GLIMPSES OF13TH TRANSED 2012, India

CONFERENCE

OUTDOOR PUBLICITY

OUTDOOR

PUBLICITYBus-Q shelter banners and hoardings:

OUTDOOR

PUBLICITY

Bus-Q shelters banners and hoardings:

Several hoardings and banners were

placed throughout Delhi. The locations placed throughout Delhi. The locations

include:

Chirag Delhi, Defense Colony, IP Depot,

JB Tito Marg, Kalindi Kunj, Nehru Place,

Sheikh Sarai, Tilak Bridge

OUTDOOR

PUBLICITY

OUTDOOR

PUBLICITY

OUTDOOR

PUBLICITY

Hoardings in public spaces:

New Delhi Municipal Council

(NDMC) granted permission (NDMC) granted permission

to place hoardings/banners

in NDMC area roundabouts

to generate visibility and

awareness about the

conference.

OUTDOOR

PUBLICITYHoardings at NDMC Roundabouts:

OUTDOOR

PUBLICITYHoardings at NDMC Roundabouts:

OUTDOOR

PUBLICITYHoardings at Roundabouts:

OUTDOOR

PUBLICITYHoardings at Roundabouts:

DIGITAL & SOCIAL MARKETING TOOLS

Digital & Social

Marketing Tools

A wider audience was reached by

interacting on face book and twitter.

Regular interactions, polls, news,

suggestions and feedback on both Svayam

and TRANSED 2012 face book pages helped

get us a satisfactory response.

Digital & Social

Marketing Tools

Some Statistics (in average):

Weekly total reach on Facebook: 3500+

In the last week the reach went up by 31%In the last week the reach went up by 31%

Virality of Posts on average: 7%

Comments / Engaged users: 500+

No. of Likes: 200+ genuine likes (no paid ads)

PRINT MEDIA & RADIO SPOTS

PRINT

MEDIAPress Coverage in various newspapers:

Live Mint

Hindustan Punjab Kesari

Dainik JagaranHindustan

Times

The Hindu

Asian Age

Tribune

Dainik Jagaran

Amar Ujala

Hindustan

Dainik Bhaskar

BRTs to get disabled friendly Tribune News Service

New Delhi, September 18The Delhi government has decided to upgrade the bus rapid transit (BRT) corridors to ensure that they are more comfortable and accessible for the disabled.

This was said by Chief Minister Sheila Dikshit while speaking at TRANSED, an international conference on mobility and transport for elderly and disabled, held today.

TRANSED was attended by secretary of the Union Urban Development Ministry and foreign delegates.

The Chief Minister said, "In our offices, washrooms have been built for special people. As per the directions of the city government, all new government buildings will be constructed with disabled and elderly-friendly features."

She expressed hope that TRANSED 2012 will not only help the government to address the challenges associated with improving mobility and transportation needs of the elderly and disabled, but will make the national as well as the sate governments work towards making the country barrier free.

The TRANSED conference is designed to review advances in research, profile international breakthroughs and explore perspectives of technological innovations in response to the mobility challenges of an ageing population and persons with disabilities. It also aims to examine ways to address challenges associated with improving mobility and transportation needs for the elderly and disabled.

Delhi Transport Minister Ramakant Goswami stated that the theme of the conference, "Seamless access for all: Universal design in transport system and built infrastructure, a key element in the creation of livable cities" is quite relevant.

The transport department of the Delhi government has been instructed to ensure a barrier-free accessibility for the disabled and elderly people.

RADIO

SPOTSRadio spots:

Ms. Sminu Jindal introduces

TRANSED 2012 and briefly TRANSED 2012 and briefly

talks about the importance of

providing accessible

infrastructure.

UNIFORM DESIGNAND COMMUNICATION

Uniform Design and

Communications

Strategy in Design:

Initially, to get attention

and to promote India, all

our communications and

designs were on the

lines of “Incredible India”

Uniform Design and

CommunicationsStrategy in Design:

In the 2nd phase, closer to

the conference, we the conference, we

began to integrate the

elements of “seamless

transportation” but still

maintained some

Indianness.

Uniform Design and

Communications

Uniform Design and

Communications

TRANSED 2012 EVENT

PRE-CONFERENCE

WORKSHOPS

Three parallel pre-

conference workshops

on various themes were on various themes were

organized which were

attended by over 200

delegates from across

the world.

PRE-TECHNICAL

TOURS

Over 200 people opted to

participate in the Pre-

Technical TourTechnical Tour

The delegates were taken to:

DIMTS, Red Fort, Delhi Haat,

Qutub Minar and Delhi Metro

PRE- CONFERENCE

TECHNICAL TOURS

PRE- CONFERENCE

TECHNICAL TOURS

Ministry of Transport, Govt. of Delhi sponsored five low floor accessiblebuses that were pressed into service for transferring the delegates during thetechnical tours.

INAUGURATION

About 585 people were present on

the day of the Inaugural session.

Smt. Sheila Dikshit, Hon’ble Chief

Minister, Delhi and Mr. RamakantMinister, Delhi and Mr. Ramakant

Goswami, Hon’ble Minister of

Transport, Govt. of Delhi attended

the Inaugural session of TRANSED

2012

Inauguration continued.

� Smt. Sheila Dikshit, Hon’ble

Chief Minister, Delhi delivering

the inaugural address.

� Mr. Ramakant Goswami, � Mr. Ramakant Goswami,

Hon’ble Minister of Transport,

Govt. of Delhi delivering the

keynote address at TRANSED

2012 conference.

Other Star Speakers

� Mr. Arvinder Singh, Hon’ble

Minister of Urban Development,

Govt. of NCT of Delhi

� Dr. Sudhir Krishna, Secretary,

Ministry of Urban Development,

Govt. of India delivering the

Special Address

� Mr. P.K. Pincha, Chief

Commissioner Disabilities,

Ms. Mary Crass, International

Transport Forum (OECD),

Other Star Speakers

Transport Forum (OECD),

Ms. Ann Fry, GAATES,

Mr. Shakti Sinha, DSIIDC and

Prof. Rosario Macario, Lisbon

Technical University at the

Inaugural Plenary

Inauguration continued…

The National Anthem rendered by the children of

The Noida Deaf Society

A welcome dinner was

hosted by the Hon’ble

Chief Minister, Delhi at

her residence for all the

Conference Delegates

Welcome Dinner…

Conference Delegates

Welcome Dinner at Hon’ble

Chief Minister’s residence

for the conference

delegates

Welcome Dinner…

EXPOSITION &

POSTER GALLERY

Unprecedented

AttendanceThe TRANSED 2012 Conference saw an unprecedented

attendance not only at the inaugural sessions but in all

break-away sessions on each day of the conference.

Unprecedented

Attendance

Award Ceremony:

Best Paper/Poster Awards

The Chief Guest, Mr. Arvinder Singh, Hon’ble Minister,

Ministry of Urban Development, Govt. of NCT of Delhi gave

away the best paper and best poster awards to the authors.

Svayam Accessibility Awards 2012

� On the sidelines of TRANSED 2012, newly institute Svayam Accessibility Awards were given away to promote accessibility initiatives in India.

�� The awardees included DTC (Most Accessible Public Transport System), Red Fort -ASI (Most Accessible World Heritage Site), ITC Ltd. (Most Accessible Luxury Chain of Hotels) and Lemon Tree Hotels (Most Accessible Budget Hotel Chain)

Release of AEI’s Para-transit Guide

On the sidelines of TRANSED 2012

conference, a guide by Access

Exchange International titled

“Paratransit for Mobility-Impaired “Paratransit for Mobility-Impaired

Persons in Developing Regions”

was released by the Hon’ble

Minister for Urban Development,

Govt. of NCT of Delhi.

Cultural Performance at

the Award Ceremony

The Awards Ceremony was concluded by an

overwhelming performance by the youth of Jammu

and Kashmir (Space Communications) and the

incredible dancers from Abilities Unlimitedincredible dancers from Abilities Unlimited

Closing CeremonyThe closing ceremony saw concluding remarks by the Chair -International Scientific Committee, TRANSED 2012 and formal handover of the TRANSED baton to the next host Lisbon, Portugal in 2015 and a welcome presentation by the next host.

Thank You

Svayam(an initiative of SJ Charitable Trust)

Jindal Centre, 12 Bhikaiji Cama PlaceNew Delhi 110066, IndiaNew Delhi 110066, IndiaPh: +91- 11- 61462323

editor@svayam.com. Svayam.india@gmail.com

www.svayam.com; www.transed2012.in