Global Fashion Management Executive MBA

INSTITUT FRANÇAIS DE LA MODE

GLOBAL FASHION MANAGEMENTEXECUTIVE MBA

NEW YORK - PARIS - HONG KONG


GLOBAL FASHION MANAGEMENT NEW YORK - PARIS - HONG KONG / 01

The INSTITUT FRANÇAIS DE LA MODE (French Fashion Institute) is the center for training, research and applied expertise in the fashion, design and creative sectors. More than 20 years' experience in the field of fashion has enabled IFM to broaden its horizons with a policy of diversification towards other sectors with a high level of added creative value such as accessories, perfumes/cosmetics, interiors and design.

The Institute today enjoys an international reputation and has made a name for itself as the reference for professionals. Its activities (executive education, research projects, market research & consulting) guarantee a level of academic excellence that is in direct contact with the economic and industrial world.

The IFM is a corresponding member of the Conférence des Grandes Écoles.

Thanks to the Institute’s international perspective and its experience in training, the IFM offers a part-time training program which is compatible

alongside a professional activity : the

GLOBAL FASHION MANAGEMENT EXECUTIVE MBA (GFM).

66

06 / INSTITUT FRANÇAIS DE LA MODE

L’INSTITUT FRANÇAIS DE LA MODE est le centre de formation, recherche et expertise appliquées aux secteurs de la mode, du design et de la création. Une expérience de 20 ans dans le domaine de la mode a permis à l’IFM d’élargir son cœur de compétences pour mener une politique de diversification vers l’ensemble des industries de la création : accessoires (maroquinerie, chaussure, bijouterie, joaillerie, horlogerie, lunette), parfums et cosmétiques, design et environnement (design, ameublement, arts de la table, textiles), et plus largement tous les secteurs de l’industrie et des services pour lesquels la création, le design et la mode sont devenus des facteurs essentiels de compétitivité (automobile, industrie alimentaire, hôtellerie…) et ce, de l’offre la plus accessible à la plus sélective.

Situé à Paris, capitale mondiale de la mode et de la création et siège des principaux groupes internationaux de mode, luxe et cosmétiques, l’IFM est le garant d’un contact étroit entre ses étudiants et les entreprises.

Réunies dans le CERCLE IFM, neuf entreprises mécènes, porteuses de marques prestigieuses, soutiennent l’INSTITUT FRANÇAIS DE LA MODE. Leur contribution rend possible un important système de bourses d’études. Les entreprises du CERCLE IFM sont les suivantes : ARMAND THIERY, CHANEL, DISNEYLAND PARIS, GALERIES LAFAYETTE, GROUPE ETAM, KENZO, L'ORÉAL PRODUITS DE LUXE, VIVARTE, YVES SAINT LAURENT.

Etablissement privé d’enseignement supérieur, l’IFM bénéficie d’une subvention de l’Etat qui lui permet de privilégier la qualité et la sélectivité du recrutement. Depuis la création du programme, l’IFM accueille un nombre délibérément limité d’étudiants afin d’assurer un enseignement de qualité.

De fait, l’IFM jouit aujourd’hui d’une renommée internationale et s’est imposé comme une référence pour les professionnels. Ses trois activités principales (formation, expertise, information) lui assurent un niveau d’excellence académique en prise directe avec le monde des entreprises.

L’IFM est membre correspondant de la Conférence des Grandes Ecoles.

FORMATION

/ POSTGRADUATE MANAGEMENT

/ POSTGRADUATE CRÉATION / VÊTEMENTS

/ POSTGRADUATE CRÉATION / ACCESSOIRES

/ GFM EXECUTIVE MBA

/ PARTENARIATS INTERNATIONAUX

/ FORMATION CONTINUE

/ CONJONCTURE & PROSPECTIVE

/ ÉTUDES & CONSEIL

/ CONFÉRENCES & COLLOQUES

/ RECHERCHE

/ DOCUMENTATION

/ ÉDITION

/ PUBLICATIONSINFORMATION

EXPERTISE

FORMATION

/ POSTGRADUATE MANAGEMENT

/ POSTGRADUATE CRÉATION/ EXECUTIVE MBA/ PROGRAMMES INTERNATIONAUX/ FORMATION CONTINUE

/ SUMMER SCHOOL

/ ÉTUDES/ RECHERCHE

/ CONJONCTURE & PROSPECTIVE

/ BIBLIOTHÈQUE/ ÉDITION/ PUBLICATIONS/ CONFÉRENCES & COLLOQUES

INFORMATION

EXPERTISE

EDUCATION

EXPERTISE

INFORMATION

/ MANAGEMENT POSTGRADUATE

/ DESIGN POSTGRADUATE

/ EXECUTIVE MBA/ INTERNATIONAL SCENE

/ EXECUTIVE EDUCATION

/ SUMMER SCHOOL

/ SURVEYS

/ RESEARCH

/ ECONOMIC TRENDS & FORECASTING

/ LIBRARY

/ BOOKS

/ PUBLISHING

/ CONFERENCES & SEMINARS



A part-timeinternational program

This program has been developped in partnership with the FASHION INSTITUTE OF TECHNOLOGY IN NEW YORK and the HONG KONG POLYTECHNIC UNIVERSITY. It has an international focus and prepares high-potential executives for top managerial positions in the fashion and creative industries. It provides future decision-makers with the keys to conceive and adopt strategies adapted to all styles of brands, be they new, institutional, creative, innovative and audacious.

The GLOBAL FASHION MANAGEMENT program is run on a PART-TIME basis and is the only MBA in Fashion and Creative Management that enables the CONTINUATION OF A PROFESSIONAL ACTIVITY. It alternates classes within the IFM in Paris and intensive seminar periods in New York and Hong Kong within our partner institutions.

Thanks to a teaching program that is carried out in the heart of THREE GREAT FASHION CAPITALS, participants will expand their knowledge of the codes of fashion, luxury products and design in an international context. The GFM program represents a unique opportunity to share experience and knowledge between participants and teaching staff and will enable the establishment of solid, good quality links with an INTERNATIONAL NETWORK of professionals from the world of fashion and design.

Program Director :Véronique Delignette-Schilling


Global Fashion ManagementExecutive MBA

You work in the textile or fashion industry and you wish to prepare yourself to take on high-level managerial responsibilities.

You work in another sector and you are highly motivated to work in the fashion and design industries.

You have at least 5 years of professional experience.

You have a Bachelor's Degree or equivalent : four years of higher level education (possibility for a professional equivalence).

You wish to

. develop leadership skills that are adapted to the world of fashion and design on an international level,

. hold the key to international markets,

. expand your knowledge of the codes of fashion, luxury products and design,

. integrate creative and cultural dimensions to your managerial practices.

* G

FM C

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The GFM :an overview

LENGTH 18 months (from February to the end of February N+2) including one month abroad.

FORMAT Part time course compatible with a professional activity. 16 monthly 3 day long seminars (Thursday, Friday and Saturday)

. within IFM

. 3 intensive 10 day long seminars in New York, Paris and Hong Kong/Shangai

. Teaching in English and French

. Individual projects throughout the year

EDUCATIONAL APPROACH A teaching program of theory and practice :. Taught seminars. Case studies and workshops concluding each section . Practical workshops. Lectures from professionals, conferences and visits . Individual and group tutoring

CANDIDATE PROFILES . Experienced executives who already work in the sector or

those with a strong motivation to work in the fashion and creative industries

. Bachelor's Degree or equivalent(4 years min.) (professional equivalence possible)

. At least 5 years of significant professional experience

. Fluent English

ACADEMIC BACKGROUNDManagement, economics, political science, law, arts, communications, applied art, engineering

RECRUITMENT AND FEESApplication form and interview (through the relevant institution)

21 000 Euros, Vat included (does not include accommodation and travel expenses, these will have to pe paid by the participants)

Funding available through the Organisme Paritaire Collecteur Agréé (OPCA of your professionnal branch) and FONGECIF

CONTACTGFM / Admissions DepartmentLaurence JACQUETAdmissions & Professional Placement Manager36, quai d'Austerlitz 75013 ParisT. 33 (0)1 70 38 89 89 F. 33 (0)1 70 38 89 [email protected]


Follow the GFM Programwhile working

1. The IFM CourseThe course is split into monthly three-day seminars including classes and case-studies, teaching will be by the IFM Faculty and guest lecturers. (Course content on page 06)

The course is structured around 6 main sections :. Product & creative process. Design & culture. Image & communication. Brand & strategy. Team building & human resources. Finance & Administration

2. The Intensive SeminarsNEW YORK - PARIS - HONG KONGThe curriculum is enriched by the specific teaching approaches of each institution.General themes are covered in the Intensive Seminars as well as the issues concerning each of the three regions of the Program, which will give the student a complete, multi-cultural knowledge of the sector.

A COMMON TEACHING BASIS : . Main actors. Retail channels. Brands, markets and consumers. Intercultural management. Trends in fashion and contemporary design

THEMES SPECIFIC TO EACH REGION :

USAUSA. Global

merchandising. Retail & Branding. E-commerce

EUROPEEUROPE. Fashion and

design culture. Design

management. Luxury goods and

fashion marketing

ASIEASIE . Production. Supply chain. Opening and

understanding the Asian market

VERONIQUE DELIGNETTE-SCHILLINGProgram Director

ANNA ALEXEEVAAcademic Assistant

LAURENCE JACQUETAdmissions & Professional Placement Manager

36, quai d'Austerlitz75013 Paris

[email protected]

WEBwww.ifm-paris.com

www.facebook.com/ifm.pariswww.twitter.com/IFMPARIS

www.dailymotion.com/IFM-PARIS


/ POSTGRADUATE PROGRAMS / EXECUTIVE MBA / EXECUTIVE EDUCATION/ SURVEYS / RESEARCH / ECONOMIC TRENDS & FORECASTING / LIBRARY

/ BOOKS / CONFERENCES & SEMINARS

CONT

ACT

IFM Course content

TEACHINGSEMINARS

PRACTICALWORKSHOPS

CONFERENCES& ENCOUNTERS

CLOSINGWORKSHOPS

SECTION 1 THE PRODUCT & THE CREATIVE PROCESS

Product development in fashion

Understanding the creative process

Organizing design & information systems

Brainstorming

The Zeitgeist

Mind Mapping

From the idea to the product, illustrations by sector: fashion, accessories, architecture, music, sculpture, design…

Analysing a collection

SECTION 2 DESIGN & CULTURE

Contemporary aesthetics

Construction of taste

Culture of fashion

The language of creation

"The Box"

Fashion show analysis

Culture of design

History of male clothing

Choosing your Creative Director

SECTION 3 IMAGE & COMMUNICATION

Communication strategy

Retail & communication

Brand content

Analysis of images

Analysis of boutiques

The sources of brief

Crisis communication

Fashion media & networks of influence

Writing a communication Brief

SECTION 4 BRAND & STRATEGY

Decision makers & strategies

Management of creative brands

Globalization & competitivity

Negotiation

Retail culture & merchandising

Sociology of consumption

A reading of fashion & design markets

Accessories at the heart of fashion

Performing a systemic diagnosis of an organization

SECTION 5 MANAGEMENT & HUMAN RESOURCES

Corporate culture

Team management

Intercultural management

Mindset preferences

Public speaking

Professional interviews

Zen presentation

Management of stress

Synthetizing a corporate culture

GFMExecutive MBA

SECTION 6 FINANCE & ADMINISTRATION

Accounting & finance logic

Fashion & financial management

Legal aspects

Finding an idea: the method of revolts

Strategy & fashion business models

Creating a new business model

Constraints to entrepeneurship

Strategic goals & measure of performance

Creating a new business


Global Fashion Management Executive MBA

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