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Give Your Facebook a Boost
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Transcript of Give Your Facebook a Boost
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Give Your Facebook a Boost: What You Need to Know to
About Advertising on FacebookNovember 19, 2015
#ECISMG
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About Me• Building professional websites
for 10 years• Practicing digital marketing for
5 years• Very understanding wife, 3 crazy children• Lover of video games, Cubs, Colts, and CrossFit
#ECISMG
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Don’t be shy!
•Ask questions: @bkcoppernoll•Keep the conversation going: #ECISMG•Follow: @ECISocial
#ECISMG
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Why You’re Here•Difference between Boosted posts vs. Advertising•How to boost posts•How to create ads•Tools and Tips
photo credit: dmnews.com
#ECISMG
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Before You Get Started
•Set a goal for your ad•Determine your target audience•Set a budget•Be ready to be wrong•Try again
#ECISMG
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Boosted posts increase your reach on already published posts and stay in your audience’s news feeds longer.
Ads offer more capability on targeting and the content you’re promoting – including calls to action (CTA).
Boosted Posts vs. Ads
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Boosted Posts
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Not Boosted
Boosted
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Why boost posts?
Boosted posts are great to reach more of your page’s followers with specific content for an extended period of time.
#ECISMG
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What to boost
•Content that always engages your audience.•Always boost your own content.•Visuals help.
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#ECISMG
How to boost a post
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#ECISMG
Choose an audience (start with people who like your Page)
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#ECISMG
Set your budgetSet your duration
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#ECISMG
Set your payment method
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Facebook AdsAds are made using the Ads Creator or the Power Editor.
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Ads can have a call to action
Show up as sponsored
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Why use a Facebook ad?
Facebook ads are great for getting your target audience to engage with your Page on more personal/dynamic levels.
#ECISMG
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Different Objectives of Ads
•Page post engagement•Page Likes•Clicks to Websites•Website Conversions
•Video Views•App Installs•App Engagement•Event Responses•Offer Claims
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Ad Creator vs. Power Editor
Facebook Ads Creator is a simpler approach to creating ads.
The Power Editor provides more tools and options to create the perfect ad. #ECISMG
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How create an ad
www.facebook.com/ads/manager
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Name your campaign
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#ECISMG
Set target location
Be specific
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#ECISMG
Choose demographics:AgeGenderLanguagesInterestsBehaviorsCategories of InterestConnections
Save your audience
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#ECISMG
Find out how specific your audience definition is – you can get an idea of how many people you may reach
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#ECISMG
Set your budget (daily or lifetime)
Set your schedule
Set your ad delivery
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#ECISMG
Create the look of your ad
Select your image(s)See recommended
sizes
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#ECISMG
Connect your FB Page
Fill in headline, text, CTA button, and
description
Preview your ad
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Facebook Tools and Tips
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Facebook Grid Tool
www.facebook.com/ads/tools/text_overlay
Text needs to be <20%
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Facebook Ads Manager
www.facebook.com/ads/manager
Review performance
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#ECISMG
Engagement Numbers
Cost per engagement goal
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So there you have it
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Resources•Facebook Ads Basics
www.facebook.com/business/learn/facebook-ads-basics •A Beginners Guide to Facebook Advertising
sproutsocial.com/insights/facebook-advertising-guide
#ECISMG
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Any Questions?
#ECISMG
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Thank You! How to stay in touch:
• BC Digital Marketing Blogbcdigitalmarketing.com
• LIKE on Facebookwww.facebook.com/bcdigitalmarketing
• Follow on Twittertwitter.com/bcdigimarketing
#ECISMG