Ggba presentation-chamber
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Chamber Marketing Presented by Jason Holstein Managing Director, Golden Gate Business Association The Nation’s First LGBT Chamber of Commerce
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Transcript of Ggba presentation-chamber
Chamber Marketing
Presented by Jason HolsteinManaging Director, Golden Gate Business Association
The Nation’s First LGBT Chamber of Commerce
What is a
[cheym-ber uhv kom-ers]
noun
1. an association of businesspeople to promote commercial and industrial interests in the community
2. the meeting hall of a legislative or other assembly to support the activity embracing all forms of the purchase and sale of goods and services.
Chamber of Commerce?
What does a
✓ Refer business to members
✓ Address issues common to business owners
✓ Education
✓ Advocate for business-friendly government legislation
✓ Attract business to the region
✓ Give back to non-profit organizations in the region
Chamber of Commerce do?
How do they Operate?
‣ Operated by staff, overseen by a volunteer board of directors
‣ Operated and overseen by a volunteer board of directors
Who is in a
‣ Business owners, business professionals or those who seek to work with them...
‣ Committed to working in a common geo-specific area...
‣ In an effort to grow their business.
Chamber of Commerce?
What kinds of
Geo-Specific
‣ City
‣ Region
‣ State
‣ National
Chambers are out there?Special Interest
‣ Race
‣ Ethnicity
‣ Nationality
‣ Environment
‣ LGBT
How are LGBT Chambers Different?
✓ Business owners & professionals
✓ Geo-specific area that tends to be more regional
✓ In an effort to grow their business
www.lifeinlingerie.com
business
equality
oppurtunity
salesinclusion
And we tend to do
✓ Refer business to members
✓ Address issues common to business owners
✓ Education
✓ Advocate for business-friendly government legislation
✓ Attract business to the region
✓ Give back to non-profit organizations in the region
very similar things...
About GGBA
‣ 1974
‣ First LGBT-Specific Chamber
‣ 350 business members
‣ San Francisco, San Mateo, Alameda, and Marin counties
AUSTIN
TAMPA
MIAMI
ORLANDO
FORT LAUDERDALE
NASHVILLE
ATLANTA
SAN ANTONIO
DALLAS/FORT WORTH
TUSCON
DENVER
MINNEAPOLIS/ST PAULMILWAUKEE
MADISON, WI
CLEVELAND
KANSAS CITY
CHICAGO
DETROIT
INDIANAPOLIS
PHILADELPHIA
NEW YORK CITY
WASHINGTON, DC
CONNECTICUT
NORFOLK, VA
LAS VEGASSAN FRANCISCO
SAN JOSE
SACRAMENTOLONG BEACH, CA
LOS ANGELES
SAN DIEGO
PALM SPRINGS
PORTLAND, OR
SPOKANESEATTLEAUSTRALIA
NEW ZEALAND
UNITED KINGDOM
SWITZERLAND
DENMARK
NETHERLANDS
AUSTRIA
COLUMBIA
ARGENTINA
CANADA
GGBA Events
‣ Monthly Make Contact Mixers
‣ Quarterly Talk of the Towns
‣ Quarterly Member Success Workshops
‣ Annual LGBT Business Expo
‣ Annual Awards Gala
GGBA Marketing
350 Members
2,800 Weekly E-Newsletter List
25,000 Copies of our Pride Pages
150,000 Growing online directory presence
Should I join a
• Regional Chambers?
• Special Interest Chambers?
• Convenience of Chamber activities?
Chamber of Commerce?
At what levelshould I join a Chamber?
$
$$
$$$
What kind of memberwould I like to be ?
picturesofmoney.org
Time Investment
Fina
ncia
l Inv
estm
ent
Chamber Champion
One Year Stand
Proud Members
Community Investor
Business Investor
Community Builder
Business Builder
• One Year Stand
• Minimum Investment, Minimum Effort• Expectations not attached to reality• Serial membership holder in
different organizations
• Proud Member
• Minimum Investment, Minimum Effort• Grounded Expectations• Proud to call themselves a member
of your organizations
• Referral Builder
• Builds referrals through participation in events, volunteering for committees
• Community Builder
• Seeks to effect change in the region.• Motivated by policy and advocacy
work.• Seeks donors and supporters for
short term initiatives
• Business Investor
• Less time to investment, leverages advertising opportunities and critical events to build referral business.• ROI expectations
• Community Investor
• Community leaders with a vision for the future. • Participate to shape policy and effect
change.
• Chamber Champion
• Makes good use of time and resources• Successful entrepreneurs or
business professionals• Committed to the vision, but sees
the brand value of membership and participation
Time Investment
Fina
ncia
l Inv
estm
ent
Chamber Champion
One Year Stand
Proud Members
Community Investor
Business Investor
Community Builder
Business Builder
Quick Event Plugs...
• October Make Contact
TUE OCT 1, 6-8 p.m. at the SF LGBT Center1800 Market Street
• Community Investor
TUE NOV 5, 6-8 p.m. Johnston, Kinney & Zulaica, LLP180 Sansome Street, 5th Floor
Final Thoughts
Find organizations: • Like-minded individuals• Potential for business growth• Convenient for participation• Support you being the best member
you can be!
