word ecology

implies the study of environments! their structure, content, and

impact on people.


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Media Ecolo')

Bac$'!o(nd

!ia 'oloy )is 'on'rn! wi$h un!rs$an!in how $'hnoloisan! $'hnius o+ 'o//uni'a$ion 'on$rol $h +or/, uan$i$y, s%!,!is$ri&u$ion, an! !ir'$ion o+ in+or/a$ion an! how, in $urn, su'h

in+or/a$ional 'on+iura$ions or &iass a '$ %o%ls %r'%$ions,ff#alus, an! a$$i$u!s.

:ory 5n$on, !i$or o+ %lora$ions in !ia 'oloy, !+ins/!ia 'oloy as=

" broad based scholarly tradition and social practice. #t is bothhistorical and contemporary, as it slides between and incorporates the

ancient, the modern, and the post$modern. More precisely, media

ecology understands the on$going history of humanity and the

dynamics of culture and personhood to be intricately intertwined with

communication and communication technologies.


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Media Ecolo')

Co!e Conce*ts

Ass("*tions o% t+e t+eo!)

!ia is in+us! in #ry a'$ an! a'$ion in so'i$y.

!ia +is our %r'%$ions an! orani* our %rin's.

!ia $is $h worl! $o$hr.

arshall '"uhan us! $h %hras Glo&al #illa $o !s'ri&$ha$ )hu/ans 'an no lonr li# in isola$ion, &u$ ra$hr will al-

ways & 'onn'$! &y 'on$inuous an! ins$an$anous l'$roni'/!ia .

This lo&al #illa l$ /ankin! s$% in$o a nw )in+or/a$ion ain whi'h hu/an 'o//uni'a$ion is )rowin so +as$ as $o & in+a'$ i//asura&l,


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Media Ecolo')

Co!e Conce*ts

McL(+ans "edia +isto!)

'"uhan &li#! $hr ar $hr in#n$ions $ha$ $rans-+or/!$h worl!= $h %hon$i' al%ha&$, $h %rin$in %rss, an! $h

$lra%h.

In or!r $o un!rs$an! $h ++'$s o+ sy/&oli' n#iron/n$,'"uhan s%li$ his$ory in$o +our %rio!s= $h $ri&al a, $h li$ra$a, $h %rin$ a, an! $h l'$roni' a.

Throuhou$ $h s$ru'$ur o+ $hir !is$in'$i# /$ho!s o+'o//uni'a$ion A.., oral, wri$$n, %rin$!, l'$roni', !i++rn$/!ia arous %a$$rns in $h &rain $ha$ ar !is$in'$i# $o a'h

an! #ry %ar$i'ular +or/ o+ 'o//uni'a$ion.


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Media Ecolo')

Co!e Conce*ts


,- T!ibal A'e

Tri&al 5, a $i/ o+ 'o//uni$y &'aus $h ar is $h !o/inan$sns oran. This is also known as an a'ous$i' ra &'aus $hsnss o+ harin, $ou'h, $as$, an! s/ll wr +ar /ors$ronly !#lo%! $han $h a&ili$y $o #isuali*.

(arin was /or #alua&l &'aus i$ allow! you $o & /ori//!ia$ly awar o+ your surroun!ins.

In $his worl! o+ surroun! soun!, #ry$hin is /or i//!ia$,/or %rsn$, an! +os$rs /or %assion an! s%on$ani$y.

7urin $h Tri&al 5, harin was &li#in.


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Media Ecolo')

Co!e Conce*ts


/- P!int A'e

Th $hir! s$a is $h Prin$ 5, /ass %ro!u'$ion o+ in!i-#i!ual%ro!u'$s !u $o $h in#n$ion o+ $h %rin$in %rss.

i$h %rin$in 'a/ a nw #isual s$rss, $h %or$a&l &ook. I$allow! /n $o 'arry &ooks, so /n 'oul! ra! in %ri#a'y an!

isola$! +ro/ o$hrs. "i&raris wr 'ra$! $o hol! $hs &ooks an! also a#

+r!o/ $o & alina$! +ro/ o$hrs an! +ro/ i//!ia'y o+ $hirsurroun!ins.


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Media Ecolo')

Co!e Conce*ts


0- Elect!onic A'e

"as$ly, $h l'$roni' 5, an ra o+ ins$an$ 'o//uni'a$ion an!a r$urn $o an n#iron/n$ wi$h si/ul$anous soun!s an! $ou'h.

I$ s$ar$! wi$h a !#i' 'ra$! &y Sa/ul orss in#n$ion o+$h $lra%h an! l! $o $h $l%hon, $h 'll %hon,

$l#ision, in$rn$, 7C7, #i!o a/s, $'. Bin a&l $o & in 'ons$an$ 'on$a'$ wi$h $h worl! &'o/s a

nosy nra$ion whr #ryon knows #ry-ons &usinssan! #ryons &usinss is #ryon lss.

This %hno/non is 'all! $h lo&al #illa.


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Media Ecolo')

Co!e Conce*ts

Hot &1s Cool Media

(o$ /!ia ruirs #ry li$$l %ar$i'i%a$ion +ro/ $h au!in'. I$'on'n$ra$s on on snsory oran a$ a $i/.

This $y% o+ /!ia ruirs no in$r%r$a$ion &'aus i$ i#s all$h in+or/a$ion n'ssary $o 'o/%rhn!.

So/ a/%ls o+ ho$ /!ia in'lu! ra!io, &ooks, an! l'$urs.

:ool /!ia ruirs $h au!in' $o & a'-$i# an! +ill inin+or/a$ion &y /n$ally %ar$i'i%a$in.

This is /ul$i-snsory %ar$i'i%a$ion.

So/ a/%ls o+ 'ool /!ia ar TC, s/inars, an! 'ar$oons.


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Media Ecolo')

C!itics

Tec+nolo'ical Dete!"inis"

Th /aJori$y o+ 'ri$i'is/ o+ $his $hory is a rsul$ o+ $h!$r/inis$i' a%%roa'h. 7$r/inis/ insis$ $ha$ all o+ so'i$y isa rsul$ o+ or ++'$! &y on 'n$ral 'on!i$ion.

In so/ 'ass $h 'on!i$ion 'an & lanua Alinuis$i'!$r/inis/, rliion A$holoi'al !$r/inis/, +inan'ialA'ono/i' !$r/inis/.

Pos$/an has also s$a$! $ha$ )a /!iu/ is a $'hnoloy wi$hinwhi'h a 'ul$ur rows $ha$ is $o say, i$ i#s +or/ $o a 'ul$urs%oli$i's, so'ial orani*a$ion, an! ha&i$ual ways o+ $hinkin .


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Media Ecolo')

C!itics


?ohn Dk$ who &li#s $ha$ '"uhan is o#rsi/%li+yin $hworl! )&y !nyin $ha$ hu/an a'$ion is i$sl+ rs%onsi&l +or $h'hans $ha$ our so'io-'ul$ural worl! is un!roin an! willun!ro, '"uhan n'ssarily !nis $ha$ a 'ri$i'al a$$i$u! is/orally sini+i'an$ or %ra'$i'ally i/%or$an$.

"an' S$ra$, on $h o$hr han!, arus $ha$ '"uhans$horis ar in no way !$r/inis$i' an! '"uhan in +a'$ n#russ $h wor! !$r/inis/ or lu!s $o $h i!a $ha$ hu/anan'y is r/o#!.


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Media Ecolo')

C!itics


This s$a$/n$ +ro/ S$ra$ woul! !+in '"uhan an! !ia'oloy as Fso+$ !$r/inis/F o%%os! $o F har! !$r/inis/Fwi$h $h !i++rn' &in $ha$ )har! !$r/inis/ in!i'a$s $ha$'hans $o so'i$y ha%%n wi$h no in%u$ or 'on$rol +ro/ $h//&rs o+ $ha$ so'i$y, whras )so+$ !$r/inis/ woul!aru $ha$ $h 'hans ar %ush! &y $'hnoloy &u$ +r will

an! an'y o+ $h //&rs o+ so'i$y ul$i/a$ly ha# a 'han'$o in+lun' $h ou$'o/.


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Media Ecolo')

C!itics

T+e G!eat Di&ide

5 )Gra$ 7i#i! $hory, ara$in $h !i++rn' &$wnorali$y an! li$ra'y, +or a/%l.

5n! a ra$ !i#i! &$wn wor! an! i/a. 5n! a ra$ !i#i!&$wn $h al%ha&$, on $h on han!, an! %i'$ora%hi' an!i!ora%hi' wri$in, on $h o$hr.

5n! a ra$ !i#i! &$wn s'ri&al 'o%yin an! $h %rin$in%rss. 5n! a ra$ !i#i! &$wn $y%ora%hy an! $h l'$roni'/!ia.

&u$ $h %oin$ is $ha$ $hr ar /any !i#i!s, whi'h sus$s $ha$no sinl on o+ $h/ is all $ha$ ra$ a+$r all.


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Media Ecolo')

Recent Resea!c+ and A*llications

Ne# Media

Th nw /!ia is 'hara'$ris! &y $h i!a o+ w& 2.0.

( arus $ha$ a %ar$i'ular ass/&la o+ so+$-war, har!waran! so'iali$y ha# &rouh$ a&ou$ K$h wi!s%ra! sns $ha$$hrs so/$hin uali$a$i#ly !i++rn$ a&ou$ $o!ays &.

Th in$ra'$i# an! usr orin$! na$ur o+ $hs $'hnoloisha# $rans+or/! $h lo&al 'ul$ur in$o a %ar$i'i%a$ory 'ul$ur.


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Media Ecolo')


Ed(cation

)(ow !ia 'olois :an 5!!rss 7i#rs S$u!n$ 6!s

na/! s$u!y was 'on!u'$! $o !$r/in whi'h /!ia is%r'i#! as $h /os$ us+ul as an ins$ru'$ional $ool in %os$-s'on!ary !u'a$ion.


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Media Ecolo')


Inte!national A**lication and Social Media

So'ial /!ia $n!s $h F ra%#inF n$work an! $ha$ so'ial /!ia,

!s%i$ $h rsul$ o+ $h u%risin, 'o/%l$ly 'hans $h F /!ias'a%Fo+ y%$.

5$ $i/s nwly in$ro!u'! /ass /!ia ha# %ro!u'! r#olu$ionary++'$s in $h so'i$al /ana/n$ o+ $i/ an! nry as $hy +or!nw s%a's +or $h/sl#s. Thus /!ia ar 'ul$ural +or's as wll as'ul$ural o&J'$s. In o%ra$ion, $hy %ro!u' s%'i+i' 'ul$ural ++'$s $ha$'anno$ & asily %r!i'$!.

P$rson $h rol o+ so'ial /!ia in y%$ is also #ol#in $h %oli$i'al'ul$ur as #n s$a$ +iurs ar &innin $o /ak announ'/n$s

usin so'ial /!ia ra$hr $han /or $ra!i$ional +or/s o+ /!ia


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T+e Ne# 2o!ld In%o!"ation and

Co""(nication O!de! 3N2ICO4

hirty$four countries of the world have no television sets.

here are more telephones in okyo than on the entire "fricancontinent.

%ewer than half the world&s population has ever made atelephone call more than two$thirds of the households still haveno phone.

Ths ar $h harsh +iurs on $h s$a$ o+ worl!

'o//uni'a$ion.

Th 6w orl! In+or/a$ion an! :o//uni'a$ion ;r!rA6I:; a$$/%$s $o %ro#i! answrs $o how 'o//uni'a$ionsinui$is 'oul! & rsol#!.


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Co""(nication Access As 5(stice And T+e Gods o% E6(it)

5''or!in $o %rin'i%ls o+ hu/anis$ li&ralis/, &asi' rih$s an!

li&r$is ar inalina&l.

hn &asi' rih$s ar no$ uaran$!, says ?ohnson, %o%l)la'k a /ans $ha$ is ssn$ial +or $h/ $o & ++'$i# an$s in$hir so'i$is, an! %ar$i'i%an$s in $h %ro'sss o+ %oli$i'al

!li&ra$ion an! !'ision /akin.


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5no$hr 'on$ri&u$or Rawls arus +or ual o%%or$uni$is an! aso'ial 'on$ra'$ 'on'%$ually /or nral. ( says $hr ar $wo%rin'i%ls o+ Jus$i'=

a. a'h %rson has an ual rih$ $o a +ully a!ua$ s'h/ o+ual &asi' li&r$is whi'h is 'o/%a$i&l wi$h a si/ilar s'h/ o+

li&r$is +or all. &. So'ial an! 'ono/i' inui$is ar $o sa$is+y $wo 'on!i$ions.

Dirs$, $hy /us$ & a$$a'h! $o o++i's an! %osi$ions o%n $o allun!r 'on!i$ions o+ +air uali$y o+ o%%or$uni$y an! s'on!, $hy/us$ & $o $h ra$s$ &n+i$ o+ $h las$ a!#an$a! //&rs

o+ so'i$y


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Th 'n$rali$y o+ l'$roni' /!ia $o ++'$i# %ar$i'i%a$ion in

/o!rn so'i$is an! in$rna$ional rla$ions, $hy 'an &!+in! as a n'ssary as%'$ o+ &asi' hu/an rih$s an!+un!a/n$al $o !$r/ina$ions o+ wha$ is Jus$ an! unJus$.

hn w s$ar$ $o $hink a&ou$ 'o//uni'a$ion wi$hin $h

+ra/work o+ &asi' rih$s an! Jus$i', i$ i//!ia$ly &'o/sa%%arn$ $ha$ communication e(uity becomes a prere(uisite ofmodern society.


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Th +or/ula$ion o+ $h


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Co""(nication Access As 5(stice And T+e Gods o% E6(it) Th %ansion o+ a'$i#i$is an! rsar'h wi$hin


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2+at is N2ICO

hil 6I:; oiously in#ol#s 'on'rns wi$h Journalis/ an!

%ar$i'ular 'o//uni'a$ion $'hnolois, i$ 'an & /or %ro%rly$houh$ o+ as an ++or$ $o lo'a$ 'o//uni'a$ion an! issus o+ui$y, hu/an rih$s an! Jus$i' wi$hin $h 'on$$ o+ lo&alhis$ory an! %oli$i'al 'ono/y.

Dor $'hnoloi'al !$r/inis$s $h /%hasis o+ 6I:;'hallns $hir assu/%$ions a&ou$ $h link &$wn $'hnoloyan! hu/an %rorss, $h rol o+ $h /ark$ an! $h!$r/ina'y o+ %oli$i's, 'ono/i's an! his$ory o#r $hinno#a$ion, !%loy/n$ an! uss o+ 'o//uni'a$ions$'hnoloy.


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T+e C+allen'e to Po#e!7 A(tono")8 C!iti6(e and Alte!nati&eP!o*osals %o! t+e F(t(!e

(is$ori'ally, as %ar$ o+ $h ++or$s $o r!+in $h $r/s o+ %ar$i'i%a$ionin $h worl! sys$/, !#lo%in 'oun$ris ha# s$a&lish! +or/alallian's $o lo&&y +or $hir /u$ual in$rs$s in $h worl! 'o//uni$y an!$o a#oi! sla#ish alin/n$s wi$h i$hr o+ $h su%r%owrs. Th /os$i/%or$an$ o+ su'h allian's has &n $h 6on-5lin! o#/n$A65.

5 s$ o+ non-&in!in %rin'i%ls $o ui! $h o%ra$ions o+ $hin$rna$ional /!ia an! Journalis$s. Su'h ++or$s la$r 'a/ $o &known as $h ass !ia 7'lara$ion.


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T+e MacB!ide Co""ission

Th nwly +or/! :o//ission was ha!! &y $h Irish 5/&assa!or,

San a'Bri!. (is $ask was $o s$u!y $h is$in s$a$ o+ a++airs inin$rna$ional 'o//uni'a$ion an! $o /ak r'o//n!a$ions $ha$ /ih$+or/ $h &asis o+ a nw 'o//uni'a$ion or!r.

In 19H8, $h :o//ission su&/i$$! in$ri/ r%or$ +o'us! on $h

na$ur an! orani*a$ion o+ $h s$rn %rss, s%'ially $h$ransna$ional wir sr#i's AT665s.

F+r an! &alan'! +lowF $o $h oal o+ a F+r +low an! a wi!r an!&$$r &alan'! !iss/ina$ion o+ in+or/a$ion.


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:o//issions +inal r%or$ was %rsn$! $o $h 21s$ Gnral:on+rn' in Blra!, ns$l! wi$hin $h r%or$ wr 82r'o//n!a$ions, in'lu!in %ro%osals rla$! $o $l'o//uni'a$ions$ari++s, a!/inis$ra$ion %ro'!urs, $'hnoloi'al i/%l/n$a$ion an!uss, an! $rainin an! rsar'h in $h /!ia.

I$ also rsol#! $o !al wi$h F%ro+ssional in$ri$y an! s$an!ar!s. .in'lu!in a 'on'rn +or %ro+ssional $hi'sF al$houh i$ li/ina$! anysus$ions a&ou$ $h li'nsin o+ Journalis$s.


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7s%i$ $h 'on'ilia$ory a%%roa'h a!o%$! in $h +inal r%or$, $h !o'u/n$was s$ill 'ri$i'i*! wi!ly. any +aul$! i$ +or &in $oo %hiloso%hi'al an! +or$ryin $o sk 'onsnsus whr $h !i#isions wr si/%ly $oo !% $o

o#r'o/.

I$ also +ail! $o a!ua$ly a!!rss issus o+ $l'o//uni'a$ionin+ras$ru'$ur an! $h so'io-'ul$ural ++'$s o+ $'hnoloy, is$in $ari++s$ru'$urs an! $h !is$ri&u$ion o+ $h s%'$ru/ rsour's.

on sini+i'an$ ou$'o/ o+ $h Blra! :on+rn' was $h 'ra$ion o+ $hIn$rna$ional Prora/ +or 7#lo%/n$ :o//uni'a$ion AIP7:, whi'h was!sin! $o i/%l/n$ /any o+ $h o&J'$i#s o+ $h 6I:; in a %ra'$i'al/annr.


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T+e S 2it+d!a#al %!o" NESCO

In la$ 7'/&r 1983, S'r$ary o+ S$a$ Gor S'hul$* sn$ al$$r $o


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T+e F(t(!e o% N2ICO


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9isions o% an In%o!"ation S(*e! Hi'+#a)

And Global In%o!"ation In%!ast!(ct(!e

Th In+or/a$ion Su%r (ihway an! GII in#ol# $h %ossi&ili$y o+ $hworl! &in link! $o$hr $hrouh a w& o+ !ii$al$l'o//uni'a$ions $'hnoloy, +i&r o%$i' 'a&ls, an! hih-'a%a'i$ysa$lli$ sys$/s 'a%a&l o+ hih s%! an! su%rior uali$y #oi' an!!a$a $rans/ission.

This 'on#rn' o+ wir, wirlss, &roa!'as$, 'a&l an! sa$lli$'o//uni'a$ion $'hnolois in$o a lo&al in+or/a$ion n$work is a$ $hhar$ o+ $h )In+or/a$ion Su%r (ihway %roJ'$.

Th In+or/a$ion Su%r (ihway is no$ only a $'hnoloi'al %roJ'$, &u$also an ini$ia$i# $ha$ links o#rn/n$s an! /aJor 'o//uni'a$ion'or%ora$ions a$ $h hihs$ l#ls.


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)(ihways whi'h woul! sr# as )n$works o+ !is$ri&u$! in$llin',na&lin all $o )shar in+or/a$ion, $o 'onn'$, an! $o 'o//uni'a$ as alo&al 'o//uni$y.

Sys$/ o+ hihways woul! la! $o )ro&us$ an! sus$aina&l 'ono/i'%rorss, s$ron !/o'ra'is, &$$r solu$ions $o lo&al an! lo'aln#iron/n$al 'hallns, i/%ro#! hal$h 'ar, an! ul$i/a$ly ara$r sns o+ shar! s$war!shi% o+ our s/all %lan$.

@y as%'$s o+ $his %rora/, as Grou% o+ H 'oun$ris no$!, is $h

a!o%$ion o+ an an!a $o li&rali* rula$ions +or in+or/a$ion $'hnoloyan! a sris o+ $'hnoloy %roJ'$s !sin! $o %ro/o$ $h o&J'$i#s o+$h In+or/a$ion Su%r (ihway an! $o arn$ su%%or$ +or $h ini$ia$i# &yli/ina$in %u&li' s'%$i'is/ an! a/&i#aln' $owar!s $h nwin+or/a$ion /a'hins.


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2+at #ill Res(lt in t+e De&elo*"ent o% an In%o!"ation S(*e!Hi'+#a)

Th /os$ a%%alin rou$ +or /any 'oun$ris wishin $o !#lo% $hir !o/s$i'$l'o//uni'a$ion sys$/s, an! i#n $h !$riora$ion in !#lo%in 'oun$ris

'ono/is an! $h s#ri$y o+ $h !&$ 'risis, has &n %ri#a$i*a$ion.

Ci' Prsi!n$ Gor has s$ronly %ro/o$! %ri#a$i*a$ion, aruin $ha$ i$ is anin$ral 'o/%onn$ o+ $h &roa!r %roJ'$ o+ 'ra$in $h In+or/a$ion Su%r(ihway, 'ono/i' row$h an!, %rha%s /os$ i/%or$an$ly, )s$ronr!/o'ra'is.

hil %ri#a$i*a$ion /ay rais 'a%i$al in $h shor$-$r/, i$ has $o & no$! $ha$$l'o/ o%ra$ors ha# al/os$ always 'on$ri&u$! $o $h %u&li' %urs, no$ !rain!$h/, an! $hr ar nor/ous !i++i'ul$is in $$in %ri#a$ 'or%ora$ions $o sr#%u&li'ly-!$r/in! so'ial %oli'y o&J'$i#s.


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Concl(sion

Th %ossi&l links a/on 'o//uni'a$ion, $'hnoloy, an!!/o'ra'y on a lo&al s'al 'anno$ & 'onsi!r! ou$si! $h/or nral %oli$i'al an! 'ono/i' 'on$$ in whi'h $hy arsi$ua$!.

Th %r#ious s'$ions !s'ri&in 'on$/%orary !#lo%/n$sa++'$in $h rla$ions &$wn !#lo%! an! !#lo%in 'oun$ris,an! $h in'ras! $n!n'y $o lo'a$ 'o//uni'a$ion %oli'y wi$hin$h 'on$$ o+ $ra! %oli'y, sus$s $ha$ %rora/s su'h as $h

in+or/a$ion su%rhihway an! $h Glo&al In+or/a$ion In+ras$ru'$urwill sr# li$$l /or $han narrowly !+in! ins$ru/n$s ra$hr $han$h /u'h larr an! /or n'o/%assin oals o+ 6I:;.


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THAN: YO

Global Media and its Politics .ppt

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