GIS Tools and Resources for Location-based Questions in Business
28
GIS Tools and Resources for Location-based Questions in Business Ben Mearns Lead Geospatial Information Consultant IT Client Support & Services University of Delaware
description
GIS Tools and Resources for Location-based Questions in Business. Ben Mearns Lead Geospatial Information Consultant IT Client Support & Services University of Delaware. Seminar Outline. Why Location What is GIS Case Studies Software Business Analyst UD Resources Q & A. Why Location. - PowerPoint PPT Presentation
Transcript of GIS Tools and Resources for Location-based Questions in Business
GIS Tools and Resources for Location-based Questions in Business
Ben MearnsLead Geospatial Information Consultant
IT Client Support & ServicesUniversity of Delaware
Seminar Outline
• Why Location• What is GIS• Case Studies• Software Business Analyst• UD Resources• Q & A
Why Location• GIS enhances BI with
geographic context and external data
• Roughly 80% of business data is location-based Pick (2008)
• Visualizable = Effectively communicate, make real-time insights
Source: Esri
Why Location Benefit/Cost• GIS has lagged IT/BI adoption• Adoption = Ecosystem = Value
http://www.opengeospatial.org/domain/geobi
Why Location Corporate Adoption
What is GIS
• GIS = Geographic Information Systems = the tools for working with location-based information
What is GIS Modeling Location• Implements (potentially) precise, explicit systems for location– Geocoding
• 20 Orchard Road Newark, DE 19716 (implicit location) (39.6807,-75.7559)
• Topology : Modeling relationships between locations– Points, lines, polygons– Networks, etc.
• Geospatial data = points + topologies + grid + tablesGrid (a.ka. Raster, Surface)LinePoint Polygon
What is GIS Visualization• Layers
Source: http://www.locationintel.com/
What is GIS Visualization• Symbolization
What is GIS Visualization• Interactive
What is GIS Visualization• 3D
What is GIS Analysis• Main Spatial Tool Types– Overlay– Proximity– Table– Surface– Statistical– Selection
Modified from: http://www.esri.com/library/whitepapers/pdfs/gis-and-business-intelligence.pdf
GIS Client or Server
What is GIS Enterprise Information
Source: Imaging Notes Summer, 2010
What is GIS Enterprise Information
Case Studies
Case Study Site Selection
• Wharton GIS Lab for Wawa1. Customer Prospecting and Hot
Spot Analysis2. Select a Site with the Evaluate
Site Tool3. Create Trade Areas for the Site4. Create a Report for the site5. Use the Huff Model to
forecast sales for the site
Directions Magazine 7/2/2005
Case Study Supply Chain
• Walmart (WSJ 7/23/2010, Directions Magazine 7/29/2004)
– Supply Chain, Upstream – Supply Chain, Downstream
• Home Depot (Directions Magazine, 5/19/2006)
– Merchandise Mix– Store Modernization– Section Expansion (Garden Center, Home Builder)
Case Study Finance & Risk Analysis• Financial Mitigation and
Governance– Mortgage risk: what
are the geographic trends? Fannie Mae (2008)
– Reserve Size– Compliance (Basel III,
CRA, HMDA) • Insurance– Premiums– Risk diversification– SwissRe: Reinsurance,
Natural hazard risk modeling (Pick 2008)
Source: http://www.esri.com/industries/insurance/pdfs/busgeoinfo-managing-risk.pdf
Case Study Marketing and Sales
http://news.cnet.com/8301-17939_109-10098259-2.html
“Half of all advertising is wasted, but no one knows which half that is”
Business Analyst
• Now free for teaching and class related student research
• Developed by Esri, part of ArcGIS
Business Analyst Components
• Data– 11,000 variables– Demographic (Current year, 5-year forecasts),
consumer spending, business locations, market potential, crime, banking, major shopping centers, traffic counts, lifestyle segmentation
• Software– Business Analyst Online: market analysis, site evaluation– BA Desktop: Include in-house data– BA Server: Follow in-house data life cycle
Business Analyst Lifestyle Segments
Business Analyst BAO Demonstration
UD Resources
UD Resources Learning
• Learning– Workshops– Virtual campus– Webinars– Classes
UD Resources Community
• Community for support and collaboration– SMDC
• Getting started/basic map making– Research Computing
• Troubleshooting• Research support• Ongoing support
– Collaboration– UD GIS Email List– Public Labs: Library SMDC, Pearson, Smith RC
UD Resources Software, Data, and Systems
• Software and Data– Data acquistion– Software selection – UD licensed software: ArcGIS, Business Analyst, ERDAS
IMAGINE, ENVI, IDL, FME– UD licensed data: Esri, ICPSR, etc.
• Systems– Cloud based– Virtual– Cluster
Ben Mearns, [email protected]/gis
UD GIS We’re Open for Business
Special thanks: Paul Amos, Managing Director, Wharton GIS Lab
