Global Communications at RIKEN Jens Wilkinson RIKEN Global Communications Team.
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Transcript of Global Communications at RIKEN Jens Wilkinson RIKEN Global Communications Team.
Global Communications at RIKEN
Jens WilkinsonRIKEN Global Communications Team
• Founded in 1917• 3,000 employees (about 18% non-Japanese)• Nuclear physics, photon science, materials science,
emergent matter, nanotechnology, developmental biology, neuroscience, computing, engineering, immunology, omics, plant science, biomass engineering, drug discovery
• K computer, RIBF, Spring-8/SACLA, BioResource Center
RIKEN
Our campuses
• Japanese acronym• 理化学研究所• 理 研
• Institute of Physical and Chemical Research• But we have best citations in life sciences
Our name
• Confirmation of discovery of element 113
• World’s first clinical work using iPS cells
Some recent big news
• Divided between PRO and GRO
RIKEN’s communications
• Increase general awareness and support of RIKEN and our scientific endeavors outside Japan
• Attract talented students and researchers
• Increase collaborations with other institutions
• Make sure that the international community trusts the integrity of our research
Our mission
• Catching up (2005-2011)Built up system and infrastructureTranslation -> creation
• Keeping up (2012-present)Shift of emphasis to onlineShift of emphasis to SNS
• Standing out (future)
Our history
• Personal contacts/Events• Press releases • Website• RIKEN Research magazine• At a Glance booklet• Social media
Our channels
• Personal contacts/Events• Press releases • Website• RIKEN Research magazine• At a Glance booklet• Social media
Our channels
In FY2014-2014, we put out 52 English press releases based mainly on research papers.
Press releases
Press releases
What made successful stories?
• A real breakthrough (?)• Relevant• Quirky, unexpected, scary• Photogenic
• Personal contacts/Events• Press releases • Website• RIKEN Research magazine• At a Glance booklet• Social media
Our channels
Website
www.riken.jp
Website
Website
• Personal contacts/Events• Press releases • Website• RIKEN Research magazine• At a Glance booklet• Social media
Our channels
• Personal contacts/Events• Press releases • Website• RIKEN Research magazine• At a Glance booklet• Social media
Our channels
• Personal contacts/Events• Press releases • Website• RIKEN Research magazine• At a Glance booklet• Social media
Our channels
Social media
www.facebook.com/RIKEN.english
Social media
#riken_en
Social media
www.youtube.com/user/rikenchannel
Some challenges
• How can we get our name remembered?
• How do we get science journalists to remember us when they’re doing a longer article?
• How do we know if we’re being successful?
Our team