I’m with the brand

Rebecca Woolf: Girl’s Gone Child

Signal, San Francisco 3/21

Girl’s Gone Child

• My life• My blog• My passion(s)• My audience• My brands

Girl’s Gone Child: Year One

Girl’s Gone Child: Year Seven

Case Study #1 Levis:

- Why I said yes to the partnership- What I did: (Made it personal.)- Why it worked:

- Disclosed immediately. - Content felt like it belonged on GGC. - Curve ID was a perfect fit (zing!) with my

Postpartum style section. Because, hi, curves. How you doin’.

Case Study #2: Best Buy (Captured Series)

- Why I said yes to the partnership- What I did: Used the opportunity to share stories I wouldn’t have had the chance to share otherwise. Ex: Golf story. - Why it worked:

- $500 gift card. For a holiday giveaway? Huge. - The exchange of story? Even bigger. - Also: I LOVED doing this series. (thus, my readers

loved it back.)

Case Study #3 HGTV

• Why I originally said no to the partnership.• Why three years later I said yes. • What we’re doing.• Why it works. • Lesson: Sometimes one has to say no to an

opportunity to say yes to it later. (Timing is everything.)

Sponsored opportunities = just like any other relationship. What are we worth to each other? When should we say no?- Traffic isn’t everything.- Heart before head.- Respect your audience.- Stay transparent.- Narrative always wins.