G IR LS & GOALS

A N D E R S O N C L Y D E | J O N A SJ A C O B S O N | N A O M I T R O T T A | Y O N A H

D O R I

M A D D I E1 2 Y / OH A L L O W A Y M I D D L E

of seventh grade girls are not happy with their bodies

53%

7 out of 10girls feel like they don't meet others' expectations

Girls' self-confidence plummetsas they go through puberty

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ANXIETY DEPRESS ION

EAT ING DISORDERS

CUTT ING

Sports allow me toescape.

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S E E L A , S E V E N T H G R A D E G I R L A T S C H E C T E R

The 4th highestreason girls quit

sports is because ofunsatisfactorycoaching

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W O M A N S ' S P O R T S F O U N D A T I O N

29 of 3032 MADISON AVENUE | CANADA

girls said they care about seeingimprovement when exercising

[On my team] I don't like howsome things [we do] are verygeneric and not personalized.

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S E V E N T H G R A D E G I R L A T H A W K E N

Mentors

CustomizedTrack

Progress

A S E L F - D E S I G N E D E X E R C I S E P R O G R A MT O B U I L D S E L F - C O N F I D E N C E I N 1 2 Y / O

G I R L S

G I R L S & G O A L S

P A R T N E R S

N A T I O N A L S O R O R I T Y F O U N D A T I O N : G A M M A P H I B E T A

G I R L S O N T H E R U N

B I G B R O T H E R S ,

B I G S I S T E R S

O T H E R A F T E R -

S C H O O L A C T I V I T I E S

D A I L Y B U R N

TAM2 million 7th grade girls in USA

TAM

$1 BILLION

SAM70,000 7th grade girls in

Ohio

TAM2 million 7th grade girls in USA

TAM

WILDBERRYTEA SHOP & CAFE

$35 MILLION

$1 BILLION

SAM70,000 7th grade girls in

Ohio

SOM20,000 seventh gradegirls in Cleveland

TAM2 million 7th grade girls in USA

TAM

WILDBERRYTEA SHOP & CAFE

WILDBERRYTEA SHOP & CAFE

$35 MILLION

$10 MILLION

$1 BILLION

P H A S E 1 : C C I SP I L O T

6 schools | 90/300 seventh grade girls | 10-15 mentors | $45,000 | year 1

P H A S E 2 : P U B L I CW H I L E C O N T I N U EP R I V A T E

6000/20,000 seventh grade girls | $3 million | year 1.5

P H A S E 3 : O H I OW I D E

21,000/70,000 seventh grade girls | $3 million | year 2

P H A S E 4 : N A T I O NW I D E

600,000/2 million seventh grade girls | $300 million | year 3

E X P E N S E S

INITIAL COSTS$20,000 - phone application

SEASON COSTS (15 weeks)$22,500 - professional (accounting, marketing, legalconsulting)

$1,500 - insurance (general liability, business umbrella)

$3,000- rent (gym/field)

TOTAL COSTS

$45,000-$50,000

R E V E N U E

AFTER ONE PILOT SEASON (90 participants)$3,000 - advertisements on app

$45,000 - fee to play

TOTAL REVENUE$47,000

M A D D I E T H O R N E

S O U R C E S

https://www.psychologytoday.com/blog/smart-moves/201408/do-sports-and-other-physical-activities-build-self-esteemhttp://www.huffingtonpost.ca/kathy-buckworth/international-day-of-the-girl_b_12445194.htmlhttp://www.bbc.com/news/education-27734309http://www.caaws.ca/facts-and-stats/ http://montrealgazette.com/life/boys-girls-and-the-confidence-gap-whats-a-parent-to-do-plentyhttp://www.kidsportsmagazine.com/PSR/node/1843https://www.schooldigger.com/go/OH/cityrank.aspxhttp://www.greatschools.org/ohio/cleveland/schools/?gradeLevels=mhttps://k12.niche.com/rankings/public-school-districts/best-overall/m/cleveland-metro-area/http://www.privateschoolreview.com/ohio/clevelandhttp://www.pewinternet.org/2015/07/16/parents-and-social-media/ https://www.cdc.gov/healthcommunication/pdf/thisjustin/tji_18_200912.pdf http://www.momsteam.com/successful-parenting/youth-sports-parenting-basics/parenting-girls/sports-dropout-rate-for-girls-six

By the age of 14, girls aredropping out of sports attwice the rate of boys

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W O M A N S ' S P O R T S F O U N D A T I O N