Giant Slalom V2 The VIP Incentive. GS2 – the 2 nd Annual Palo Alto Networks Incentive – Very...
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Transcript of Giant Slalom V2 The VIP Incentive. GS2 – the 2 nd Annual Palo Alto Networks Incentive – Very...
Giant Slalom V2 The VIP Incentive
• GS2 – the 2nd Annual Palo Alto Networks Incentive – Very desirable – VIP experience – Easier to Enter & Qualify– Designed to Stimulate • Growth • Larger Order Placement • Exceptional performance• 33 Places Available
Giant Slalom 2
Benefits to Exclusive Networks • Reinforces our Strong Position with
PAN • More Reasons to Speak to VARS• Gets us closer to Premium Partners• Improves Loyalty & more Selling ops• Low Cost – High Value • Unique Opp to Spend 3 days
Networking with the Stake Holders • Helps to Position and Re-launch
3 Day Ski Trip
• 3 days skiing at Ischgl, Austria– The Alpine lifestyle-Mecca for winter ski and
parties• 3 exclusive nights in a luxury hotel • All Expenses Paid – Accommodation/Flight/Transfer/Ski Package!
Focus on
• Increase awareness and Sales of Wildfire • Increase Attach rates to c35% – % of deals including WF componet
• Links with new campaign materials and programme around WF
• Key Strategic Focus for PAN • 2 Places per Region Saved for WF – Biggest deals (>50k€)
• Giant Slalom – Special Stages WildFire – 2 top orders per region July’13 to Dec’13
• Giant Slalom – Giant Deals Top 2 orders from each region closed from July – December 2013
• Giant Slalom – steepest slope . . . . of growth that is1 partner from each region with the biggest growth compared to 2012
• Giant Slalom – Outstanding Performance 2 places reserved for ‘Outstanding Partners’
• Giant Slalom VIP BonusAll the Giant Slalom participants, submitting orders higher than 50k€ on the DRIVE portal, will have a chance to win the VIP Lottery after the closing date
5 chances to win
DRIVE PROMOTION REWARD 150 points = 150 euros!
How to win:Join the Giant Slalom promotion on DRIVE to win!You will receive: – If you are a Company Admin:
1. The official Giant Slalom invitation2. Your password and username to register your company
on DRIVE (if you haven’t registered your company yet)- If you are a Sales representative
1. The official Giant Slalom invitation2. Your password and username to register your account
on DRIVE (if you haven’t registered yet)
Competition stage – from July to December– Sales representatives can enter the details of ALL their relevant orders
via the form on the DRIVE portal (1 form submitted per order)– First 50 Sales people submitting the forms will earn points on DRIVE
(150 points) – The more forms are submitted the more chances you will have to win!
SLDIE SUITABLE FOR RESELLERS
PRESENTATIIONS
DRIVE PROMOTION REWARD
150 points = 150 euros!
Region/Country SPECIAL STAGES
GIANT DEALS
BIGGER GROWTH
OUTSTANDING PERFORMANCE
VIP BonusDraw
DACH* 2 2 1
2 seats across Europe 1 seat
UK 2 2 1
France 2 2 1
Southern Europe ** 2 2 1
Nordics *** 2 2 1
Netherlands/Baltics 2 2 1
TOTALS 12 12 6
33 winners regions split
* Germany, Austria, Switzerland** Spain, Portugal, Italy*** Sweden, Finland
Launch Plan July . . . . . .
Materials available• Giant Slalom Logo • Campaign overview – PDF
GIant Slalom competition - PDF to present resellers• template - 1 EDM per MD and 1 EDM per sales individual – EDM1 EDM2• DRIVE promotion – submission form• Communication plan - including slides for external presentation• More materials to come (videos, EDM to send during the next
months....)
All the materials are in English and available on the Marketing Portal (‘vendors’ folder -> “Palo Alto” subfolder)
CAMPAIGN PM - CONTACT (for general information and questions related to the DRIVE promotion) Elsa Cariello [email protected]
STAGE WHEN WHO WHAT SEND TO
1. Data collection BY JULY 18th Product ManagersFill out the spreadsheet or send your
file with details of all your sales contacts at the companies in this list
Elsa Cariello
2. Creation of the DRIVE accounts
By 4 days after receiving contact
details DRIVE team Send the users’ passwords to Local
EN team
Local EN teams (marketing and Product managers based on local
agreement)
3. Activation of DRIVE accounts ASAP
Local EN teams (marketing or Product
managers)Share password with resellers (and
make sure the register) MD and sales
4. Official Invitation (EDMs) By July 20th Marketing managers Send out the EDM –including rules
and rewards (translated or in ENG) MD and sales
5. CommunicationsOn a regular
basis during the campaign
Marketing managers Send out the EDM (translated or in ENG) MD and sales
Communication plan
Sales Must Submit The Form On Drive To Join The Competition
Sales Can Submit Multiple Forms (1 per deal)
All The Submitted Forms Will Be Gathered At Group Level. Company Winners Will Be
Announced On January
Submission form
What if the sales or the company is not registered to DRIVE?
Got to next slide
What if 2 or+ sales from the same company win?Each company can win 1 seat maximum.
The company will have to choose which sales will take the seat
DRIVE Registration planAPPLICABLE ONLY TO MD AND SALES NOT REGISTERED ON DRIVE
Product Managers Provide Participants Contacts (First Name,
Surname, Email, Address)
DRIVE Team Creates An Account For Each Contact And
Send The Password To The Local EN Team
Local EN Team Sends The Password To Each User To Complete The Registration
How user complete the registration?Once an user receives the password, he must only
accept Terms&Conditions in order to access his account and start joining WHATEVER PROMOTION
What type of DRIVE user will be created, company or individual (MD or Sales)?
Both!
Can an individual user register before his company has created an account?
YES! YES! YES!
What you Need to do !
• Execute Recruitment plan • Motivate Participation • Create Excitement around the incentive • Work with Internal PAN Product
Managers • Engage Local PAN Mktg, CAMs & RSMs• Liaise with winners & Fund Flights• . . . . .We are the only VAD they do this
with & it is significant investment . . . .
Thank You!