Global Business Opportunity Assessment Research Project

7/25/2019 Global Business Opportunity Assessment Research Project

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Global Business Opportunity

Assessment Research Project

Tea in Italy


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Company Profile

Tata Global BeveragesTurn over in 20!" #2$%&'(

)ar*et share"2+,

-in.ustan /nilever ever"(1&,

-ea.uarters"3ol*ata% 4est Bengal% 5n.ia1

main pro.ucts are Tea% Coffee% 6airy pro.ucts% 7ater%

pepper an. other plantation crops1

7orl.8s secon. largest manufacturer of tea1


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Company Profle

Tata Tea 95n.ia:

;ita< 9Polan.:

Tetley 9=outh Asia% )i..le >ast% /3 an. >urope% /=A an.

Cana.a% Australia:

?oe*els 9=outh Africa:

Goo. >arth 9/=A:

?>)@A9Cech Republic:

Teapigs 9/3:


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Strength

)anufacturing"+0 )illion *g in 5n.ia1Controls aroun. ! tea estates% ten tea blen.ing an.

pac*aging factories1

O7ns ! tea estates in 5n.ia an. =rilan*a1

Pro.uct presence in !0 countries1

Area of appro< !' *m2 un.er tea cultivation1(0million *g of blac* tea annually1

actories in major parts of 5n.ia an. in overseas1


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Weakness

-ighly fragmente. mar*et

labor intensive in.ustry

more reliable on blac* tea


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Macro Attractiveness

;ibrant tourism sector1

)ember of >uropean /nion1

Attract state o7ne. investments1

)ore 65 is encourage.1

TA 7ith .ifferent countries1

)ember of 4orl. Tra.e Organiation 94TO: since ''!1

Ran*e. 2&thout of economies in the Dinfrastructure81


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Macro Economy

>/ helps in upgra.ing 5taly8s infrastructure

an. labor mar*et reforms coul. boost

competitiveness1

>


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Macro Economy

Reforms are ma.e in the starting a business1

Eo minimum pai."in capital is reuire.1

Ran*s best in )ar*et sie 92th:

4orst in Dabor mar*et efficiency8 9(&th:

reuent changes in its government an. lea.ership1

ran*s &'th out of +! countries in Transparency

5nternational8s Corruption Perceptions 5n.e< 20


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FDI Inow an !"tow

65 inflo7s into 5taly .ecline. remar*ably from

#(1(billion in 20 to #'21!million in 2021

65 inflo7 recovere. to #&1!billion in 20(1

65 outflo7 from 5taly increasing from

#21(billion in 200' to #(1+billion in 20(1


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#a$es

Ran*e. st out of $' countries for Dpaying Ta


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=4OT"AnalysisStrength"-igh infrastructure ran*ings

Weakness"o7 female employment rate

Opportunities"=trength in tourism help the economy to

revive1 An. abor mar*et help in competition

Threats"-igh ta< an. costly 7ages


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Market Si%e

5taly has a goo. ran*ing in its mar*et sie92 th:1labor mar*et is rigi. by achieving 9(&th:ran*1lo7 higher e.ucational attainment% 5taly suffers

from s*ills shortages% particularly at the seniormanagement level1

The )anpo7er Talent =hortage =urvey 20

reporte. that 2$10, of employers ha. .ifficultyfilling vacancies% 7ith s*ille. tra.es an.technicians in short supply1


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So"rce& E"romonitor International

'rom !ECD(E"rostat()*ESC!


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Market Si%e

-otels an. Restaurants sector are blooming in5taly1

largest rise in its share of total employment gro7ing from 201!, of the total employe.

population in 200' to 21(, in 201


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Barriers to a start"up

Starting a Business : Businesses starting up in 5taly mustconten. 7ith governmental proce.ures an. .ifficulties 7ith.ecision"ma*ing an. communication1 A companyrepresentative has to first .eposit at least 2!, of the amounts

contribute. in cash 7ith a ban* Construction Permits : 5t ta*es har.ly (! .ays to get

permission for a buil.ing Getting Electricity : or the e


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Barriers to a start"up

Registering Property : Registering property is a streamline.process1

Paying Taxes F 5taly8s ta< system is very careful an. .iligenteffort1 They reuire. to ma*e ! payments a year ta*ing 2&'

hours to .eal 7ith1 The levels of ta


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3ey Competitors

There are many mar*et players in 5talian teain.ustry1

=ome of them are plays major shares in themar*et1

But the small mar*et players are sho7ing theirgro7th in the previous year of sales


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Tra.e

5taly plays both e


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Ta

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