Global Floriculture Industry� Biggest International flower market is at Aalsmeer owned

by Flora Holland in the Netherlands

� Countries involved in floriculture trade: 191

� Total value flower trade: 20814 million US $

� Value at whole sale level: Over 50 billion US$� Value at whole sale level: Over 50 billion US$

� Estimated global area under flowers: 2m ha� Rate of development of global flori industry in the last

decade is about 10 per cent

Interesting facts of Flora-Holland at Aalsmeer- 2010

� Bloemenveiling Aalsmeer and Flora-Holland merged w.e.f. 1.1.2008 under the name Flora-Holland and sells more than 22 million flowers and two million plants every day.

� 9000 specialized growers from all over the world offer their flowers and plants via FloraHolland Aalsmeer every day.every day.

� About 2553 wholesalers and exporters are involved in flower trade at Aalsmeer.

� It has total space around 1.29 million m2 in Aalsmeer.

� Aalsmeer turns over 9.9 million Euros every day.

� Flora-Holland has over 4400 employees

� This has 44 per cent share of total flower market and 55 per cent of the Netherlands flower export.

Total turn over of Flora-Holland� 2007: 4.06 billion Euros

� 2008: 4.07 billion Euros

� 2009: 3.86 billion Euros (5% less than 2008)

� 2010: 4.13 billion Euros (7% more than 2009)� 2010: 4.13 billion Euros (7% more than 2009)

� 2011: 4.15 billion Euros (0.7% more than 2010)

� 2012: 4.28 billion Euros (3% more than 2011)

100 years since the establishment of the first

cooperative flower auction

in the Netherlands in June, 1911

100 year celebration of Floraholland

Flora-Holland Flower Auction Aalsmeer

Flora-Holland Flower Auction Aalsmeer

Alsmeer

Flora Holland in Aalsmeer

Flower trade in the world in 2011

(Export)

Total Value Flower trade in the world:

� 20814 million US $ during 2011

� Cut flowers: 8591 million US $

� Live plants: 8896 million US $� Live plants: 8896 million US $

� Cut foliage: 1319 million US $

� Bulbs: 1854 million US $

� Source: UNCOMTRADE

Flower trade in the world in 2010

(Export)

Total Value Flower trade in the world:

� 17629 million US $ during 2010

� Cut flowers: 7558 million US $

� Live plants: 7394 million US $� Live plants: 7394 million US $

� Cut foliage: 1176 million US $

� Bulbs: 1501 million US $

� Source: UNCOMTRADE

Leading flower products exporting countries

in 2008 and 2011

� 2011: Netherlands (54%), Colombia (6%), Germany (4.8%), Italy (4.4%) and Belgium (4.4%)

� 2010: Netherlands (48%), Colombia (7%), Belgium (5%), Italy (5%) and Germany (4%)(5%), Italy (5%) and Germany (4%)

� 2009: Netherlands (49%), Colombia (6%), Belgium (6%), Italy (5%) and Germany (4%)

� 2008 :Netherlands (49%), Colombia (7%), Italy (5%), Germany (4%) and Belgium (4%)

� India (0.36%)

Maximum acreage under Flowers� China (over 8.34 lakh ha till 2009)

� India (over 1.91 lakh ha till 2011)

� the Netherlands: 5311 ha in greenhouses and 2573 ha area in open during 2007area in open during 2007

Leading flower products importing

countries

� 2011: Germany (17%), USA (9.4%), Netherlands (9.4%) UK (8.7%) and France (7.3%)

� 2010: Germany (17%), USA (10%), UK (9%), France (9%) and Netherlands (9%)

� 2009: Germany (17%), USA (10%), France (10%) Netherlands (10%) and UK (9%)

� 2008: Germany (16%), Netherlands (10%), UK (10%), USA (10%) and France (9%)

� India (0.07%)

Countries with highest per capita

consumption of cut flowers in 2009

� Switzerland (77 Euros)

� Norway (63)

� the Netherlands (56)

UK (49) and� UK (49) and

� Denmark (48)

Source:

International Statistics of Flowers: 2009

Countries with highest per capita

consumption of pot plants in 2009

� Norway (60 Euros)

� Germany (51)

� Sweden (47)

Denmark (46) and� Denmark (46) and

� Switzerland (43)

Source:

International Statistics of Flowers: 2009

Top Ten Cut Flowers in 2012Name Value (m euros)

Rose 768

Chrysanthemum spray 294

Tulip 227

Lilium 137

Gerbera 134Gerbera 134

Chrysanthemum disbud 74

Cymbidium 60

Freesia 50

Eustoma 47

Hydrangea 35

Top Ten Cut Flowers in 2011Name Value (m euros)

Rose 761

Chrysanthemum spray 267

Tulip 223

Lilium 146

Gerbera 124Gerbera 124

Chrysanthemum disbud 68

Cymbidium 59

Freesia 47

Eustoma 41

Amaryllis 36

Rose Chrysanthemum Tulip Lilium Gerbera

-->

Chrysanthemum Cymbidium Freesia Eustoma Anthurium

Top Ten Indoor plants in 2012

Name Value (m euros)

Phalaenopsis 448

Kalanchoe 55

Anthurium 52

Rose 48

Chrysanthemum 33

Hyacinth 28

Ficus 28

Dracaena 28

Hydrangea 28

Mixed plants 27

Top Ten Indoor plants in 2011

Name Value (m euros)

Phalaenopsis 415

Kalanchoe 54

Anthurium 52

Rose 45

Chrysanthemum 31Chrysanthemum 31

Dracaena 30

Ficus 28

Hyacinth 28

Hydrangea 27

Spathiphylum 23

Phalaenopsis Anthurium Kalanchoe Rose DracaenaPhalaenopsis Anthurium Kalanchoe Rose Dracaena

Chrysanthemum Ficus Hydrangea Spathiphylum Hyacinth

Top Ten Outdoor plants in 2012

Name Value (m euros)

HydrangeaHydrangea 20

Buxus/ Common boxBuxus/ Common box 19

Viola/ PansyViola/ Pansy 18

Plergonium/ GeraniumPlergonium/ Geranium 17

LavenderLavender 12LavenderLavender 12

Osteospermum/Cape daisyOsteospermum/Cape daisy 12

HelleboreHellebore 9

PetuniaPetunia 9

RoseRose 7

DecorationDecoration 7

Newly emerging cut flower crops in the

world

� Eustoma

� Heliconia

� Proteas

Trachelium� Trachelium

Eustoma Heliconia Trachelium

Proreas and Bird of Paradise

Major Flowers auction centres around the world

in 2012

� FloraHolland, the Netherlands (4145 million Euros in 2011)

� Veiling Rhein-Maas, Germany (282m Euros)

� Ota Floriculture Auction Co. Ltd. Japan (246m Euros)

� The Flower Auction Japan (FAJ)- (207m Euros)� The Flower Auction Japan (FAJ)- (207m Euros)

� Veilling Holambra, Brazil (148m Euros)

Major Flowers auction centres around the world

� FloraHolland, the Netherlands� Ota Floriculture Auction Co. Ltd. Japan� Landgrad, Germany� Veilling Holambra, Brazil� uniflores.com.br� MBFlores.com.br� MBFlores.com.br� Taipei Flowers Auction Co. Ltd. Taiwan� Ontario Flower Growers Co-operative, Canada� FloraMax Flower Auctions, New Zealand� FloraBella, Italy� Dubai Flower Centre, UAE

Important International websites on

floriculture

www.floracultureintl.com www.bbh.nl

www.floraholland.nl www.rosesinc.org

www.vbn.nl www.aalsmeer.com

www.floraplanet.nl www.apeda.com

www.affinet.org www.ahs.orgwww.affinet.org www.ahs.org

www.intracen.org www.ipa-protea.org

www.flowersvic.com.au www.landgrad.de

www.veilling.com.br www.floramax.co.nz

www.otakaki.co.jp www.florabella.it

www.ontarioflowers.com

Indian Floriculture Industry� National Flower: Lotus� Contribution in global flower trade: 0.36%� Final area (2007-08): 1.61 Lakh ha� Final area (2008-09): 1.67 Lakh ha� Final area (2009-10): 1.83 Lakh ha� Final area 2010-11: 1.91 2011-12: 2.53 lakh ha� Final export (2006-07): Rs. 649.83 crores� Final export (2006-07): Rs. 649.83 crores� Final export (2007-08): Rs. 340.14 crores� Final export (2008-09): Rs. 368.81 crores� Final export (2009-10): Rs. 294.5 crores� Final export (2010-11): Rs. 296.03 crores� Final export (2011-12): Rs. 365.24� Alone in Delhi over Rs. 10,000 million business is done

annually

Congenial conditions for Ornamental

Horticulture in India

� India is endowed with diverse agro-climatic conditions congenial for growing of a variety of flower crops throughout the year

� Fertile soil� Fertile soil

� Abundant water and sunlight

� Readily available low cost labour

� Liberalized Seed and EXIM policy

� Adequate support from financial institutions

Congenial conditions for Ornamental

Horticulture in India

� Increase in per capita income specially the disposable income

� Change in rural-urban population ratio

Higher population growth rate in cities� Higher population growth rate in cities

� Depletion of ozone layer is resulting in climate change and environmental pollution

� Development of hotel and tourism industry

� Use of flowers is being considered as important parameter for high social values

FLORICULTURE INDUSTRY COMPONENTS

� A. Directly Associated Components of Floriculture Industry:

1. Traditional Flowers (Loose flowers)2. Cut flowers3. Cut Greens4. Planting Material4. Planting Material5. Pot/ House Plants6. Bonsai Production7. Seed Production8. Dried Ornamentals and Floral Crafts9. Flower Perfumery10. Consultancy Service11. Plant Rental Service

Leading states in flower acreage (thousand hectares) in

2007-08 to 2010-12

StateState 0808--0909 0909--1010 1010--11*11* 1111--12*12*

Tamil NaduTamil Nadu 29.129.1 32.032.0 32.032.0 32.332.3

KarnatakaKarnataka 26.026.0 27.027.0 27.027.0 29.229.2

West BengalWest Bengal 19.519.5 21.921.9 23.123.1 23.923.9West BengalWest Bengal 19.519.5 21.921.9 23.123.1 23.923.9

Andhra Andhra PradeshPradesh

21.121.1 21.421.4 21.821.8 64.264.2

MaharashtraMaharashtra 16.416.4 17.517.5 17.517.5 18.918.9

TotalTotal 166.5166.5 182.9182.9 190.9190.9 253.65253.65** Source: NHB, GurgaonSource: NHB, Gurgaon

Area and Production during 2011-12StateState AreaArea

‘000 ha’‘000 ha’Loose fls Loose fls ‘000MT’‘000MT’

Cut flowersCut flowers‘Lakh No.’‘Lakh No.’

Andhra PradeshAndhra Pradesh 64.264.2 389.0389.0 7099.47099.4

Tamil NaduTamil Nadu 32.332.3 332.8332.8 ----------Tamil NaduTamil Nadu 32.332.3 332.8332.8 ----------

KarnatakaKarnataka 29.229.2 211.5211.5 1038810388

West BengalWest Bengal 23.923.9 63.963.9 2504225042

MaharashtraMaharashtra 18.918.9 104.0104.0 79147914Himachal PradeshHimachal Pradesh 0.860.86 0.35.30.35.3 1948.11948.1

TotalTotal 253.65253.65 1651.61651.6 7506675066

Area and Production during 2010-11

StateState AreaArea‘000 ha’‘000 ha’

Loose fls Loose fls ‘000MT’‘000MT’

Cut flowersCut flowers‘Lakh No.’‘Lakh No.’

Tamil NaduTamil Nadu 32.032.0 247.3247.3 ----------

KarnatakaKarnataka 27.027.0 203.9203.9 5860.05860.0KarnatakaKarnataka 27.027.0 203.9203.9 5860.05860.0

West BengalWest Bengal 23.123.1 59.259.2 23919.023919.0

Andhra PradeshAndhra Pradesh 21.821.8 133.7133.7 6202.06202.0

MaharashtraMaharashtra 17.517.5 91.191.1 7914.07914.0

GujaratGujarat 12.512.5 49.549.5 5063.05063.0Himachal PradeshHimachal Pradesh 0.70.7 0.60.6 605.0605.0

TotalTotal 190.9190.9 1031.31031.3 69027.469027.4

YearYear AreaArea(lakh ha)(lakh ha)

ProductionProduction

LooseLoose(lakh MT)(lakh MT)

Cut flowers Cut flowers (billion No.)(billion No.)

20062006--0707 1.441.44 8.808.80 37.1837.18

All India Area and Production of Flowers

20062006--0707 1.441.44 8.808.80 37.1837.18

20072007--0808 1.661.66 8.688.68 43.6543.65

20082008--0909 1.671.67 9.879.87 47.9447.94

20092009--1010 1.831.83 10.2110.21 66.6766.67

20102010--1111 1.911.91 10.3110.31 69.0369.03

20112011--1212 2.542.54 16.6216.62 75.0775.07

Important traditional loose flower crops

(Prod. wise)

Crop Prod. 2012

� Marigold 381.98 tMT

� Jasmine 206.67 tMT

� Chrysanthemum 195.1� Chrysanthemum 195.1

� Rose 66.17 tMT

� Tuberose 39.35 tMT

� China aster

� Crossandra, etc

Marigold Jasmine Garlands Rose

Crossandra Chrysanthemum China aster Tuberose

Acreage wise traditional loose flower crops

(thousand ha)

�Crop Area. 2012� Marigold 44.00

� Jasmine 41.78

� Rose 27.87*� Rose 27.87*

� Chrysanthemum 18.68*

� Tuberose 12.45*

� Crossandra, etc.

* Total loose and cut flowers area

Flower Market Gajipur started in November 2011

Flower market at

Gajipur

New Flower Market Gajipur, Delhi

View of flower market at Connaught Place in New Delhi

Another view of flower market

Flower Market at Mehrauli, New Delhi

Florist shop in Sidhi Vinayak Temple, Mumbai

Florist shop in Sidhi Vinayak Temple, MumbaiFlorist shop in Sidhi Vinayak Temple, Mumbai

Modern flower crops (Prod. wise)Crop Prod. 2012

� Rose 27401 lakh No.

� Tuberose 14013 lakh No.

� Gladiolus 10617 lakh No.

� Chrysanthemum 1477 lakh No.� Chrysanthemum 1477 lakh No.

� Carnation 366 lakh No.

� Gerbera 320 lakh No.

� Anthurium 120 lakh No.

� Orchids, etc. 0.28 lakh No.

Total area under greenhouses in India

� In, India total area under modern floriculture is about 700 ha, 70% of which is in greenhouses and 90% of this is under roses only.

Cut flower production centres in India

� Bangalore

� Pune

� Nasik

� Hyderabad

� Chennai� Chennai

� Kalimpong

� Delhi

� Gurgaon, etc.

Export of various flower products from India

� Year Export Value (Rs. Crores)

� 1999-00 105.2

� 2000-01 123.1

� 2001-02 115.4

� 2002-03 165.9

� 2003-04 249.6

� 2004-05 211.0� 2004-05 211.0

� 2005-06 304.7

� 2006-07 652.7

� 2007-08 340.1

� 2008-09 368.8

� 2009-10 294.5

� 2010-11 296.0

� 2011-12 365.2

Export of various flower products from India

Value (Rs. Crores)

Commodity 2009-10 20102010--1111 20112011--1212Dried ornamentals 195.17 211.69211.69 282.00282.00Rose cut flowers 16.59 19.9419.94 21.7921.79Carnations 0.27 01.1501.15 0.430.43Chrysanthemums 0.01 0.010.01 0.010.01Other cut flowers 23.69 8.118.11 3.083.08Rose plants 11.81 6.056.05 8.058.05Rose plants 11.81 6.056.05 8.058.05Tissue culture plants 27.70 30.2830.28 37.7537.75Rhododendrons/ Azaleas 0.50 0.0010.001 0.00.0Flowering/live plants 10.92 0.570.57 1.261.26Cut foliage/ mosses 1.39 0.390.39 0.170.17Un-rooted cuttings 0.44 0.130.13 0.500.50Bulbs 3.99 1.261.26 2.682.68Other seeds/ plants 1.98 0.390.39 4.484.48

Total 294.46 296.03296.03 365.32365.32

Export of cut flowers (Rs. Crores)

Cut flower crop

2009-10 2010-11 2011-12

Roses 16.59 19.94 21.79

Carnations 0.27 1.15 0.43

Chrysanthemums

0.01 0.01 0.01

Other cutflowers

23.69 8.11 3.08

Total 40. 56 29.21 25.31

Largest importers of floricultural

products from India (Rs. Crores)CountryCountry 20082008--0909 20092009--1010 20102010--1111

USAUSA 72.14 (I)72.14 (I) 53.06 (I)53.06 (I) 56.87 (I)56.87 (I)

the Netherlandsthe Netherlands 59.87 (II)59.87 (II) 42.18 (II)42.18 (II) 41.62 (III)41.62 (III)

UKUK 42.84 (III)42.84 (III) 37.88 (IV)37.88 (IV) 37.62 (IV)37.62 (IV)

GermanyGermany 39.66 (IV)39.66 (IV) 40.65 (III)40.65 (III) 42.81 (II)42.81 (II)

JapanJapan 17.91 (V)17.91 (V) 15.59 (V)15.59 (V) 11.52 (V)11.52 (V)

OthersOthers 136.39136.39 105.10105.10 96.0196.01

TotalTotal 368.81368.81 294.46294.46 286.45286.45

Largest importers of floricultural

products from India (Rs. Crores)CountryCountry 20092009--1010 20102010--1111 20112011--1212

USAUSA 53.06 (I)53.06 (I) 56.87 (I)56.87 (I) 71.29 (I)71.29 (I)

the Netherlandsthe Netherlands 42.18 (II)42.18 (II) 41.62 (III)41.62 (III) 54.13 (III)54.13 (III)

UKUK 37.88 (IV)37.88 (IV) 37.62 (IV)37.62 (IV) 38.56 (IV)38.56 (IV)

GermanyGermany 40.65 (III)40.65 (III) 42.81 (II)42.81 (II) 57.53 (II)57.53 (II)

JapanJapan 15.59 (V)15.59 (V) 11.52 (V)11.52 (V) 14.72 (V)14.72 (V)

OthersOthers 105.10105.10 96.0196.01 129.09129.09

TotalTotal 294.46294.46 296.0296.0 365.32365.32

First website started in India� www.rosebazar.com is the first and the only online

flower auction facility at Bangalore initiated by Karuturi Floritech Ltd. (Karuturi Networks Ltd.) started in March 2000.started in March 2000.

FLORICULTURE INDUSTRY COMPONENTS

B. Indirectly Associated Components of Floriculture Industry:

1. Manufacturing Pots2. Greenhouse Material2. Greenhouse Material3. Flower Packaging Material 4. Transporting Floricultural Products5. Cold Storage6. Flower Preservatives7. Horticultural Inputs

Bottlenecks in the development of

Ornamental Horticulture in India

� Lack of trained man power and inadequate extension network

� Non-availability of suitable planting material

� High cost of construction of greenhouses i.e. Rs. 21 � High cost of construction of greenhouses i.e. Rs. 21 million per hectare for Indigenous technology and Rs. 33 million per hectare for the foreign technology (the Netherlands/ Israel)

� Inadequate infrastructural facilities

� Heavy duty on Indian flowers in Europe i.e. 18 percent in Summer and 13 percent in winter

Bottlenecks in the development of

Ornamental Horticulture in India

� Non-existence of suitable nursery regulatory act

� Unorganized marketing in India

� Inadequate financial support for floricultural projects

� Inadequate research and teaching facilities in this � Inadequate research and teaching facilities in this subject

� Inadequate transportation facilities

� Inelasticity in demand of flowers and floricultural products in India

� Non-availability of regular supply of flowers and floricultural products

� Regular cut in electricity

Rhododendron campanulatum

- State flower of Himachal Pradesh

•The famous Kings of Nalagarh, Patiala, Mandi, Suket, Theog and Keonthal made significant contribution in the gardening activities in their respective states. Sunken garden developed in the respective states. Sunken garden developed in the heart of Mandi town is about 500 years old.

•The hub of gardening activities around Duchi, Chail area in district Solan developed by Maharaja of Patiala is still a famous place for visiting tourists and flower lovers.

Why Flower Cultivation ?� Generation of the sources of cash income to the rural

people

� Generation of employment opportunities in pre and post harvest activities in this sectorpost harvest activities in this sector

� Satisfying the aesthetic needs of the people

� Development of sustainable system of permanent agriculture in hilly areas

Boost in Flower Cultivation is through…

� Increase in per capita income particularly disposable income

� Increase in individual purchasing power

� Change in social values of peoples� Change in social values of peoples

� Increase in population specially in cities

� Increase in number of Hotels and Tourists

� Increasing air pollution and awareness among peoples to improve deteriorating environment

Congenial conditions for Floriculture in HP

� The nature has endowed Himachal Pradesh with a variety of agro-climatic conditions due to which large number of flower crops with excellent quality can be produced throughout the year in one or the other part produced throughout the year in one or the other part of the state.

� The climate in the state ranges from sub-tropical to wet and dry temperate.

Institutions Developing Floriculture in H. P.

� State Directorate of Horticulture, Nav Bahar Shimla

� Dr. Y.S. Parmar University of Horticulture and Forestry, Nauni Solan

� Chaudhary Sarwan Kumar Himachal Pradesh KrishiVishvavidyalaya, Palampur

� Institute of Himalayan Bioresource Technology (CSIR � Institute of Himalayan Bioresource Technology (CSIR complex) Palampur

� NBPGR Regional Station Phagli, Shimla

� IARI Regional Station Katrain, Kullu

� Public Works Department, Government of Himachal Pradesh

� Tourism Department, Government of Himachal Pradesh

Organizations giving incentives for

promoting Floriculture in the state

� State Directorate of Horticulture, Nav Bahar Shimla

� NABARD� National Horticulture Board� National Horticulture Board� APEDA� Nationalized and State Co-operative/

Rural/Gramin Banks� Desert Development Board� Ministries of Rural Development/ Commerce/

Environment, Government of India

Model Floriculture Centre at Mahog Bag,

Chail � During 9th five-year plan the Government of India has

sanctioned a model floriculture centre to the state of Himachal Pradesh, which has been established in 1998 at Mahog Bag near Chail the famous tourist place known globally for the Palace of Maharaja of Patiala.globally for the Palace of Maharaja of Patiala.

� The main objectives of this centre are to procure the planting material of the important flower crops for evaluation from the similar Agroclimatic conditions globally which are in demand in the market, to produce disease free quality planting material of different cut flowers and to demonstrate the agro-technology of cut flowers and planting material production for training the flower growers of the state.

Model Floriculture Centre at Holta, Palampur

� During 10th five-year plan the Government of India has sanctioned another model floriculture centre to the state of Himachal Pradesh, which has been established in 2007 at Holta near Palampur.

� The main objectives of this centre are to procure the planting material of the important flower crops for evaluation from the similar Agroclimatic conditions evaluation from the similar Agroclimatic conditions globally which are in demand in the market, to produce disease free quality planting material of different cut flowers and to demonstrate the agro-technology of cut flowers and planting material production for training the flower growers of the state.

Area and Value under Floriculture in Himachal Pradesh

800

1000

1200

Are

a (h

a) a

nd v

alue

(Rs.

Mill

ion)

Total area (Ha)

Total Value (Rs. Million)

0

200

400

600

2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12

Year

Are

a (h

a) a

nd v

alue

(Rs.

Mill

ion)

Flower Cultivation statistics at Glance in HP

during 2012-13

ItemItem ValueValue

Total AreaTotal Area 914 ha914 ha

Total Flower GrowersTotal Flower Growers 35003500

Total revenueTotal revenue Rs. 98.98 croresRs. 98.98 croresTotal revenueTotal revenue Rs. 98.98 croresRs. 98.98 crores

Leading FlowersLeading Flowers Chrysanthemum, Marigold, Chrysanthemum, Marigold, Gladiolus and CarnationGladiolus and Carnation

Leading DistrictsLeading Districts Sirmaur, Kangra, Solan, Sirmaur, Kangra, Solan, Chamba, Bilaspur, Shimla Chamba, Bilaspur, Shimla and Kulluand Kullu

Protected Area under Protected Area under flowersflowers

120+ ha (Approx.)120+ ha (Approx.)

Flower Cultivation statistics at Glance in HP

during 2011-12

ItemItem ValueValue

Total AreaTotal Area 860 ha860 ha

Total Flower GrowersTotal Flower Growers 35003500

Total revenueTotal revenue Rs. 97.54 croresRs. 97.54 croresTotal revenueTotal revenue Rs. 97.54 croresRs. 97.54 crores

Leading FlowersLeading Flowers Marigold, Chrysanthemum, Marigold, Chrysanthemum, Gladiolus and CarnationGladiolus and Carnation

Leading DistrictsLeading Districts Sirmaur, Kangra, Solan, Sirmaur, Kangra, Solan, Chamba, Bilaspur, Shimla Chamba, Bilaspur, Shimla and Kulluand Kullu

Protected Area under Protected Area under flowersflowers

104+ ha (Approx.)104+ ha (Approx.)

Flower Production in Districts of HP during 2012-13DistrictDistrict Area (ha)Area (ha) DistrictDistrict Area (ha)Area (ha)

BilaspurBilaspur 47.247.2 Lahul & SpitiLahul & Spiti 1.41.4

ChambaChamba 49.749.7 MandiMandi 11.011.0

HamirpurHamirpur 4.64.6 ShimlaShimla 38.338.3

KangraKangra 90.590.5 SirmaurSirmaur 558.5558.5

KulluKullu 26.326.3 SolanSolan 66.066.0

KinnaurKinnaur 00 UnaUna 20.420.4

TotalTotal 913.8913.8

Leading Flower Producing Districts in HP during 2011-12

DistrictDistrict Area (ha)Area (ha) DistrictDistrict Area (ha)Area (ha)

BilaspurBilaspur 4040 Lahul & SpitiLahul & Spiti 1.91.9

ChambaChamba 40.340.3 MandiMandi 1010

HamirpurHamirpur 1.91.9 ShimlaShimla 33.433.4

KangraKangra 109.1109.1 SirmaurSirmaur 527527

KulluKullu 29.529.5 SolanSolan 58.658.6

KinnaurKinnaur 00 UnaUna 8.18.1

TotalTotal 859.9859.9

Major Flower Production Areas

� Leading flower producing districts are Sirmaur (559 ha) followed by Kangra (91), Solan (66), Chamba (50), Bilaspur

(47 ha), Shimla (38) and Kullu (26) during 2012-13

Major Flower Production Areas

� Leading flower producing districts are Sirmaur (527 ha) followed by Kangra (109), Solan (59), Chamba (40),

Bilaspur (40 ha), Shimla (33) and Kullu (30) during 2011-1212

� Leading flower producing districts are Sirmaur (511 ha) followed by Kangra (92), Solan (65), Shimla (32), Kullu (32

ha), Chamba (31) and Bilaspur (31) during 2010-11

Major Flowers in H P� The major flowers (acreage-wise) in Himachal Pradesh

are chrysanthemum (315 ha), followed by marigold (314 ha), gladiolus (101 ha), carnation (65 ha), rose (35 ha), seasonal flowers (24 ha), Lilium (13 ha), Gerbera (6.4 ha), Daffodils (1.7 ha), Alstroemeria (0.9 ha), pot plants ha), Daffodils (1.7 ha), Alstroemeria (0.9 ha), pot plants (11 ha), flower seeds (2.6) and others (24 ha) during

2012-13.

Major Flowers in H P� The major flowers (acreage-wise) in Himachal Pradesh

are marigold (340 ha) followed by chrysanthemum (209 ha), gladiolus (137 ha), carnation (59 ha), seasonal flowers (28 ha), rose (24 ha), Lilium (16 ha), Gerbera (3.3 ha), Alstroemeria (1.5 ha), Daffodils (0.6 ha), pot plants ha), Alstroemeria (1.5 ha), Daffodils (0.6 ha), pot plants (12.2 ha), flower seeds (2.7) and others (26 ha) during

2011-12.

Major Flowers in H P� The major flowers (acreage-wise) in Himachal Pradesh

are marigold (337 ha) followed by gladiolus (178 ha), chrysanthemum (145 ha), carnation (74 ha), seasonal flowers (37 ha), rose (14 ha), Lilium (8.7 ha), Daffodils (3.5 ha), Gerbera (2 ha), Alstroemeria (0.1 ha), pot plants (3.5 ha), Gerbera (2 ha), Alstroemeria (0.1 ha), pot plants (6.4 ha), flower seeds (1.2) and others (8 ha) during

2010-11.

Major Markets for Flowers of HP� Delhi

� Chandigarh

� Amritsar

Ludhiana and� Ludhiana and

� Pathankot

FLORICULTURE INDUSTRY COMPONENTS� A. Directly Associated Components of Floriculture Industry:1. Off-season Flowers2. Cut Greens3. Planting Material4. Pot/ House Plants4. Pot/ House Plants5. Bonsai Production6. Seed Production7. Dried Ornamentals and Floral Crafts8. Flower Perfumery9. Consultancy Service10. Plant Rental Service

FLORICULTURE INDUSTRY COMPONENTS

B. Indirectly Associated Components of Floriculture Industry:

1. Manufacturing Pots2. Greenhouse Material2. Greenhouse Material3. Flower Packaging Material 4. Transporting Floricultural Products5. Cold Storage6. Flower Preservatives7. Horticultural Inputs

Special incentives to Flower growers through State

Horticulture Department

� Subsidy on horticultural inputs @ 25% to small farmers, 33.3% to marginal farmers and 50% to SC/ ST/ Backward area farmers.

� Subsidy on pesticides @ 50% to small farmers and 33% to big farmers.

Subsidy on drip irrigation @ 70% to big farmers, 90% to small, � Subsidy on drip irrigation @ 70% to big farmers, 90% to small, marginal and women farmers to a maximum to Rs. 25000/.

� Subsidy on greenhouses @ Rs. 325 per square meter in HTM and 80% cost though Directorate of Agriculture

� Subsidy to small and marginal farmers for development of floriculture subject to maximum Rs. 12000/ for 0.1 ha.

� Subsidy on plastic mulching @ 50% to a maximum Rs. 5000/.

Constraints in Developing Floriculture in HP

� Non-availability of quality seed and planting material.

� Poor quality flowers as per International standards.

� Poor availability of scientific/ technical know-how.

� Less awareness among farmers regarding flower cultivation.

� Low land holdings.� Low land holdings.

� High freight rates.

� No facilities for cold storage, pre-cooling of cut flowers and cool chain, etc.

� Poor/ inadequate transport facilities.

� Lack of organized cooperative societies.

� Higher profits earned by middle-men.

� News from International/ National flower markets is not frequently available.

Suggestions to boost Floriculture industry in

HP

� Producing only those cut flowers and other floricultural products, which are in demand especially in off season (May to November) or in a lean flower producing period in plains.

� More emphasis is to be given for cultivation of those � More emphasis is to be given for cultivation of those flower crops which can only be grown in hilly areas.

� Development of viable Floriculture cooperatives of the flower growers for smooth procurement of quality planting material and sale of the flower produce.

� Adequate incentives and support for promoting Floriculture from the government agencies.

Suggestions to boost Floriculture industry in

HP………cont…..

� Proper use of the new post harvest management practices.

� Environment friendly with use of organic farming and low pesticide application technology should be promoted.promoted.

� Promoting the custom seed production and buy-back arrangements for the floricultural produce.

� Proper use of the advanced information technology system in the country for better marketing of the produce so that flower grower’s share in profit is increased.

� Introduction of crop insurance scheme in flower crops, as these are more perishable, thus making the cultivation more risky than other crops.