Gisele Raulik Murphy
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DESIGN POLICY IN PRACTICE Gisele Raulik Murphy Design Policy Conference - Make a Plan WDC Cape Town 2014 17 October 2014
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World Design Capital 2014 - Speaker Presentation
Transcript of Gisele Raulik Murphy
DESIGN POLICY IN PRACTICE
Gisele Raulik Murphy
Design Policy Conference - Make a Plan
WDC Cape Town 2014 17 October 2014
_ long-term capability development _ meticulous planning _ collective over individual stars _ competitive intelligence _ local public campaign
1996 Atlanta 1 gold medal Posi-on 36
2012 London 29 gold medals Posi-on 3
2008 Beijing 29 gold medals Posi-on 4
“World Class Performance Programme”
_ Since 1997 (long-term investment)
_ £100m per year is invested in Britain's top athletes by UK Sport
_ both National Lottery and Government Exchequer funds
what is policy?
The process by which governments translate their political vision into programmes and actions to
deliver outcomes –
desired changes in the real world. (UK National School of Government)
what is design policy?
The process by which governments translate their political
vision into programmes and actions in order to develop national design resources and encourage their
effective use in the country.
…desired changes in the real world.
Variety in design policies and programmes
Policy Implementation
Source: RAULIK-‐MURPHY, 2010. A Compara-ve Analysis of Strategies for Design Promo-on in Different Na-onal Contexts.
Strategy
POLICY
Differentiation
Government-led
Cannot be transferred
Implementation
PROGRAMMES
Strengthening
Government-led and/or independent initiative
Transferable
In order to develop policy strategies, we need to understand the context and determine what to change.
Informed decision
Where are you? Where do you want to go? Where are the others?
How to get there?
URUGUAY Study for the implementation of
a National Design Policy
Business diagnostics Design system mapping Design management staircase National context
Benchmark International models International design scoreboard Future scenarios
Good practices Governance Co-development Monitoring
TOOLS
Where are you? Where do you want to go? Where are the others?
How to get there?
Where are we? setting the scene
Uruguay design for export
Onde você está? Where do we want to go? Where are the others? benchmark, scoreboard and international references
Diagnostics of the use of design by industry
MESA DE INSTITUTOSDE FORMACIÓN
INSTITUTOSPÚBLICOS
CONSEJO DE DISEÑO
GGC DE DISEÑO INSTITUTOSPRIVADOS
EUCD Y LDCV FARQ/UDELARIENBA UDELAR
CETP / UTU
ORT, UDE, PETER HAMER,PABLO GIMENEZ, STRASSER Y OTROS
FUENTE DE FONDOS EDUCACIÓN DE DISEÑOPROMOCIÓN DEL DISEÑO
PROGRAMAS DEAPOYO A EMPRESAS
INVESTIGACIÓN Y DESARROLLO ASOCIACIÓN DE PROFESIONALESPOLÍTICAS DE DISEÑO
SECTOR PÚBLICO
SECTOR PRIVADO
ESPACIOS DE ARTICULACIÓN
INSTITUCIONES RELACIONADAS
SECTOR ACADÉMICO
national design system
How do we get there? co-development, good practices, recommendations
Case cards
BRAZIL Diagnostics of Design in Brazil
Source: Diagnós-co do Design Brasileiro, 2014. Download: www.cbd.org.br/downloads
Reference: MOULTRIE, J, LIVESEY, F. (2009) Interna-onal Design Scoreboard. University of Cambridge.
International Design Scoreboard
Use of design resources by the industry
Source: Diagnós-co do Design Brasileiro, 2014. Download: www.cbd.org.br/downloads
Valor Econômico, 17.June.2014
“Lack of design management restricts Brazilian exports, according to study.”
NATIONAL DESIGN CAPABILITY analysis based on a significant volume of
data and benchmarked against other countries
INDUSTRY association collaboration in
return for sector specific design Capability benchmarking and analysis
COMPANY participation and data in
return for design diagnostics
_ planning for long term results
Back to sports policy, what can we learn from their good results?
“It typically takes around 8 years to
reach their peak once their talent
has been identified.”
(UK Sport)
_ planning for long term results
_ multifaceted approach
Back to sports policy, what can we learn from their good results?
Besides the World Class Performance Programme, which invests directly in sports and athletes, there is: - Coaching Programme - Scientific and medical support - Ensuring athletes a full-time career in sport - Identification of future talent
_ planning for long term results
_ multifaceted approach
_ the whole team / the design system
Back to sports policy, what can we learn from their good results?
MESA DE INSTITUTOSDE FORMACIÓN
INSTITUTOSPÚBLICOS
CONSEJO DE DISEÑO
GGC DE DISEÑO INSTITUTOSPRIVADOS
EUCD Y LDCV FARQ/UDELARIENBA UDELAR
CETP / UTU
ORT, UDE, PETER HAMER,PABLO GIMENEZ, STRASSER Y OTROS
FUENTE DE FONDOS EDUCACIÓN DE DISEÑOPROMOCIÓN DEL DISEÑO
PROGRAMAS DEAPOYO A EMPRESAS
INVESTIGACIÓN Y DESARROLLO ASOCIACIÓN DE PROFESIONALESPOLÍTICAS DE DISEÑO
SECTOR PÚBLICO
SECTOR PRIVADO
ESPACIOS DE ARTICULACIÓN
INSTITUCIONES RELACIONADAS
SECTOR ACADÉMICO
_ planning for long term results
_ holistic vision
_ the whole team / the design system
_ competitive intelligence
Back to sports policy, what can we learn from their results?
