Global Brand Presentation

IBMInteractiveExperience

storytelling

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T H E P O W E R O F N A R R A T I V E

brand


“imagination”

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one of the most powerful tools in our cerebral arsenal.


imagination

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Walt Disney

luminary

visionaryoriginator


#IBMiX

Toys R’ Us

imagination

Toys “R” Us

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two stories

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I N S I G H T : M A K E K I D S H A P P Y

two brands


“the audience”

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time, attention, and money is most often asked of clients, customers and prospects alike.


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“I know that if I wasn’t scared, something’s wrong. Because the thrill is what’s scary.”

- Richard Pryor

the audience

Richard Pryor


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8

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the audience

IBM Design Thinking™


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I N S I G H T : M A K E P E O P L E F E E L

the experience


“optics”

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many people make judgements by observation. however, as experience designers we can shape public perception by

remaining true to the values that define our work.


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From simply being “Married with Children,”

optics

Al Bundy


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optics

Jake Pritchett

to leading a Modern Family.


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seeing is believingO N E I N S I G H T : S I G H T I S S E E N


“transparency”

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in a data-rich world, it’s hard to pull the wool over a customer’s eyes. so, in our best interest as experience designers to be honest about our findings. and address

the most critical pain points first.


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transparency

Munchery


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real people. real food. real good.

transparency

Munchery


informed decisions

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I N S I G H t : C H O I C E I S B E A U T I F U L


“the why”

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as creative professionals, we have an obligation to our clients and their customers. to create innovative solutions; whether products or experiences that

provide value and extend brand loyalty.


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why

our words


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why

our actions


because

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I T ’ S O U R R E S P O N S I B I L I T Y

Creative Strategist

@shatonCWinstonShaton Winston is a Freckled Creative hailing

from Jamaica, Queens. He has a knack for

creating social and cultural content.

He's lived thousands of lives. In this one,

storytelling is his gift. As a Creative, Shaton

sees what has yet to be built. But, as a

Copywriter, his objective is to understand

people. Articulating abstract thoughts into

culture-shifting behavior.

Whether it’s advertising, marketing,

experience design, or content creation each

assignment requires diligent thinking. Hand-

in-hand with understanding the human

condition. Then, bridging an emotional why

to a physical how.

It’s not supernatural, rather art and science.

Shaton Winston

Global Brand Presentation

Marketing

Transcript of Global Brand Presentation