8/6/2019 glaxo-PNP

1/4

1 | P a g e

MIDDLESEX UNIVERSITY

11

MBA4641 PRODUCTSAND PROCESSESGlaxo Smithkline CaseStudy

Jagadish Kumar MohanM00328190

8/6/2019 glaxo-PNP

2/4

8/6/2019 glaxo-PNP

3/4

7KHEHORZVKRZQGLDJUDPLVDUHSUHVHQWDWLRQRIRSHUDWLRQVLPSURYHPHQWPRGHO

VXJJHVWHGE\6ODFN&KDPEHUVDQG-RKQVWRQ7KLVJLYHVXVDQLGHDDERXWWKHGHULYDEOHIRU

LPSOHPHQWLQJWKHQHZRUJDQL]DWLRQDOVWUXFWXUH,QWKLVPRGHOZHFDQIROORZWKHFRQWLQXRXV

LPSURYHPHQWVWUDWHJ\DQGHOLPLQDWHWKHIDLOXUHVDQGVWRSWKHSURFHVVEHIRUHLWZRUVHQVWKH

FDVH L

6ODFN&KDPEHUV-RKQVWRQ

7KHIRXUHOHPHQWVRILPSOHPHQWDWLRQVDUHYHU\HVVHQWLDOWRDQ\SURMHFWRUDSODQ:HVKRXOG

KDYHDSURSHUOHDGHUVKLSJRYHUQLQJWKH'38VDQGPDLQWDLQLQJWKHPIURPGHYLDWLRQ

6KDULQJWKHNQRZOHGJHDQGWKHEHVWSUDFWLFHVDPRQJWKH'38VVRWKDWHIIRUWLVQRWZDVWHG

RQWKHLVVXHVWKDWDUHGHDOWZLWKDVROXWLRQ:HQHHGWRKDYHDSURSHUFRPPXQLFDWLRQ

FKDQQHOEHWZHHQWKH'38VDQGWKHPDQDJHPHQWVRWKDWWKHUHLVQRPLVFRPPXQLFDWLRQRU

PLVVLQJRILQIRUPDWLRQ6LQFHIHZ'38VDUHH[WHUQDOZHQHHGWRKDYHDSURSHUFKDQQHOLQ

WKHLQIRUPDWLRQVKDULQJDPRQJWKHP&RPSDQ\PXVWEHDQWLFLSDWLQJDZRUVWFDVHDQGEH

SUHSDUHGZLWKDQDOWHUQDWLYHSODQLQSODFH

6SHFLDOHYDOXDWLRQQHHGVIRU*6.

*6.PXVWEHHYDOXDWLQJWKHSHUIRUPDQFHLQYDULRXVWHUPVDQGWLPHLQWHUYDOV,WLV

HVVHQWLDOWKDWWKHRYHUDOOFRPSDQ\SHUIRUPDQFHLVLPSURYLQJZLWKWKHLQQRYDWLRQ,WLVQRW

EHQHILFLDOLIRQO\IHZDUHDVRILQQRYDWLRQLVUHVXOW\LHOGLQJDQGWKHFKDQJHVPDGHGRHVQW

LPSDFWWKHRYHUDOOSHUIRUPDQFHWRDJUHDWGHDO7KH\VKRXOGLQFUHDVHWKHFRQFHQWUDWLRQRI

HPSOR\HHVLQWKHLQQRYDWLRQSURFHVV7KH\KDYHWRLQFUHDVHWKHVNLOOHGODERUZKLFK

HVVHQWLDOO\ZRXOGVSHHGXSWKHUDWHDWZKLFKQHZSURGXFWVDUHGHYHORSHGVRWKDWWKH

FRPSDQ\PDNHVSURILWZLWKLQDVKRUWWLPHIUDPHDQGHOLPLQDWHVWKHOLFHQVHLVVXHVDQGWKUHDW

RIVXEVWLWXWHV7KH\VKRXOGKDYHDPRUHFRQWUROOHGDSSURDFKVRWKDWWKH'38VDUHGHOLYHULQJ

WKHDSSURSULDWHUHVXOWV

7KHIDFWRUVZKLFKLQIOXHQFHPHWKDW*6.VHYDOXDWLRQLVGRLQJZHOOLVWKHVWUXFWXUHWKDW

WKH\KDYHGHYHORSHGZKLFKFOHDUO\LGHQWLILHVWKHNH\DUHDVRIWKHLUFRQFHQWUDWLRQ7KH\KDYH

DOORFDWHGWKHDSSURSULDWHUHVRXUFHVDQGWHDPWRVXSSRUWWKHLUNH\DUHDV,QWKHLQWURGXFWLRQ

RI'38VWKH\KDYHEURNHQGRZQWKHELJLQQRYDWLRQWHDPWRVPDOOJURXSVVRWKDWWKH\DUH

HDV\WRWUDFNDQGWKH\KDYHWKHLURZQGHILQHGWDVNV7KHLUFRQFHSWRIFURVVIHUWLOL]DWLRQRI

8/6/2019 glaxo-PNP

4/4

LGHDVLVDNH\IDFWRUZKLFKUHGXFHVWKHWHDPVHIIRUWVRQVKDULQJEHVWSUDFWLFHVDQGOHDGVWR

QHZLQQRYDWLYHLGHDVE\KHDOWK\GLVFXVVLRQV7KH\KDYHDQHYDOXDWLRQWHDPLQSODFHZKLFK

LVDEOHHQRXJKWRILQGWKHSURMHFWVZKLFKDUHQWPHHWLQJWKHH[SHFWDWLRQV

&RQWUROV\VWHPVIRU*6.

7KH\VKRXOGDOORFDWHVSHFLILFIXQGVIRULQQRYDWLRQVZLWKFDOFXODWHGWHUPVDQGSURYLGHFOHDU

GLUHFWLRQVRQWKHLQQRYDWLRQPHFKDQLVPVDQGSURGXFWV7KH\VKRXOGPDLQO\KDYHWR

LQWURGXFHDQH[WHUQDOHYDOXDWLRQPHFKDQLVPVRWKDWWKH\DUHPRQLWRUHGZLWKRXWDQ\

GHYLDWLRQV7KLVZLOODOLJQWKHPDQGHOLPLQDWHWKHSURMHFWVZLWKPLQLPDORUQRUHWXUQRQ

LQYHVWPHQW,QWURGXFHD.0V\VWHPVRWKDWZHLGHQWLI\UHDGLO\WKHUHVRXUFHUHTXLUHGIRUWKH

SURMHFWVSODQQHG&RQWLQXRXVPRQLWRULQJRIFRPSDQLHVDOLJQPHQWZLWKWKHFRPSDQLHVJRDOV

ZLOONHHSLWRQWKHFRXUVH7KHPHQWLRQRI*6.KDYLQJJRDOVZKLFKFDQQRWEHSXUVXHGQHHGV

WREHDGGUHVVHGDVDQ\FRPSDQ\VKRXOGZRUNRQO\RQLWVEHVWFDSDELOLW\EXWQRWZLWKWKH

JRDOVZKLFKFDQQRWEHDFKLHYHG6RZHQHHGWRHVWDEOLVKDFRQWUROOHGDSSURDFKWRDVVHVV

WKHJRDOVDQGREMHFWLYHVRIWKHFRPSDQ\DQGGHYLFHSODQVWRZRUNRQWKHP