Girl Scout Cookie Program 2020Social Media Toolkit for Girls & Families

January 25, 2020–March 15, 2020

Welcome to the 2020 Cookie Program!Are you ready to WOW the World?

This Girl Scout Cookie Program social media toolkit gives you the tools to highlight your cookie business in creative ways and help you SOAR far and above your goals. Explore the toolkit and click the links throughout to download graphics to share on your social media pages. Looking for more tools and help? Visit norcal.gs/cookie-sellers for additional resources.

Girl Scout Takeover:Social Media Style

Social media is a great way to promote your cookie business! We’ve included graphics so everyone can share their cookie experience while highlighting the program and WOW-ing the

World on their social pages. Share and pair your graphics with sample messaging and helpful tips. Spark anticipation by letting your friends and family know

it’s almost cookie time. Keep the momentum going until the last day of the program and top off a successful cookie season by thanking everyone for their support!

Share your excitement with us by tagging @gsnorcal, #gsnorcal, and #gsnorcalentrepreneurs in your posts!

Facebook

Facebook is the place to share

engaging videos or memes with catchy

messaging.

Twitter

Twitter is great for short, funny

messages in a fast-paced envrionment.

Instagram

Instagram is ideal for personal, creative, and eye-catching

pictures that tell your story.

Digital Marketing TipsAs you set goals for your cookie business, think about how digital marketing can helpyou meet them. Imagine customers in your community who may not know a Girl Scout. Expand your reach by sharing your Digital Cookie link! As you do, be sure to:

• Be honest. Yes, the Girl Scout Law also applies to your sales technique! From your Digital Cookie site to your digital marketing campaigns, be honest, straightforward, and approachable as you write about your cookie business.

• Create a sense of urgency. After all, Girl Scout Cookie season only comes around once a year! Countdowns to the last dates to order are a great motivator for driving sales. Use language that will encourage potential customers to buy from you right now.

• Use a clear and prominent call to action. Share your goal and exactly what your customer can do to help you achieve it!

Build AnticipationThe cookie program is right around the corner. Start sharing cookie buzz on your social media pages with the below images or cover photo!

Sample Messaging: “The most wonderful time of the year is just around the corner... That’s right, it’s Girl Scout Cookie time! What’s your favorite flavor?”

Cookies are here!Share content throughout the program and make sure to talk about your goals and what Girl Scouts means to you.

Sample Messaging: “The wait is finally over! Support my goal to ___ and stock up on your favorite cookies today!”

Tip:Include a link to your Digital Cookie store so customers can buy cookies right

away!

Don’t forget to say thanks!After a successful cookie program, it’s time to say thank you to all who

supported your goals. You can even tag them to make it more personal!

Sample Messaging: “Thank you for supporting my goals! You helped me reach my goal of _____ and you got a delicious package of cookies, too!

Because of you, I’ll be onto my next Girl Scout adventure in no time!”Tip:Share what you and your troop plan to do with your troop

funds!

How to Download the ImagesTo access each of the images, head to norcal.gs/cookie-toolkit. Simply save it to your device, then upload to your desired social media platform.

For questions about the cookie program, please contact your: • Troop Product Program Manager: The volunteer in your troop who is managing your

troop’s cookie program. Go to this volunteer with questions first! If they are unavailable or cannot answer your questions, contact your Service Unit .

• Service Unit Product Manager: The service unit volunteer who supports your troop when it comes to the product programs. If you’re unsure who this person is, your troop leader should have their contact information. If you need immediate assistance, contact Member Services at info@gsnorcal.org or at 800-447-4475.

Add a custom Facebook Profile Frame!Adding our custom GSNorCal Cookie Program profile picture frame is easy!

1. Go to www.facebook.com/profilepicframes2. Search “GSNorCal Cookie Program 2020” in

frames3. Click Use as Profile Picture4. Done!

Your photo here!