Glenn Munlawin - Samples of Work

Glenn MunlawinSamples of work

[email protected]

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PPC campaign lead flows

Glenn Munlawin - [email protected]

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Salesforce Campaign

After scoring sales converts lead to

opportunity


Marketing Automation

Tool

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Google AdWords


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Lead is scored and sales converts lead to

opportunity



Tool

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Webinar lead flows


7 Glenn Munlawin - [email protected]


Tool

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Planning Lead Flows and Campaigns



Salesforce Campaign

Marketing Automation Tool

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Reporting, Dashboards and Analytics



New Dashboards From Multiple Reports


Comparing Google Analytics & Automation Tool Data

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Salesforce web-to-lead code embedded in contact form



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Retargeter ads to target web page


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Other marketing automation examples



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Press release examples


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Vizu and 33Across Partner to Measure and Optimize Brand Lift in Real-Time with Social Media

San Francisco (December xx, 2011) Vizu Corporation (www.brand lift.com), an online ad technology company whose solutions allow advertisers and publishers to measure and optimize Brand Lift in real-time, today announced that it has partnered with 33Across, the leading social targeting platform. This will mark the first time that advertisers will be able to measure and optimize the Brand Lift associated with their social targeting efforts in real-timetime. For marketers, 33Across builds unique Brand Graphs of consumers who are connected through social media networks to the marketer's most valuable customers and prospects. Leveraging Vizu’s real-time technology platform, 33Across will be able to survey users’ brand sentiments in real-time and throughout the lifetime of a campaign. As the campaign runs, the Brand Graph is optimized dynamically for the greatest Brand Lift. "33Across' Brand Graph™ plots the consumers most likely to become brand loyalists. Using metrics most familiar to offline marketers, Vizu helps us show that these loyalists – and by extension their look-alike friends – are more likely to respond favorably to brand messages," says Matt Arkin, President of 33Across. "33Across is focused on helping brands create a two way conversation with consumers and how their increasingly social lifestyle can predict brand favorability and purchase behavior, and Vizu is providing us with the real-time Brand Lift metrics to prove that." "Social media is one of the hottest topics in online advertising," said Dan Beltramo, CEO of Vizu. "At the end of the day the same rules apply – advertisers need proof these tactics are driving the desired result, Brand Lift, in order to justify continued investment. We're excited to be working with 33Across to finally provide the industry with this proof.” Leading brands, agencies, ad networks, and publishers leverage Vizu’s Ad Catalyst solution, part of the company’s brand advertising effectiveness platform, to measure and optimize the effectiveness of online brand advertising efforts in real time. Ad Catalyst measures the Brand Lift generated by online advertising campaigns, replacing click-through rates with a much more appropriate metric for brand advertisers. As Brand Lift data is available in real time, it also enables in-market optimization of campaigns. Leveraging an intuitive dashboard, the contribution of different creatives, messages, targeting, and frequency to overall campaign performance can quickly be evaluated and adjustments made that ensure both Brand Lift and return on advertising spend are maximized. In an early test of Vizu's Brand Lift technology, 33Across leveraged Vizu’s real-time Ad Catalyst solution to make in-campaign optimizations, improving Brand Lift while the campaign was still running and proving how effective the Brand Graph is in reaching likely brand loyalists and impacting the Purchase Intent metric on a Jones New York campaign. Specifically, 33Across used Ad Catalyst to:

Vizu to Power Real-time Brand Lift Measurement and Optimization in the Adap.tv Marketplace

Enhanced Offering Drives 84 Percent Brand Lift in Purchase Intent for a Leading Consumer Brand

San Francisco (November 17, 2011) Vizu Corporation (www.brand lift.com), an online ad technology company whose solutions allow advertisers and publishers to measure and optimize Brand Lift in real-time, today announced that it has completed an enhanced integration with Adap.tv, the company that connects video advertising buyers and publishers directly on one platform. This next phase of integration will provide buyers in the Adap.tv Marketplace with the ability to measure and optimize towards brand metrics, such as awareness and intent, in real-time and directly within the video experience. This partnership supports Vizu’s “Value in Video” initiative, an effort to provide the industry with the ability to measure and optimize Brand Lift generated by video advertising in real-time.

Until recently, video buyers have been unable to move beyond completion and clickthrough rates, the common standards by which video campaigns are measured and optimized. Through this enhanced integration, advertisers are now able to determine the contribution of different creative, messages, targeting, and frequency to overall campaign performance and quickly evaluate and adjust them to optimize performance.

“The ability to show Brand Lift in real-time is a game-changer for the industry,” said Jason Shulman, vice president of sales at Adap.tv. “In fact, our annual State of Video Report indicated that brand lift ranked the top three most important metrics for video campaigns, reinforcing that brand awareness and intent are top of mind.”

“The fragmented landscape of video serving technologies is one of the key challenges facing the growth of online video advertising,” said Dan Beltramo, CEO of Vizu. “This integration with Adap.tv is the next step in our “Value in Video” initiative, allowing our customers to seamlessly access our Brand Lift measurement and optimization capabilities within the Adap.tv Marketplace.”

Advertisers are already taking advantage of the integration, and benefiting from the unique capabilities Adap.tv and Vizu are now bringing to market. In one case, a major CPG company running a branding campaign to increase purchase intent for a leading line of odor-eliminating products found that the Adap.tv and Vizu solution provided a powerful one-two punch, delivering:

84% lift in purchase intent for the product amongst people who had been exposed to the campaign;

Brand Lift that significantly outperformed the market norm; this campaign performed in the top 10% of all CPG campaigns as measured by Vizu;

Identification of the top performing pre-roll creative provided the opportunity for in-market optimization of Brand Lift.


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Press release pick up for event


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Vizu Customer Advisory Board – invite, photos, press pick up on Adotas.com


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Social Media with Twitter and Facebook


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From concept to reality – Canto new tradeshow booth


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Quarterly e-newsletter distributed via email with archives on xinet.com


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Case study, tool sheets, FAQ sheet


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Oracle OpenWorld promotional sheet highlighting Oracle-specific titles from Apress


Glenn Munlawin - Samples of Work

Career

Transcript of Glenn Munlawin - Samples of Work