GI Direct

10
1 How getting personal with your customers can help you grow

Transcript of GI Direct

Page 1: GI Direct

1

How getting personal with your customers

can help you grow

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Direct mail and campaign management

Transactional and critical mail

Election and security print

Database marketing

Loyalty schemes Design

Procurement

Innovation

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GI Solutions Group’s timeline

Plan in place to grow sales to £50 million

1992

1994

1996

1998

2000

2002

2004

2006

2012

New full colour digital print technology Substantial investment in intelligent enclosing

Group acquired by Grove Industries

Graphic Inline was established, focusing on innovative direct mail

Growth strategy by incorporating a database marketing (GI Insight) and solutions-driven

outsourcing (GI Solutions) divisions

Establish a China Office in ShenzenRebranded as GI Solutions Group

2008

Sales hit £10 million and GI Direct becomes a recognised alternative to the established players

2009 Consolidation onto a single site to include enclosing facilities

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Financials

Growth plans in place to achieve sales of £50

million by 2012

Financial stability

Cash generation of up to £3 million a year

Financial support provided by Grove

Industries for investment in new kit

Sales £ millions

£0 £5 £10 £15 £20 £25 £30

2009/2010*

2008/2009*

2007/2008

2006/2007

2005/2006

2004/2005

£35

* forecast

Compound annual growth of 15% over last

5 years

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GI Direct: our services

Direct mail and campaign management

Transactional and critical mail

Election and security print

Using advanced technology and innovative direct mail formats to create highly responsive, personalised communications that stand out on a crowded doormat

- Highly automated, full web visibility at an individual document level - 2D barcode integrity - Full 4 colour digital transpromo capability

-High volume worldwide ballot and security production - Key supplier of postal voting statements in the UK

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An obsession with exceeding clients’ expectations

Operational excellence and market-led investment to offer client’s real value

Building and developing an engaged workforce

Strategy: different and better

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Strategy: different and better

Market leading account management and advice, data services,

environmental leader, strong quality ethos

Over £6 million invested in the last 18 months, variable digital printing,

new enclosing technology,online proofing and hybrid mail

Matching staff’s aspirations to that of the business

BPIF Excellence Award for Human Resources

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Recent changes…

Resulted from line by line client budgeting process

DM margin forecast to be down by 15% across key clients

Need to structure the business so that service and output

were not impacted

Reduced costs by £750K – ca 12.5%

Cash generation will be £2 million,

profit £600K

Aim is to consolidate and build a platform

for the future

Continuing to invest in the business to increase product range and improve profitability

(e.g. offline Scitex, new stackers for simpler products, new site, transactional, new MIS)

New client-focused

structure

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Group accreditations

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Our clients