Ghostery MCM Final 030316

Ghostery MCM 2016

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What If I Told You That Ghostery Could Provide You a Solution That

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Increasing revenue Decreasing costs

Gives you the flexibility to leverage best-in-class technology integrations while:

Aligning Marketing and IT thereby mitigating organizational risk

In a safe way for your customers, ensuring they keep coming back?

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A Platform to Optimize Your Customers’ Digital Experience


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The Largest Businesses in the World Trust Ghostery


Retail

13 of the Top 25 Technology

7 of the Top 10 CPG

6 of the Top 10 Travel

3 of the Top 15 Financial Services

3 of the Top 10 Publishers

3 of the Top 10

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The Results These Businesses Have Seen Working with Ghostery


Improved page speed by 10% and drove over $5M in incremental annual hotel bookings

Regained ~$4M in lost revenue from user abandonment by identifying unsecure connections in purchase process

Re-architected marketing technology stack resulting in 5% decrease in abandonment, and a .5% improvement in online conversions.

Identified ad technology impacting the user experience and promoting ad blocking by selling data to competitors and slowing down pages.

Enabled alignment for various functional teams across 1,100 web properties to ensure business needs are met while protecting the brand from regulatory action.

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The Problem: Why Not Having a Digital Experience Optimization Platform is Costing You Revenue


Expanding Marketing Technology Landscape

Multiple Stakeholders

Consumer frustration and mistrust from a miserable digital experience

Poor Online Experience

Lost Revenues & Higher Costs

Billions of dollars of lost revenue and increased costs Slow pages killing

commerce and ad revenues2,3

Data loss Security threats4

Privacy compliance risks5

Number of marketing technology companies doubled in 2015.1

Complexity increasing with growth of mobile and IoT

+ +=

Source: (1) ChiefMarTec.com. (2) Amazon internal study 2013. (3) Radware internal study 2014. (4) Ponemon Institute & Ghostery Mixed Content Warnings Study – September 2014. (5) European Global Data Protection Regulation.

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Ghostery MCM: Delivers Up to 164% ROI on Martech Investments


PERFORMANCEImproves Customer

Experience

GOVERNANCEIncreases Operational

Efficiency

SECURITYReduces Abandonment

Rates

PRIVACYStrengthens Global Privacy Compliance

+$6.2 million incremental revenue



+$5 million incremental revenue and saved

legal costs

Business Result

10-25% improvement in page speed1

Up to 80% reduction in average time to resolution

Reduce abandonment rates on secure pages up to 60%2

Brand favorability up by 36%3. Avoid fines of up to 4% of revenue

Illustrative Annual Economic Impact - $500 million in global online sales and a $10 million digital marketing and technology budget

Value Proposition

Note: (1) Typical use case, Ghostery Case Study, 2015. (2) Ponemon Institute, 2014. (3) Dynamic Logic, 2010.


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Ghostery Database – Our Secret Sauce

Real User + Scan Data In

Library of 2,200+ Marketing Technology Vendors Globally.

Updated regularly.

Real user data from millions of global opt-in contributors

Ghostery Proprietary Database Best-in-Class Analytics

Trackermap

MCM Suite


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Here’s Some of Your Data We Pulled From Ghostery


MARCH 2016Ghostery Extension Reported on:

Cisco.com

Unique Tracking Technologies 140

Average Tag Latency 282ms

Page Loads 120k+

Unique Pages 20k+

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Let’s Take a Look at Your Trackermap


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We Take You Through Each Step to Success


1.0

2.0

3.0

Awareness

Control

Optimization

Complete Visibility Across Sites and Vendor Chains

• Audit• Benchmark• Remediate

Data Control and Vendor Management

• Establish an MCM Strategy• Encourage culture of data

governance• Institute processes and

standardized vendor vetting• Create alignment between

stakeholders

Vendor and Performance Monitoring

• Maximize digital ROI• Assess risk of new 3rd parties• Coordinate technology investments

AT&TJune 2015NEXT STEPS…

Ghostery MCM Final 030316

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Transcript of Ghostery MCM Final 030316