Glenn Stress

Director of Digital – Americas

Starwood Hotels and Resorts

Hurricane Sandy and the rise of

the “power vampire”.

Mobile and social media create a

sense of immediacy

Technology is changing the way

people search and book travel

Mobile and social are

changing the way we

connect with our

guests, creating a

24/7 relationship in-

and out-of-stay

GREAT SERVICE, LANDMARK FACILITY WITH UP TO DATE TECHNOLOGY

THE GREETING WAS ROYAL, AND EVERYTHING WAS JUST GORGEOUS. WE HAD A GREAT TIME!

THE BUTLER SERVICE IS A NICE TOUCH WITHOUT BEING INTRUSIVE.

Digital “word of mouth” –

Ratings and reviews

Digital “word of mouth” –

Guest Galleries/Instagram

Digital “word of mouth” –

SPG Social Traveler

Bazaarvoice Impact Award Video

http://www.bazaarvoice.com/live/summit/a

bout/awards/impact-award.html

Digital and loyalty

Driving industry firsts

Hotels invest in technology to

meet guests growing demands

Room key, meet smart phone

Thank you