Give As You Live: £1bn of new donations

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    21-Jan-2015
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Polly Gowers, Founder and CEO, Give as You LiveUnderstand the revolution in online shopping and consumer trend and the opportunities for charities fundraising onlineHow social media is enabling us to build and scale our productLearn from individual cases studies how you can create a new revenue stream from existing supporters

Transcript of Give As You Live: £1bn of new donations

  • 1. A 1bn donation opportunityDoubling our user numbers every month*Of the 50bn* currently spent online, 1.25bn** is potentially available for UK causes Source, Forrester1

2. Thousands of brands will donate money to charity with every online purchase made:ASDA4.00%Expedia 6.00% lastminute.com4.00% Sainsbur 2.50%AVON4.00%Flybe 0.50% Laura Ashley3.00% Screwfix 2.00%B&Q 1.75%Focus DIY 2.50% LoveFilm3.75 Sky60.00Bhs 2.50%GAME1.50% Majestic Wine 2.00% Staples3.00%Boden 2.75%Gameplay1.50% Marks & Spencer 1.50% Superdrug3.25%Boots 4.00%Gamestation 1.50% Matalan 2.50% Swiss International Airlines 4.00British Airways 2.50%H.Samuel6.25% Microsoft Store 9.00% Tesco5.00%British Gas 20.00 Halfords1.50% Mothercare2.00% The AA 30.00BT35.00 Hallmark9.00% New Look3.50% The Body Shop4.00%Burton2.50%Hertz 2.50% npower50 The White Company2.50%Comet 1.00%2.00% P&O 150Thetrainline.com 1.75%Currys1.00%Holland & Barrett 5.00% PC World1.00% Thomas Cook3.25%Debenhams 2.50%House of Fraser 2.50% Penguin Books 4.00% Thorntons4.00%Dell2.50%iTunes2.00% Play.com3.00% TM Lewin 5.00%Dixons1.00%Iwantoneofthose 5.00% QVC 2.50% Toys R Us1.50%Dominos Pizza1.50%JJB Sports5.00% Republic3.50% Virgin Holidays1.50%Dorothy Perkins 2.50%John Lewis2.50% Robert Dyas 3.50% Vodafone 50.00Early Learning Centre 2.00%La Redoute2.50% Royal Brunei Airlines 0.53% Waterstones2.00%Euroffice 5.50%La Senza5.00% Ryman 5.00% Woolworths 3.00% 70% of UK households use the internet for buying goods and services. The average shopper is spending 71 per month 2 3. Shopping facts 70% of UK households usethe internet for buying goods or services 42% of Brits shop at least once a week online 4pm Weds is peak workplace shopping witha 75% increase in sales *Of the 50bn*currently spent online, 1.25bn** is potentially available for UK causes Source, Forrester3 4. More Staggering facts Sales of online clothing have grown by 32% Online retail predicted to grow by 36% over next18moths vs 1% offline. 1 in every 10 pounds will be spent online by 2012 4bn is spent on affiliate marketing in the UK pa4 5. With Give as you Live users can raise money for charity AND useleading search engines and participating retailers 5 6. With Give as you Live users can raise money for charity AND useleading search engines and participating retailers 6 7. Kate on target to raise: 60paKate is a 32 year-old mum to six monthold daughter Ava. She has raised 10.29for Cancer Research UK in two months.Kates favourite online stores include:Online shopping letsme accomplish tasks at odd hours, and at the same time I can support a cause that has affected both of my parents.7 8. Claire is on target to raise 500paClaires husband has stage 4 BowelCancer. She has 3 children and runs herown company. She has little time andshops online often. She will raise over500 this year for Beating Bowel Cancer. I reckon I can easilyraise 500 in 2011 forClaires favourite stores include:Beating Bowel Cancer.The next big purchasecoming up is a newwashing machine and a holiday. 8 9. David is on target to raise over 1500pa David is a regular business traveler in the UK, the US and Asia. He raises over 200 per trip for his favourite charities by booking his hotels and air travel with Give as you Live. Davids favourite online stores include:The fact that the money raised from our existing purchases comes from the retailer and goes directly to the charitywithout hitting my bottom line is great.9 10. The Growth Plan Build a GREAT product Create product champions Make it easy for people to share anddiscover Give as you Live Great customer care*Of the 50bn* currently spent online, 1.25bn** is potentially available for UK causes Source, Forrester10 11. Gathering, sharing and rewarding customer feedback.Creating champions that share their experience*Of the 50bn* currently spent online, 1.25bn** is potentially available for UK causes Source, Forrester11 12. Social CommerceA facebook fan is 41% more likely to recommend a company and 28% more likely tocontinue using them in the future. *Of the 50bn* currently spent online, 1.25bn** is potentially available for UK causes Source, Forrester 12 13. Wish Lists 13 14. 14 15. 15 16. Making it easy to share16 17. GREAT Customer Care *Of the 50bn* currently spent online, 1.25bn** is potentially available for UK causes Source, Forrester 17 18. www.giveasyoulive.com*Of the 50bn* currently spent online, 1.25bn** is potentially available for UK causes Source, Forrester18 19. 19