Gingrich Ketterer Kunze Group Design Presentation
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Bank Blogging: Design and Evaluation of a Knowledge-Sharing Initiative Cynthia Gingrich, Jillian Ketterer and Carrie Kunze
Transcript of Gingrich Ketterer Kunze Group Design Presentation
- 1. Bank Blogging:
Design and Evaluation of a Knowledge-Sharing Initiative
Cynthia Gingrich, Jillian Ketterer and Carrie Kunze
2. Design/Justify an external knowledge-sharing
approach
- Control external content
3. Convince employees of external blogging benefits 4. Many customers use Internet banking and making investments. 5. Majority of Bloggers are Gen Y/X (Net-geners) 6. Current bank policy allows only internal blogging and strict control over external communications.
