Ghani Glass 2007

TURNING GLASS INTO CLASS

PREFACE

“He who seeks find”

By Allah’s grace and His blessings we are able to complete our PROJECT that was

assigned to us by our respected PROFESSOR DR.SHOUKAT ALI RAZA who gave

us an opportunity to prove our abilities and to learn from practical environment. We pay

gratitude to our Parents, who made us able to reach here and explore the corporate world.

This project helped us to flourish our technical and personal skills in the subject.


ACKNOWLEDGEMENT

Praised to ALLAH ALMIGHTY who enabled us to successfully complete the project.

Here we would like to say few words of gratitude for those without whom this project

could have ever been completed.

First of all we would like to pay our gratitude to our respected Professor DR.SHOUKAT

ALI RAZA who covered each and every aspect of subject, which would enable us to

survive in marketing environment. We also want to thank our loving parents whose moral

support made us able to complete our project successfully.

We wish to acknowledge the management of “Ghani Glass”. Special thanks and

appreciation to MR. AZIZ MUNEER “Asst Brand Manager” who provided congener

atmosphere to us for learning with full zeal of corporation and support. Although we

cannot mention the name of every person but the whole management and infect every

soul there was extremely cooperative and helpful.


MISSION

To be successful by Effectively & efficiently Utilizing our Philosophies, So that we

achieve & maintain Constantly the High Standards of Product Quality & Customer

Satisfaction.

VISION & PHILOSOPHY

Nothing in this earth or in the heavens Is hidden from ALLAH To indulge in honesty,

integrity and self determination, to encourage excellence in performance and most of all

to put our trust in Allah, so that we may, eventually through our efforts and belief,

become the leader amongst glass manufacturers of South Asian Countries.

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CHAPTER 1

GROUP INTRODUCTION

Ghani Group is a Lahore based Group. The founder of Ghani Group (Late) the Sheikh

Abdul Ghani started business carrier of the Group in 1963 and established a coal/ silica

sand mining firm in the name of Ahmad Brothers and Company. Alhamdulillah now the

group is running a diverse range of businesses including three glass plants, an automobile

plant, number of leading mining companies, and trading houses and has an annual

turnover of over Rs 8 Billion.

The origins of this group can be found in the mining industry given its involvement in

coal, salt and sand mining since 1959. The substantial strategic benefits of vertical

integration led them to consider venturing into the manufacturing field in subsequent

years. The chosen manufacturing field was glass manufacturing due to the robust demand

for glass products in the country.

The Ghani Group was not new to the glass manufacturing industry. They had been

supplying silica sand to the glass industries four decades back. Their dedication to quality

and customer service allowed them to land an exclusive 25-year excellence certificate

from Phillips.

Their venture into the manufacturing field took the form of Ghani Glass, incorporated in

1992 and starting production in 1995, forming the first step on the road to success of

Ghani Glass limited, which today own three glass plants namely GGL1 – Hattar, GGL2

– Landhi and GGL3 – Sheikhupura Road.

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COMPANIES OF THE GROUP

The diversified businesses operating under the umbrella of Ghani Group are as

follows:

Ghani Glass Limited, Hattar (GGL-I)

Ghani Glass Limited, Karachi (GGL-II)

Ghani Glass Limited, Sheikhupura (Float Glass Plant)

Ghani Automobiles Limited (formerly Ghani Textile Ltd.)

Makerwall Collieries Limited

Ghani Mines (Pvt.) Limited

Ghani Chromites Mines Pvt. Limited

Ghani International

Ghani Corporation

Ahmed Ghani Joint Venture

Al-Muhandus Corp.

Ahmed Brothers and Co.

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HISTORY

Ghani Glass Limited was incorporated in 1992 and during 1994 the company was listed

on stock exchanges. The Company setup its glass plant in village Shadi of district

Haripur and started commercial production in 1995. This plant was the first to facilitate

the GMP requirements of pharmaceutical industries. This demand resulted from their

strong focus on product quality, testament to which is the ISO 9002 certification that the

plant received in October 1998. This made Ghani Glass the first ISO certified Glass

Company in Pakistan. Within a short span of time, Ghani Glass became the leading

manufacturer of glass products in Pakistan.

To meet the customer demand and honor the in time delivery promises, management

invested more than Rs. 130 million and build an entirely new plant in the same premises

at Ghani Glass Hattar.

At that time in Ghani Glass Hattar there were now two separate state-of-the-art glass

plants, each having a daily production capacity of 125 tons. Two mega size furnaces are

controlled by auto optic fiber system, designed and installed by SORG, Germany. There

are seven high-speed machines, working around the clock, producing top quality glass

bottles and covering the range of all kinds of USP type-III 7.5ml to 1000ml Amber and

clear glass bottles vials and jars for the pharmaceuticals and Food & Beverages industries

to meet the requirement of local and international markets.

Ghani Glass had led the way by introducing 8 section machines for the first time in the

country, paving the way for other glass manufacturers to adopt the same technology. To

step forward for adoption of available technology in the world..

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ORGANIZATIONAL STRUCTURE

President (CEO)

Senior Executive Vice President

Executive Vice President

Senior Vice President

Vice President

Assistant Vice President

Managerial Staff

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Clerical Staff Non-Clerical Staff

Cashier Typist Clerks Guards Messengers

WHAT IS STRATEGIC BUSINESS UNIT

“A strategic business unit is a significant organization segment that is analysed to

develop organizational strategy aimed at generating future business or revenue.”

Exactly what constitutes an SBU varies from organization to organization. In larger

organizations, an SBU could be a company division, a single product, or a complete

product line. In smaller organizations, it might be the entire company. Although SBUs

vary drastically in form, they have some common characteristics. All SBUs are a single

business (or collection of businesses), have their own competitors and a manager

accountable for operations, and can be independently planned for.

Now, the following are strategic business unit of Ghani glass.

FLOAT GLASS

PHARMACEUTICAL GLASS

FOOD GLASS

BEVERAGES GLASS

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FLOAT GLASS

INTRODUCTION

Marketing decisions generally fall into the following four controllable categories

Product

Price

Place (distribution)

Promotion

The term "Marketing mix" became popularized after Neil H. Borden published his 1964

article, The Concept of the Marketing Mix. Borden began using the term in his teaching in

the late 1940's after James Culliton had described the marketing manager as a "mixer of

ingredients". The ingredients in Borden's marketing mix included product planning,

pricing, branding, distribution channels, personal selling, advertising, promotions,

packaging, display, servicing, physical handling, and fact finding and analysis. E. Jerome

McCarthy later grouped these ingredients into the four categories that today are known as

the 4 P's of marketing, depicted below

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These four P's are the parameters that the marketing manager can control, subject to the

internal and external constraints of the marketing environment. The goal is to make

decisions that center the four P's on the customers in the target market in order to create

perceived value and generate a positive response.

PRODUCT

FLOAT GLASS

The term "Product" refers to tangible, physical products as well as services. Now, our

product here is Float glass, which is a product of Ghani Glass.

WHAT IS FLOAT GLASS?

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Float Glass is the term for perfectly flat and crystal glass, which is free from bubbles,

layers and all kinds of distortion.

The term “Float Glass” derives from the production method, introduced in the UK by

Alastair Pilkington in the late 1950’s.

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DIFFERENCE BETWEEN ORDINARY GLASS & FLOAT GLASS

FLOAT GLASS

Float glass is prepared on top of the line HI -tech plant, according to the international

procedures and standards of floating process.

ORDINARY GLASS

The ordinary glass called as sheet glass, is manufactured on older technology based plant

on rollers, which involves primitive production methods.

FEATURES

Ghani Float glass is high quality, bubble free, layers free, distortion free and 100% clear

glass.

SALIENT FEATURES

Ghani Float glass has taken the lead to establish Pakistan first state of the art Syno

European technology based floating glass. The plant called GGIII is located at 29 kms

Lahore sheikhupura road with covered area of 400,000 square feet spread on 25 acres of

land.

The spectacular float line receive 100% crystal clear, bubbles and distortion free glass

ready after being cut into required size and ready to be taken to the warehouses.

With an extremely advanced and sophisticated technology, GGLII is capable of

producing 350 tons of floating glass per day.

The plant has its own power generation plant and focuses on concern

for environment. Therefore, it has all the relevant certification of ISO and other operative

standards. A full-fledged Nitrogen processing plant is based at GGL III. It has the

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capacity to produced ample nitrogen gas, used during tin bath of the floating glass to

make it oxide free, so as to facilitate bubble/distortion free production of floating glass.

The plant features an automatic and virtually intelligent Digital control system (DCS)

facility that ensures error free production of extremely high grade of glass.

QULALITY OF PRODUCT

State-of-the-Art separate plants have highly and technologically advanced plant

machinery, wide ranging logistical support and thoroughly trained professionals

continues to efficiently cater to the diverse demands of both national and multinational

companies.

The company has a clear and distinct focus on designing, implementing and sustaining a

continual quality assurance program. The TQM programs are effectively and efficiently

being implemented. This is evident from the fact that the glass plants are ISO 9002 and

ISO 14001 certified plants. The company’s continued focus on such accreditation

signifies our determination to ensure that all our processes and systems are adequate,

relevant and current to help satisfy the stringent quality requirements of the local and

global glass containers’ industry. It is our desire to consistently provide products that

satisfy the requirements of the local and global clients.

STANDARDS & TECHNICALS

Ghani Float glass follows the international ASTM standards (American society for

testing and measurements standards). At each and every step, it is ensured that no

compromise is made in strictly following all the laid down standards and internationally

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laid down procedures. This is the reason why Ghani Float glass has been able to give

consistent to the market.

Light transmittal value = 84% of L.T.V.

Distortion’s value against Zebra Board = 55 degree

Float’s value for mirror quality = 50 degree

Finishing = Smooth (as per standards)

Edging = Proper (as per standards)

AVAILABLE TICKNESSES & SIZE

Ghani Float available in more than 180 sizes in thickness of 2mm to 12 mm throughout

the country.

GHANI GREEN

Ghani Green, the “First Evergreen Float glass” of Pakistan, made in Pakistan, had been

launched by Ghani Float. This green float glass is available in all thick nesses from 2 mm

to 12 mm. Ghani Float did a tremendous effort from of going into color float glass

successfully within just one year of its operations. Ghani Green has saved a lot of foreign

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exchange for the country, as the imports of green float glass from outside of Pakistan

almost stopped.

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GHANI BROWN

Ghani Glass Limited, innovation is our stance and R & D is our tradition. Keeping in line

with this vision, Ghani Float has released the second color in its Float glass range. This is

a break through not only in the Pakistan's history but also worldwide that a float glass

manufacture has given two colors to the market within two years time of its inception.

The brand name for the brown float glass is Ghani Brown, which is also available

throughout Pakistan in full range of sizes and thick nesses from 2mm to 12mm.

USAGE AND ADVANTAGES OF GHANI GLASS

Ghani float has taken leads the pioneer top quality producers of float glass in Pakistan.

Ghani glass quality products are increasingly utilized throughout the county for

DOMESTIC, COMMERCIAL and INDUSTRIAL purposes, in the following areas like

shopping malls, multi storey building, plazas, appropriate for making of looking glass

mirrors and tempering of all types and all applications.

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Ghani glass is extremely suitable for tempering purposes. Ghani glass holds the distortion

of being declared as the fastest glass for tempering at the big five, Dubai from worlds 5

top glass tempering companies. That is why Ghani glass is a major supplier to glass

tempering companies of Pakistan.

Moreover, looking at the advantages of using Ghani glass, it proves to be cost effective in

place of cement and steel structures.

PRICE (FLOAT GLASS)

One of the four major elements of the marketing mix is price. Pricing is an important

strategic issue because it is related to product positioning. Furthermore, pricing affects

other marketing mix elements such as product features, channel decisions, and

promotion.

We will discuss here price of Ghani float glass. Some factors which is helpful for

determine the price of Float glass.

PRICING STRATEGY

Pricing strategy is the important factor which is determines the price of product. The

price of Float glass is as compare to imported glass is approachable to consumer. The

quality standard of Ghani Float glass meets to imported glass. So, pricing strategy Ghani

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Float glass is fabulous which create a center of attention the marketer both factors involve

in quality and price.

RETAIL PRICE

Ghani Float glass has retail price for consumer. It is also important to decision making of

product. Ghani Float glass also available in market at retail price.

WHOLESALE PRICE

Ghani Float glass is also available in wholesale price for the only distributors. Through

the distributors the product of Float glass reached to final consumer.

CASH DISCOUNT

Cash discount is offer to the distributors. Cash discount is good offers for distributor’s

interest.

PRICE FLEXIBILITY

Price flexibility is occurring due to international market fluctuation. Ghani Float glass

Price wills high if the international market price high.

PLACEMENT (FLOAT GLASS)

Placement of product is also an essential part of marketing mix. Placement of Ghani Float

glass is very strong in Pakistan and outside of country. Ghani glass is being exported to

cover 12 countries globally, in the presence of competition of internationally renowned

players of the float glass industry. More ever, this endeavor is absolutely in line with

Ghani glass vision of becoming a market leader not only in Pakistan but also globally.

There is some dealer in Pakistan in which it sells our product.

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Dealers Name Contact person Area

Haji Rafique & company Muhammad Rashid Lahore

Qasim Brother Muhammad Qasim Lahore

Majeeb glass House Haji Muhammad imtiaz Faisalabad

New pak Glass Corporation Atif ilyas Gujarat

Zain Traders Asmat ullah Sargodha

Al karam Glass House Muhammad ijaz Rawalpindi

National Glass House Haji Abdul Hameed Awan Islamabad

Shan Glass HouseHaji Tariq Javed Peshawar

Classic TradersKhawaja Tahir

Lahore

Sheesh Mahal Zia khan Multan

Amafahh traders Tayyab Ali Karachi

Lucky glass A Aslam Karachi

Crystal glass house Shabeer H Rangoon wala Karachi

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Z-M-corporation Muhammad zubair Rahim yar khan

G-H-Enterprises Gulam Hussain Quetta

MARKET COVERAGE;

Float glass market coverage through the distributor’s points. Float Glass has got 75% of

market share. Ghani float has taken leads the pioneer top quality producers of float glass

in Pakistan. Ghani float is the leader in Float glass market.

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PROMOTION (FLOAT GLASS)

Ghani glass follows different promotion activities for the promotion of Ghani Float glass,

which is described, bellowed.

DOKAN TO DOKAN

DEALERS TRIP

ANNUAL SALES CONFERENCE

ADVERTISING

DOKAN TO DOKAN

Ghani glass promotes the Float glass through the DOKAN TO DOKAN campaign.

Through this campaign Ghani glass achieved the huge market share. Sale department go

to door to door every shopkeeper for the promotion of Ghani Float glass. In this way

Ghani Float glass take over the Float glass market. Now, Ghani Float glass has 75%

market share in Float glass.

DEALERS TRIP

Ghani glass arise the competition in dealers. At the end of ever year who three dealers

have more sale other dealers go for trip. Through this competition sales volume of Ghani

float glass increase. In this way Ghani Float glass rapidly capture the market share.

ANNUAL SALES CONFERENCE

Annual sale conference held at end of every year. In this conference announce the best

area sale manager for the year and prize distributed among the area sale manager. This

also the best way for the promotion of product through encourages the sale department.

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ADVERTISING

Ghani Float glass also promote through the advertisement. Float glass advertise through

newspaper, magazines, architect magazines, engineering magazine and billboards etc. So,

different medium of promotion use for the promotion of Ghani Float glass. All mediums

of advertising play a vital role for the promotion of Float glass.

MARKET SEGMENTATION

Market segmentation is the identification of portions of the market that are different from

one another. Segmentation allows the firm to better satisfy the needs of its potential

customers.

The following are the market segment areas of Ghani Float glass.

DOMESTIC AREA

COMMERCIAL AREA

INDUSTRIAL AREA

MARKET POSITIONING

In Marketing, positioning is the technique in which marketers try to create an image or

identity for a product, brand, or company. It is the ‘place’ a product occupies in a given

market as perceived by the target market. Positioning is something that is done in the

minds of the target market. A product’s position is how potential buyers see the product.

Positioning is expressed relative to the position of competitors.

Market Positioning of Ghani Float glass in following areas.

All leading construction companies - local and multinational.

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All leading architectural and engineering companies.

All leading builders - local and multinational.

All national and multinational companies of Pakistan.

TARGET SEGMENTATION

A target market is the market segment which a particular product is marketed to. It is

often defined by age, gender and/or socio-economic grouping.

Targeting strategy is the selection of the customers you wish to service. The decisions

involved in targeting strategy include.

The following are the Target segmentation areas of Ghani Float glass.

DOMESTIC AREA

COMMERCIAL AREA

INDUSTRIAL AREA

PRODUCT PORTFOLIO METHOD

INTRODUCTION

The BCG Growth-Share Matrix is a portfolio-planning model developed by Bruce

Henderson of the Boston Consulting Group in the early 1970's. It is based on the

observation that a company's business units can be classified into four categories based

on combinations of market growth and market share relative to the largest competitor,

hence the name "growth-share". Market growth serves as a proxy for industry

attractiveness, and relative market share serves as a proxy for competitive advantage. The

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growth-share matrix thus maps the business unit positions within these two important

determinants of profitability.

Placing products in the BCG matrix results in 4 categories in a portfolio of a company:

when we place the products of Ghani glass in Boston Consulting Group we get the

following results. Ghani glass has four majors’ products, which is given below.

FLOAT GLASS

PHARMACEUTICAL GLASS

FOOD GLASS

BEVERAGES GLASS

STARS: (=High Growth, High Market Share)

According to Boston Consulting Matrix Food glass and the Beverage glass fall in the

Stars. Because the Foods glass and the Beverage glass have the high growth rate and high

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market share in the glass. Foods glass and the Beverages glass 69% market share of the

total market.

CASH COWS: (=Low Growth, High Market Share)

Ghani glass limited, popular as leaders in glass, fulfills major market needs of the glass of

the country. According to Boston Consulting Matrix Float glass and the Pharmaceutical

glass fall in the Cash Cows. Because the Float glass and the Pharmaceutical glass have

the Low growth rate and High market share in the glass. Float glass has 75% market

share and the Pharmaceutical glass has 88% market share of the total market.

Next two categories of the Boston Consulting Group are Question Mark and Dog. No any

product of Ghani glass falls in to these two categories.

SWOT ANALYSIS

STRENGTH

Market Share leader in Pakistan.

Strong technology base and state of the art equipment.

Strong in house R&D for New Product development.

Low Debt Equity Ratio.

Following all international Quality control Centers

Exporting Float Glass Globally.

Strong Focus on environment, friendly operation.

Effective logistics control and material Handling.

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WEAKNESS

Packaging Problem

No insurance (on float glass).

Price varying day by day.

No protection provided.

Not meeting the needs of the market.

OPPERTUNITIES

Developing new rang of products.

Local competitors have poor products.

Could extend to around the world.

Product development process is going on Process Temper and Float glass.

Can surprise competitors while introducing Reflected Mercury Glasses.

THREATS

Political Factors

No media Campaign because Court Decision.

Economic Factors.

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PEST ANALYSIS

POLITICAL

Govt. Impose taxes on Import.

Govt. Policies are helping full for export no apposing of taxes.

India and Pakistan rising tension.

ECONOMICS

Worse economy situation. Because of unavailability of gas, electricity.

General taxation issues.

Buying Power decreases.

Devaluation of Pakistan economy.

SOCIAL

Old fashioned and monotonous face of the buildings had now been replaced by

the Float glass both in plain and colored version.

Consumer attitudes and opinions are positive.

Advertising and publicity campaigns.

TECHNOLOGICAL

Competing international ASTM standards (American Society for testing and

measurements standards) and ISO certification.

No compromise on meeting laid down standards.

Using DCS(Digital Control System) facility ensure error free production of

extremely high quality grade of glass

Plants have its own power generation plant.

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PRICING STRATEGY

FLOAT GLASS

There are many ways to price a product. They are a four important beast policies/strategy

which is the best for a product.

ECONOMY PRICE STRATEGY

SKIMMING PRICE STRATEGY

PENETRATION PRICE STRATEGY

PREMIUM PRICE STRATEGY

Now, we will only discuss here pricing strategy which is adopted by ghani glass in ghani

Float glass. Ghani glass adopte the premium price strategy in ghani Float glass.

PREMIUM PRICE STRAEGY

Ghani Float glass adopte a premium price strategy. According to this strategy ghani Float

glass charge a high price with high quality of Float glass. Quality of Ghani Float glass

approch the imported Float glass. Ghani float has taken leads the pioneer top quality

producers of float glass in Pakistan. Ghani glass quality products are increasingly utilized

throughout the county. That is the one reason for charge the premium price.

COMPETITOR ANALYSIS

FLOAT GLASS

INTRODUCTION

In formulating business strategy, managers must consider the strategies of the firm's

competitors. While in highly fragmented commodity industries the moves of any single

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competitor may be less important, in concentrated industries competitor analysis

becomes a vital part of strategic planning.

Competitor analysis has two primary activities.

1) Obtaining information about important competitors

2) Using that information to predict competitor behavior.

The goal of competitor analysis is to understand:

OBTAINING INFORMATION AND PREDICT COMPETITOR BEHAVIOR

Ghani glass is the leader in glass industries. Ghani float has taken leads the pioneer top

quality producers of float glass in Pakistan. Ghani glass quality products are increasingly

utilized throughout the county for DOMESTIC, COMMERCIAL and INDUSTRIAL

purposes, in the following areas like shopping malls, multi storey building, plazas,

appropriate for making of looking glass mirrors and tempering of all types and all

application. So, Ghani glass has only one competitor in glass industries that Khawaja

glass. Khawaja Float glass quality is not meet with Ghani Float glass. Ghani Float glass

only one leader in glass market through quality and demand vise. Ghani glass obtained

the information of competitor through different sources. One source is strength and

weekness of the competitor continous observe.

WEEKNESS OF COMPETITOR

Following are weekness of competitor.

QUALITY STANDARAD

NEW VARIATION IN PRODUCT

LATEST DESING AND COLORS

CONSUMER DEMAND

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MARKET SHARE

PRODUCTION METHOD

THROUGH RESEARCH AND DEVELOPMENT

Another source of ghani glass is reseach and development department which is very

strong department of Ghani glass. Ghani glass believes in continued research and

development. May it be in the form in the human resources, technical facilities,

engineering break break throughs or exploring of new horizons, Ghani glass puts a lot of

interest by way of involvement of both time and money. However, a great emphasis is

also given to the quality of research and development along with quantity.

MEDIA CAMPAGIN

Ghani Float Glass could not launch the media campaign because competitor “KAWAJA

GLASS” Sue against them in the High Court.

High Court Decision: Both companies cannot launch their media companion.

MEDIA CAMPAGIN RECOMMENDATION

NEWS PAPER

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BILLBOARDS

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MAGZINE Ad’s

FINANCIAL ANALYSIS

YEAR (2009-2010)

These are basic steps you may use when evaluating company cases in my graduate and

undergraduate business strategy and business policy courses.

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NET SALE

GROSS PROFIT

PROFIT BEFORE TAXATION

TOTAL ASSETS

SHARES HOLDER EQUITY

MARKET PRICE OF SHARE

NET SALE

Net slae of the Ghani glass during the year 2010 is 4000 Million. The net sale in 2009 is

above 3000 Million. The net sale of Ghani glass increase very repadily.

GROSS PROFIT

Gross profit of the Ghani glass during the year 2010 is above 1200 Million. The gross

profit in 2009 is near the 800 Million.

PROFIT BEFORE TAXATION

Profit before taxation of the Ghani glass during the year 2010 is 800 Million. The profit

before taxation in 2009 is above the 500 Million.

TOTAL ASSETS

Total assets of the Ghani glass during the year 2010 is above 4500 Million. The total

assets in 2009 is near the 4000 Million.

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SHARES HOLDER EQUITY

Shares holder equity of the Ghani glass during the year 2010 is near 3000 Million. The

shares holder equity in 2009 is 2500 Million.

MARKET PRICE OF SHARES

Market price of Shares of the Ghani glass during the year 2010 is above Rs.135/-. The

market price of shares in 2009 is above Rs75/-.

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CHAPTER 2

INTERNSHIP ACTIVITIES

I did internship in Ghani glass from 25 July to 17 September. It was pleasant and

supplanted experience for me and it has become a permanent part of my life.

PROJECT 1 DATA COLLECTION

PROJECT 2 SURVEYS OF DIFFERENT Shops

PROJECT 3 SURVEY REPORT OF NEW 100CC GHANI BIKE

PROJECT 4 LAHORE MARKET SURVEY

PROJECT 1 (Annexure 1)

DATA COLLECTION

During first week of my internship I have collected the data of architects, builders,

interiors and civil workers from the books yellow pages, BRB, ASB and building

material.

When I have collected the data of 3000 architectures then I told them about my new

product and also conveyed them that they should introduce our product to other persons.

PROJECT 2

SURVEY OF DIFFERENT Shops

During the second week of my internship I visited every shop of Walton and personally

meet with the shopkeepers. I told them the characteristics of Ghani glass and told them

they should keep and sell ghani glass.

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SURVEY REPORT OF GHANI 100CC BIKE

During the next two weeks of my internship I prepared a survey report on ghani bike. I

took five models of the bikes and it showed 34 outsiders and 53 office personnel’s. I took

their views and 39% liked he model first and 9% like the model second.22% liked model

third and further 9% liked model fourth and21% liked model five. Therefore maximum

people like model first it is launched in the market.


SURVEY OF LAHORE MARKET

During last week of my internship our company found that one competitor with the name

of Tariq Glass is coming in the market. Our manager asked that we should make a

questioner so I made a questioner. I took those 1 to 44 shopkeepers. I filled the Performa

from the shopkeepers. After finding the result I know that most of the shopkeepers relied

on the Ghani glass.

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CHAPTER 3

SUMMRY

I have learnt lot of things during these two months and I completed four projects during

these periods, I have improved my learning and understanding power and I experienced a

competitive environment which will be greatly helpful in my future. Along with I learnt a

lot of market aspects.

I would like say special thanks to Ghani glass that provided me an excellent opportunity

to get such supplanted experience. Ghani’s team helped me and encouraged me in every

field.

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RECOMMENDATION

Recommendation based on two strategies that are given below:

EXISTING STRATEGIES

NEW STRATEGIES

EXISTING STRATEGY

Ghani Float glass follows these existing strategies.

Retain Customers

Quality Standards & Customer Satisfactions

Increase in Sale Volume

NEW STRATEGIES

Ghani Float Glass follows these strategies.

Long Term Approach

Strong Technology Base

Export Float Glass Globally

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CONCUSLION

Ghani Glass Ltd, famous as leaders in glass, fulfills major market needs of the glass

sector of the country, export globally, both the Float Glass and Glass Containers for food,

beverages and pharmaceuticals.

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RECOMMENDATION FOR DEPARTMENT

My department MBE provided ma a practical environment and prepared me for perfect

market. The department which provided me two months practical experience of this field

it has increased my learning and knowledge.

More time should be given for internship so that newly passed out student can get more

and satisfied experience.

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Ghani Glass 2007

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