swissnex San Francisco

and the U.S. Market Entry Camp

Initiative of the State Secretariat for Education and Research SER Annex of the Consulate General.

Swiss Knowledge Network with outposts in Boston, San Francisco, Shanghai and Singapore

January 3, 2011

Stanford University

School of EngineeringEuropean Entrepreneurship & Innovation

Gioia Deucher

2

swissnex: A Worldwide Network of Knowledge Outposts

Connecting the dots ...

3

Events

Brain Computer Interfaces

Sustainable Cities

WEF’2010 - Highlights

Design in Innovation

…and many more…

…through activities such as

Learning

“Expeditions”

To Switzerland

To the USA

Visitors, EIR,

Interns, Teams

US Market Entry Camp

Interns from Swiss

Universities

Sabbaticals (media,

academia)

Mandates

Nestle Innovation

Partnerships

Social Media and

Swiss Universities

CTI Start-up

4

Events

Brain Computer Interfaces

Sustainable Cities

WEF’2010 - Highlights

Design in Innovation

…and many more…

…through activities such as

Learning

“Expeditions”

To Switzerland

To the USA

Visitors, EIR,

Interns, Teams

US Market Entry

Camp

Interns from Swiss

Universities

Sabbaticals (media,

academia)

Mandates

Nestle Innovation

Partnerships

Social Media and

Swiss Universities

CTI Start-up

5

CTI Start-up: A collaboration of three years

0

1

2

3

4

5

6

7

8

9

< 1 week

1-3 weeks

> 3 weeks

EIR

2008

2009

2010 (ytd)

For start-ups

• contacts/connections often not

available at short notice

• continued physical presence is

key (networking, follow-up, cross-

pollination with other teams…)

For swissnex

• short notice short run-up time

for intros, etc.

• less familiarity with startup

lower quality “match-making”

• maturity of visiting startups

differed: risk of “burning” contacts

The challenge: short notice, short term visits

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Launched in

November

2010

A new business model: The U.S. Market Entry Camp

Selected startups get:

• 3 months at swissnex San Francisco or Boston with 24/7 access to

office & infrastructure

• close collaboration in defining and support in achieving milestones

• access to network of advisors, service providers, mentors, partners

• customized one-on-one workshops (legal, funding, media,

communication, etc.)

• coverage on swissnex communications channels

• travel & accommodations stipend (for up to 2 persons per startup)

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Current “Campers”

QGel

• Biotech: hydrogel for 3D cell cultures

• January – March 2011

Dacuda

• IT: scanning mouse

• January – March 2011

Mirasense

• Barcode Recognition Technology

• December 2010 – February 2011

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Example

Alexander Ilic, CEO of Dacuda

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Thank you.

Gioia Deucherswissnex San Francisco730 Montgomery Street

San Francisco, CA 94111gioia.deucher@swissnexsanfrancisco.org+1 415 912 5901 ext. 114