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Giving Online Students the University Experience Melissa Robinson, Associate Director UF Online OneStop – University of Florida

Kim Pace, Assistant Vice President for Student Affairs – University of Florida

Kate Klepper, Associate Dean, Graduate Business Programs – Northeastern University

Redefining the Traditional Student

• 26% of Post Secondary Students are taking at least one course online

• 13% of Post Secondary students are studying fully online

Changing Student Demographics

0%10%20%30%40%50%

Part Time Full Time

Students Employment Status

20%

25%

30%

35%

40%

45%

50%

1970 1980 1990 2000 2010 2021

25 and over

SOURCE: U.S. Department of Education, National Center for Education Statistics, Higher Education General Information Survey (HEGIS)

Differentiators

2002 – 34% of institutions offered online programs

2012 - 62% of institutions offered online programs

Allen, E., & Seaman, J. (2013). Changing Course Ten Years of Tracking Online Education in the United States. Retrieved April 15, 2015.

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Engaging the Online Student

Melissa Robinson, Associate Director UF Online OneStop

Kim Pace, Assistant Vice President for Student Affairs

April 27, 2015

University of Florida

UF Online OneStop

Our Mission and Commitment

• To optimize operations within the Division of Enrollment Management and to provide UF Online students first-class customer service throughout the enrollment lifecycle, with a specific interest in increasing student enrollment and retention

• To centralize communication between Enrollment and Program Coaches with campus contacts

OneStop Functions

OneStop Operations

• Location • Extended hours • General Inbox • Website:

http://handbook.ufonline.ufl.edu/onestop/

• January 2015 Launch • Contact

– (352)294-3290 – ufonlineonestop@mail.ufl.edu

Connect

Inspire

Engage

Orientation and Transition Services

Student Orientation: Residential Students

• Learn about: • Student records /registration • Email • E-Learning on Canvas • Engagement Opportunities • University Honor Code • Academic Expectations and Resources • Support Services • Register for Fall Courses

• Mandatory Campus attendance • Cost: $180

Student Orientation: UF Online Students

Links • Learn about:

• Student records/registration • Email • E-Learning on Canvas • Engagement Opportunities • University Honor Code • Academic Expectations and Resources • Support Services • Next Steps for Obtaining Gator1 Student ID Card

and Academic Advising Appointment • Customized for UF Online students • Cost: $35

Student Orientation: UF Online Students

Links

Student Orientation: UF Online Students

Links

Welcome video: http://mediasite.video.ufl.edu/Mediasite/Play/35e30101a57b4f5084afc9162490c3d91d

Student Orientation: UF Online Students

First Year Florida Course

• First Year Florida (FYF) signature First Year Success course for UF Online students.

• 1 credit course is an introduction to UF focusing on career exploration, goal setting, transition, and talent discovery.

Student Orientation: UF Online Students

First Year Florida Course

Student Orientation: UF Online Students

Making it Mandatory: Student Record Holds

• Must complete orientation • Including orientation quiz

completion and • Gator1 ID card approved

• Must complete advising appointment

Student Affairs Services for UF Online Students

Student Affairs Fee Based Services

Fees and the Law Florida Statute: 1001.7065(4)(k)(1): No distance learning fee, fee for campus facilities, or fee for on-campus services may be assessed, except that online students shall pay the university’s technology fee, financial aid fee, and Capital Improvement Trust Fund fee. http://www.flsenate.gov/Laws/Statutes/2014/1001.7065

Student Affairs Fee Based Services

Fees NOT Paid by UF Online Students: • Transportation Access Fee • Building Fee • Health Fee • Athletic Fee • Activity and Service (A&S) Fee • Tuition Differential Fee is discounted

(75%, like tuition)

Student Affairs Fee Based Services

Student Affairs Services and Activities Supported by Fees UF Online Students

Do Not Pay: • Recreational Sports • Student Legal Services • Counseling and Wellness Center • GatorWell Health Promotion Services • Student concerts and speaker events

Student Affairs Fee Based Services

UF Career Resource Center • Virtual Career and Graduate Fairs (available via Gator

CareerLink) • Gator CareerLink

• Research employers • Find out about internships and jobs • Network

• CHOMP (career path and major discovery) • Resume Critique (via Career Planning appointment) • Career Planning Appointments (via Skype or phone) • Virtual Mock Interviews (via Career Planning Appointment

or Gator CareerLink)

www.crc.ufl.edu

Student Affairs Fee Based Services

Recreational Sports Membership • Access to recreation and

fitness centers • Equipment check-out • Intramurals • Eligible to purchase

premium services, including Massage Therapy, Small Group Training and Personal Training

• Don’t need membership to access Lake Wauburg, campus aquatics facilities and outdoor recreation complex

www.recsports.ufl.edu/about/membership-services/students/

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Kate Klepper, Associate Dean, Graduate Business Programs – Northeastern University

Going in Assumptions Keep EVERYTHING separate No mixing Keep an arm’s length – on ALL fronts, including

Going in Assumptions

• Keep EVERYTHING separate • No mixing • Keep an arm’s length – on ALL fronts,

including Marketing

Going in Assumptions Keep EVERYTHING separate No mixing Keep an arm’s length – on ALL fronts, including

Reality sets in • Online students respond to online

marketing • Online marketing is difficult to geo-

focus • Students WANT to be invited

Going in Assumptions Keep EVERYTHING separate No mixing Keep an arm’s length – on ALL fronts, including

Benefits of inclusion

• Quick cohort • Great experience • Lasting impression • Should we ‘require’ this?

Going in Assumptions Keep EVERYTHING separate No mixing Keep an arm’s length – on ALL fronts, including

Current state • Campus based, seminar courses • International Field Study • Clubs & Organizations • Graduation

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Questions