GLOBAL ADVERTISINGOPPORTUNITIES

Stand: 10/2017

Who are we?Reuters is the world’s largest multimedia news organization delivering coverage of financial markets and world events with speed, accuracy, and credibility.

Reuters.com delivers this informative content to a consumer audience that relies on it for their professional and personal lives.

What? When? Where?Every day, Reuters covers news from around the world leading to over 2 million news stories a year.

Why Reuters?Reuters news is based on independence, integrity and freedom from bias because it is integral to a free, prosperous, and informed society. Reuters is trusted for the decisions that matter the most.

How do we deliver success?Reuters.com is the foundation for building innovative solutions that engage our audience with prominent advertisers.

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FROM FRONTLINE TO HEADLINE

AROUND THE WORLD….News breaks, exclusives given, markets data revealed, pictures shot, videos taken

COVERAGE2,600 journalists in nearly 200 locations cover the news in 19 different languages

DELIVERYThe news appears on 17Reuters.com site editions including 12 local language sites

ENGAGEMENTReuters.com users spend on average 4+minutes on the site

Source: Webtrends, Q2 2014, Reuters U.S. Site Edition

KNOWLEDGEUsers are most likely to visit the World News, U.S. News, Stocks, Market News, and Technology sections.

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A CONSISTENTLY EVOLVING MEDIA

PICTURES & VIDEO

Award-winning images bring news to life

SOCIAL MEDIA

Trusted source of breaking news

Source: Burson-Marsteller Twiplomacy Study, December 2014

REUTERS TV

Newest offering with curated mobile news

on demand

REUTERS APP

News any time, any where

Reuters is the second most popular news source followed by

world leaders on Twitter.

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REUTERS GLOBAL REACH

29.2 MM Unique Visitors

3.1Page Views

per Visit

159 MMPage Views

Source: Webtrends, Monthly Averages, Q1 2015

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GLOBAL REACH BY EDITIONUNIQUE VISITORS PAGE VIEWS

GLOBAL SITE EDITIONS 29,038,349 153,967,930

North America 12,741,077 54,793,156

United States 11,209,333 47,624,207

Asia 8,106,776 59,618,937

Europe 5,906,610 27,548,256

Middle East 590,005 3,813,542

South/Central America 652,905 2,901,697

Australia 448,988 1,952,203

Africa 452,892 2,592,797

US Site Edition 16,209,776.7 77,406,620

North America 10,289,106 47,030,055

United States 9,233,669 41,833,028

Asia 1,455,625 8,643,042

Europe 3,283,050 15,141,509

Middle East 312,085 2,073,665

Australia 348,031 1,532,255

Africa 216,360 1,246,479

South/Central America 199,627 1,125,822

Source: Webtrends, Monthly Averages, Q1 2015

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REUTERS GLOBAL AUDIENCE IS…

500+ Employees

Index 127

Source: Global Web Index 2014

C-level/Top Management

Index 198

With job titles of

Owner, CEO, CFO, MD, Chairman,

President

Index 142 Index 226

Leadingcompanies with BDM

Index 194

Senior BDM

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REUTERS GLOBAL USERS WORK IN…

Reuters users are involved in…

General Management Index 160

Purchasing Of IT/Telecoms/Technology Products And Services Index 214

Purchasing Of Any Other Products And Services Index 192

Managing Budgets Index 211

Company Strategy Index 214

Source: Global Web Index 2014

IT, Internet,

Software or

Computer Services

Index 166

Financial Services

and Investments

Index 162

Transportation and

Shipping

Index 105

Manufacturing &

Engineering

Index 138

1/3 fall within the top 25% of Income Earners

Index 170

53% have Savings And Investments

49% Cash/Savings/Pensions Index 130

31% Stock, shares, Bonds Index 199

26% Real Estate/Property Index 242

29% Gold Index 251

11% Art & Antiques Index 313

AFFLUENT & PROSPEROUS

REUTERS GLOBAL AUDIENCE HAS…

Source: Global Web Index 2014

Gender64% Male/36% Female

Age32

Job Title55% in Management Positions

Personal Income33% Top Bracket 37% Mid Bracket16% Bottom Bracket

Education67% College or Postgraduate Degree

GLOBAL AUDIENCE PROFILE

Source: Global Web Index 2014 (Age range 18-64)

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TELLING THE WORLD YOUR BRAND’S POWERFUL STORYReuters engaging creative executions empower your brand.

StrategyCustom ideas that

best represent your

brand’s objectives

and goals

ScaleSolutions come in

all shapes and sizes

and we identify the

best execution to

fit all budgets

SupplyOur in house team

provides the

resources to design

and build all custom

solutions

SuccessDefine KPI’s early

on to measure

effectively +++

IN-HOUSE SERVICESArticles • White Papers • Cross-Platform Ad Unit Creative • Infographics • InteractivesCustom Hubs/Landing Pages • Video Series – local/national/international locations, long or short form, access to Newsroom studio and Emmy award winning production team

OUR BENCHMARKS

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GLOBAL ADVERTISING PARTNERS

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BANK OF AMERICA DAVOS SPONSORSHIP

GLOBAL THOUGHT LEADERSHIPTELLING THE STORY

GOAL

Share perspectives on key issues discussed at the 2014 and 2015 World Economic Forum in Davos, Switzerland and have a real-time conversation with both attendees and global C-suites.

SOLUTION

• Reuters has one of the biggest media presences at Davos.

• Sponsorship of the Davos content with a campaign across global editions and mobile. Real-time content lived within ad units that were algorithmically updated with live Davos tweets by Bank of America.

• Reuters custom content services produced a Davos video series that Bank of America utilized in their Reuters ad creative, on their web and social properties, and across multiple media publishing platforms.

SUCCESS

• Bank of America has built on its success with Reuters by sponsoring Davos for two consecutive years.

• The 2014 and 2015 campaigns exceeded click-through and impression numbers. The 2015 Davos section pre-roll video had a CTR greater than 5%.

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ROYAL BANK OF CANADA “THE WEALTH EFFECT” CUSTOM VIDEO SERIES

AMPLIFYING THE MESSAGETELLING THE STORY

GOAL

Build a program based on RBC’s belief in philanthropy and abilities to manage clients’ charitable assets.

SOLUTION

• Exclusive ownership of “The Wealth Effect” custom video series about how the world’s wealthiest people invest and give back to the world around them.

• The 12 episodes included Bill Gates, Richard Branson, Matt Damon, Yao Ming, and other high profile guests.

SUCCESS

The completion rates were impressive for long-form video and higher than Reuters on-site averages.

• http://www.reuters.com/news/video/reuters-tv/the-wealth-effect

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SYNCHRONY FINANCIAL MEGA HOMEPAGE TAKEOVER

REBRANDING A COMPANYTELLING THE STORY

GOAL

Build awareness and familiarity of Synchrony Financial – the new name of GE Capital – in a relevant and impactful way.

SOLUTION

• Synchrony Financial ran a Mega Homepage Takeover unit on desktop and mobile to create buzz during the launch week.

• They were the first Reuters advertiser to run the innovative execution that animates for high-impact visibility.

• Leveraged Reuters in-house Custom Creative Studios capabilities to create the custom unit.

SUCCESS

• The unit was the biggest creative execution of Synchrony Financial’s brand launch.

• It resonated with the core audience with a CTR above industry average.

• The campaign led to repeat business with Reuters during 2014 and 2015.

Mega Homepage Takeover Example

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Around the clock and around the globe, Reuters mobile media delivers up-to-the-minute news, analysis and market data. The Reuters App along with a robust mobile site let users explore a stream of articles, pictures, and videos on their phone or tablet.

Reuters App Features

• Available for iOS and Android devices

• Customizable with a personal watchlist of tickers

• Flexibility to save stories and read them later offline

Award Winning

• Apple App Store “Editor’s Choice,” “New and Noteworthy,” and “What’s Hot”

• Appy Award for News

REUTERS MOBILE MEDIA

256K Unique visitors

7.5 pages

Viewing/visit

8.6 minutes

Time/visit

App Store Reviews

“This is at the top of the list for me as someone who consumers news daily.”

“App quickly found a home on my main page.”

“Easy to use, quick, tells you what you need to know. Excellent.”

Source: DFP, October 2014 monthly forecast

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REUTERS APP

REUTERS APP AND MOBILE WEB

Tablet

Impressions per month

25% SOV 225K

50% SOV 450K

75% SOV 675K

100% SOV 900K

Phone

Impressions per month 3MM

Ad units will run on iOS and Android devices.

Source: DFP, October 2014 monthly forecast

Impressions per month 4.5MM

MOBILE WEB

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REUTERS CONTENT SOLUTIONS

BRANDED INTELLIGENCE

• Reuters native solution

• Can feature your brands articles or videos

• Organic placement within editorial center well

SMARTMATCH

• A sophisticated solution that goes beyond keyword targeting

• Interprets sense and meaning of content and specific articles

• Guaranteed CTR for advertisers

SMART TOPIC

• Keyword targeting

• High impact visibility inclusive of 300x600 and skin

• “Article brought to you by” attribution creates a more immersive brand experience

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Branded Intelligence is Reuters premium native advertising solution that embeds your brand across Reuters.com.

Reuters gives you the ‘editorial’ freedom to select how you want to surface your content and where. We allow you to publish articles or videos on the Reuters.com homepage, section fronts, or sub-section fronts giving your brand the authority to promote their content.

Benefits for your Brand:

• Contextual alignment relevant and trusted edit content

• Organic placement within the center ‘edit’ well of the page

• A deeper level of engagement and higher brand lift

Branded Intelligence packages available monthly. Packages can be customized using article and/or video formats on the following pages.

• Homepage:

• 9 million+ PV’s per month

• Run of Section Fronts – Includes Business, Markets , World, Politics, Tech, Money, and Life

• 2.3 million+ PV’s per month

• Video Page

• 1.2 million+ monthly PV’s per month

NATIVE SOLUTION

BRANDED INTELLIGENCEREUTERS CONTENT SOLUTIONS

* Reuters must approve native content. Two weeks development and testing lead time required. Client allowed 2 (two) rounds ofapproval. Homepage and Money section placements have a larger image size. The video unit is available on these pages: Business, Technology, Life, Entertainment, Oddly Enough, Politics, Top News, World, Video and soon to be available on Homepage and Money.

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SmartMatch™ goes well beyond keyword targeting to serve relevant content in custom ad creative across Reuters.com

How it Works

1) SmartMatch is a semantic profiling technology that distinguishes and indexes each piece of clients content with relevant articles on Reuters site in real time.

2) Interprets sense and meaning, providing a more rigorous analysis than keyword recognition or contextual targeting. (i.e. Article on Stocks and Bonds is targeted vs. James Bond)

3) Clients content is pulled into in a branded 300x600 ad unit in real time when there is a highly relevant match between it and a Reuters article.

4) Users can click on the ad to be redirected to your site or social channel to read full article.

Benefits

• Less waste: applies logic that links your content to Reuters most relevant article pieces

• Guaranteed CTR: guaranteed and above average CTR’s of 0.4% and 3-20 times more engagement

• Unique: Reuters is only 1 of 5 publishers in the U.S. to offer this technology

BUILT FOR SUCCESS

SMARTMATCH™ SMARTOLOGY REUTERS CONTENT SOLUTIONS

* Includes $33,000 set up fee required for three (3) month trial. Maintenance cost required thereafter trial period ends. Additional CPM costs apply. 40+ pieces of content required to qualify (flexible).

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Reuters Smart Topic is a way to target your brands ad specifically by keyword.

A 300x600 ad unit, built by Reuters in house custom solutions studios is targeted to relevant sections, topics and phrases around keywords,

pre-selected by the advertiser.

Sponsorship Includes:

• Custom 300x600 Unit

• Can include client white papers, articles, videos or social

• Synced 728x90 Leaderboard

• Banner treatment featuring “This Article Presented By” tagline

• Custom Skin

SMART TOPICREUTERS CONTENT SOLUTIONS

Please note: This unit can accept a standard 300x250/300x600 tag or a custom unit can be created. This unit can also run with or without the page skin.

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Partner with Reuters to produce high-quality content that engages your customers, encourages conversations and enhances your brand identity. Content creation and distribution opportunities include:

REUTERS CONTENT SOLUTIONS

• Full-service, HD video studios

• Studio locations around the world

• Dedicated staff, producers and editing teams

• Talent sourcing, scripting, editing and more

• Beautifully designed and visually engaging

• Created for ease of distribution and sharing on all platforms

• Dedicated development team

• Editorial oversight from concept to delivery

PHOTOS

• Award-winning photography

• Creative and Editorial Rights-Cleared Packages

• 1500 new images archived daily

• Engaging custom slideshows and visual stories

INTERACTIVES

• Reuters vetted, global journalists

• High-quality, bespoke articles

• Content developed in 20 different languages

• Suggested tweets and other social posts

TEXT

VIDEO

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REUTERS VIDEO SOLUTIONS

REUTERS VIDEO

Reuters video section offers a variety of relevant video topics and series for

advertisers to align with.

INREAD

A video advertising format that guarantees viewability with the ad

only playing when it is in view.

REUTERS PLUS VIDEO NETWORK

Reuters branded news videos are distributed across like minded, well

known sites, as part of our larger syndication business.

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The Reuters Mega Homepage Takeover provides advertisers with an innovative opportunity to deliver high-impact messaging. For one day, the exclusive unit is featured on the Reuters homepage and engages readers with bold creative.

PROMINENT, ENGAGING, CUSTOMIZABLE

MEGA HOMEPAGE TAKEOVER

Mega Homepage Takeover Example

Benefits• Premium placement on Reuters most-trafficked page

• Maximizes engagement with creative elements that move and animate

• Customizable with the option to be built by Reuters in house Custom Creative Studios

Features• Ad unit: Leaderboard and 300x600/300x250

• Skins are optional

• Duration: 10 seconds

• Frequency capped at 1x (one) per day, per user

• Available on Reuters homepage for desktop only (U.S. and Global editions)

Guidelines• Creative subject to Reuters editorial approval prior to launch

• Approximately six weeks lead time for production and approvals

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The Markets Data Module is an advertising offering that provides exclusivity, with premium placement throughout the Markets section. A client’s brand is fixed in the module that displays real time stock indices, currencies, commodity, sectors, performance for the U.S., Europe and Asia.

SPONSORED MODULE

MARKETS DATA MODULE

Features and benefits include:

• Prominent Placement: Client’s linkable logo on the module that is fixed on the Global Market Data home page.

• Markets Section Integration: The module is embedded in Reuters - Markets, Indices, Bonds, Currencies, Commodities and Futures landing pages.

• Synched Ad Units: Fixed leaderboard and box on all Markets, Indices, Currencies, Commodities and Sectors landing pages. Once a user clicks on a hyperlink within the module, they are brought to a landing page.

• User Retargeting: Target Markets Data Module visitors as they navigate across Reuters site.

ApproximateQuarterly

Impressions

U.S. 1,400,000

U.K. 700,000

Asia 250,000

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REUTERS NEWSLETTERS

BEFORE THE BELLEarly morning summary of key developments for the U.S. and global markets.

9:00 a.m. 120,224

DAILY INVESTOR UPDATEValuable financial information and reports along with compelling investment insights.

5:00 p.m. 142,594

REUTERS MONEYActionable advice for managing a financial life –retirement, taxes, real estate, etc.

10:00 a.m. 4.667

DEALS TODAYThe latest on M&A, IPOs, private equity, hedge funds and regulatory updates.

8:00 a.m. 24,738

BUSINESS TODAYBreaking business news, plus coverage of the US economy and financial markets.

9:00 a.m. 124,497

5:00 p.m. 23,522

TOP U.S. NEWS A quick-fix on the day's news.

10:00 a.m. 129,193

MORNING DIGEST A concise summary of all the news to start the day.

7:00 a.m. 133,627

TECHNOLOGY REPORT A daily briefing on the latest tech developments.

5:00 p.m. 108,436

HEALTH REPORTThe latest medical breakthroughs, healthcare trends, and pharmaceutical news.

11:00 a.m. 74,357

ODDLY ENOUGHQuirky, strange but true stories from around the globe.

1:00 p.m. 88,726

NEWSLETTER TIME SUBSCRIBERSReuters distributes 11 newsletters, Monday thru Friday, that deliver the top headlines and keeps subscribers updated on the day’s news.

• 728x90 Leaderboard

• 300x250 Box

Source: December 2014 eBay Enterprise Marketing Solutions Report

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Tel. +49 211 179 347-50

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