GIA Alumni Association Identity ProgramLogo and Graphic Usage Guidelines

2 ©2011GemologicalInstituteofAmerica,Inc.Allrightsreserved.

GIA Alumni Association Identity Program

GIAprovideslogosandgraphicsforusebyitsalumnichapters,chapterofficers,and

members.Giventhateachchapterhasitsownlocale,personality,andculture,wewant

youtohavetheflexibilitytomanageyourchapterinawaythatreflectsyourmembership.

Evenso,thereareguidelinesthatallchaptersshouldfollowtoprotectitsmembersandGIA.

GIA’sIdentityProgramisaprecisesetofstandardsbywhichthevalueofouridentityis

promoted,protected,andmaintained.Byfollowingtheseguidelines,wecanbuildonthe

Institute’sexistingequityandpreservethepowerofouridentityandourmissionformany

yearstocome.

GIA Alumni AssociationWorld HeadquartersThe Robert Mouawad Campus5345 Armada DriveCarlsbad, California 92008800 421 7250, ext 4145760 603 4145alumni@gia.eduwww.gia.edu

UseofGIAAlumnitrademarks,aswellasanyotherreferencetoGIAoritsmarks,mustcomplywithtermsofuseandcopyrightsandtrademarksusagedescribedontheGIAwebsite,inadditiontotheguidelinesherein.GIAreservestherighttochangeoramendtheguidelinesasneeded.

3 ©2011GIA

Table of Contents

GIA Alumni Association General Logo ................................................................ 4

GIA Alumni Association Chapter-Specific Logos ............................................ 5

Graphic Usage Guidelines

Graphic Files ..................................................................................................... 6

Color ..................................................................................................................... 8

Consistency ....................................................................................................... 9

Clarity ................................................................................................................ 11

4 ©2011GIA

GIA Alumni Association General Logo

Who may use the GIA Alumni Association general logo?TheGIAAlumniAssociationgenerallogoisavailableforusebyanyindividualwhoisacurrentmemberoftheGIAAlumniAssociation.AcurrentmembermusthavetakenaGIAcourseandreceivedapassinggradeonthefinalexam.Thelogoisnotavailableforusebyindividualswhodonotmeetthisqualification.

How do I obtain the GIA Alumni Association general logo?TheGIAAlumniAssociationgenerallogoisavailabletodownloadthroughtheMyAlumnicommunityonMyGIAatmy.gia.edu(usernameandpasswordisrequired).

Where can the GIA Alumni Association general logo be used?CurrentmembersmayusetheGIAAlumniAssociationgenerallogoonnewsletters,printmaterials,webpages,websites,andothercommunications.Forusageinanyothermedium,approvalmustbeobtainedfromtheGIAAlumniRelationsmanagerandGIAMarketingdepartment.Dependingonusage,specialfiletypesmayneedtobeprovidedbyGIAforbestresults.

5 ©2011GIA

GIA Alumni Association Chapter-Specific Logos

Who may use a GIA Alumni Association chapter-specific logo?Chapterofficerswillusetheappropriatechapterlogoforbusinessandactivitiesthatsupporttheidentity,development,andgrowthofthechapter.Thechapter-specificlogoisthepreferredidentityforeachalumnichapter.

How do I obtain my chapter-specific logo?GIAwillprovideanofficiallogotochapterofficersforeachchapterasitforms.BelowisthepreferredlogothatidentifiesanofficialchapteroftheGIAAlumniAssociation.Thechapterlogousesthegenerallogoandaddschapteridentitytoit.Ahorizontallineandchapternameareaddedunderneath.

Where can the GIA Alumni association chapter-specific logos be used?ChapterofficersmayusetheGIAAlumniAssociationchapter-specificlogoonlyonitemsofficiallyassociatedtothatchapterandcreatedbychapterofficers,including:stationery,newsletters,printmaterials,webmaterials,webpages,andothercommunications.Forusageinanyothermedium,approvalmustbeobtainedfromtheGIAAlumniRelationsmanagerandGIAMarketingdepartment.Dependingonusage,specialfiletypesmayneedtobeprovidedbyGIAforbestresults.

6 ©2011GIA

Graphic Usage Guidelines

Graphic files

1.Allelementsineachlogoarelockedupintoonegraphicfile.

• Monogram–GIA

• Registrationmark–®• Alumnisub-brand–AlumniAssociation(chapter-specificlogoonly)

• Horizontallineandchaptername(chapter-specificlogoonly)

2.Elementsinthefilewillresizeproportionately.

3.Individualelementsarenottobeusedseparately.

4.Logodesignsarenottobealtered.

Logosareavailableinfour-andtwo-colorversionsinJPG,PNG,andEPSformats.

“JPG” fileformatsaremostoftenforon-screenandwebusewhenthelogoisalreadyonawhite

oropaquebackground.Thisisaflattenedfilethatcannotbechanged.

“PNG” fileformatsareusedforwebwhereacolor(e.g.gold)isplacedagainstanotherbackground.

PNGfilesallowuserstochangetheirownbackgroundforon-screenandwebuse.

“EPS” fileformatsaremostoftenusedforprint.EPSfilescanalsobeplacedintoWorddocuments.

Forstationery,anEPSfilewillmaintainitsresolution.

Dependingonyourusage,youmayneedtorequestaspecificfiletype.

7 ©2011GIA

Graphic Usage Guidelines

Business Cards for Chapter OfficersChapterofficersmayhaveGIAAlumniAssociationbusinesscardstopromotetheirchapterandtheAlumniAssociation.NotethatonlytheGIAAlumniAssociationgenerallogomaybeusedonthebusinesscard.Belowisanexampleofthesuggestedlayoutandrecommendedwording.

GIAAlumniAssociationofficialcolorsarePMS873andPMS404.

The4-colormixesforthesecolorsare:

PMS873=C:10M:40Y:70K:25

PMS404=C:0M:8.5Y:23.5K:56

ApprovedtypefaceandfontsareHelvetica,Univers,Arial,andFutura.Yourprinteranddesignerwill

wanttoknowthisinformation.

ThebusinesscardgraphictemplatecanbeobtainedbycontactinganAlumniAssociationstaffmember.

GIA appreciates the considerable time and e� ort devoted to the Alumni Association by chapter representatives. The Institute, however is not a sponsor, promoter, or a� liate of the party represented on this business card, other than the school/alumnus relationship.

Required Disclaimer

PMS 873

PMS 404

Robert Jeweler, G.G.Mumbai Chapter President

12345 Any Street Anytown, USA555 555 5555 555 555 5556robert@jeweler.com

ToprotectboththeofficerusingthecardsandGIA,thedisclaimermustbeincluded.

8 ©2011GIA

Graphic Usage Guidelines

Full color sIGnAtureBlack and PMS 873 metallic gold (for print)

4-color process gold equivalent: C:10, M:40, Y:70, K:25

RGB equivalent: R:178, G:128, B:78

GIA gold for web: 967840 (A browser-safe choice that best represents GIA gold online.)

one-color loGoLogo used in all black.

When colors available fall outside of the GIA palette, the entire logo may be in one color of your choice.

Logo can be printed over a photo or a non-solid background.

reverse/whIte sIGnAtureLogo is white, used on a solid, contrasting background.

COLORThere are three variations for each of the general and chapter-specific Alumni Association logos, each differentiated by use of color.

9 ©2011GIA

Graphic Usage Guidelines

ConsistencyElectronic art is provided and may not be adjusted. The following are consistency don’ts:

Do not reposition the elements of the logo in any way.

Do not reproportion, take apart or otherwise alter the logo.

Do not rotate the logo in any way.

Do not box reverse any part of the logo and keep other elements as designed.

10 ©2011GIA

Graphic Usage Guidelines

Consistency (continued)

The following are consistency don’ts:

Do not imply that GIA and/or its subsidiaries directly or indirectly certify, sponsor, or approve any individual or private business including its employees, products, services, or prices.

Do not suggest that GIA participates in, or endorses, private business. GIA must also avoid the appearance of doing so, or its standing as an educational and research institution with regulating and accrediting authorities could be jeopardized.

Do not misrepresent your relationship with GIA, or present false or misleading impressions about GIA or its services through the appearance, position, and other aspects of the logo.

Do not create the false appearance that you or any non-GIA entity or any non-GIA product or service is associated with, or endorsed, or sponsored by GIA through the appearance, position and other aspects of the logo.

ABC Jewelry

supports

ABC Jewelryin partnership with

ABC Jewelrysponsored by

RobeRt JeweleR, President and member

11 ©2011GIA

Graphic Usage Guidelines

cleAr zonesA clear zone is the amount of space required to surround the edge of a logo. This separates the logo from other design elements and allows the logo to breathe. It is always relative to the size of the logo and is equal to half the height of the monogram.

usInG the loGo on A photoGrAph or over A non-solId bAckGroundUsing a logo on a photograph or other image requires an area within which the logo has room to breathe and maintains sufficient contrast from the image. It is difficult to place a logo on a high-contrast image. Maintain legibility by choosing the area of least complexity. For maximum recognition, there must be at least 50% contrast.

XX

X

X

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X

X

ClarityFor GIA Alumni Association logos to be recognized and retain their strength, they need to be clearly visible and set apart from competing imagery.

12 ©2011GIA

Graphic Usage Guidelines

Clarity (continued)

The following are clarity don’ts:

Do not crop the logo in any way.

Do not stretch or distort the logo in any manner.

Do not screen all or part of the logo or apply a low-contrasting background.

Do not create patterns from all or part of the logo. Patterns dilute the logo’s importance and decrease readability.

The time is now. The place is all over the world.

There’s never been a better time to connect with gem and jewelry professionals across the globe.

TheGIAAlumnistaffisavailabletoansweranyquestionsregardingtheimplementationofyour

chapteridentityoutlinedinthisbrochure.Alumnilogosmayonlybereproducedfrommasterdigital

artworkavailablethroughGIAAlumnistafforMyAlumniontheGIAportal.Signonwithyouruser

nameandpasswordatmy.gia.edutodownload.

Forfurtherinformation,pleasecontactGIAAlumnistaff.

GIA Alumni AssociationWorld HeadquartersThe Robert Mouawad Campus5345 Armada Drive Carlsbad, California 92008800 421 7250 ext 4145 760 603 4145alumni@gia.eduwww.gia.edu

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