GIORGIO MINGUZZI

ABOUT ME: VISUAL PRESENTATION !

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Buongiorno! WHO AM I ?

I’m a creative and inquiring person with a widely recognized expertise gained in international companies, who found in Sales & Marketing his natural dimension. I’ve worked in multicultural teams, managing important brands and projects, always in close contact with the customers. This proximity gave me the possibility to learn how to listen, giving concreteness to every marketing and sales tasks I am involved with, both online and offline. !

A unique, cross-industry understanding of the critical interaction between reputation, online social communities, governance, and business matters is what makes me valuable beyond innate networking abilities. !

Both peers and the industry attribute me the reputation of mentor, team builder, thought leader and tech geek!

I WAS BORN IN IVREA, NEAR TURIN ON MAY 13TH , 1975.

MY FATHER WAS A MANAGER AT OLIVETTI’S AND IN

THOSE YEARS WE WERE LIVING IN PIEDMONT

ENVIRONMENTALSCIENCE DEGREE

WITH AN INNOVATIVE WORK ABOUT ENVIRONMENTAL

RISKS CAUSED BY CYBER ATTACKS

LIFE HAS DECIDED THAT I HAD TO DO SOMETHING ELSE

THANKS TO AN INTERNSHIP DONE BEFORE GRADUATING,

I FELL IN LOVE WITH SALES & MARKETING

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EXPERIENCE - TIMELINE

My journey started with an internship in the marketing

department of one of the companies owned of ITway

group, even before my Environmental science degree

2001

I was hired in the same company of the internship with the role of

Account Manager 2002

A few years later I was promoted, moving to the holding, with the role

of Brand Manager (Nokia, Checkpoint and few others minor

vendors) 2005

Together with some friends, I established a digital trading

company in Boston (USA). We sourced and distributed “made in

Italy” products online. I was Partner & Marketing Manager

2010-2012

I’m working for MARINI as Product Marketing Manager.

For the Fayat Group I had a chance to follow few strategic projects as

Project Leader 2008 - Present

TODAY: PRODUCT MARKETING

MANAGERI’M IN THE ASPHALT PLANT DIVISION

OF MARINI - FAYAT GROUP AND I’M TAKING CARE SOME SPECIAL

PROJECTS ALSO AT GROUP LEVEL

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MARINI - FAYAT GROUP - MY DAILY JOB

They call me product marketing manager and my job has no boundariesI love my job. Supporting complex negotiations in a truly international context, being part of a team with people of every

culture and tradition, challenging myself every day with ambitious and innovative projects, excites me.

Marketing & Communication From the brochures to the online strategies

Market Analysis Scouting of new sales channels and new solutions

CRM The right tool to have one common language in a multinational sales team

Competitor Analysis Technical Comparisons

Reports For the Top Management

Technical Training Dealers, Agents and Internal team

The Customer At The Heart the most valuable asset of every company is the customer

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GROWTH : MARKETING = ASTRONOMY : ASTROLOGY - Sartoni’s equation

I'm sure to be a Social SellerIn my profession I merge my sales & marketing attitude with the ability to read computer's analytics.

Creativity, lateral thinking and knowledge of social metrics are the ingredients that allow me to increase sales, develop a process to generate brand awareness, extend customer loyalty, etc…

PRODUCT MARKETING MANAGER VS. SOCIAL SELLER

THREE PROJECTS

LET ME INTRODUCE YOU TO MY 3 FAVORITE

BUSINESS SATISFACTIONS

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1. CRM - ASPHALT PLANT DIVISION - WORLDWIDE

CRM - Customer Relationship ManagementI lead the implementation of the CRM over the entire asphalt plant division of Fayat Group,

in a multinational and multicultural environment.

GLOBAL PROJECT One unique tool for the International Sales Force

One common language for the sales force

Reports & Dashboards always updated

Enabled the sales process to take a leap forward

A more accurate and reliable production plan

A more efficient targeting of the resources

GOALS ACHIEVED CRM Advantages

BRAZIL Coming Soon

ITALYFRANCE

CHINA

UAE

RUSSIA

TURKEY

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2. ONLINE MARKETING - A BRAND NEW STRATEGY FOR MARINI

x

www.marini.fayat.com

x

!"# $

ONLINE MKTG

MODERN PRESENTATION TEMPLATE

Keynote

Always near our customersThere is no industry that can handle its market without an online strategy. When the export is the natural vocation of a company live in a very specify niche, this is even more crucial. !

You have to meet new partners, where they can be met more easily. You have to be close to your customers, wherever they are. !

And nowadays, many of them are accessible online.

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3. TRAINING - SALES, AGENTS AND DEALERS

There is no Sales Channel without a Training ProgramI contributed to the production of training materials and drove several training sessions of sales area managers,

agents and dealers in Africa, China and the Middle East.

TODAY I LIVE IN BAGNACAVALLO, NEAR RAVENNA

I CAN ASSURE YOU THAT IT HASN’T CHANGED MUCH FROM WHEN THIS

PHOTO WAS TAKEN

AT HOME, I HAVE SILVIA AND FILIPPO

WAITING FOR ME

I SPEND MY FREE TIME…

HELPING STUDENTS, EDUCATORS AND PARENTS WITH INFORMATION

TO STRENGTHEN THEIR AWARENESS ABOUT DIGITAL REPUTATION. ENCOURAGING

YOUNG TECHNOLOGY USERS TO BECOME RESPONSIBLE DIGITAL

CITIZENS.

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CONTACT ME! - MY CONTACT DETAILS

VIA SAVIO, 2 48012 BAGNACAVALLO (RA) !

giorgio.minguzzi@gmail.com !

+39 347 2620489 it.linkedin.com/in/GiorgioMinguzzi

GIORGIO MINGUZZI