Givingtuesday.sg Partner Toolkit

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    COMMUNICATIONS TOOLKIT

    Thanks for being a part of #GivingTuesdaySG!

    #GivingTuesdaySGinspires personal philanthropy and encourages bigger, better and smarter charitable

    giving during the holiday season, showing that the world truly gives as good as it gets. The first#GivingTuesdaySG will take place on December 3, 2013.

    Where did the idea come from? The retail industry has long benefited from seasonal shopping that

    symbolically kicks off with Black Friday a day that has since inspired Small Business Saturday and

    Cyber Monday. The global #GivingTuesday, then, serves as a celebratory, fully connected day to kick

    off the giving season, when many make their holiday and end-of-year charitable gifts. #GivingTuesday

    was launched in the USA in 2012 and in 2013 it goes local. In Singapore, the tag is #GivingTuesdaySG.

    #GivingTuesdaySGbrings together diverse networks of people, large corporations, small businesses and

    nonprofits across an ever-expanding range of new media platforms to encourage and amplify small acts

    of kindness in the service of changing our world for the better.

    #GivingTuesdaySG (and the global #GivingTuesday) is not a new giving platform, but a call to action to

    celebrate giving and encourage more, better and smarter giving during the Holiday Season. Its an

    organizing principle to encourage the creativity and energy of people all over the world to work together

    for good.

    The success of #GivingTuesdaySG depends on the collective efforts of a unique group of partners and

    their participation. You are the most important part of making this movement a reality.We have put

    together this toolkit for you in order to provide you with all the resources you may need in order to help

    make this the biggest season of giving yet!

    In this toolkit, you will find:

    #Giving TuesdaySG Mega Messages

    #GivingTuesdaySG Fact Sheet

    A list of #GivingTuesday (USA) Founding partners from 2012

    #GivingTuesdaySG FAQ

    Social media guide with sample tweets and Facebook status updates from the US campaign

    Sample outreach email

    Partner questionnaire

    Sample #GivingTuesdaySG action plan ideas

    Communications timeline

    Press Release Template

    We hope these materials will help you and your voice embrace #GivingTuesdaySG in a way that is most

    meaningful to your organization. Together, we are a powerful community.

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    Mega Messages

    For local audiences:

    #GivingTuesdaySG proves that the holidays can be about both giving and giving back. It

    celebrates how Singaporeans can do more with their wallets than just shopand that

    we Singaporeans can give as good as we get.

    #GivingTuesdaySG is a special call to action and creates a national day of giving around

    the annual shopping and spending season to inspire giving every day.

    #GivingTuesdaySG celebrates giving and by continuing a conversation about ways to

    give more, give smarter, and put personal philanthropy back into the giving season.

    #GivingTuesdaySG is an opening day to the giving season.

    Global Audiences:

    #GivingTuesday unifies charities, corporations, small business, and individuals from

    across the globe to show that the world gives as good as it gets.

    You dont have to be a world leader or a billionaire to give back.#GivingTuesday is the

    perfect day to do so.

    #GivingTuesday is the perfect time for the world to come together and show how

    powerful humanity can be when we unite to give on one day.

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    Fact Sheet 2012 based on #GivingTuesday (USA)

    GivingTuesday 2012 highlights

    GivingTuesday was a new national day of giving added to the calendar on November 27,

    2012, the Tuesday following Thanksgiving, Black Friday and Cyber Monday.

    Families and individuals were encouraged to be generous in whatever ways mattered to

    them, whether that meant volunteering at a local charity or donating to a favorite cause.

    Over 2,500 charities, volunteer organizations, corporations and foundations came together

    in all 50 U.S. stateswith one common purpose to help others and incentivize ways to give

    more, give smarter, and celebrate the great American spirit of contribution.

    How did it happen?

    New Yorks 92nd Street Ywas the catalyst and incubator for GivingTuesday, with the United

    Nations Foundationproviding their strategic and communications expertise.

    A team of advisors, including Adam Hirsch(Edelman), Rob Reich(Stanford), Sharon Feder

    (Mashable advisor) and Mathew Bishop(The Economist) played a critical role in shaping

    GivingTuesdays strategy.

    Facebook, Groupon, the Case Foundation, Variety, the William Morris Agency and

    Mashablebrought together leaders in the social good world for a series of influencer

    meetings nationwide.

    Who took part?

    Corporate partners include Unilever, JPMorgan Chase, Microsoft, JCPenney, Gap, Inc.,Discover, SONY, Mashable, Groupon, Darden Restaurants, Simon Malls, Cisco, andClear

    Channel.

    Nonprofit partners include the Salvation Army, (RED), DonorsChoose.org, charity: water,

    Iraq and Afghanistan Veterans of America, Kiva, the United Way, andDoSomething.org.

    The Committee Encouraging Corporate Philanthropy, InterAction, Dorothy A. Johnson

    Center on Philanthropy, Lodestar Center, Giving USA Foundationand other prominent

    academic and membership organizations in the philanthropic community have endorsed

    GivingTuesday. Charity Navigator, GuideStar, GiveWell and VolunteerMatch serve as

    charity and volunteer advisors.

    What was achieved? The collective efforts of partners, donors and advocates helped fuel a marked increase in

    charitable giving on GivingTuesday. Blackbaud processed over $10 million in online

    donationson Nov. 27a 53% increasewhen compared to the Tuesday after Thanksgiving

    the previous year. DonorPerfectrecorded a 46% increase in online donationsand the

    average gift increased 25%.

    Paypal mobile donationssoared 487% higherthan the previous year's number. The total

    value of those donations increased 228%.

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    The movement garnered2.5 millionsocial media impressions. On Nov. 27, 2012, the

    #GivingTuesday hashtag was mentioned 185,000 times, resulting in national and

    international trending.

    Bill Gates, the White House, the Clinton Foundationand numerous socially-conscious

    celebrities publically supported GivingTuesday on their blogs and social media channels.

    Over 800 press hits(59 million impressions) including NPR, CBS Evening News, ABC News,USA Today, the Huffington Post, Forbes, Mashable, the Washington Postandthe Los

    Angeles Times.

    U.S. Mayors of Chicago, Philadelphia andNew York formally endorsed GivingTuesday.

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    Founding Partners (USA) 2012

    92nd Street Y

    (RED)

    American Red Cross

    Benevolent

    Blackbaud

    Bob Woodruff Foundation

    Bridgespan

    Care2

    Causes

    Charity Miles

    charity: water

    City of Hope

    Clear Channel Outdoor

    Conservation International

    Crowdrise

    Darden Restaurants

    Discover

    DoGoodBuyUs

    DonorsChoose

    DoSomething.org

    Financial Times

    Games for Change

    GlobalGiving

    Groupon

    IAVA

    JPMorgan Chase

    JCPenney

    Kiva

    Mashable

    Microsoft

    Pencils of Promise

    Plant a Fish

    Posterscope

    PSI

    Samasource

    Skype

    Sony

    The Case Foundation

    The Huffington Post

    The Salvation Army

    United Nations Foundation

    Unilever

    United Way

    VENTURE3Philanthropy

    Charity & Volunteer Advisors

    Charity Navigator

    GiveWell

    GuideStar

    VolunteerMatch

    Endorsers

    Committee Encouraging Corporate

    Philanthropy

    Dorothy A. Johnson Center on Philanthropy

    Giving Institute

    Giving USA Foundation

    InterAction

    Lodestar Center for Philanthropy and

    Nonprofit Innovation

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    Frequently Asked Questions

    How can #GivingTuesdaySG benefit my organization?

    The strength of a global movement and unified message that upholds and supports many

    individual brands efforts will increase exposure to your new or already in place giving

    strategy.

    A plug-and-play opportunity, using social media and innovative marketing, makes it a

    simple solution to draw attention, support and funds to your cause.

    The benefits of helping the giving community come together under a common theme and

    set of messages. Just as the retail world has benefitted from coordinating national shopping

    days across many brands and platforms, #GivingTuesdaySG wants to do the same thing for

    giving.

    What can my organization do to be involved in #GivingTuesdaySG?Interested in participating? Its easy! Here are some ideas:

    Launch a special campaign to support your favorite cause.

    Partner with major philanthropic media channels and aggregators.

    Match your employees donations on that day.

    Create a dynamic online giving initiative for #GivingTuesdaySG.

    Commit a portion of proceeds on #GivingTuesdaySG to your favorite cause.

    Create a volunteering initiative.

    Offer your community the chance to add a donation to their purchase on

    #GivingTuesdaySG. Announce a major donation or new initiative.

    Partner with shops to donate a portion of sales to a charity on #GivingTuesdaySG.

    Organize a local toy drive, consignment sale or holiday goods sale to raise money and goods

    for charity.

    Organize a holiday bake sale or pre-order for baked goods on #GivingTuesdaySG which will

    be ready for the holiday.

    Help us spread the message!

    We have launched local Facebook, Twitter (@GivingTuesSG) and Instagram feeds for

    #GivingTuesdaySG. Please like us and help drive awareness.

    Announce your participation in #GivingTuesdaySG to your networks and email lists.

    Please use BOTH #GivingTuesdaySG and #GivingTuesday in spreading awareness.

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    Social Media Guide

    Social media is key to making sure that the #GivingTuesdaySG message grows and helps people

    engage in meaningful ways with the core idea. Its also one of the best ways to celebrate giving

    with easy access to information, tools to share whats working, and public inspirationto givemore, better and smarter. We created a basic introduction to social media and will have

    additional social media resources for partners. We also crafted the following messages for you

    to use. Feel free to copy, paste or create your own!

    In addition, do you have a great quote from one of your community members or leaders? Let us

    know and well turn it into a #GivingTuesdaySG Facebook graphic.

    Example from the US campaign:

    Remember to connect with us on Twitter @GivingTuesSG and use the hashtags #GivingTuesday

    and #GivingTuesdaySG so its easy for us to retweet you. Were also on Facebook; and the US

    team is on Facebook, Twitter, YouTube, Tumblr and Pinterest.

    Sample language and ideas:

    Twitter

    Perfect antidote to overspending this holiday season? #GivingTuesdaySG

    #GivingTuesday coming Dec 3! Givingtuesday.sg @ GivingTuesSG

    Ever thought u should "give back" a little more? What are u waiting for?

    #GivingTuesdaySG #GivingTuesday GivingTuesday.sg @ GivingTuesSG

    Tired of online Xmas shopping? We have a better idea: #GivingTuesdaySG

    #GivingTuesday How will u get involved? Givingtuesday.sg

    #Follow @GivingTuesSG to learn about a different Tuesday in December!

    Givingtuesday.sg

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    #GivingTuesday #GivingTuesdaySGgive more, give better, give smarter. Join us and

    @GivingTuesSG at givingtuesday.sg

    #GivingTuesdayunifies orgs, biz & individuals from across the globe to show the world

    gives as good as it gets. givingtuesday.sg

    You dont have to be a world leader or billionaire to give back! Anyone can participate in#GivingTuesday #GivingTuesdaySG givingtuesday.sg

    #GivingTuesdayis a time for the world to come together & show how powerful

    humanity can be when we unite to give on one day.

    Take part in #GivingTuesdaySG on Dec 3 to give back to your community!

    givingtuesday.sg

    Facebook

    Create a poll and ask your fans how they prefer to give: by donating money, sharing

    information with their followers, organizing their community, giving their time etc. We make a living by what we get. We make a life by what we give. Winston Churchill

    via @GivingTuesdaySG

    The value of a man resides in what he gives and not in what he is capable of receiving.

    Albert Einstein via @ GivingTuesdaySG

    How do you give back to your communities? Share in the comments. Then join us for @

    GivingTuesdaySG on December 3 to be part of givings opening day! givingtuesday.sg

    @ GivingTuesdaySG invites you to join a movement to celebrate giving and encourage

    more, better and smarter giving during the Holiday Season. How will you give back?

    givingtuesday.sg. Youve heard of Black Friday and Cyber Monday? Well heres a new day in the Holiday

    Seasona day to give back! @GivingTuesdaySG givingtuesday.sg

    Pinterest

    Create a board of ways to give back that highlights your business or organizations

    specialty

    Create a multi-media board with video, audio, images and articles that highlight how

    your organization has given back over the years

    Share our #GivingTuesday and #GivingTuesdaySG inspirational quotes pin board and add

    your own. US example:http://pinterest.com/givingtuesday/giving-quotes/

    Thunderclap

    https://twitter.com/search?q=%23GivingTuesdayhttps://twitter.com/search?q=%23GivingTuesdayhttps://twitter.com/search?q=%23GivingTuesdayhttps://twitter.com/search?q=%23GivingTuesdayhttp://pinterest.com/givingtuesday/giving-quotes/http://pinterest.com/givingtuesday/giving-quotes/http://pinterest.com/givingtuesday/giving-quotes/http://pinterest.com/givingtuesday/giving-quotes/https://twitter.com/search?q=%23GivingTuesdayhttps://twitter.com/search?q=%23GivingTuesday
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    Thunderclap is a crowd-speaking platform that helps people be heard by saying something

    together. Thunderclap will send out a timed Facebook Post or Tweet from all of our supporters,

    creating a wave of attention.

    The US team usually has several thunderclaps planned in order to create momentum around

    key marks in the #GivingTuesday movement. Last year, Thunderclaps for #GivingTuesday

    reached hundreds of thousands of people, as this opportunity comes along we will notify you

    and ask you to sign up and spread the word. For more information, please visit the

    Thunderclap site https://www.thunderclap.it/about.

    Sample Outreach Email

    The following email offers ideas and language you can use as part of your outreach for

    #GivingTuesdaySG. Feel free to copy, paste or adjust as you see fit for your organization as you

    communicate about your involvement with #GivingTuesdaySG.

    GIVING TUESDAYSG: WHEN SINGAPORE AND THE WORLD GIVES AS GOOD AS IT GETS

    Dear __________,

    This year, on Tuesday, December 3, 2013, we are part of a call to action that will change the calendar

    and help make history. We are celebrating a day dedicated to giving -- when charities, families,

    businesses, community centers, students, retailers and more will all come together for#GivingTuesdaySG in Singapore and #GivingTuesday globallymovements to celebrate giving and

    encourage more, better and smarter giving during the Holiday Season that we are proud to be part of.

    #GivingTuesdaySG will create a day of giving around the annual shopping and spending season --givings

    opening day. Leading up to December 3, the #GivingTuesdaySG campaign will provide a platform for

    you to contribute to your community and the world to help make this season the biggest giving season

    yet!

    We invite you to be part of this celebration. #GivingTuesdaySG will show how the world can do much

    more with our wallets than just consume. Heres what you can do to help make this initiative a success:

    1.

    Have a great idea on how to give back on #GivingTuesdaySG? Follow us on twitter@GivingTuesSG, use the #GivingTuesdaySG and #GivingTuesday Hashtags. Like us onFacebook,

    then tell us your idea!

    2.

    Go to our website and register to become a Social Media Ambassador at

    http://givingtuesday.sg. Social Media Ambassadors are essential to helping to grow the

    movement. You can become a Social Media Ambassador when you join our online social

    community and commit to helping grow the movement by sharing content or by submitting

    content.

    http://twitter.com/givingtueshttp://www.facebook.com/GivingTuesdayhttp://www.facebook.com/GivingTuesdayhttp://www.facebook.com/GivingTuesdayhttp://givingtuesday.sg/http://givingtuesday.sg/http://www.facebook.com/GivingTuesdayhttp://twitter.com/givingtues
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    3. Help us promote! Here is some sample language for you:

    Perfect antidote to overspending on#BlackFriday?#GivingTuesday#GivingTuesdaySG

    coming on Dec. 3! http://GivingTuesday.sg @GivingTuesSG

    Have u told ur network about#GivingTuesdaySG? ItsDec 3, get your friends to sign up at

    http://GivingTuesday.sg

    #GivingTuesdaySG is coming Dec 3 - Save the Date - Want to join? Let us know!http://GivingTuesday.sg

    #GivingTuesdaySG Blog Partner Questionnaire Form

    In order to help us to better understand what your plans are for #GivingTuesdaySG and to make sure we

    can best communicate how you are part of this movement, please help us by filling in this questionnaire.

    Please fill out to your best ability and [email protected] your answers. We will also use

    this data to create blog posts for the #GivingTuesdaySG website to promote your efforts.

    Got other ideas for the #GivingTuesdaySG blog? Please send your thoughts to Debbie Ng at

    [email protected] love to include your content!

    1.

    Why did [your organization] decide to become a #GivingTuesdaySG partner?

    2.

    What is [your organization] planning for #GivingTuesdaySG?

    3.

    What are you doing to get your [customers/fans/members] involved in this initiative?

    https://twitter.com/search/?src=hash&q=%23BlackFridayhttps://twitter.com/search/?src=hash&q=%23BlackFridayhttps://twitter.com/search/?src=hash&q=%23GivingTuesdayhttps://twitter.com/search/?src=hash&q=%23GivingTuesdayhttps://twitter.com/search/?src=hash&q=%23GivingTuesdayhttps://twitter.com/search/?src=hash&q=%23GivingTuesdayhttps://twitter.com/search/?src=hash&q=%23GivingTuesdaymailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]://twitter.com/search/?src=hash&q=%23GivingTuesdayhttps://twitter.com/search/?src=hash&q=%23GivingTuesdayhttps://twitter.com/search/?src=hash&q=%23BlackFriday
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    Sample Action Plan Ideas

    Organization 1mid-size company

    Organize an employee volunteer day at a local non-profit

    Partner with a local organization to give a donation (money, goods or services)

    Will hold an office bake sale. Employees will bring in baked goods and profits go towards the

    organizations seasonal charity appeal. The organization is matching profits raised.

    Organization 2large national chain

    Promote the organizations involvement in #GivingTuesdaySG and #GivingTuesday via social

    media

    Leverage #GivingTuesdaySG to publicize how franchises in the chain give back to their local

    communities year round and publicize specific efforts set for December 3, 2013

    Celebrate all these efforts on #GivingTuesdaySG and #GivingTuesday and announce updategiving totals from all franchises

    Organization 3regional philanthropy

    Convene local public, private and charitable organizations and begin a conversation to raise

    awareness and advance the goals of #GivingTuesdaySG

    Host a roundtable discussion during an annual conference to make sure attendees know about

    #GivingTuesdaySG and how they can get involved

    Organization 4multinational

    Launch a new fundraiser/giving platform with national and international press and leverage

    #GivingTuesdaySG to expand and generate greater funds for chosen recipient charity

    Match funds raised

    Celebrate efforts and announce totals on #GivingTuesdaySG

    Organization 5charity

    Send online and direct marketing communications to donor community around

    #GivingTuesdaySG to inspire early giving, before year-end tax deduction rush

    Activate your social media constituency (or start one) for a social media campaign

    Get a matching grant or offer something new (i.e. new video, photos) for donors

    Promote!

    Finally, no matter what you do, we are here to help you promote! Send us sample tweets, host a twitter

    chat, a google+ hangout, contribute to our blog, whatever you choose, we will make sure to amplify

    your initiative as much as possible.

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    Communications Timeline

    September 2013

    Joint briefing / Google hangout with all partners and social media ambassadors

    1st

    press release

    Spokesperson training materials and FAQs provided to all partners

    GivingTuesday.sg website goes live

    October 2013

    Social media workshop for partners

    Press conference

    Partners to announce their own #GivingTuesday campaigns

    November 2013

    Social marketing starts in earnest.

    Media advisorymore social media ambassadors

    Media advisorymore partners

    December 2013

    Launch of #GivingTuesdayadvisory

    Media advisorypositive impact

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    Sample Press Release

    Contact:

    [CONTACT NAME, CONTACT ORGANIZATION, PHONE, EMAIL]

    [INSERT ORGANIZATION NAME] Joins the National #GivingTuesdaySG Movement To Encourage

    Spending With A Purpose

    Pledges to [INSERT CAMPAIGN DETAILS]

    [INSERT LOCATION] [INSERT DATELINE][INSERT PARTNER NAME]has joined #GivingTuesdaySG, a

    first of its kind effort in Singapore that will harness the collective power of a unique blend of partners

    charities, families, businesses and individualsto transform how people think about, talk about and

    participate in the giving season. #GivingTuesday was officially launched in the USA last year as a new

    national day of giving. This year, the campaign has gone global. In addition to Singapore, #GivingTuesday

    is taking place in the USA, Canada and Australia, among other countries.

    #GivingTuesdaySG will inspire people to take collaborative action to improve their local communities,

    give back in better, smarter ways to the charities and causes they support and help create a better

    world. Taking place December 3, 2013the Tuesday after Black Friday and Cyber Monday

    #GivingTuesdaySG will harness the power of social media to create a national moment around the

    holidays dedicated to giving, similar to how Black Friday and Cyber Monday have become days that are,

    today, synonymous with holiday shopping.

    [INSERT WHY PARTNER JOINED #GIVINGTUESDAYSG AND DETAILS OF PARTNER #GIVINGTUESDAYSG

    INITIATIVE]

    [INSERT QUOTE FROM PARTNER ORG. SPOKESPERSON]

    #GivingTuesday was founded in the USA by the 92nd Street Y and the UN Foundation. Seeing an

    opportunity to channel the generous spirit of the holiday season to inspire action around charitable

    giving, a group of friends and partners, led by the 92nd Street Y, came together to find ways to promote

    and celebrate the great American tradition of giving. Thought leaders in philanthropy, social media and

    grassroots organizing joined with 92nd Street Y to explore what is working in modern philanthropy and

    how to expand these innovations throughout the philanthropic sector. The concept gained steam, and

    by bringing together a group of founding partnersincluding the United Nations Foundation,

    DonorsChoose.org, Mashable, Blackbaud, charity: water, GlobalGiving, Iraq and Afghanistan Veterans of

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    America (IAVA), Kiva, Darden Restaurant Group, Groupon, Unilever and VentureThree Capitala

    nationwide series of discussions about how to make #GivingTuesday a success is already underway. Each

    week, new organizations have joined the movement and are providing creative ways people can

    embrace #GivingTuesday and collaborate in their giving efforts to create more meaningful results.

    In Singapore, #GivingTuesday has been initiated by the National Volunteer & Philanthropy Centre

    (NVPC) with support from the 92nd

    Street Y and the UN Foundation. NVPC is Singaporesleading

    connector of volunteers and donors with appropriate charities and non-profit organizations. It is also the

    lead capacity builder for the sector, providing leadership programmes, skills training, and grants for

    nonprofits, and a major thought leader, producing landmark studies and research into giving in

    Singapore.

    Currently, more than 30 corporate and nonprofit organizations have committed to participate in the

    initiative. Founding Partners include [INSERT NAMES]. Other corporate partners of #GivingTuesdaySG

    include [INSERT NAMES]. #GivingTuesdaySG is also fortunate to have strong support from many

    influential personalities who have agreed to be Social Media Ambassadors. These include Hossan Leong,

    Dr Leslie Tay, Tommy Wee, Irene Ang, Janice Koh, Anita Kapoor and more.

    #GivingTuesday is a counter narrative to Black Friday and Cyber Monday because it reminds us that the

    spirit of the holiday giving season should be about community and not just consumerism, Laurence

    Lien, CEO of NVPC. The most meaningful gift we can give our children, loved ones, friends and

    neighbors is the commitment to work together to help build a better world.

    Those who are interested in joining [INSERT ORGANIZATION NAME]s #GivingTuesdaySG initiative can

    visit [INSERT SPECIFIC #GIVINGTUESDAY LANDING PAGE ADDRESS IF AVAILABLE] . For more details

    about the #GivingTuesdaySG movement, visit the #GivingTuesdaySG website (givingtuesday.sg),

    Facebook page (https://www.facebook.com/GivingTuesdaySG) or follow #GivingTuesdaySG and

    #GivingTuesday (global), and the #GivingTuesdaySG hashtag on Twitter

    (https://twitter.com/givingtuessg).

    About [INSERT ORGANIZATION NAME]

    [INSERT ORGANIZATION BOILER PLATE]

    About #GivingTuesdaySG

    https://www.facebook.com/GivingTuesdayhttps://www.facebook.com/GivingTuesdayhttps://twitter.com/givingtuessghttps://twitter.com/givingtuessghttps://twitter.com/givingtuessghttps://twitter.com/givingtuessghttps://www.facebook.com/GivingTuesday
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    #GivingTuesdaySG is part of a global movement to celebrate and provide incentives to give. It will culminate with a

    global day of giving on December 3, 2013. This effort harnesses the collective power of a unique blend of

    partnerscharities, families, businesses and individualsto transform how people think about, talk about and

    participate in the giving season. #GivingTuesdaySG will inspire people in Singapore to take collaborative action to

    improve their local communities, give back in better, smarter ways to the charities and causes they celebrate and

    help create a better world. #GivingTuesdaySG and #GivingTueday (global) will harness the power of social media to

    create a global moment that is dedicated to giving around the world.

    A team of recognized experts and influencers in the USA, initially convened by leaders of 92nd Street Y and

    supported by a core group of founding partners, originally spearheaded this effort. Founding partners in 2012

    included United Nations Foundation, DonorsChoose.org, Mashable, Blackbaud, charity: water, GlobalGiving, Iraq

    and Afghanistan Veterans of America (IAVA), Kiva, Darden Restaurant Group, Groupon, Unilever and VentureThree

    Capital. Leaders in philanthropy, social media, innovative giving, grassroots organizing, marketing and

    communications are providing counsel and resources to help build this movement.

    In Singapore, #GivingTuesday has been initiated by the National Volunteer & Philanthropy Centre (NVPC) with

    support from the 92nd Street Y and the UN Foundation. NVPC is Singapores leading connector of volunteers and

    donors with appropriate charities and non-profit organizations. It is also the lead capacity builder for the sector,

    providing leadership programmes, skills training, and grants for nonprofits, and a major thought leader, producing

    landmark studies and research into giving in Singapore.

    To learn more about #GivingTuesdaySG participants and activities or to join the celebration of giving, please visit:

    Website: givingtuesday.sg

    Facebook:www.facebook.com/GivingTuesdaySG

    Twitter:https://twitter.com/givingtuessg

    https://www.facebook.com/GivingTuesdayhttps://www.facebook.com/GivingTuesdayhttps://twitter.com/givingtuessghttps://twitter.com/givingtuessghttps://twitter.com/givingtuessghttps://twitter.com/givingtuessghttps://www.facebook.com/GivingTuesday
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    Questions or concerns?

    Get in touch with one of these members of the #GivingTuesdaySG

    team:

    Aun [email protected]

    [email protected]

    [email protected]

    [email protected]

    [email protected]

    mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]