Global Human Resource Management at Coca Cola
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Transcript of Global Human Resource Management at Coca Cola
Global Human Resource Managementat
Content
• Company
• Staffing policy
• Strategic role
• Wage policy
Company
• 1886 Atlanta
• 200 countries
• 300 brands
Company
• Global firm Local management
• „We must get ready for tomorrow today.”
• 2020 vision is „Roadmap– Mission– Vision
•People
Working as a global team
• Brand + People• More than a place• Talents,Skills …
• Diverse environment Learn from each other
• Collaborative culture
Geocentric Staffing Policy
+ Global + transnational strategy+ Best use of HR+ International executives
+ International staff
- Immigration policies limit implementation- Expensive
- Difficult documentation
Geocentric Approach
Management Team:LOCAL + EXPATRIATE
MULTINATIONAL COMPOSITION• Cultural myopia
• Enhance locale responsiveness
STAFF
LOCAL Better aquipped for home locations
EXPATRIATES Add value for development
Learning experience
• Mid-level managers: culural, language, practical trainings
HRM function at
•Job analysis and design of work
•recruitment and selectionhttp://www.youtube.com/watch?v=QieX08XdqEg&feature=related
•training and development
•performance appraisals
HRM function at
•compensation
•employee relationships
•staff welfare
•medical policies
HRM function at
It is people, not technology who create the company.
HRM function at
two-week HRM orientation sessions
for the HR
staff
From 25 operating divisions
Twice a year
HRM function at
share their knowledge and experience
apply other region’s innovative and valuable HRM tools
constant mobility of employees
transaction of information
Agglomeration of global knowledge
Is it appropriate to pay the US wage to the expatriates?
Because it is just like an investment
• Sometimes Money is not enough• Inadequate host country• Family
Problems can be…
The ideal applicant is
• Willing to learn• Interested in foreign cultures• Flexible• Capable of integration• Not money orientated
References http://www.scribd.com/doc/15001322/Coca-Cola-HRM: Project of HR practicies oc COCA-COLA COMPANY in Gujranwala; GIFT BUSINESS SCHOOL GUJRANWALA; 13.08.2008 Downloaded: 24.04.2010http://www.thecoca-colacompany.com/ourcompany/mission_vision_values.htmlhttp://www.thecoca-colacompany.com/ourcompany/meet_our_people.htmlhttp://www.oppapers.com/essays/Hr-Coke/102868: HR of Coke Downloaded: 25.04.2010http://74.125.77.132/search?q=cache:v8YnbkXPU30J:goliath.ecnext.com/coms2/gi_0198-624049/Human-resource-management-role-implications.html+HRM+of+coca+cola&cd=32&hl=hu&ct=clnk&gl=hu&client=firefox-a: Human resource management role implications for corporate reputation; Corporate Reputation Review; 01.09.2009Downloaded: 25.04.2010http://www.oppapers.com/essays/Hrm/184296: HRMDownloaded: 24.04.2010http://books.google.hu/books?id=1_ccq6ueYjkC&pg=PA11&lpg=PA11&dq=A+geocentric+staffing+policy+is+typically+for+the+firms+pursuing+a+global+or+transnational+strategies,+such+as+Nike,.+McDonalds,+Coca-Cola&source=bl&ots=rg087CPGxa&sig=XTSaG0tgu1KFYoCWkFUi24GXXNw&hl=hu&ei=Z1PUS66XLMuQOJTRgIoO&sa=X&oi=book_result&ct=result&resnum=2&ved=0CBAQ6AEwAQ#v=onepage&q=A%20geocentric%20staffing%20policy%20is%20typically%20for%20the%20firms%20pursuing%20a%20global%20or%20transnational%20strategies%2C%20such%20as%20Nike%2C.%20McDonalds%2C%20Coca-Cola&f=false: Global Marketing and Global Human Resources Management – Internationale Unternehmensführung by Lena Schmidtmann; Seminar Paper; 2004Downloaded: 26.04.2010
Thank you for your attention!